The best copywriting side hustle ideas are:
- Local lead gen biz
- Landing or sales page writing
- Publishing a book on Amazon KDP
- Resume writing
- Technical writing
- Transcription services
- Product description writing
- Content editing
- Graphic designing
Copywriting involves writing for advertising or marketing to prompt a specific action, such as purchasing a product or service. It is a lucrative side hustle. According to CareerExplorer, the number of employed copywriters in the U.S. is currently around 131,200, and this number is expected to grow by 7.6% from 2016 to 2026. It indicates a growing interest in this field. Furthermore, approximately 4,536 individuals in the United States work as freelance copywriters. Beyond the demand, copywriting as a side hustle can generate a substantial income to everyone. According to Glassdoor, the estimated total pay for a copywriter in the United States is $73,292 per year, with an average salary of $69,047 annually. However, while the significant number of Americans engaged in copywriting highlights a strong demand, it's also crucial for you to recognize the increasing competition within the industry.
Based on insights from Business Insider, Chris Orzechowski, a freelancer from Westfield, New Jersey, turned his copywriting side gig into a business in 2017. He learned the ropes through online coaching and courses, books, and blogs. By regularly sharing content with his email list, Chris attracts clients and earned about $52,000 from copywriting in 2016 – almost as much as his day job. This real-life story shows how copywriting can be a practical and profitable side hustle.
This article presents 24 copywriting side hustle ideas for 2024 that allow you to use your writing skills to earn extra money. We include statistics on the opportunities, potential income, and drawbacks for each idea. Additionally, we outline five key steps to kickstart your copywriting side hustle. Towards the end, you'll discover a business model that can generate a monthly passive income ranging from $500 to $2,500.
What Are Copywriting Side Hustles Ideas?
Copywriting side hustle ideas involve leveraging your writing skills for various tasks, like crafting website copy, product descriptions, marketing materials, and email content. You can also write for blog posts, social media captions, and specialized pieces like sales letters or ad copy for platforms such as Google and Facebook ads. Freelance platforms like Upwork or Fiverr provide you with tons of opportunities to offer your copywriting services. You can also explore email copywriting for enhancing marketing campaigns, blog post writing through platforms like ContentWriters, and social media content creation for platforms like Instagram or Facebook.
24 Copywriting Side Hustles Ideas To Boost Your Income
1. Landing Pages Or Sales Page Copywriting
Landing page or sales page copywriting involves creating persuasive content to boost conversions on websites. It's about crafting words that encourage visitors to take desired actions, such as making a purchase. According to Hubspot, the average conversion rate for landing pages is 5.89% across various industries. This means there's a significant chance for you to help businesses improve their online effectiveness through compelling copy. You can kick start your journey by exploring platforms like Upwork, and Fiverr. These platforms offer a pool of opportunities for you to showcase your skills and land your first gigs.
For income potential, ZipRecruiter's statistics indicate that the average hourly pay for sales page copywriters is $36.74. This hourly rate sets the stage for a decent income, especially if you efficiently deliver high-quality copy. To boost earnings, focus on building a strong portfolio showcasing your successful projects. You can also consider offering package deals or additional services, such as A/B testing suggestions. However, it includes tight deadlines, client revisions, and the need to stay updated with industry trends.
2. Publish A Book On Amazon Kindle Direct Publishing
Publishing a book on Amazon Kindle Direct Publishing involves creating and self-publishing digital books that can be sold on the Kindle platform. It's an opportunity for you to share your work with a wide audience through the popular Kindle e-reader. According to Statista, Amazon Kindle boasts over 30 million active users in the United States alone. This substantial user base provides you with a vast pool of potential readers. It creates a significant opportunity for you to reach a broad audience.To embark, utilize Amazon's Kindle Direct Publishing (KDP) platform. KDP allows you to upload and sell your books in Kindle format easily. The platform provides step-by-step guidance that makes it accessible for anyone looking to self-publish their work.
You can make a decent side income through self-publishing. Zonguru reports that self-published writers on Kindle can earn anywhere from $150 per month on the lower end to more than $20,000 per month on the higher end. This income potential makes Kindle publishing an attractive option for you. To enhance earnings, consider effective marketing strategies such as leveraging social media, creating an author website, and participating in Kindle promotions. However, WordsRated notes that Amazon's KDP is the largest self-publishing service globally that has enabled over 1 million authors to get their books published. However, the sheer volume of published works also means increased competition.
