Client Synthesizer is a program that teaches agency owners, coaches, and course creators how to get clients. Montell Gordon moves away from cold outreach and focuses on “digital leverage” instead. It builds automated systems to bring in high-quality clients without constantly chasing them. Participants learn to create digital assets and processes that will drive inbound leads. It includes using platforms like Instagram to be seen as an expert and to build credibility. It guides you in identifying and reaching target audiences. It also teaches optimizing client acquisition funnels, automating repetitive tasks, and scaling.
Reviews for the Client Synthesizer program are limited, especially outside its platforms. Montell said that 34 members build six-figure businesses using the program's strategies. Success stories include Nic Chapman earning $22K/month, Ryan Mak closing $10.6K, and Nick Samsel reaching $8.3K/month. One of the most notable testimonials is from Knox King, who closed $12,000 in deals. Additionally, Montell Gordon maintains an active presence on YouTube and Instagram. He shares insights into digital marketing strategies and client acquisition.
Digital marketing has been a huge part of my success as an online entrepreneur. I have tried many services for over a decade, including affiliate marketing, SEO, paid ads, and more. I have seen its challenges with my agency and mitigated them. This Client Synthesizer review covers its pros and cons, inclusions, and success stories. We’ll also discuss the viability of starting a digital marketing agency in 2024. I added my recommended marketing strategy that eliminates the challenges digital marketing poses.
Client Synthesizer Pros and Cons
Pros
Client Synthesizer program shares strategies and frameworks for starting an agency.
Client Synthesizer has produced successful agencies.
Montell Gordon shares practical strategies that he used to scale his agency.
It gives access to pre-built templates, private community, and live coaching calls.
Cons
The course is a rehashed of Montell's old program, Agency Synthesizer.
Some digital leverage methods mentioned by Montell already exist like paid advertising. Some said he just uses a different name to make it sound groundbreaking and new.
Success with the program is not guaranteed across different agencies.
Price
The Client Synthesizer program costs $797.
Training
The training involves self-paced modules, live Q&A calls, and lifetime resource access.
Group
Montell has an exclusive community for Client Synthesizer members on Skool.
Refund Policy
Client Synthesizer has a 7-day refund policy for those who watched less than 20% of the modules.
Origin
The Client Synthesizer started in 2024.
Reputation
Montell Gordon has a good reputation as a marketing expert for agency owners and coaches. He taught over 840 clients, collectively generating millions of dollars. Thirty-four individuals build six-figure businesses. Since closing his first $1,800 client in 2019, he has generated over $1.1 million in 32 months. He maintains a strong online presence. This includes a YouTube channel with 54.3K subscribers. Facebook has 1.5K friends, and his Instagram has 16.7K followers. He also got 1.5K followers on Threads.
I tried his agency transmutation review and I can say that nothing is new. Everything he teaches is the same from them gurus.
What Is a Synthesizer Funnel?
The Synthesizer Funnel is a system that uses canvas sales letters (CSL) instead of video sales letters (VSL). Removing opt-in pages and videos makes the sales funnel more efficient and cost-effective. Montell recommends using slides or text-based presentations that get straight to offers. When someone clicks your ad, they will see your offers first and be more inclined to book a call with you.
Montell views VSL funnels as less cost-effective and harder to scale than CSL. VSL requires a hook to grab attention, an explanation of the offer, and a clear call to action. CSL removes these inefficiencies. It eliminates the need for cold outreach, scraping leads, and appointment setters. The Synthesizer Funnel is highly automated and runs consistently without manual intervention. Montell stated that the Synthesizer funnel system is simple and quick to set up. He also provides pre-built templates and scripts for those new to digital advertising.
He mentioned that using videos with offers at the end is ineffective. This is because only 5% of viewers reach the end. Furthermore, Montell reported that this new system has increased his booking rate by around 15% to 21%. For instance, in one of Montell's cases, the cost per client acquisition was only $329. Each client paid $3,000, yielding a large profit margin. He also said that his new synthesizer funnel helps businesses achieve higher ROI. It can turn small ad spending into bigger revenues.
Setting up Montell Gordon's Synthesizer Funnel involves:
What Do You Get With Client Synthesizer?
Client Synthesizer guides what agency services to pick and how to outsource them. It also teaches what offers work and how to package your offer. Montell said your first offer can sell for a minimum of $500-$2,000 monthly. You also learn to attract clients without becoming a YouTuber or posting on social media.
