Julie Chenell and Cathy Olson’s Course Chemist Review – What Are The 6 Experiment Methods?

April 8, 2024

Julie Chenell and Cathy Olson's Course Chemist is a course creation company that offers methods for creating effective online courses, focusing on pre-selling, planning, and building a community. Members make money by creating and selling digital courses on any topic they want. Course Chemist covers what makes a course go viral, its design and content, securing their student's advantage and profit. In 2021, the global digital education market reached a worth of USD 77.23 billion and experts predict a compound annual growth rate of 30.5% from 2021 to 2028. This makes digital course creation a potential lucrative business.

However, Course Chemist has no external reviews other than reviews from its website. This makes it hard to assess their effectiveness and credibility. Lack of reviews also makes it challenging to verify their claims and promises. Course Chemist stands out for its integrated approach, combining course creation, marketing, and community engagement.

In this Course Chemist review, we'll provide the pros and cons of the program. We'll also include general information about the program and its inclusions. Additionally, we'll also discuss if Course Chemist is the best option in creating your own course. 

Course Chemist Pros and Cons


Course Chemist covers every aspect of course creation. This includes planning, marketing, and community building.

The program teaches efficient methods for content creation and delivery.

Course Chemists have lessons on creating and managing an online learning community.  This results in student engagement and course success.


The course creation industry is becoming increasingly crowded and saturated, which poses a challenge to standing out.

Course Chemist charges are costly for potential course creators.


Course Chemist costs $197.

Refund Policy

The company's refund policy time frame is 14 days.


There is no information on Course Chemist's origin date.


Course Chemist's reputation is good because there are no independent reviews about the program.

What Are Course Chemist's 6 Experiment Methods?

Course Chemist's 6 Experiment Methods are guides in creating effective and impactful digital courses. Each Experiment is part of the inclusion you can get from the program. Strategies like target audience analysis, course topic research, and curriculum development is included.

  • The Groundwork Experiment: This portion focuses on establishing your foundation with three tasks. First is setting yourself up for success for course completion through module planning. Second, getting organized to simplify the process. Third is building a framework that prevents the creation of complex courses. 99% of course, creators overlook this foundation in aspects of content and method of teaching. The foundation aims to reduce self-doubt and increase effectiveness.
  • The Outline Experiment: The Outline Experiment helps transform ideas into a detailed and organized course outline. It helps create an outline by providing strategies for arranging content. Its purpose is to cut future revisions. It has techniques for content arrangement and building sales copywriting outlines. The process also includes dividing the content creation into core topics, resources, and bonuses. This ensures a more structured and marketable course.
  • Marketing Pitstop Experiment: This portion integrates marketing strategies with instructional design in course creation. It guides you in organizing workflow and SEO for course pages. Its focus is prioritizing tasks and aligning course content with marketing expectations. Sales pages or webinars are examples. This experiment is beneficial for courses that are pre-sold, conducted live, or built in advance. It ensures that the final product not only meets but exceeds market expectations.
  • The Build Experiment: This experiment emphasizes a four-step approach to planning and developing course material. This approach ensures effective teaching and learning through interactive material design. The method presents data for comprehension and creates visual aids to enhance presentations. It also identifies unique frameworks and perspectives, combined with sales messaging. The process streamlines the content creation, making it more effective and engaging.
  • The Community Experiment: The Community Experiment helps create a strong community around your course. It's a key aspect of increasing the number of your students. It guides you in selecting the most suitable community platform for your course. This creates an exceptional onboarding experience from purchase to the final module. It also implements rewards for active student participation. Such strategies enhance student engagement, reduce refunds, and manage expectations.
  • The Teaching Experiment: This experiment informs on Julie's methods for engaging students. This is both in live and pre-recorded course sessions. It uses Instructor On-Camera Training as one of its strategies. It includes efficient video editing, batch uploading, and interactive live teaching techniques. This portion also guides on building and teaching content. Additionally, it includes discerning valuable feedback from general student excitement. This approach enhances the effectiveness of delivery and student engagement in the course.

What Are the Bonuses You Can Get From Course Chemist?

Bonus 1: Customer Support + Refund Banisher

This bonus aims to help course creators manage refunds and improve customer support. It has strategies to reduce refunds. It also has techniques for retaining customers who are considering refunds. Additionally, it provides an understanding of what is typical in course refunds and customer behaviors.

