Steve Chou Create A Profitable Online Store Review: My Wife Quit Her Job + Biz Alternatives |Ippei: Why Local SEO Lead Generation is the #1 Online Business Opportunity in 2025

Create A Profitable Online Store Review

Create A Profitable Online Store is Steve Chou’s ecommerce course. Its goal is to help you build your own brand. But it doesn’t jump straight to that. It starts small with product sourcing and dropshipping basics. Create A Profitable Online Store also includes weekly live calls, member forums, and templates. It’s part of the My Wife Quit Her Job brand.

Create A Profitable Online Store has mixed feedback. The sales page has testimonials that list store names. You can look them up and confirm they exist. However, Reddit users say it’s basic and overpriced. My Wife Quit Her Job has a 3.7/5 rating on Trustpilot.

In my opinion, Create A Profitable Online Store is like Apollo 13. NASA Mission Control managed power, navigation, communications, and life support. But the Moon landing still failed. Similarly, dropshipping involves many moving parts. This includes product selection, suppliers, shipping, and traffic. Even if you do everything right, your store can still fail. When I did dropshipping, I learned it relies too much on other people and platforms. You don’t have full control.

In this Create A Profitable Online Store review, I break down its 9 success strategies. I cover everything from avoiding Amazon, eBay, or Etsy dependency to the 20-minute rule. I also highlight some testimonials, like Vivian Lou and Amanda Creation. Then, I look into the My Wife Quit Her Job brand. Finally, I compare dropshipping with my own business, local lead generation.

What Are the Pros and Cons of Create A Profitable Online Store?

Pros:

✔️ Create A Profitable Online Store has weekly live Q&A calls.
✔️ You get a step-by-step framework for building a branded store.
✔️ Create A Profitable Online Store adds new videos every week.
✔️ Steve Chou has real ecommerce results and a public track record.

Cons:

❌ Create A Profitable Online Store is expensive.
❌ You can get overwhelmed with too many lessons.
❌ Create A Profitable Online Store has limited third-party reviews.
❌ Steve Chou’s ecommerce model is unpredictable due to competition.

💰 Price: Create A Profitable Online Store costs $2,499 or $349/month for 8 months. It also has a $4,999 plan with 1-on-1 consulting, webinar passes, and a business review.

💸 Refund Policy: Create A Profitable Online Store has a 30-day money-back guarantee.

🗓️ Origin: Create A Profitable Online Store was launched in 2011.

📣 Reputation: Steve Chou has 10.7K Instagram followers and 40.6K X (Twitter) followers. His brand, MyWifeQuitHerJob, has 498K YouTube subscribers, 121.7K TikTok followers, and 22K Facebook followers.

What Are Create A Profitable Online Store’s 9 Success Strategies?

Filter niches and competition. Don’t guess what will sell. Pick a niche that can support a 6-figure income.
Source products for profit first. Skip “fake” wholesalers on Google. Go directly to the factory for higher margins.
Validate across multiple channels. Don’t rely on your website alone. Sell on Amazon to test products, earn sales, and collect reviews.
Reduce marketplace dependence. Avoid letting Amazon, eBay, or Etsy control your business. Build your own branded website to keep customer data, control, and profit.
Build for conversions first. Don’t lose the 98% of visitors who leave your store. Use recovery funnels to bring them back.
Diversify traffic sources. Avoid relying on ads. Mix channels like Google Shopping, Facebook, Pinterest, and SEO.
Keep operations simple. Don’t think ecommerce is only for tech-savvy people. Use templates, checklists, and simple tools to handle tech tasks.
Follow the 20-minute rule. Avoid doing everything all at once. Break big tasks into 20-30 minute chunks to stay consistent.
Transition from side hustle to full-time. Don’t quit your day job just yet. Grow your store until it can cover your costs.

What’s Included in Create A Profitable Online Store?

Lifetime access to the course.
15 PDF modules and 450+ lessons.
150+ hours of step-by-step video training.
Weekly Live webinars with Steve Chou for training and Q&A.
Full replay library of archived webinars.
Access to private member forums.
Expert interviews and guest webinars.
Spreadsheets to estimate profit potential.
Worksheets to apply each lesson.
Checklists to stay on track before launching.
Decision questionnaires to guide hard choices.
4 60-minute 1-on-1 consults (only in the $4,999 plan).
Live hot seat business review (only in the $4,999 plan).
All Sellers Summit virtual passes (only in the $4,999 plan).

What Are the Create A Profitable Online Store Modules?

