Dan Suckling Review: What Is His "Fishing Net Strategy"?

Dan Suckling: Pros and Cons

Pros

• Dan actively runs 2 subscription-based businesses
• He successfully transitioned from a high-ticket coaching to subscription model

Cons

• Dan’s Fishing Net Strategy requires existing audience to be successful
• The subscription model heavily relies on personal brand and client retention
• Hard to verify the success of his previous coaching programs as there isn’t much information online

The Fishing Net Strategy

Dan Suckling’s Fishing Net strategy is a 7-day launch method for getting subscribers without relying on cold traffic. It involves targeting existing audiences like your email lists, social media followers, and past customers. Instead of charging a 1-time high-ticket fee, Dan offers‌ weekly subscriptions. The Fishing Net strategy operates through a 7-day sequence:

• Days 1 and 2: Dan announces the new subscription offer to his existing audience.
• Days 3 and 4: Dan shows value through “rental psychology” (Netflix-style subscriptions).
• Days 5 and 6: Dan includes social proof and urgency in his offers.
• Day 7: Dan gives a last opportunity to join the new offer (at a discounted rate).

What Is Dan Suckling’s Story?

Dan Suckling started an online fitness business in 2016, Super Mums Elite, after the passing of his mother. He taught moms ‌how to regain self-confidence through a fitness program. Super Mums Elite had 225 members at its height and earned Dan $10K a week. In 2019, he took his $60K savings and started his new business, Cash Clock Academy. The Academy taught fitness coaches how to build a profitable online fitness business. Dan made over $500K in the first 6 months. He invested over $200K and made 7-figures in return.

Running Cash Clock Academy required continuous handling of 136 clients, sales calls, and team management. The feeling of burning out led Dan to develop his Fishing Net subscription-based strategy. He sent a $97 weekly group coaching offer to his email list and had 47 people sign up within 2 days. He studied the psychology behind subscription services like Netflix and Spotify and refined his strategy. In a year, he had about 270 people paying $97 per week. He was spending 2 hours a day working and used automated systems and 1 assistant. His new subscription-based business allowed him the luxury of moving to Bali, Indonesia. He founded new programs, including 6-Figure Fitpro University and Subscription Kings.

What Are Dan Suckling’s Claims About the Subscription Business Model?

Dan Suckling claims that a subscription business model:

• Earn as much as $100,000 per month with just two hours of work per day.
• Gives you a profit margin as high as 70%. Dan says this is significantly higher than traditional high-ticket coaching.
• Does not require traditional closing techniques such as sales or discovery calls and automated funnels.
• Has a 2x to 10x higher lifetime value compared to one-time high-ticket sales.
• Generates 30% of new clients through automated referrals from existing subscribers.

Reality Check of Dan Suckling’s Subscription Business Model Claims

• Achieving $100K a month in revenue with 2-hour workdays is possible with subscription-based models. However, this often means you have to invest a lot in marketing and automation. Brand building takes a lot of time and effort initially. You need a large audience or have an established brand.
• BusinessDojo reports 20% to 50% profit margins for coaching businesses. 70% is achievable, but it depends on the market demand and your marketing strategies.
• Both business models still rely on building trust. While you may not need to do sales or discovery calls for low-ticket offers, you need to build a reputable brand.
• Achieving a 2x to 10x higher lifetime value with subscription-based offers compared to high-ticket one-offs is unlikely. To achieve such numbers, you need to enroll many people. This means there has to be‌ high demand, and you need to beat the competition. Again, this comes down to brand building and marketing strategies.
• Getting 30% of new clients from existing subscribers mean that you already have an established business. Dan transitioned from a successful high-ticket coaching business. This means you need to have ‌put in the work and have a base of satisfied customers that you can still deliver value to.

What Is Dan Suckling’s Subscription Kings?

Dan Suckling’s Subscription Kings is a subscription-based business training platform. It has courses, coaching programs, and community access. There are a variety of offers for different levels of learning. It includes both 1-time fee and subscription-based offers. He teaches students ‌how to earn recurring revenue through subscription-based coaching programs.

How Do I Earn Recurring Revenue Without Subscriptions?

I earn recurring revenue without subscriptions through my local lead generation business. It is a passive income business model where you don’t sell any products or run any marketing campaigns. Instead, you get paid by generating leads for local service-based businesses such as gyms, plumbing, or roofing.

You build websites and rank them on search engines using local SEO. Once its ranking, it will start getting traffic from customers actively searching online. You then sell these leads to local businesses or rent out the entire site. Renting out a local lead generation site earns you $500 to $3,000 a month hands-free. It costs as little as $30 a month to maintain since you do not run any marketing campaigns. Scaling is as simple as repeating the process as much as you want. I have dozens of sites that earn me over $52K a month in passive income.

Check out our local lead generation program to find out more. You can even earn commission while learning by selling leads to one of my high-ticket clients.