Esther Stewart CottnOwl Review: What Is the Invisible Sales System?

CottnOwl is a business growth agency founded by Esther Stewart. It specializes in helping high-ticket businesses scale. The team uses various strategies, such as the Invisible Sales System, to boost sales. They focus on messaging, client acquisition, and automation. CottnOwl offers done-for-you and done-with-you services, coaching, and mentorship programs.

CottnOwl reviews are positive. Clients and students highlight the expertise and professionalism of Esther and her team. Clients say that her services exceed their expectations. Students like the thoroughness of the programs and level of support. However, there is a lack of reviews on external review sites.

I’ve been in the lead generation business since 2014. I have used a variety of strategies, such as PPC ads and SEO. This article reviews the CottnOwl agency and Esther’s “Invisible Sales System” strategy. It covers the services, such as the Elevate: Premium Monthly Growth Package. It also covers the training programs, like Visionaries: The Mastermind. You will also learn all about Esther Stewart’s background.

CottnOwl Pros and Cons

Pros

• Esther has a wealth of experience working for Fortune 500 companies
• Different packages depending on your needs

Cons

• The done-for-you services may be too expensive for new businesses
• The structuring of the packages is confusing
• Esther discourages the use of AI-powered tools for creation content, which may affect productivity

Price: CottnOwl’s Visionaries: The Mastermind cost $4,000. Website in a Day costs $29. CottnOwl service prices range from $950 per month to $15,000.

Refund Policy: CottnOwl has a strict no-refund policy.

Origin: CottnOwl was founded in 2022.

Reputation: CottnOwl has a positive reputation.

What Is the Invisible Sales System?

The “Invisible Sales System” is Esther Stewart’s unique business growth strategy. It involves non-intrusive lead generation and sales tactics. These are subtle, or “invisible,” strategic messaging and marketing. The strategy targets “ready-to-buy” customers without relying on traditional social media engagement.

1. Right Messaging
   • Messaging must be outcome-focused, highlighting what the client gains. Focus on results and benefits instead of features and processes. Give fast and clear solutions while avoiding bonuses or upsells. It should make the client understand why they need you.
2. Effective Funnel
   • Funnels should seamlessly move from building awareness to call booking and conversion. Every piece of content should establish authority and pre-sell the offer before the actual sales call. Premium clients expect a refined experience, not generic, watered-down marketing. The copy must not be watered down to a low reading level. The funnel should warm up your lead so they are ready to buy during the scheduled call.
3. Smart Automation
   • Automation should be strategic, as over-automation can repel potential clients. You should only automate steps that free up time for client calls and fulfillment. The purpose of automation should be to ensure client acquisition.

What Are the CottnOwl Training Programs?

CottnOwl’s Visionaries: The Mastermind is a 6-month coaching program for beginner high-ticket entrepreneurs. It focuses on client acquisition and addresses common challenges. Visionaries: The Mastermind includes the following:

• Bi-weekly Q&A sessions. You get direct access to Esther for sales and scaling strategies.
• Ongoing daily support from Esther and her team. They address sales, client acquisition, funnels, and service issues.
• Personalized feedback from Esther and her team. They will review your messaging, funnels, and systems and provide suggestions for improvement.
• Esther’s 6-figure growth framework. This framework focuses on attracting “ready-to-buy” clients and increasing conversion rates. It includes video training, templates, and other resources.
• Esther’s 6-figure sales system. This system optimizes the backend setups of your sales operation for automation. It includes workflows, sequences, funnels, and landing pages.
• Private community access. You can network, collaborate, and get more support from other members of the mastermind. The community is great for brainstorming and learning new ideas.
• 2 45-minute 1-on-1 consultations with Esther. She provides you with personalized help on important topics. This includes crafting messages, developing offers, and implementing growth strategies.