3. Resume Writing
Resume writing involves crafting compelling and customized resumes for individuals seeking employment. It's about using your copywriting skills to enhance someone's job application materials.CareerBuilder highlights that the top reasons for rejecting a resume include impersonal applications (84%), lack of a thank-you note (57%), and a lack of resumes customization (54%). This presents a significant opportunity for you to offer your expertise by ensuring resumes stand out in terms of personalization and professionalism. To start, explore platforms like LinkedIn ProFinder, Upwork, or Indeed.
Helping job seekers in creating their resume is a nice way to generate extra funds. According to ZipRecruiter, the average hourly pay for a resume writer in the United States is $18.27. It shows good potential income. To increase earnings, focus on building a strong online presence through platforms like LinkedIn. Also, you can offer additional services, such as cover letter writing or LinkedIn profile optimization. However, managing client expectations and staying updated on industry trends can be time demanding.
4. Technical Writing
Technical writing involves creating clear and concise documents that explain complex technical information. It's about translating complex concepts into easy-to-understand written materials. The Bureau of Labor Statistics projects a 7 percent growth in employment of technical writers from 2022 to 2032. This growth shows a steady demand for you. The Bureau of Labor Statistics projects about 4,800 job openings for technical writers annually, which presents a substantial opportunity for you. To kickstart, explore job platforms like LinkedIn, Indeed, or. Creating a portfolio showcasing relevant skills and completing certifications in technical writing can also enhance credibility when seeking freelance opportunities.
WIth regards to how much you can make, Indeed reveals that the average salary for a technical writer in the United States is $37.13 per hour. This hourly rate signifies a competitive income potential you can make by offering technical writing services. To maximize income, consider specializing in a specific industry or technology. Building a strong online presence through platforms like GitHub or creating a personal website can attract you more potential clients. However, Zippia reported that there are over 23,634 technical writers currently employed in the United States. While this indicates a demand for technical writing skills, it also signifies a competitive landscape.
5. Transcription Services
Transcription services involve converting spoken language from audio or video recordings into written text. Simply put, it's about turning spoken words into readable documents for your clients. In terms of opportunity, U.S Legal Support states that there's a growing demand for audio and video transcription services across various industries. U.S Legal Support projects that legal transcription services in the U.S. will maintain a significant 90% market share in North America until 2029. This trend highlights a significant opportunity for you to offer transcription services, especially in the legal sector. To start, consider platforms like Rev, TranscribeMe, or GoTranscript.
In terms of financial aspects, ZipRecruiter reports that the average hourly pay for a transcriptionist in the United States is $20.19. This number presents a viable income potential for you. To speed your profit, specialize in niche industries such as legal or medical transcription. However, IBISWorld indicates that there are currently 92,089 people employed in the transcription services industry in the US as of 2023. This suggests a tight competition.
6. Product Descriptions Writer
A product description writer is someone who crafts engaging and informative descriptions for various products. It involves using words to highlight the features and benefits of products to attract potential buyers. According to Shopify, 10% of e-commerce sites fall short in meeting their product description needs. Additionally, Conversioner reveals that 76% of online shoppers prioritize product descriptions over reviews and images. This indicates a substantial opportunity for you to fill the gap in product descriptions. To initiate, create profiles on platforms like Upwork, Fiverr and Indeed. You can also reach out to some sellers in the marketplace like on Amazon, Etsy and Facebook.
For side income potential, ZipRecruiter reports that the average hourly pay for a product description writer in the United States is $38.94. This demonstrates the potential for a lucrative income you can generate in this side hustle. To boost your earnings, focus on specializing in specific industries or types of products like health and beauty care, electronics and games. However, writing descriptions for similar products may become monotonous that requires you to keep your content fresh and engaging.
7. Content Editing
Content editing involves refining and improving written materials, ensuring they are accurate, coherent, and engaging. You polish and enhance the quality of written content. According to HubSpot, 72% of marketers emphasize the importance of relevant content creation for their success. This emphasizes a significant opportunity for you to contribute to the creation of impactful and error-free content. With the demand for quality content on the rise, there is ample space for your skill in content editing. To embark, explore freelance platforms like Upwork, Freelancer, or ZipRecruiter.