Bonus 2: Worksheet Gorgeous

Bonus 2 is about creating pleasing and functional spreadsheets. Julie, the course creator, shares her methods for designing these worksheets. It includes styling, the use of formulas, and other useful tips and tricks. This bonus helps those who want to enhance the visual and practical aspects of their course materials.

Bonus 3: Pricing Your Program

This bonus offers a special class on pricing strategies for various types of courses. They take it from their certification program and tailor it to help course creators set the right price. It aims to manage doubts about course pricing by teaching effective pricing techniques.

Bonus 4: Inside Building an Assessment

Bonus 4 has Julie's guidance on creating engaging and effective assessments for courses. It takes from her experience in developing the popular Freelancer Prototype Assessment in 2018. This bonus teaches course creators how to incorporate customer-loved assessments into courses. This enhances student engagement and learning.

Bonus 5: Building a Virtual Scavenger Hunt with Gamification Expert Tama-Lea

This bonus focuses on adding an element of gamification to courses. It teaches how to create a virtual scavenger hunt. This is a technique designed to engage students. It also encourages them to interact with the course content and foster community participation. This innovative approach aims to make learning more enjoyable and interactive.

Bonus 6: Coffee Chat with Julie + Trademarking + Legalese Expert Christina Scalera

Bonus 6 offers insights into the legal aspects of course creation. It covers topics like crafting a privacy policy and setting terms and conditions. It also covers managing refunds and trademarking your content. This bonus helps course creators navigate the legalities of protecting their work and themselves.

Bonus 7: Building Physical Product Boxes With Amber Housley

The last bonus is part of the Course Chemist program. This bonus includes a live session (with a recording available in the portal) led by Amber Housley. It concentrates on creating physical product boxes and other mailed materials as a part of the course experience. It enhances student engagement by incorporating tangible, mailed goodies into their learning process.

What Are The Top Secret Ingredients By Course Chemist?

The Top Secret Ingredients by Course Chemist are unique elements that enhance the learning experience. Each ingredient focuses on a different aspect of course creation and delivery. It improves student engagement and learning outcomes, making the course enticing and improved.

  • Top Secret Ingredient 1: Pre-selling a course works. This ingredient is about the concept of pre-selling a course. It includes setting a simple goal, outlining the plan, and knowing the intended audience. Combining these elements with effective sales copy makes a course better positioned in the market. The goal is to tailor the course for potential buyers. This approach anchors the course in practicality and marketability. It also enhances its chances of success. 
  • Top Secret Ingredient No. 2 focuses on the planning stage. This second ingredient focuses on the planning stage. It is essential to create a unique and memorable course. This stage involves discovering effective frameworks by integrating marketing and instructional design. The aim is to develop a plan that makes the course stand out. The approach taught here involves a layered process for building out the course before its launch.
  • Top Secret Ingredient 3: Happy Students, Happy Wallet. Top Secret Ingredient No. 3 emphasizes the importance of community in creating a successful course. A strong student community drives true transformation and word-of-mouth referrals. The approach uses onboarding, community involvement, and rewards. More importantly, it takes advantage of gamification to drive change in students. This ingredient promotes mutual benefits through student care.

Can Course Chemist Help You for Any Kind of Course Or Program?

Course Chemist can help you with any kind of course or program. Course Chemist is versatile and applicable to a range of courses and programs. It covers various aspects of course creation, including planning and marketing. It also teaches community building, content creation, and legal considerations. This comprehensive approach is useful for creators of different types and fields.

How Long Does It Take To Build Your Course Using Course Chemist?

The time to build a course using Course Chemist can vary on factors like the complexity of the course. It depends also on the creator's dedication and pace and the specific goals of the course. The program provides guidance and tools to simplify the course creation process. However, the actual time frame will depend on the individual creator's situation and commitment. Some students create a launch and pre-sell while building the course, making it longer.

Who is Course Chemist for?

Course Chemist is for is for experts, authors, course creators, speakers, and business owners, interested in creating digital courses. If you want to combine marketing tactics with instructional design, it caters perfectly to your needs. It's also for people eager to establish and nurture an online learning community. The program's extensive and varied content applies to newbies and seasoned course creators.

Anyone possessing expertise or specialized knowledge can venture into course creation. This includes professionals in a particular field or hobbyists enjoying their craft. The platform is valuable for those with a skill for effective communication. It's also for those with a passion for teaching and engaging learners. Additionally, they should commit to developing thorough and insightful course material.

