How to create a faceless Instagram account:
- Choose a faceless Instagram niche
- Come up with a relevant Instagram username
- Design branding materials for the faceless account
- Create a new Instagram account
- Publish faceless Instagram content
You can have an Instagram account without showing your face. Instagram does not require users to show their face. A faceless Instagram account is a social media profile that publishes content for a specific niche rather than featuring a person. It’s a type of business account used to generate an audience and promote relevant products and services to make money. It’s not a personal Instagram account that features a person and whose main function is for social interaction.
A faceless Instagram account can be traced if someone were to report the account. Instagram collects data like IP address and device information. However, a faceless Instagram account can remain anonymous outside of these circumstances. This is accomplished by using a new email address and avoiding your real name when signing up.
Those who want to make money online by creating visual content should create a faceless Instagram account. It's easier than ever to create faceless Instagram content quickly with AI tools like Flarecut available. As an online entrepreneur of over a decade, I've experimented with many ways to generate traffic online. In the following article, I discuss how to create a faceless Instagram account and generate online income.
1. Choose a faceless Instagram niche
There are many factors to consider when choosing a niche for your faceless Instagram account. The factors to consider when choosing a faceless Instagram niche include:
A conversation on Reddit about the prospect of a faceless Instagram account that creates CapCut tutorial content shows how to analyze niche depth. One Redditor validates the CapCut channel idea by showing data on how many users CapCut has and showing that many CapCut search terms have a high volume on Google.
2. Come up with a relevant Instagram username
Once you choose a niche, brainstorm name ideas for your faceless Instagram account. You can use Instagram name generator tools like Instagram Name Generator to come up with potential names quickly.
Incorporate common keywords or phrases related to your niche into your account name. You can find these by searching hashtags in your niche and looking for repeated words and themes among competitors in the niche. First, search Instagram with the main keywords of your niche idea. Then, click on tags and look at the most popular trending tags. Go deeper by clicking on the hashtags. Look at competitor accounts and content to discover popular trends and common keywords of the niche.
The faceless Instagram account name should incorporate no more than 3 - 4 words. A short name with simple words is easier to remember. The faceless Instagram account Positive Minds (@thepositiveminds) is a good example. This account posts faceless positive mindset quotes. As such, the name is appropriate for the content and easy to remember.
3. Design branding materials for the faceless account
Branding materials are a collection of media and content guidelines that communicate a company’s message. The common branding materials for a faceless Instagram account include:
4. Create a new faceless Instagram account
Head to Instagram.com/accounts/emailsignup/ to create a new account. You’ll need a mobile number or email, password, name, and username.
After you submit the details, Instagram will send a confirmation code to your phone or email. Complete verification with this code. Enter your birthday when prompted. You must be at least 13 years old to use Instagram. You can prevent Instagram from showing your birthday to profile viewers.
Next, Instagram presents their terms and policies. Tap "I agree" if you agree to the terms. Finally, add your faceless Instagram profile picture to finish setting up the account.
5. Publish faceless Instagram content
Instagram offers access to 5 different content formats. These include feed post, reels, stories, Instagram videos, and live broadcasts.
Reels are the best for attracting new followers. These short-form videos are pushed to non-followers through the Explore Page and Reels tab. This allows reels to go viral on Instagram and reach a large audience. Instagram posts and stories are great for interacting with followers. Posts appear in your followers feed while stories appear above the feed. An Instagram video is just a post that is in video format instead of an image. It doesn’t offer virality like reels do but can be useful in some instances for communicating with followers. Live broadcasts are live streams through Instagram. This content format typically isn’t suitable for a faceless Instagram account.
The types of content that work best for a faceless Instagram account are:
When growing a faceless Instagram account, the optimal posting frequency (posts and reels) is 3 - 5 times per week.
Can you really make money with a faceless Instagram account? 2 Success stories
You can really make money with a faceless Instagram account. You can make money with a faceless Instagram account by promoting products and services. These can be your own products and services or the products and services of other brands.
Here are 2 success stories of people making money with faceless Instagram accounts.
One faceless Instagram account owner on Reddit makes money with affiliate marketing and MRR digital products. They primarily promote these offers through Instagram reels and stories. They also mention using Threads to help grow their following and generate more leads and sales.
Another faceless Instagram success story is Mr. Reis, a YouTuber with over 600K subscribers. In a recent YouTube video, Philipe Reis discusses earning over $500K from faceless Instagram accounts between 2023 and 2024. He accomplished this by creating theme pages around popular niches like fitness, relationships, and self-help. He used AI tools like ChatGPT and InVideo AI to generate Instagram reels. He monetized these faceless accounts with Clickbank affiliate links, sponsored posts, and selling his own digital products.
What are the top faceless Instagram account ideas to make money?
The top faceless Instagram account ideas to make money include:
- Money mindset quotes
- Stock market charts and trading setups
- Cryptocurrency news and analysis graphics
- Side hustle ideas
- Passive income stream breakdowns
- Luxury watch close-ups
- Designer bag authenticity guides
- High-end car interior details
What are the challenges of faceless digital marketing?
The challenges of faceless digital marketing are:
- Trust and credibility issues - 92% of people say they trust recommendations from people they know over any other source when making a purchase decision, according to OptinMonster. Users may be sceptical of purchasing something they learned of through a faceless account.
- Branding and content differentiation - Faceless content is more easily replicated because there is no unique personal figure involved.
- Low engagement - 91.7% of ads featuring people's faces attract more attention than those that don't, according to Adwerx. As such, social media content with a face is more likely to attract attention and engagement.
Conclusion: Do faceless Instagram accounts work?
Yes, faceless Instagram accounts do work. Faceless Instagram account examples like @techincome_ with 102K followers and @factsdailyy with 12.6M followers show it’s possible to attract a large audience with this type of content. However, examples like this are outliers. Most faceless Instagram accounts never grow enough to generate any solid income.
Local lead generation is a more reliable faceless online business model. Instead of creating faceless social media pages, local lead generation involved creating faceless websites. These websites attract customers for local service business owners. You can then sell the leads to real local service business owners for $500 to $3,000/month per website.
The local lead generation model capitalizes on the fact that there are 33 million small business in the United States alone and many of them don't know how to generate leads efficiently. In fact, 61% of businesses say generating leads is their biggest challenge, according to Sender.
Learn more about the local lead generation business model and how it can enable you to generate consistent online income from anywhere.