In terms of money making potential, Zippia reports that the average hourly pay for a content editor in the United States is $36.06. This rate signifies a competitive income potential for you offering content editing services. To increase earnings, consider specializing in specific industries or types of content, such as blog posts, articles, or marketing materials. However, according to Zippia, the demand for content editors is expected to decline by -5% from 2018 to 2028. This suggests potential challenges for you in acquiring positions in the future.
8. Graphic Designing
Graphic design involves creating visual content for various purposes, such as marketing materials, websites, and branding. This side hustle is about using visual elements to communicate messages effectively. According to Finances Online, 80% of small businesses acknowledge the importance of graphic design. Glassdoor indicates that 94% of people will leave a website if its design is bad. This creates you a significant opportunity to assist businesses in creating visually appealing content that engages and retains their customers. To start, consider platforms like Fiverr, Upwork, or 99designs.
Becoming a graphic designer is a creative way to make extra money. Indeed states that the average salary for a Graphic Designer is $21.98 per hour in the United States. To add your earning, specialize in specific design niches, such as logo design or social media graphics.Also, utilize design software like Canva or Photoshop Adobe efficiently, stay updated on industry trends, and offer package deals for clients seeking multiple design services. However, as reported by IBISWorld, there are currently 174,809 people employed in the graphic designers industry in the US as of 2023. While this shows demand for graphic design, it also shows a competitive field.
Proofreading involves carefully reviewing written content to identify and correct errors in spelling, grammar, and punctuation. You ensure that written materials of your clients are flawless and error-free. As highlighted by Ashley Festa, 54% of employers would hire a proofreader if they make spelling and grammar mistakes in their tweets and posts. This presents you with a substantial opportunity to offer your expertise in enhancing the quality of articles, blog posts and even academic materials. To initiate, explore freelancing platforms like Upwork or proofreading tools, such as Grammarly or ProWritingAid.
For extra income, Indeed reveals that the average salary for a proofreader in the United States is $22.37 per hour. Furthermore, Zippia reports an 11% increase in proofreader salaries over the last five years. This proves a competitive income potential for you to add to your overall profit. To increase your income, consider getting certifications in proofreading or specialized training. Additionally, offering package deals for bulk content proofreading can attract clients looking for ongoing services. However, Zippia estimates that the projected proofreader job growth rate is -5% from 2018 to 2028, with approximately -5,500 new jobs projected over the next decade. This suggests potential challenges for you in terms of job availability.
10. Search Engine Optimization (SEO) Writing
Search Engine Optimization (SEO) involves optimizing online content to enhance its visibility on search engines, such as Google. You strategically use keywords and other elements to improve a website's ranking in search results. According to EnterpriseAppsToday, in 2023, 69% of companies actively invest their time in search engine optimization that indicates a widespread recognition of its importance. This presents you with an enormous chance to assist companies in optimizing their online presence and improving search engine rankings. To begin, consider utilizing tools like Google Analytics, SEMrush, or Moz to understand SEO trends and keywords. Freelancing platforms like Upwork or Fiverr connect SEO content writers with businesses seeking expertise in optimizing their online content. Creating a professional profile and highlighting SEO skills can attract clients looking to enhance their digital visibility.
Regarding the profit potential, ZipRecruiter reports that the average hourly pay for an SEO content writer in the United States is $40.46. This shows a lucrative source for you to earn extra cash. To maximize your profit, stay updated on evolving SEO algorithms and trends. Offer comprehensive SEO packages that include keyword research, content optimization, and performance analysis. However, potential challenges in SEO copywriting may include staying abreast of constant algorithm changes and facing competition in the saturated online content market.
11. Video Scripts Writer
A video scripts writer specializes in crafting compelling and engaging scripts for videos, catering to the specific needs and objectives of various clients. As showed by ReelSEO, 96% of B2B organizations incorporate video in their marketing campaigns, and a notable 73% of these organizations witness positive returns on investment (ROI). This creates a vast space for you to contribute to the success of marketing strategies through impactful storytelling in videos. To embark, visit Upwork or Freelancer where businesses seek skilled writers for their video content.
In terms of extra penny you can make, Glassdoor reports that the average salary for a video script writer is $63,973 per year in the United States. To augment your earnings, consider offering additional services such as storyboard creation or video editing. Also, familiarize yourself with video editing software like Adobe Premiere or Final Cut Pro to align your scripts with visual elements seamlessly. However this may include the need for continuous creativity, adaptation to diverse industries, and meeting varying client expectations.