After joining the program, you get the following:
Here's the exact curriculum you get from Client Synthesizer:
Montell said you can scale to $5k-$15k+ per month. You can do this by focusing on high-ticket service priced at $2,000+ monthly or a coaching program at $3,000+. Week 1 teaches you how to craft or refine a compelling offer, even in saturated markets. It also targets the essentials of starting an agency. This includes picking an unsaturated niche and understanding what makes an offer successful. This week is also about mastering funnel math to secure five high-ticket clients in 3 months. This week has five modules covering the above topics.
In Week 2, you'll learn to set up a CSL funnel. This uses plug-and-play templates and automation tools via GoHighLevel Snapshots. This replaces the outdated VSL funnels. This new CSL system has dramatically reduced costs per booked call from $320 to $45. Montell showed an example of a 17-year-old making $9.5k in 15 days with under $1k in ad spend. Another example shown is the agency owner, Jay Hiette. He transformed all his service offerings to provide CSL funnels. He achieved a £15k week with minimal ad spend. The training is also accessible for those new to tech or pressed for time. You may book qualified sales calls at just $50 each. This is six times cheaper than traditional funnels.
Week 3 focuses on creating high-converting ads from scratch to attract high-ticket clients. You'll get access to ad strategies from campaigns booking 180+ calls monthly. It shows how to fill your calendar with qualified calls. It eliminates the need for time-consuming cold outreach and organic content posting. This requires $30/day in ad spend and a one-time setup. Montell said you can book more calls in a week than in the past two months. For instance, this approach surpassed one record of 45 calls in a month, with 63 calls in the first 7 days.
In Week 4, you'll master closing high-ticket clients from cold traffic sales calls. This training covers taking the call, handling objections, and closing the deal. It is also tailored to the challenges of converting leads from ads rather than referrals. You'll learn a sales process with scripts, templates, and objection-handling techniques. For example, Knox King used this system to close three clients at $3k each in just 15 days. With this plug-and-play approach, you'll skip the trial-and-error.
This week provides a guide to mastering Upwork. It helps you land clients and scale to $5k/month without a huge ad budget. It covers creating a profile and portfolio to landing your first $500-$1,000/month clients. This is perfect for beginners and even those without prior experience. It is a good starting point for those building their income from scratch.
This week is about organically attracting clients by building an online audience. Montell said this is optional for agency owners. However, it is essential for consultants or coaches. You will also learn how to create and grow your social media profiles from scratch. It covers what to post and how often to post to attract clients. It shows how to build a small but highly engaged audience of 400-1,200 people who buy your services. This uses audience-building to overcome the reliance on cold outreach.
Who Is Client Synthesizer For?
Client Synthesizer is for:
Client Synthesizer Success Stories
Plenty of Client Synthesizer success stories are posted on its platform. It includes screenshots from their conversation and posts from their private group. The program has assisted over 840 individuals, collectively generating millions of dollars. Montell said that 34 members have built six-figure businesses through the program.
In addition, Montell reported generating over $1 million in online income at 27 years old. He built his multiple six-figure businesses without relying on cold outreach. His personal best is achieving $91,341.95 in a single month. Similar success stories are from Nic Chapman, Ryan Mak, and Nick Samsel. Nic Chapman earned $22K per month from a program that costs less than $1000. Ryan Mak closed $10.6K in one month, and Nick Samsel crossed $8.3K per month.
Knox King struggled with ineffective cold outreach while running a video business. Montell taught him how to build a personal brand, use ads, and book appointments on autopilot. This allowed him to pivot into coaching beginner videographers. In 15 days, he closed $12,000 in deals for his coaching business. He describes it as an incredible achievement at only 17 years old. He said that expertise wasn't a barrier to his success in coaching. He recommends the program to those considering it.
Is Client Synthesizer Worth It?
Yes, Client Synthesizer is worth it for those who want a system to start an agency. It covers how to create offers, run ads, master sales, and use Upwork to find clients. This program provides lifetime access to all modules, updates, and bonus content. Membership in a private group also ensures ongoing support and networking opportunities.
The regular live Q&A sessions also provide personalized guidance and support. Free scripts, ad templates, sample contracts, and functions allow you to start immediately. The program also offers a 7-day money-back guarantee. This makes it a low-risk investment for those willing to commit. Client Synthesizer can be worth it if you’re serious about it and willing to put in the work. It gives you the tools and support to make it happen.