CottnOwl’s Website in a Day program teaches you how to create and publish your home site in a day. This is for those who don’t have any experience or skills in web building. Website in a Day includes the following:

• Customizable copy-and-paste homepage template. It helps streamline the writing process for your home and about pages.
• Step-by-step website design videos and tutorials. It guides you through designing your pages section by section. The website building software used costs $49 a month.
• 9 bonus features. This includes extra resources, tutorials, a customizable calendar, and more.

What Are CottnOwl’s Most Valuable Offers?

• CottnOwl’s Visionary Strategies for Growth is a service that helps your business automate and scale. The agency provides both hands-on and strategic support. There are different packages for each aspect of your business that you need help with. The available packages are:
  • Fortune 500 Virtual Assistant - CottnOwl places a highly skilled virtual assistant to handle various tasks. They are proficient in using design tools like Canva to create graphics and images. They handle various administrative tasks, such as scheduling content and setting meetings. Fortune 500 Virtual Assistant starts at $850 per month.
  • 1:1 Consulting + Innovative Strategy - A personalized consultation with Esther and her team. You receive customized help and proven strategies to boost your business’s visibility, growth, and authority. 1:1 Consulting + Innovative Strategy costs $3,000 per month.
  • Elevate Your Sales Calls - 1-on-1 personalized sales training with Esther and her team. They will help enhance your sales call techniques to increase your closing rates. Elevate Your Sales Calls costs $4,000.
  • White-Glove Client Acquisition - A premium 1-on-1 strategy service for businesses with high-ticket offers. It includes exclusive strategies used by Fortune 500 companies to consistently secure clients. White-Glove Client Acquisition costs $10,000.
• The Elevate: Premium Monthly Growth Package is a ** ** monthly subscription that offers extensive services. It includes social media content, website copy, email campaigns, and growth strategy. You also get technical and software support for funnels, automation, and copy updates. CottnOwl’s team will also help you create masterclass, webinar scripts, and presentations to boost your offers. Graphics and content management are not included. Elevate: Premium Monthly Growth Package starts at $10,000 per month, with a minimum 6-month contract.
• CottnOwl’s Co-Create Your Business service is a collaboration between you and the agency. They will help you with every step of a coaching business, from starting to scaling. Its Epic Coaching Business 1-on-1 done-with-you program helps you with the following:
  • Mapping out your offers and pricing strategies
  • Developing client acquisition strategies
  • Creating course content
  • Designing webinar/masterclass content
  • Developing client-attraction magnets

The Epic Coaching Business program costs $7,000.

Which CottnOwl Services May Not Be Worth It?

• CottnOwl’s Messaging that Sells is a content creation service. The agency creates high-converting, engaging content. They create tailored messaging strategies across various platforms that align with your brand. Each package assigns a team familiar with your brand and business style. You also get access to a private client portal for support during business hours. The available packages are:

• Social that Sells - Creation of high-converting and engaging social media messaging. It focuses on audience engagement and authority building. Offers are promoted through posts, reels, and stories. Graphics are not included in the package. Social that Sells starts at $950 per month.

• Website Copy - Creation of engaging website copy. It focuses on encouraging the audience to further explore your site and offers. The package does not include blog posts. Website Copy costs $2,500.

• Messaging for Millions - A 1-on-1 program that teaches you how to create captivating content. You will learn how to sell your offers on social media and sales pages. Messaging for Millions costs $2,500.

• CottnOwl’s Top-Tier Funnels & Systems is a client acquisition and automation service. The agency streamlines and automates operations using customized sales systems and funnels. Each package assigns a team familiar with your brand and business style. You also get access to a private client portal for support during business hours. The available packages are:

  • 6-Figure Sales System - An all-inclusive service for scaling businesses to 6-figures monthly. It helps differentiate your brand and offer from competitors in the industry. The agency creates messaging, copy, and customized sales funnels. They also implement automated sales systems for client acquisition. The package does not include software, ads setup, or management. Top-Tier Funnels & Systems starts at $15,000.
  • Evergreen Course - A done-for-you course creation service. The agency will help you create a custom-built course tailored to your brand. They also help set up your pre-recorded videos and templates. The Evergreen Course starts at $3,500.

