Dan Suckling Review: What Is His "Fishing Net Strategy"? |IPPEI

Updated On 2025-08-19

Dan Suckling Review

Dan Suckling is an Australian physical fitness and business coach. He is the founder of the coaching platform Subscription Kings. Dan built a $2 million subscription business using his “Fishing Net” strategy. He went from offering high-ticket individual coaching to subscription-based low-ticket group coaching.

Dan Suckling reviews are positive. His fitness coach clients like the social media growth strategies. They report an increase in revenue within 4 to 5 weeks. I did not find any negative reviews.

Subscription models, like those used by companies such as Netflix and Spotify, are a common way to ensure recurring revenue. However, much like trying to maintain a steady stream of tourists at the Eiffel Tower or keeping a high-end hotel like The Ritz-Carlton fully booked, they depend on aggressive marketing and customer retention efforts. The constant need for new subscribers and renewals makes these businesses vulnerable to fluctuations in demand. A sudden drop in customer interest or market saturation can significantly impact revenue, just like what happened to MoviePass. This is why I prefer doing local lead generation for local service-based businesses. In my experience, there will always be a demand for these services. Like with my roofing client in Chicago, there is always a market for roof installation and repairs. These service-based businesses need a constant flow of leads in order to survive, like serving the actual lifeline to a critical care patient in a hospital. In contrast, selling subscription to fitness programs or streaming services are often offers that people don’t really need to survive, so maintaining retention becomes a big headache.

This article reviews Dan Suckling and his “Fishing Net” strategy. It goes over Dan’s entrepreneurial journey, starting from his Super Mums Elite fitness program to his current 6-Figure Fitpro University and Subscription Kings programs. The article includes Dan’s claims about the subscription-based model and how it compares to the high-ticket coaching.

Dan Suckling: Pros and Cons

Pross

Dan Suckling actively runs 2 subscription-based businesses
He successfully transitioned from a high-ticket coaching to subscription model

Cons

Dan Suckling’s Fishing Net Strategy requires existing audience to be successful
The subscription model heavily relies on personal brand and client retention
Hard to verify the success of Dan Suckling’s previous coaching programs as there isn’t much information online

What Is Dan Suckling’s Fishing Net Strategy?

Dan Suckling’s Fishing Net strategy is a 7-day launch method for getting subscribers without relying on cold traffic. It involves targeting existing audiences like your email lists, social media followers, and past customers. Instead of charging a 1-time high-ticket fee, Dan offers‌ weekly subscriptions. The Fishing Net strategy operates through a 7-day sequence:

Days 1 and 2: Dan announces the new subscription offer to his existing audience.
Days 3 and 4: Dan shows value through “rental psychology” (Netflix-style subscriptions).
Days 5 and 6: Dan includes social proof and urgency in his offers.
Day 7: Dan gives a last opportunity to join the new offer (at a discounted rate).

When Did Dan Suckling’s Entrepreneurial Journey Begin?

Dan Suckling

Dan Suckling began his entrepreneurial journey in 2016 when he founded the online fitness business, Super Mums Elite, after the passing of his mother. He taught moms ‌how to regain self-confidence through a fitness program. Super Mums Elite had 225 members at its height and earned Dan $10K a week. In 2019, he took his $60K savings and started his new business, Cash Clock Academy. The Academy taught fitness coaches how to build a profitable online fitness business. Dan made over $500K in the first 6 months. He invested over $200K and made 7-figures in return.

Running Cash Clock Academy required continuous handling of 136 clients, sales calls, and team management. The feeling of burning out led Dan to develop his Fishing Net subscription-based strategy. He sent a $97 weekly group coaching offer to his email list and had 47 people sign up within 2 days. He studied the psychology behind subscription services like Netflix and Spotify and refined his strategy. In a year, he had about 270 people paying $97 per week. He was spending 2 hours a day working and used automated systems and 1 assistant. His new subscription-based business allowed him the luxury of moving to Bali, Indonesia. He founded new programs, including 6-Figure Fitpro University and Subscription Kings.

What Are Dan Suckling’s Claims About the Subscription Business Model?

Dan Suckling claims that a subscription business model:

Can earn as much as $100,000 per month with just two hours of work per day.
Gives you a profit margin as high as 70%. Dan says this is significantly higher than traditional high-ticket coaching.
Does not require traditional closing techniques such as sales or discovery calls and automated funnels.
Has a 2x to 10x higher lifetime value compared to one-time high-ticket sales.
Generates 30% of new clients through automated referrals from existing subscribers.

What Are the Realities of Dan Suckling’s Subscription Business Model Claims?

Achieving $100K a month in revenue with 2-hour workdays is possible with subscription-based models. However, this often means you have to invest a lot in marketing and automation. Brand building takes a lot of time and effort initially. You need a large audience or have an established brand.
BusinessDojo reports 20% to 50% profit margins for coaching businesses. 70% is achievable, but it depends on the market demand and your marketing strategies.
Both business models still rely on building trust. While you may not need to do sales or discovery calls for low-ticket offers, you need to build a reputable brand.
Achieving a 2x to 10x higher lifetime value with subscription-based offers compared to high-ticket one-offs is unlikely. To achieve such numbers, you need to enroll many people. This means there has to be‌ high demand, and you need to beat the competition. Again, this comes down to brand building and marketing strategies.
Getting 30% of new clients from existing subscribers mean that you already have an established business. Dan transitioned from a successful high-ticket coaching business. This means you need to have ‌put in the work and have a base of satisfied customers that you can still deliver value to.

What Is Dan Suckling’s Subscription Kings?

Dan Suckling’s Subscription Kings is a subscription-based business training platform. It has courses, coaching programs, and community access. There are a variety of offers for different levels of learning. It includes both 1-time fee and subscription-based offers. He teaches students ‌how to earn recurring revenue through subscription-based coaching programs.

How Do I Earn Recurring Revenue Without Subscriptions?

I earn recurring revenue without subscriptions through my local lead generation business. Like Dan Suckling, I get paid a set amount every month by renting out lead-generating sites to local businesses instead of just selling leads to several clients. They get exclusive leads and I also earn a commission for every 1 that closes.

One of my clients is Lancaster Elite Roofing, 44242 10th Street West, Lancaster, California 93534, 661-276-1888 https://www.lancastereliteroofing.com/ . Last month, I generated 9 high-ticket leads that closed, totaling $109,850. I earned $5,492.50 from the 5% commission.

The site generates leads organically from Google searches. Compared to Dan Suckling’s subscription model, I do not run any paid ads, which keeps my costs low. It’s like owning a successful vineyard in Napa Valley, where your wine sells itself because of the quality and reputation. Compare this to Dan Suckling’s model, which is like running a high-end bar in a busy city like Las Vegas that constantly needs promotional campaigns to keep customers coming in. Richard Branson emphasizes the importance of long-term sustainability in business. There will always be people searching online for local service-based businesses.

Check out our local lead generation program to find out exactly how I do it. You can even earn commission while learning by selling leads to one of my high-ticket roofing client.