However, while Client Synthesizer has benefits, it may not be worth it for everyone. You may be disappointed if you expect overnight success without applying learned strategies. Achieving results like that of Montell and his students is not a guarantee. It requires time, discipline, and action. Success depends on how you implement the strategies, your niche, and your competition.
Moreover, the program costs $797, which may be too steep for those starting with limited funds. In addition, running ads and using some tools require extra investment. Beginners without knowledge of sales, ads, or client acquisition might find this overwhelming. Setting up systems, funnels, and automation is also challenging for non-tech-savvy individuals. The program claims to work even in competitive niches. But, in saturated niches like social media marketing, you may struggle to stand out.
Who is Montell Gordon?
Montell Gordon is a British entrepreneur, digital marketer, and consultant. He is from Sheffield, England, and was born in 1996. Montell teaches coaching and digital marketing methods. He shares how to scale online presence and revenue through digital leverage. This means attracting opportunities without relying on traditional cold outreach. Montell uses digital platforms, social media marketing, and client acquisition systems.
He founded several programs, such as:
Montell closed his first $1,800 client on Upwork in December 2019. By January 2020, he earned enough to fund a trip to New York. He achieved $10,000+ in monthly revenue by May 2021. He started a consulting business and taught others how he achieved success with his agency. Montell generated over $1,100,000 in cash from his ventures in about 32 months.
Currently, he helps over 840 clients collectively generate millions of dollars. He created 34 six-figure business owners through his teachings. He also received 550+ verified testimonials from satisfied clients and students. In addition, he is also well-followed on different platforms. His YouTube account has 54.3K subscribers, 367 videos, and 2,581,211 combined views. Montell's Facebook has 1.5K friends, and his Instagram has 16.7K followers. He also got 1.5K followers on Threads.
Montell Gordon also faced some debacle with a student, Thomas Im of The Mogul. He accused him of plagiarizing his Upwork system and passing it off as his own. Montell claims that Thomas copied his scripts, methodologies, and tools. Thomas initially denied learning from him but later admitted to taking his course. He provides detailed comparisons and screenshots as evidence.
What Is Montell Gordon's Claim?
Montell Gordon asserts that traditional cold outreach methods are ineffective. Cold emails and calls are no longer the best method for acquiring clients for your agency. He promotes his Client Synthesizer program, which uses "digital leverage". This means attracting clients using a system that does not use cold outreach. Gordon claims this helped him earn over $91,000 in one month. Moreover, it helped others achieve similar results. Montell also said you can make $5K-$15K monthly online without being an expert. Also, he added that you do not need to have huge followers online to earn.
Furthermore, he stated that starting an agency and learning a selling skill can be done in 14 days. You can make your first $5000 online without posting on social media or becoming a YouTuber. Collect 10-20 clients, outsource the work, and scale quickly without additional effort. He said this will give you freedom and flexibility while running a fully outsourced agency.
Gordon's Claim Debunked
Cold outreach has inherent challenges. But, it remains a viable client acquisition strategy when executed properly. Backlinko said that cold emails have an average response rate of 8.5%. However, personalization remains crucial in marketing. Cold Outreach said personalized email content increases the response rate by 32.7%. Hunter.io added that sending multiple follow-ups can double the response rate. Relying on inbound leads from Upwork, Instagram, or a funnel is challenging. Generating warm traffic is difficult for newbies. This is especially true for those without an established reputation, portfolio, or audience. This is why cold outreach remains a practical method for many new agency owners.
In addition, a study from McKinsey said that email is more effective than social media by about 40%. Gordon's emphasis on digital leverage is a shift towards inbound marketing. His approach is creating a strong online presence to attract clients organically. This prioritizes inbound marketing and establishing authority in one's niche. Gordon cites examples, such as a 17-year-old client earning $12,500 in 23 days using his system. However, these anecdotes lack independent verification. This makes assessing their general applicability across different niches difficult.
Montell's digital leverage overlaps with established digital marketing practices. This includes common SEO, social media marketing, and paid advertising. We can't help but question whether it is a rebranding of existing methods or a new strategy. Also, starting an agency in 2024 is also challenging because of market saturation. Securing new clients is a primary concern for many agencies. Besides this, Agency Analytics also noted that 20% of agencies faced time management challenges.