Module 1: Find A Profitable Niche Market.
Module 2: Discover Where To Source Your Products.
Module 3: Set Up Your Online Store.
Module 4: How To Sell On Amazon.
Module 5: How To Create Sales Funnels.
Module 6: Make Your Business Legal.
Module 7: Market Your Online Store For Free.
Module 8: Email Marketing
Module 9: Google Search and Google Shopping Ads.
Module 10: Facebook Advertising.
Module 11: Facebook Messenger Marketing.
Module 12: Optimize Your Store For The Search Engines.
Module 13: Price Your Products For Maximum Profit.
Module 14: Advanced Website Optimization.
Module 15: Customer Service And Managing Your Online Reputation.

Are Create A Profitable Online Store Students Successful?

Yes, Create A Profitable Online Store students are successful. Abby Lou Walker hit $100K/month in her first year. Today, she earns 7 figures selling high heel insoles. Her store, Vivian Lou, gets around 3,000 visitors each month.

Create A Profitable Online Store testimonial

Amanda Wittenborn grew Amanda Creation to 7 figures. And she did it while raising 3 young kids. She liked Steve Chou’s family-first strategies. She also liked that there were videos for almost everything.

My Wife Quit Her Job review

Create A Profitable Online Store isn’t just for busy parents and professionals. Reena and Kai made over $1,000 within a few months. They were only 9 and 11 years old. They started the store as a school project. But it turned into a full-blown business.

Steve Chou review

What Are Create A Profitable Online Store Reddit Reviews Saying?

Create A Profitable Online Store Reddit reviews are saying it’s basic and expensive. One user asks why spend $2,000 on a course. They say spend it on products and marketing instead. To them, most course buyers are just scared to start.

Create A Profitable Online Store Reddit review

Another Redditor says Create A Profitable Online Store profits from confused people. It promises secrets to becoming a multimillionaire. But the same information is free online. They advise you to save your money.

My Wife Quit Her Job Reddit review

Who Is Create A Profitable Online Store For?

People who want a real brand.
People who can afford $2,499.
Dropshippers moving into private label or manufacturing.
People ready to put in the work.
Beginners who want a step-by-step roadmap.
People who want plug-and-play systems to run operations.
Busy people who can spare about 5 hours a week.

What Are Alternatives to Create A Profitable Online Store?

Jordan Welch’s AI Com Academy ($1,997) teaches AI-driven UGC dropshipping. It uses MakeUGC.ai to create ads fast. You get 35+ videos, 3 weekly live group coaching, and 50+ copy-paste ChatGPT prompts.
Nick Dahlberg’s The Accelerator ($997) teaches branded dropshipping. It uses “burner scrolling” on TikTok to spot products fast. You get group calls, private Skool or Discord community, and branded store templates.
Devin Zander’s Apparel Cloning System ($297-$597) teaches print-on-demand on Shopify. It uses AI to recreate best-selling shirt designs. Then, it tests them using sub-$1 ads. You get AI-powered design workflows, a launch framework guide, and low-cost strategy instructions.

Who Is Steve Chou?

Steve Chou

Steve Chou is an ecommerce entrepreneur and educator. He built a branded store called Bumblebee Linens in 2007. He says it replaced his wife’s $100,000 salary within one year. Today, he teaches others how to build a branded store.

Steve Chou has several ventures, including:

Create A Profitable Online Store (main course). Steve teaches the exact process he used to build his store.
My Wife Quit Her Job (flagship brand). Steve runs this as his main media hub. It publishes free ecommerce content on the site, YouTube, and a podcast. It also promotes his courses and book.
Bumblebee Linens (original online store). Steve uses this as the real case study behind his teaching.
Create A Profitable Audience (course). Steve teaches how to build a loyal audience you can sell to.
Seller Summit (conference). Steve hosts this for tactical sessions and high-level networking. The 2025 speaker lineup had big names like Neil Patel and Bernie Thompson.
The Family First Entrepreneur (book). Steve teaches how to achieve financial freedom without sacrificing family time. It’s a Wall Street Journal bestseller.

What Is Steve Chou’s Claim?

Create A Profitable Online Store student results

Steve Chou claims that his students make 6-7 figures. They get there by following his step-by-step process. He backs it up by showing their real, active stores.

Can You Earn 6-7 Figures With Create A Profitable Online Store?