Course Chemist doesn't ask for specific qualifications. However, people who want to join need a vast understanding of the chosen subject. They should be capable of turning their knowledge into a productive learning experience. 

Are The Students of Course Chemist Getting Results?

Students of Course Chemist are getting results according to their sales page. These are comments from anonymous users that want to share testimonials on Course Chemist.

A user urges everyone to use Course Chemist once it's available. Despite doubts, they found the course valuable and trusted the authors. The user also shared achievements from the course. These milestones establish the course's mission, objectives, and first module.

The user also appreciates the course's practical approach. It aligns with their coaching philosophy of breaking tasks into small steps. The user feels optimistic and empowered in their course development process.

Another Course Chemist user recommends the program for anyone looking to create a course. The user said that it has significantly clarified their approach to their next course. It has also inspired him to update their existing courses. Additionally, users praise Course Chemist for its easy-to-digest format and highly actionable content. He also compared it to other overly long and overwhelming courses out there.

The user is thankful to Julie and Cathy, the creators of the course, and expresses satisfaction with it.

However, it's important to note that results posted on a sales page are not accurate. These testimonies entice you to buy the course and its services. The lack of independent reviews makes a course and program questionable. Course Chemists needs at least a 30-minute to 1-hour video case study to secure their legitimacy.

Is Course Chemist The Best Option to Create Your Own Course?

Course Chemist is the best option for creating your own course if you want a comprehensive curriculum and detailed guidance. The training covers course creation basics and combines marketing with instructional design. This is especially beneficial for creators in effectively marketing their courses. Additionally, its focus on community building and engagement is a standout feature. This feature enhances student interaction and satisfaction. This makes Course Chemist a great option for course creation.

However, Course Chemist is costly. This is a significant factor for beginners not ready for an enormous investment. The variety of topics may be too much for those seeking simplicity. The platform may not meet the needs of specialized or unconventional courses. Additionally, it posts limitations on customization and integration.

Aspiring students should compare Course Chemist to other platforms. They should also consider alternatives that are cheaper and affordable. Zapier, Mirasee, and Side Hustle Teach can be better alternatives for specific situations. Course Chemist's limited marketing strategies may not fully cater to advanced course creators.

Who Is Julie Chenell?

Julie Chenell is the co-founder and CEO of Course Chemist, previously known as Funnel Gorgeous. The company helps course creators with their marketing and funnel solutions. She's a prominent figure in the digital marketing and entrepreneurship field. People describe her journey as resilient and professional. Julie gained recognition in media outlets such as The New York Times and Washington Post as a blogger and writer. She divorced and had an unexpected pregnancy in 2014 following a challenging period. She made her marketing passion a multi-million-dollar success story in only three years.

She graduated from the University of New Haven with a Bachelor of Arts degree in Clinical and Community Psychology, achieving a 4.06 GPA. Julie has also been involved in volunteering, particularly in arts and culture. She was a Musical Director at Kidz Konnection Theatre Company, assisting the Director and was a vocal and acting coach. Additionally, she was the Director of Music at Vineyard Church of Guilford, showcasing her skills in music and leadership.

Julie's expertise in digital marketing and practical approach to business growth make her a respected figure in the field. She gives insights to offer structuring, automation, and scaling businesses through passive income. She wants to address consumer needs, particularly the average and struggling families. Julie's approach to marketing and business strategy is holistic. She balances business finances and personal well-being.

Who Is Cathy Olson?

Cathy Olson is Julie Chenell's co-founder at Course Chemist and Funnel Gorgeous. She is a prominent figure in digital marketing and design. With over 20 years of experience, she has worked with major brands like Costco, Best Buy, and Disney. Funnel Gorgeous made over $500,000 in revenue in its first year. Funnel Gorgeous helps entrepreneurs and digital marketers with conversion techniques and high-end design.

Olson's expertise lies in creating visually appealing brands and digital experiences. She also has a knack for crafting high-figure funnels. Additionally, she promotes integrity in marketing through her community, The Marketer's Heart. Her mission centers around helping creatives attract more clients and sell more products, one gorgeous funnel at a time.

Cathy Olson's entrepreneurial journey included various roles. She was the owner and lead designer of Love-Inspired. It's a company focused on creative branding and web design solutions for wedding and event professionals. Graduating from California State University has influenced her creative design and branding achievements.

What Is Funnel Gorgeous By Julie Chenell and Cathy Olson?