Learning an in-demand skill that helps you earn $5k–$15k/month takes time and effort. For example, learning social media marketing, SEO, or ad management takes over 14 days. Achieving this quickly is difficult without expertise or an established following. This is contrary to Montell's claims. Success depends on factors like niche selection, market demand, and effective execution. Outsourcing 10-20 clients requires good systems, hiring skills, and client management. These are things that beginners in agency management may lack.
Is It Worth It To Start a Digital Marketing Agency in 2024?
Starting a digital marketing agency in 2024 is worth it if you have a strategic plan. It is undeniable that this industry is growing and evolving rapidly. Hostinger posted that it is growing at a rate of 13.6% annually. This is because of the increased dependency on the internet and a shift towards online platforms. Most consumers engage online. Thus, businesses must invest more in digital marketing to reach their target audiences. For example, WordStream noted that 93% of consumers read online reviews before purchasing. Workswit IT Solutions says that about 60% of small businesses use digital marketing. In addition, a digital marketing agency has the potential to earn recurringly. You may earn an average of $10,000 monthly, while more established marketers earn up to six figures.
However, starting a digital agency in 2024 is not without challenges. The low barriers to entry have led to hundreds of thousands of agencies. Statista says there are over 433.4 thousand advertising agencies worldwide in 2024. Of this, over 48,971 are registered in the US. With this much competition, making a difference and standing out is crucial. As a result, securing and maintaining clients remains a top concern for agency owners. A Redditor said that you can succeed if you bring something new to the table that works. But, if you come in with the same old marketing techniques, you will drown in competition.
Agency Analytics said that 37% of the agencies identified client acquisition as their primary concern. Thousands of marketing technologies and platforms are being introduced to the market. However, keeping up with trends to stay relevant posed a significant challenge.
To succeed in starting a digital marketing agency in 2024, you need to:
- Use tools to enhance client acquisition campaigns.
- Personalize your content
- Analyze consumer behaviors.
- Use analytics to track campaign performance and refine strategies.
- Show clear ROI to clients.
- Specialize in a specific industry or service to differentiate your agency.
- Attract clients seeking tailored expertise.
- Stay updated with the latest trends, tools, and best practices to have a competitive advantage.
A digital marketing agency is worthwhile if you can navigate the associated challenges. Success relies on technology use, learning, and delivering exceptional value to clients. It needs strategic planning and adaptability to stay relevant and unique. One Reddit comment said that the agencies that succeed are the ones that have the skills and experience to back it up. The ones that thrive are those offering real value despite the overcrowded space.
What Services Do Digital Marketing Agencies Offer?
Digital marketing agency's services include:
My Recommended Lead Generation Strategy
Local lead generation is my recommended lead generation strategy. It is more effective than broader digital marketing agencies. It reaches people in a specific area, so leads are relevant to the business. These methods attract potential customers with higher intent to purchase. People trust and prefer local businesses for convenience and personalization. Local lead generation targets clients searching for nearby products or services. Focusing marketing strategies locally builds a stronger reputation than using global platforms. This is because they cater to an immediate demand that requires immediate fulfillment. It connects businesses with potential customers in their immediate vicinity. Competing in a specific geographic area often involves fewer challenges. Broader digital marketing campaigns target larger audiences and, thus, face more barriers.
In addition, local lead generation delivers tangible results. Examples are appointments or store visits. These are easier to track and can be attributed directly to your marketing efforts. With clearer metrics, businesses see the value of your services than an agency. This means they are more willing to pay for your services if you can provide them with continuous leads.
Generating local leads is simpler than managing comprehensive digital marketing campaigns. They usually need SEO, PPC, content marketing, and social media expertise. Once you have a lead gen system in place, the process becomes replicable. You can repeat it for different niches in the same or different locations. Expanding it to similar businesses and different locations is easier. It also requires less upfront and ongoing investment.
Many local businesses, like plumbers, dentists, or real estate agents, have limited budgets. Offering lead generation allows them to pay for direct results. Investing in complex campaigns is without the same guaranteed returns. Performance-based pricing models like pay-per-lead are especially attractive to small businesses. Thus, it is helpful for those with a physical store or local services. If you want a more tailored and cost-effective way of getting leads, try local lead generation.