You can earn 6-7 figures with Create A Profitable Online Store. However, it’s not easy. MGT Commerce says that 80%-90% of online stores fail within 4 months. BuiltWith shows that 42% of Shopify sites are now “expired”. It’s hard to succeed because:

The average ecommerce conversion rate is only 1.99% (IRP Commerce). That’s about 2 sales per 100 visits.
The average cart abandonment is 70.22% (Baymard Institute).
The average returns for 2025 is 19.3%. And 9% are fraudulent (NRF).
The average dropshipping margins are 10%-15% (Shopify).

You’re fighting low buying rates, high checkout drop-off, and thin profit cushions. Many new stores run out of cash before they figure out what works.

What Is My Wife Quit Her Job’s Brand-Focused Dropshipping?

My Wife Quit Her Job’s brand-focused dropshipping is a combination of both Amazon dropshipping and branded website selling. It involves using Amazon to validate demand before moving to a branded website model. Steve says Amazon is simply a way to test demand since it has “great foot traffic.” However, it has limitations on branding and customer ownership. Therefore, branded direct-to-consumer is how you build a long-term store.

What Is My Wife Quit Her Job’s Create A Profitable Audience Course?

My Wife Quit Her Job’s Create A Profitable Audience course teaches you how to attract long-term traffic. You learn to create content that grabs attention and builds trust. Create A Profitable Audience course includes:

Weekly live lessons.
Access to the private Facebook group.
Access to the course library.
Additional modules that cover a variety of topics, including:
- building and selling online courses,
- podcasting,
- growing on YouTube,
- and outsourcing marketing tasks.

My Wife Quit Her Job’s Create A Profitable Audience course costs $1,097. It comes with a 30-day money-back guarantee.

What Is My Wife Quit Her Job’s Sellers Summit?

My Wife Quit Her Job’s Sellers Summit is an annual networking and ecommerce in-person event. It is hosted by Steve Chou and Toni Anderson. The summit is not for complete beginners.

My Wife Quit Her Job’s Sellers Summit costs $874 to $1,474. The price depends where and when you buy the ticket. The attendance is capped at 200.

Is Create A Profitable Online Store Worth It?

Create A Profitable Online Store is worth it if:

You want a structured, brand-first roadmap.
You can pay $2,499 and still fund inventory and marketing.
You are willing to hustle hard and stay consistent.

It’s not worth it if:

You can piece together free info online.
You want faster, more predictable ROI.
You want a more passive model.

If those points describe you, I recommend local lead generation.

How Does Ecommerce Compare to Local Lead Generation?

	Ecommerce	Local Lead Generation
Business Model	Build a branded online store. Then, sell products directly to customers.	Build and rank local service websites. Then, sell the leads to local businesses.
Profit Margins	10%-15%. Often squeezed by product costs, shipping, ads, and fees.	80%-90%. Main ongoing costs are hosting and call tracking.
Startup Costs	$1,500 to $5,000.	$100 to $500.
Competition	Global (very high). Competing against Amazon sellers, major brands, and thousands of similar online stores.	Local (low). Competing against a smaller set of businesses per city/service.
Passive Income	Low. Requires ongoing work like ads, product testing, and supplier management.	High. Only requires upfront work. Ranked sites bring in leads automatically.
Time to Profit	6 to 12 months.	2 to 6 months
Risk Profile	Ad account suspensions, supplier issues, angry customers, product fatigue.	Google updates, slow rankings, occasional client churn.
My Earnings	$10,000/month.	$52,000/month.
Scalability	Add more products, find more buyers, and spend more on ads.	Repeat the build, rank, and sell process.

In my opinion, ecommerce is like Microsoft Windows. It can run smoothly. However, it needs constant updates, security patches, and performance tuning. Ecommerce needs steady attention to get sales. Local lead generation is like a Verizon cell tower. The hard part is the upfront build and placement. After that, it keeps broadcasting every day by itself.

Local Lead Generation Is My #1 Business Model for 2026

Ippei local lead generation websites

Local lead generation is my #1 business model for 2026 because it’s predictable. Homeowners always need local service providers, and vice versa. You’re the middleman that brings those two together. Local businesses are willing to pay big. For example, my website, BonitaSpringsroofs.com, serves my client Bonita Springs Superior Roofing, 9116 Bonita Beach Rd SE, Bonita Springs, FL 34135, (239) 946-6532. The site converts an average of 6 leads a month. My client earns $46,000 from them. I ask for a 5% commission. So I make $2,300 for that site alone. With over 50 websites, my total monthly revenue is $52,000.

If you’re interested in this business model, check out my local lead gen program. I walk you through all the steps. I include how to rank quickly and find local businesses to sell leads to. I also taught over 7,000 students already. Another option is to work for my roofing client. He’ll pay you a 1% to 5% commission for each website you build and rank.