Who Is Esther Stewart?

Esther Stewart is a digital marketing expert and growth strategist from West Palm Beach, Florida. She specializes in magnetic messaging, creative strategies, and copywriting. Esther has worked with Fortune 500 finance companies such as Morgan Stanley and Merrill Lynch. She has also worked with UHNW clients and celebrities. She has helped them scale their businesses to 6- to 7-figure months. Esther used the same strategy to scale her own marketing agency to $30,000 a month within 6 months.

Esther is active in various community roles. She is part of the Renaissance Weekend community founded by former U.S. Ambassador Philip Lader. She volunteers for Former Florida Foster Parent and Keep Palm Beach County Beautiful, Inc. Esther attended Palm Beach State College. She is also FINRA Series 7 and Series 66 certified. She also hosts The Shifting Road Of Business Podcast.

What Other Ways Can You Promote Your High-Ticket Offers Using Social Media

• Work With Influencers - Collaborating with social media influencers lets you take advantage of their existing audience. It boosts your brand’s visibility and credibility. Time reported that 30% of adults on social media made a purchase after seeing an influencer’s post. Shopify says that collaboration content outperforms brand content by 36%.
• Run Contests or Giveaways - Hosting events for your followers boosts engagement and attract more audiences. EveryoneSocial found that 34% of new social media followers are from contests and giveaways.
• Go Live - Streaming live on platforms like Facebook, Instagram, and TikTok encourages engagement and builds trust. BytePlus says that live videos attract 6X more engagement than regular videos.
• Share User-Generated Content - When your followers share their content, it builds trust and creates a sense of community. It also adds content to your account without creating it yourself. Search Logistics estimated that UGC is 6.6X more influential than branded content.

The best ways to promote your business on social media depend on your market and audience. A combination of various strategies maximizes your lead generation.

What Is the Best Lead Generation Channels For Selling High-Ticket Offers?

• SEO - Enhance your business’s visibility on Google by optimizing content and ranking for keywords. Ahrefs reports that 68% of online sales begin with a search engine. It costs as little as $30 to do SEO yourself or $300 to $2,000+ to hire an SEO agency.
• Pay-Per-Click (PPC) Advertising - Paid ads give immediate visibility based on your budget. WebFX says that businesses earn an average of $2 for every $1 spent on PPC ads. They say the businesses often spend $100 to $10,000 per month on PPC campaigns.
• Email Marketing - Sending targeted emails helps build relationships and encourages repeat business. Statista reports that email marketing has an average ROI of $36 for every $1 spent. WebFX says businesses often spend $51 to $1,000 a month on email marketing.
• Social Media Marketing - Use platforms like Facebook and Instagram to build brand awareness. This increases your audience reach and lets you engage with potential clients. Statista reports that 65% of marketers find social media marketing highly effective. Social media marketing can be done for free or for $500 to $5,000 per month if outsourced.

The best lead generation channels for selling high-ticket offers will depend on your market and target audience. A combination of 2 or more is often recommended.

My Number 1 Lead Generation Method For High-Ticket Income

SEO is my number one lead generation strategy because it is low-cost and sustainable. CallPage studies show that SEO drives over 1,000% more traffic than organic social media marketing. SEO has the lowest cost per lead compared to other marketing channels, with an average CPL of $14 across all industries. Once your site is ranking, you don’t need to keep creating content. You only need to update it if it drops in rank, which often takes years. This makes SEO the closest you can get to a passive lead generation strategy.

I use local SEO for my number 1 business model, local lead generation. It’s like an SEO agency except I own the websites. I rank niche sites for local keywords using local SEO. Once it’s ranked and getting traffic, I rent it out to local businesses. They pay me $500 to $3,000 a month for the leads the site generates. Marketing agencies need to outsource the work to be able to handle more clients. With local lead generation, I only need to repeat the rank-and-rent process without added risks. There is no limit to how many sites you can have. I run dozens of lead generation sites that earn me over $52K a month.