Chase Chappell Review: What is Chase's Rush Method?
Chase Chappell’s Rush Method helped clients generate over $1.3 billion in revenue. He has advised on over $200 million in Facebook and TikTok ad campaigns. He teaches his strategies in his Ecommerce Accelerator course and The Ads Mastery 1-on-1 Mentorship. These are available through the digital marketplace Whop. Chase also offers a free TikTok ads course and posts educational content on his YouTube channel.
Chase Chappell reviews are mixed. His educational programs have a 5/5 rating on Whop and a 4.2/5 rating on Udemy. Reviews for his digital marketing agency are negative with a 1/5 rating on reviews.io. Students of Chase Chappell like the easy to digest lessons. Students in his mentorship highlight the actionable advice that Chase gives. Chase Chappell’s agency clients complain about unprofessionalism and poor marketing results.
On a Reddit thread on Chase’s course, a user claiming to previously work for Chase’s agency replied. They explained that the courses were good for beginners. However, they said that they didn’t believe course was overpriced. They said that most of the lessons can be found on YouTube for free.
A student posted their 5-star review on Whop. They highlighted the TikTok Ads and TikTok Shop sections of the course. Chase’s hands-on teaching style and real-world tips were also applauded.
A client of Chappell Digital Marketing complains about Chase’s breach of their NDA. They also criticize Chase’s lack of meaningful advice during their Q&A sessions.
Another client speaks out about the poor results and high monthly fees. They tried working with Chappell after wanting to try TikTok ads. However, the ad campaigns set up by Chase’s agency did not perform well. The client was losing money because of the poor performance + $5K a month + percentage of ad spend.
In a September 2025 YouTube video, Chase Chappell encourages viewers to begin their ecommerce ad campaigns for Q4 in September rather than November: “Most Facebook and TikTok advertisers will be left behind during these next few months. This final quarter of the year will be like nothing we have ever seen. In fact, nearly all ecommerce leaders - 96% of them - are forecasting international order volume in this Q4 of 2025 to exceed all of last year’s Q4.” In my experience doing ecommerce myself, I’ve learned that this doesn’t necessarily mean that it’s a great opportunity to make money. It’s like trying to sell a homemade Zach LaVine jersey outside a packed Chicago Bulls game at the United Center. Just because the opportunity is there doesn’t mean you won’t be fighting against already established sellers who will most likely get the traffic you need to tap into the global customer base.
He goes onto list the following further complications: “And, with CPMs on these ad platforms rising to all time highs, the new Meta Andromeda update pushing costs even higher, TikTok Shop updates forcing us to make creatives at scale, we have inflation making spending harder for the average person, tight consumer budgets, and the tariffs this year, even AI being in play against you for the first time ever, along with all of the other record changes that have happened. So now it’s more important than even to start running your ad campaigns for your Q4 promotions earlier, with the right strategies.” All of these issues are major complications to ecommerce. As a beginner, this is like David looking up at Goliath. Chase also mentions spending $10,000, $20,000 or even $30,000 in ad spend. Beginners rarely have this kind of capital.
I have over a decade of experience with digital marketing. I’ve spent thousands on ads to market my Amazon and Shopify businesses. I was able to create 6 figure businesses using paid ads. However, paid ads substantially lowered my profit margins. This article will review Chase Chappell, his programs, strategies, and his agency. I will also discuss profitable marketing strategy types.
Chase Chappell Review: Pros and Cons
| Pros | Cons |
|---|---|
| Over 9,000 students took his courses on Udemy | Poor performance of Chase's marketing agency |
| Chase has over a 120 members in his mentorship | Chase does not offer refunds for his programs or services |
| About 200 people have taken the Ecommerce Accelerator course | |
| Sirge has helped over 7,000 Shopify brands increase their conversion rates |
| Price | Chase's Ecommerce Accelerator Course costs $697. The Ads Mastery 1-on-1 Mentorship costs $10,000. |
|---|---|
| Refund Policy | Chase Chappell's programs are non-refundable. |
| Origin | Chase Chappell started teaching in 2019. |
| Reputation | Chase Chappell's reputation is mixed. His courses have received positive feedback, while his agency has received complaints. |
What is Chase Chappell’s Rush Method?
Chase Chappell’s Rush Method is a 3-step method to stand out in saturated markets. It combines ad techniques, psychological insights, and advanced funnel designs. Chase has used the Rush Method in over 250 niches, achieving an ROAS as high as 67x. The method has led to increased customer lifetime value (LTV) and repeat purchases.
The Rush Method has 5 main features:
- AI-driven ad strategies. Use AI-powered tools to create hooks and trending ads. Leverage the viral potential of social media platforms like TikTok and Facebook.
- Psychology-backed customer engagements. Create effective ads by understanding customer emotional behavior. This allows you to connect with your audience on a deeper level and increase your ad conversion rate.
- Conversion-optimized funnels. Use highly targeted landing pages and community-driven funnels. These guide customers through the seamless buying process. They offer upsells and drive post-purchase nurturing.
- Post-purchase optimization. Implement loyalty programs and exclusive offers to encourage repeat buying. Community building increases customer lifetime value.
- Data-driven scaling. Use split testing and analytics to improve ad performance and funnel efficiency. Optimize your ad spend to ensure scalability while maintaining profitability.
Who is Chase Chappell?
Chase Chappell is a digital marketing expert and serial entrepreneur from Dallas, Texas. He founded his agency, Chappell Digital Marketing, toward the end of 2019. It was acquired by DOE Media in November 2024. He is currently a partner at DOE Media. In 2021, Chase founded Sirge, a tool for ecommerce marketers. It boosts their Shopify conversion rates and Facebook and TikTok ad performance. In 2019, he created the Facebook and TikTok Ads Mastery Mentorship program. He started selling courses on Udemy in 2021 before moving on to Whop.
