18 Different Digital Products You Can Sell Online: Best Platforms, Examples, Profit Potential

The 18 different digital products you can sell online are:

1. Local lead generation websites
2. Online courses and workshops
3. E-books
4. Printables
5. Stock photos
6. Newsletter subscriptions
7. Mobile applications
8. Memberships sites

Digital products are gaining popularity over physical products because of their accessibility. According to Sketchish, digital product transaction volume surged by almost 70% from 2023 to 2024. Statista backs this up by showing a 13.50% change in transaction value year over year. This means that consumers are purchasing more digital products in the 21st century.

A digital product is a service or product that is distributed electronically. You can access them online or offline through digital devices. These include smartphones, tablets, or computers. Some popular digital product ideas include merchandise designs, white-label products, and online subscriptions. Other sellers create bundles, such as website content packages and business branding kits.

Selling digital products is profitable. They have lower overhead costs since most businesses run their operations from home. They also don't have to keep physical inventory or spend money on shipping. MiTraining reveals that digital product creators earn around 70%-80% in profit margins. This can go over 80%-100% in some cases. Nathan Barry, founder of ConvertKit, achieved an 85% profit margin in 2012.

This Redditor revealed making $17,000 in June selling digital items. She used marketplaces like Etsy and StanStore.

Other Redditors recommend choosing a less saturated market. This way, you can introduce a sellable product that fulfills consumer needs. Other Reddit users say that saturated markets are better because of their demand. These include affiliate marketing products, business templates, or ad creatives.

While digital products can be profitable, it's still important to choose the right one. Trust me, I have been selling digital products since 2014. I know what business model works and what doesn't. That's why I'll talk about the different digital products that sell in 2025 and beyond. I'll also provide their profit potential, popular product examples, and the best tools to use.

1. Local Lead Generation Websites

Local lead generation websites are profitable digital products because of their high demand. Exploding Topics reveals that over 50% of businesses see lead generation as crucial. However, WPFunnels states that 61% of marketers find this business strategy challenging. That's why making high-quality local lead gen websites leads to higher monthly profits.

This business model entails finding local niches and creating websites for local services. You need to rank these sites organically on search engines using SEO. Once they're ranked, you generate free leads which you can sell to local business owners. These websites are the best digital products to sell because businesses need customers. But, most entrepreneurs lack digital expertise. That's why they buy leads regularly or find websites to rent.

Debbie is one of our students who earns around $400 per website build. She finds potential clients (businesses and organizations) in her local community. After identifying their needs and goals, she then makes a customized website. Clients choose this over expensive website-building agencies.

2. Online Courses and Workshops

Online courses and workshops are the most popular digital products to sell online. Mirasee states that the online learning industry has grown by 9x since 2000. Aspiring business owners choose this digital product because they can set prime rates. The more experienced and skilled you are, the higher their course prices can be. Plus, you can create an online program and resell it many times.

Many individuals seek personal and professional development. Online courses are convenient and more accessible for business people and busy learners. This digital product involves creating content for specific topics or skill sets. The course creator shares his/her knowledge and experience. This can come in various formats:

This Redditor shared how he and his friends earned $6 million within two years. They created courses about online stock trading. Their strategy centered on using different experts' courses and tweaking the content. They also partnered with other industry mentors and grew their course offerings.

3. E-Books

E-books are growing in popularity as digital products. The 2024 European E-Commerce Report shows that Europe contributed 25% of global e-book sales in 2023. Similarly, Cognitive Market Research reveals an 8% e-book growth in the Asia Pacific. E-books have lower production costs and are easy to update. Potential customers like this digital product because it doesn't take up physical space. They can bring it anywhere and anytime through digital downloads. Plus, they often cost less than physical books.

Electronic books (e-books) are digital versions of written content. They are available in various formats, such as PDF, EPUB, and MOBI. Consumers can access them using their mobile devices. You can buy them from online marketplaces, digital libraries, author websites, and more.

A Reddit user earned around $271,792 in 2020 from selling his self-published e-books. He wrote puppy training content from first-hand interviews. His marketing strategy included publishing on 3 platforms and in 2 languages.