12. Website Development
Developing websites for your clients is a great way to generate additional income. Glassdoor reports that the average salary for a Web Developer is $89,565 per year in the United States. It emphasizes the potential to generate decent extra money through website development. To boost your earnings, consider offering additional services such as website maintenance, hosting, or SEO optimization. However, Zippia outlines that there are over 459,382 web developers currently employed in the United States. This indicates fierce competition.
13. Social Media Managing
A social media manager creates and curates content, manages online interactions, and implements strategies to enhance an individual's or a business's social media presence. As per the U.S. The Department of Labor Statistics predicts a 10% growth for social media managers or specialists before 2026. It indicates a substantial opportunity for you to have another source of income. To kickstart, familiarize yourself with popular social media platforms, such as Instagram, Facebook, and Twitter.
Assisting businesses to enhance their online presence is a great way to generate side income. According to Indeed, the average salary for a social media manager is $57,773 per year in the United States. It highlights the potential steady income you can make. To increase your earnings, offer additional services such as social media advertising, analytics reporting, or influencer collaborations. Also, utilize scheduling tools like Hootsuite or Buffer to plan and organize posts effectively. However, Zippia reports that there are over 27,243 social media managers currently employed in the United States. It indicates competition in the field.
14. Become A Copywriter
Becoming a copywriter involves crafting compelling content for various mediums, such as billboards, brochures, and emails. SmartBlogger notes that the demand for quality copywriting is vast and ever-growing. Copywriters play a pivotal role in bringing the sales and marketing process to fruition. To initiate, explore platforms like Upwork, Fiverr, or Freelancer where businesses seek freelance copywriters. Alternatively, consider creating a profile on LinkedIn to showcase your skills and connect with potential clients.
Becoming a copywriter is an effective way to make additional funds. According to Indeed, the average salary for a copywriter in the United States is $62,848 per year. This makes copywriting a potentially lucrative side hustle for you. To escalate earnings, specialize in a niche (e.g., technology, health) to stand out. Additionally, utilize online courses on platforms like Udemy or Coursera to enhance your skills. However, CareerExplorer reveals that approximately 131,200 copywriters are employed in the U.S. This reveals growing demand but also depicts competition.
Blogging involves creating engaging content for websites that are commonly used on landing pages. Your content aims to attract and inform readers and drive them to take desired actions. LinkedIn suggests that the most profitable niches for blogging in the USA include health and wellness, personal finance, travel, food, and technology. This presents a lucrative opportunity for you to specialize in these niches and cater to the high demand for quality content. To begin, consider platforms like WordPress, Blogger, or Medium for creating and hosting your blog.
You can really make decent money through blogging. According to Millennial Money, finance blogs can generate substantial income. After two years of building traffic and subscribers, bloggers in this niche can earn over $100,000 annually. This showcases the wide earning potential you can make in blogging. To expand your profit, explore affiliate marketing programs and sponsored content opportunities within your niche. Also, utilize Google AdSense or similar platforms to monetize your blog through targeted advertisements. However, OptinMaster notes that there are nearly 32 million bloggers in America that indicate a highly competitive landscape. While the potential for income is significant, standing out in such a crowded space requires consistent effort, unique content, and effective marketing strategies.
Ghostwriting involves crafting content, such as books or articles, on behalf of someone else. You remain anonymous, while the credited person takes ownership of the work. Kary Oberbrunner of Medium reveals that a significant opportunity exists in the world of ghostwriting. Approximately 70% of books published by traditional publishing houses are penned by ghostwriters. Moreover, an astonishing 99% of books attributed to artists, celebrities, and politicians involve the expertise of a skilled ghostwriter. This creates a huge opportunity for you. To launch, consider platforms like Upwork, Guru, or Reedsy where individuals and publishers seek ghostwriters for various projects.
ZipRecruiter reports that the average annual pay for a Ghost Writer in the United States is $55,000. This makes ghostwriting a viable side hustle with a steady income potential, especially for those with strong writing skills and the ability to adapt to various genres. To rocket your gains, focus on developing a niche or expertise in a specific genre, such as business, self-help, or fiction. However, American Ghostwriter points out that when you write for someone else, your client receives all the success and credit, which may cause you not to be recognized.