Funnel Gorgeous by Julie Chenell and Cathy Olson is the company where Course Chemist came from. It specializes in online marketing and sales funnel. The company offers products, services, and training for its clients. They offer marketing training, design templates, and systems and software tools. This helps businesses create and launch their online brands, services, and products. They also offer courses, coaching, and certification programs. Their designs and marketing materials make them stand out from the competition.

Julie Chenell and Cathy Olson's Claim

Julie Chanell and Cathy Olson claim that Course Chemist helps you build a long term profitable digital asset. They added that courses made with them are easy to understand, organized, helpful, and appeals to students. part of this claim is finding scientific process behind building courses that "Just Plain Work". They back this up with experience in 35 courses, 10,000 and $7 million in sales.

Julie Chenell and Cathy Olson's Claims Debunked

Julie Chanell and Cathy Olson's claims are enticing but need more validation. Creating online courses as a business has disadvantages, making their claims questionable. Creating online courses as a business, like any other business, varies in effectiveness and profitability and cannot be guaranteed.

  • High Competition: The online course market is highly competitive. Udemy alone has over 75,000 instructors and countless courses. The chances of standing out and succeeding in a crowded space are thin. Saturation also divides sales, making it hard to profit regularly.
  • Income Disparity: Only 1% of Udemy instructors earn a full-time income of less than $50K a year. Additionally, the majority of course creators (75%) make less than $1,000 a year. This means that success stories are rare with course creation
  • Content Saturation: The increasing number of courses available results in oversaturation in popular subjects. Regardless of marketing, the increase of content in the same topic results to saturation. It's difficult for fresh courses to gain traction or for instructors to maintain income.
  • Quality Assurance: Ensuring consistent quality and engagement in an online course can be challenging. This is because it relies heavily on the instructor's ability to create interesting, educational, and interactive content.
  • Technological Challenges: Course creators need to be technologically savvy. Creating a course with advanced features and interactivity requires skills.
  • Time and Financial Investment: Course creation requires significant time and financial investment to be high-quality. Its return on investment cannot be guaranteed, especially for beginners.

What Are the Biggest Challenges of Online Courses?

The biggest challenges of online courses are topic selection, platform choice, and content alignment. It's also challenging to balance aesthetics and content value. Creating an online course is a potentially lucrative endeavor because of the market boom. Teachable creators earned $456.7 million and launched 183,744 courses, with an average earning of around $40,000 per creator.z

However, course creation as a business comes with a lot of challenges. One issue course creators face is selecting a topic. Many worry about choosing a niche that's too narrow, which risks insufficient demand. It could also be too broad, facing intense competition. They may lose interest in a topic they already know well.

Another challenge is choosing the right platform for hosting the course. There are a variety of options available, each offering distinct features. It also provides courses for creators to meet their specific needs.

Course creators also often cannot meet audience needs with their content. This misalignment leads to courses that are too extensive. Misalignment’s inability to clarify the problem results in low sales. Additionally, it’s also challenging to keep learners engaged with the course. Factors include aligning course design with learners’ needs. Incorporating effective testing and evaluation methods is also a relevant factor.

Lastly, course creators tend to over-invest in aesthetics. They put too much focus on video quality, neglecting the actual value and content of the course. Production quality is important. But, it should not overshadow the primary goal of delivering valuable, learner-centric content.

Conclusion: Why Local Lead Gen Biz Is A Good Path Than Creating Your Own Course?

Local lead generation is a better path than creating your own course because of these factors. The initial investment for local lead gen is higher but most are only one-time fees. Its costs are for website creation and optimization. Local lead generation competition varies by niche, but the passive income from lead sales can lead to high ROI. However, selling online courses requires a lower initial financial investment. This is because you can leverage existing expertise. The workload here includes content creation and marketing in a competitive environment. Selling popular courses many times results in a significant return on investment.

Local lead generation leans more towards being a passive income stream. Once the websites rank and generate leads, they need less active involvement. Selling courses also offer recurring revenue but demands ongoing effort in content updates. A Udemy data showed that only 1% of instructors make it a full-time job and earn more than $50k a year. Course creation business also needs community engagement, marketing, and customer support. To keep customers, it needs consistent involvement and being relevant.


Try local lead generation biz as a better alternative to course creation. It has a higher success rate when mastered and generates passive income. It has less competition because of its high barrier entry. While both models create content, local lead generation's content targets leads and converts it into sales.

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