What is Chase Chappell’s Sirge?
Chase Chappell’s Sirge is an analytic platform that optimizes Shopify marketing campaigns. This AI-powered tool integrates with Facebook and TikTok to optimize their ads. There are built-in tools for tracking and analyzing campaigns and web traffic. Sirge also features detailed customer profiling, which tracks customer behavior and preferences.
What is Chase Chappell’s TikTok Ads Mastery?
TikTok Ads Mastery is a free course by Chase Chappell. It is a beginner’s course that walks you through setting up, managing, tracking, and scaling your TikTok ads. You also get a PDF copy of the lessons.
You can access the full course on Whop. At the end of the course, you get a call to action to sign up for the Ecommerce Accelerator Course. Signing up at this point will give you a large discount, bringing the price down from $697 to $297. Chase’s other programs will show up on your dashboard when you buy them.
What is Chase Chappell’s Ecommerce Accelerator Course?
Chase Chappell’s Ecommerce Accelerator Course teaches you various marketing techniques. These strategies should help you grow ecommerce stores quickly. The course has over 30 hours of step-by-step training videos.
The extensive course covers branding, paid ads, and other marketing tactics. You also get access to a private community for networking and further support. Here’s a list of what topics are covered:
- TikTok Ads
- TikTok Shop
- TikTok affiliate strategy
- Facebook Ads
- Ad creatives
- Ad analysis
- Ad optimization and scaling
- Branding
- Upsells
- Web design
- Shopify conversion rate optimization
- Influencer marketing
- UGC marketing
- Campaign setup
- Email marketing
- SMS marketing
- Viral marketing
- Posting strategies
What is Chase Chappell’s Ads Mastery 1-on-1 Mentorship?
Chase Chappell’s Ads Mastery 1-on-1 Mentorship is a high-ticket coaching program. It gives you direct access to Chase, his expertise, and advanced strategies. The mentorship lasts 6 months, but you get lifetime access to Chase’s courses. Here’s a list of what’s included with the mentorship:
- 8 weekly 1-on-1 coaching calls with Chase’s lead media buyer. The coaching is tailored to your needs and situation.
- 2x weekly Q&A calls with Chase Chappell for 6 months. The goal is to optimize your campaign’s performance.
- Access to the complete TikTok Ads, Facebook Ads, and Shopify curriculum.
- Access to the private Ads Mastery community coaching chat.
What Type of Digital Marketing Is Most Profitable?
Organic marketing is the most profitable type of digital marketing . It generates sustainable traffic without ongoing ad spend. Organic marketing focuses on valuable content, engagement, and SEO. It creates authentic connections with your customers that lead to brand loyalty. The low cost comes with some downsides. SEO is not a simple skill to learn and will take time and effort. It also takes some time for you to see results with SEO tactics. Morningscore says that it takes 2 to 4 months to see results from SEO. An alternative would be to hire an SEO agency.
Are SEO Services Worth It?
SEO services are worth it for both big and small businesses. For small businesses, getting good SEO early on can help their businesses grow. In the long term, SEO will build your brand’s credibility. This will ensure continuous organic growth without increasing marketing spending. For big businesses, effective SEO ensures a competitive edge. Ranking for competitive keywords can lead to a larger market reach. SEO agencies handle many tasks. These include keyword research, on-page optimization, building backlinks , and analytics.
My Number 1 Lead Generation Strategy
My number 1 lead generation strategy is to use local SEO to rank websites on local Google search. Optimizing for local keywords is easier and more effective. Since you deal with local areas, there is less competition. Local SEO is efficient at hyper-targeting, ensuring high conversion rates.
I use this strategy with my number 1 business, local lead generation. I rank niche websites and rent them out to local businesses. As a type of digital real estate model, I earn passively from monthly rent. For example, rank a site that targets “towing san francisco.” People who search will see your site at the top. Local towing companies will pay you to benefit from the leads that your site attracts.
Check out my site Irvine Elite Concrete Solutions 14803 Jeffrey Road, Irvine, California 92618 949-776-5756 https://www.irvineeliteconcrete.com , which makes me about $3,495 a month from a 10% commission. This site generates leads for my client, who then makes an average of $34,953 from my leads alone. Doing this with local lead generation is like having a syndication deal with the TV show Friends, where steady reruns keep generating revenue for years. But, using ads for ecommerce is like betting your entire career on the movie Deadpool & Wolverine’s opening weekend. There’s a big opportunity, but even if you do make a bunch of money, it won’t be sustainable. That’s a huge issue with ecommerce - some people sell trending products that make a lot in a short amount of time, but then they are saddled with warehouses of unused products when no one is interested any longer. Whereas with local lead generation, I am promoting sites for services that people will always need. It’s like owning a Piggly Wiggly grocery store instead of a Dairy Queen. Not everyone will need expensive Blizzards every week, but they will need eggs, meat, cheese, etc. My traffic comes to me consistently, without the need for paid ads and spending tens of thousands every month just for some business.
A local lead generation business is scalable and sustainable. Once your site is ranking, it can stay there for years before needing an update. As long as it’s ranked, businesses will continue renting it out. This creates long-term, continual, passive income. To scale, you just repeat the rank-and-rent process as much as you want. I currently have multiple local lead generation sites that earn me over $52K a month. Check out local lead generation for a sustainable business model.
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Ippei Kanehara
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$52K per month providing lead generation services to small businesses
Ippei.com is for digital hustlers, industry leaders and online business owners.
His #1 online business recommendation in 2024, is to build your own lead generation business.