17. Become A Freelance Writer
Freelance writing involves creating content for various clients on a project basis. This can include blog posts, articles, and marketing materials. Scott Galit, CEO of Payoneer, highlights the increased demand for freelance writers caused by the pandemic. Additionally, Freelancer.com reports that in Q3 2023, the fastest-growing freelance jobs were predominantly in writing, content creation, and marketing-related fields. It provides you a significant opportunity to leverage your copywriting skills.To begin, join platforms like Upwork, Fiverr, or ProBlogger, where businesses and individuals post writing gigs.
For salary potential, ZipRecruiter reveals that the average monthly pay for a freelance writer in the United States is $4,034. This suggests that freelance writing can provide you a substantial side income. To expand your rate, build a personal brand and utilize social media platforms to showcase your expertise. It helps you attract higher-paying clients. However, the Bureau of Labor Statistics notes that there are 131,000 individuals in the US who identify as writers. This indicates a competitive landscape that makes it crucial for you to stand out.
18. Affiliate marketing
Affiliate marketing involves promoting products or services and earning a commission for each sale made through your unique affiliate link. It's a performance-based marketing strategy where you play a crucial role in creating compelling content to drive conversions. As noted by Ben Alistor, an Amazon FBA mentor and entrepreneur, affiliate marketing stands among the top 5 side hustles in 2024. Ben emphasizes that it offers a low-investment avenue to earn extra income, providing an opportunity to supplement earnings without a significant commitment. This allows you to have extra sources to generate more money. To embark, consider joining affiliate programs on platforms like Amazon Associates, ShareASale, or CJ Affiliate. Additionally, utilize social media, blogs, or YouTube to promote products through engaging content.
Joining affiliate programs is a straightforward way to make side income. Indeed reports that the average annual salary for an affiliate marketer or affiliate marketing manager in the U.S. is $69,180. To boost revenue, utilize data analytics tools like Google Analytics to understand user behavior and optimize your marketing strategies accordingly. However, one significant drawback in affiliate marketing is the unpredictable nature of traffic. Authority Hacker's survey among 2,270 affiliate marketers reveals that 45% consider acquiring purchase-ready traffic as their most significant challenge.
19. Email Marketing
Email marketing involves crafting persuasive content for promotional emails. Your goal is to engage and convert the target audience and contribute to businesses' overall marketing strategy. Email marketing presents a substantial opportunity, with 64% of small businesses utilizing it to connect with customers, as reported by Campaign Monitor. Moreover, HubSpot Blog Research further reveals that 38% of brands are increasing their email budget. It indicates a growing demand for skilled email copywriters. To kickstart, explore platforms like Mailchimp, Constant Contact, or Sendinblue. These tools offer you a user-friendly interface for creating and managing email campaigns.
In terms of money you can generate, Talent.com reports that the average annual salary for an entry-level email marketing specialist in the U.S. is $50,700. This figure signifies the earning potential for you in specializing in crafting effective email marketing campaigns. To speedup salary, stay updated on industry trends, experiment with A/B testing to optimize content, and consider obtaining certifications from email marketing platforms to enhance credibility. However, you may be challenged to navigate stringent spam filters. You may face hurdles in ensuring your content avoids spam categorization.
20. Start Social Media Marketing Agency
Starting a social media marketing agency involves offering services specifically tailored for social media platforms. This includes creating compelling content, managing ads, and engaging with the audience to enhance a brand's online presence. With 61.4% of the global population active on social media, as per DataReportal’s October 2023 insights, there exists an extensive pool of 4.95 billion potential customers. This vast user base allows you to venture into establishing social media marketing agencies. To initiate your SMMA, consider platforms like Facebook, Instagram, and LinkedIn as primary channels. You can also utilize tools such as Hootsuite or Buffer for efficient social media management.
Social media marketing agencies can generate substantial income, with figures ranging between $1,500 and $25,000 per month for a single client, according to insights from Agency Analytics. This demonstrates the significant earning potential for you specializing in SMMA services. However, starting an SMMA comes with a financial commitment, averaging around $12,272, according to Pat Walls, founder of Starter Story. This includes various costs such as advertising expenses and software subscriptions.
21. Become An Amazon Influencer
Becoming an Amazon Influencer involves creating content, such as unboxing videos or product reviews, to promote Amazon products. You'll craft compelling descriptions and reviews to influence potential buyers. The opportunity lies in the vast potential income stream within the Amazon ecosystem. According to Amanda Perelli’s article on Amazon, some influencers can earn an impressive $16,000 per month through engaging content like unboxing videos and product reviews. To kickstart your Amazon Influencer journey, sign up for the Amazon Influencer Program. Leverage social media platforms like Instagram and YouTube to showcase your content.
To enhance earnings, focus on creating high-quality, engaging content that resonates with your target audience. Despite its potential, the Amazon Influencer Program has a drawback, as highlighted by The Leap by Thinkific. The program only tracks cookies for 24 hours, which is a relatively short window. If a customer clicks on your link but delays purchasing for more than 24 hours, you may miss out on commission for the sale.
22. Become An Appointment Setter
Appointment setting involves writing persuasive scripts and messages to schedule appointments for businesses. Your task is to communicate effectively and engage potential clients. The opportunity in appointment setting is substantial, as indicated by Zippia's research projecting a 6% job growth rate from 2018 to 2028, leading to approximately 32,900 new appointment setter positions in the next decade. This growth suggests a rising demand for you in this role. To start, explore job platforms like Indeed, or LinkedIn. Also, familiarize yourself with CRM tools, HubSpot or Calendly.
The potential income for appointment setters is attractive, with ZipRecruiter noting an average hourly pay of $24.26 in the United States. To boost your profit, focus on refining your copywriting skills to create messages that resonate with potential clients. Utilize A/B testing for different scripts to determine the most effective approach. However, Zippia estimates the competitive job market, with over 17,965 appointment setters currently employed in the US.
23. Become A Freelance Digital Marketer
Freelance digital marketing involves providing digital marketing services on a project basis to various clients. It involves creating compelling content for online campaigns, social media, and other digital platforms to help businesses enhance their online presence. The freelance digital marketing landscape is thriving, especially with the increasing trend of companies outsourcing digital marketing tasks. Notably, 34% of small businesses outsource digital marketing, making it one of the most sought-after freelancing opportunities, according to data from Clutch. This allows you tap the growing demand in digital marketing services. To begin, check platforms like Upwork and Fiverr. Additionally, familiarize yourself with digital marketing tools such as Google Analytics, Facebook Ads Manager, and Mailchimp.
The profit potential in freelance digital marketing is decent. It averages around $66,000 per year, as reported by data from Upwork, Talent, ZipRecruiter, and Glassdoor. To escalate your earnings, consider specializing in a niche within digital marketing, such as social media content creation or search engine optimization (SEO). However, you need to be mindful of the unpredictable income flow and project-based work. According to Noble Desktop's research on freelancing, the "feast or famine" nature of freelancing can lead to periods of financial uncertainty. Additionally, freelancers often lack traditional job benefits like health care and a 401k.
24. Sell Journals On Amazon Using Canva
Selling journals on Amazon using Canva involves creating and marketing custom-designed journals for sale on the e-commerce giant's platform. It's a side hustle that taps into the popularity of journals across diverse age groups. Journals have a broad appeal that makes them a lucrative product for a platform like Amazon with an extensive customer base. According to The Dietitian Editor, the universal demand for journals presents a significant opportunity for you looking to venture into the business. You can kickstart this side hustle by leveraging Canva. Canva offers templates and tools for creating visually appealing journals. Also, sign up on Amazon Kindle Direct Publishing (KDP) to publish and sell your journals.
As a novice in the business, you can earn $2 to $4 for each journal sold on Amazon. Notably, successful sellers like Valerie Thompkins and Monique Hinton generate income from their journals on Amazon. For instance, Valerie makes $3.58 for every $9.99 journal sold, while Monique earns $2.64 for a $7.99 journal. This shows the potential income you can make in this side hustle. To enhance earnings, focus on niche markets and tailor your journal designs to specific customer interests. Utilize social media platforms to promote your journals and engage with potential buyers. Stay updated on Amazon's algorithms and marketing strategies to optimize visibility. However, while the platform boasts 310 million active users, it also witnesses the release of 50,000 new books, including journals monthly, according to Statista. This shows tight competition.
If you enjoy solitude and being around people drains you, yet you are looking for extra income source, check my ultimate list of side hustles for introverts.
5 Major Steps To Execute Your Copywriting Side Hustles Ideas
1. Identify Your Niche and Target Audience
Identifying your niche and target audience involves determining the type of copywriting that aligns with your skills and interests. You can choose between SEO copywriting, content writing, technical writing, or creative copywriting for advertising. Specialization not only enhances your expertise but also sets you apart in a competitive landscape of copywriting side hustle. Moreover, identify the particular market or industry you wish to target—whether it's small businesses, tech companies, healthcare, or lifestyle brands. According to a 2023 study by McKinsey, companies excelling in personalized experiences or specific targets can witness 5-15% increases in revenue and 10-30% boosts in marketing-spend efficiency. These figures underscore the substantial benefits of identifying your niche and audience.
2. Develop Your Skills and Portfolio
Developing your skills refers to constantly improving your copywriting skills by engaging in online courses, workshops, or self-study. Concentrate on mastering persuasive writing techniques, understanding SEO principles, and adapting your style to different platforms and formats. This ongoing commitment to skill enhancement ensures that your copy remains impactful and aligns with the ever-evolving demands of the industry. Additionally, construct a portfolio that serves as a testament to your capabilities. Include diverse writing samples, showcasing various styles and formats, such as blog posts, web copy, email campaigns, and social media content. Upwork's data underscores a significant advantage for freelancers who showcase a portfolio on their profiles — a staggering 200% higher likelihood of securing a job compared to those who don't feature a portfolio.
3. Create An Online Presence
Creating an online presence is developing a professional website that showcases your portfolio, services, and client testimonials. Ensure your website includes a clear 'About Me' section and provides an easy way for potential clients to reach out to you. A well-crafted personal website serves as a central hub for presenting your expertise to potential clients. You can also leverage platforms like LinkedIn, Twitter, and relevant online forums to connect with industry professionals. Simple Business reports that 50% of new clients come through websites and social media. It emphasizes the importance of having your own website.
4. Find Clients And Networking
Finding clients and networking involves tapping into platforms like Upwork, Fiverr, or Freelancer to secure initial copywriting side gigs. These platforms not only provide opportunities to showcase your skills but also help you in building your reputation through client testimonials.
You can also find clients through direct outreach through email or social media. Tailor your pitch to demonstrate how your copywriting expertise can specifically benefit their business. Moreover, participate in industry events, webinars, and workshops to meet potential clients and fellow copywriters. It helps you build your connection in the freelance industry.
5. Set Up Business Operations
Setting up business operations begins by researching market rates for copywriting services and setting up your pricing structure. You can consider offering different models, such as per word, per project, or retainer agreements, to cater to diverse client needs. Always provide clear and transparent pricing to build trust with your clients. This step involves implementing a system for managing projects, deadlines, and client communications. You can use tools like Trello, Asana, or a simple spreadsheet to stay organized. Additionally, have a contract template ready for client agreements to establish clear terms and protect both parties. Also, keep track of your income and expenses for tax purposes.
How Much Can You Make In Copywriting Side Hustles?
You can make an average salary ranging from $32.81 per hour to $69,047.08 per year in copywriting side hustle, according to various platforms such as Indeed, Glassdoor, ZipRecruiter, Talent.com, and Salary.com.
Is Copywriting A Good Side Hustle Idea?
Yes, copywriting is a good side hustle idea, especially considering the growing market for this skill. CareerExplorer reports that the U.S. currently employs about 131,200 copywriters, with an expected increase of 7.6% from 2016 to 2026. Along with the financial prospects, as Glassdoor reports an average salary of $69,047 per year for copywriters. This field offers flexibility and a range of opportunities across different industries, such as advertising and marketing, ecommerce, healthcare, technology finance and banking. This growth shows a steady demand for you that makes it a viable and lucrative option to earn extra cash. However, this increasing demand also suggests rising competition in the field.
Conclusion: Create Predictable Passive Side Income With Local Lead Generation
Local lead generation can really create you a predictable passive side income. It also doesn’t require you to have huge upfront costs. You can build websites for as low as $500 each and rank them in Google search results. After you achieve a sweet spot on search engines, you rent these websites to local businesses for monthly recurring payments, which can range from $500 to $2,500 per website. In terms of competition, local lead generation wins. In copywriting side hustles, you are competing for approximately 131,200 employed copywriters in the U.S. That is huge. In local lead gen biz, the competition is drastically less because you're ranking in local cities & towns. You typically compete with 10-15 handful of companies.
Finally, the remarkable aspect of local lead generation is its impressive profit margins that can reach up to 95%. This is because you're selling leads and generating free traffic without incurring costs in goods or inventory. For instance, a tree service website I built and ranked in just 15 hours has generated $168,000 in revenue since 2015.
So, if you are looking for a business model that has low initial investment, less competition and high ROI, look no further with local lead gen biz.