4. Printables

The demand for printables has skyrocketed, with a compound annual growth rate of 25.3% from 2023 onwards (Straits Research). In fact, the U.S. is home to 75.8% of print-on-demand businesses globally (Dropshipping.com). Printables have a strong market appeal because of their uses. Customers can choose the content they want and print the templates many times. They can even sell the printed copies physically to their local communities.

Printables are digital goods that customers can purchase, download, and print. They can be used for business or personal purposes. The best way to maximize your printable products is to list them on various online platforms. Some print-on-demand digital product ideas include:

5. Stock Photos

Stock photos are great digital products to sell online because of their versatility. Custom Market Insights reveals that there is a high demand in industries like advertising, media, and e-commerce. Businesses use ready-to-post images to complete their website setups. Some shops even use these photos when posting on their social media profiles. According to LocaliQ, 63% of brands have bumped up their digital marketing budgets. This means that businesses will need more stock photos in the coming years.

Stock photography is when you take photos and sell them online through licenses. These are free digital products to sell for profit. You only need a camera that takes high-quality photos. Creators and businesses use these images in any type of marketing campaign. The most popular themes for stock photos are food, travel, and business photography. They can be used in:

Quora user Mark Burban shares his secret to succeeding with stock photography. He says to take photos that clients want. It's not always about the pretty pictures. Mark also advises other photographers to leave a good chunk of space before the framing. This is because clients often add other elements or crop the photo.

6. Newsletter Subscriptions

Newsletter subscriptions are digital products that offer profit and a loyal customer base. The Data & Marketing Association states that the lifetime value of a single customer email address increases by 33% yearly. The more engaged your client base is, the higher your long-term profits will be. Newsletter subscriptions offer recurring income and lower overhead costs. You can also automate your processes using email marketing platforms. Plus, you can offer personalized digital content based on current trends and demands.

This digital product involves sending regular email communications on exclusive content. Subscribers usually pay monthly or yearly. You can schedule your newsletters on a daily, weekly, or monthly basis. Many individuals purchase subscriptions because they can get specialized content. The most common topics for newsletter campaigns include:

7. Mobile Applications

Mobile apps are becoming popular because of their multiple monetization options. These include in-app purchases, subscriptions, paid apps, ad revenue, and more. Many entrepreneurs choose this digital product because of its growing demand. Statista reveals that there were over 218 billion mobile application downloads in 2023. This shows the potential for newer apps to hit online stores.

Mobile applications are software programs that run on mobile devices. These are categorized into native, web, and hybrid apps. Some famous app stores are Google Play Store and Apple App Store. The most in-demand apps nowadays are:

8. Membership Sites

Membership sites are profitable digital products because of their scalability. Restrict Content Pro states that most of these websites have no cap on the members they accept. This leads to higher monthly recurring income. In fact, 45.2% of long-running membership sites generate a six-figure income yearly (Membership Geeks). 6.9% of these sites even reach seven figures. You also build a community around specific topics or problems to solve.

Membership sites are exclusive platforms that offer relevant content to specific subjects. Aspiring members pay a recurring or one-time fee for accessing this resource. These sites provide services like:

9. Fonts

Fonts are digital products that sell well online because of their diverse uses. Rocketium Academy reveals that 65% of the font market's total revenue comes from font licensing. Businesses and content creators use unique fonts that fit their branding. This product will grow in demand because of the rise in digital marketing. Fonts are usually used on:

Fonts are a customized set of text, symbols, and numbers. They follow a specific format, creative element, size, and spacing. Most creators sell in marketplaces like Creative Market, MyFonts, and Etsy. Selling fonts online requires considering factors like:

10. Software as a Service (SaaS)

SaaS has a massive demand in the digital product market. According to SaaS Academy, 70% of company applications are SaaS-based. They further state that more than "80% of businesses use at least one SaaS application." End-users usually pay for SaaS per month or year. Many individuals sell SaaS because of its low startup costs and easy maintenance. They release updates and acquire feedback through the web app or software. Famous SaaS marketplaces are Flippa, Microns, and FE International.

Software as a Service is a cloud-based application or software. The most common ones are Salesforce, Microsoft, and Zoom. SaaS developers earn money by hosting, maintaining, and updating these services. These digital products are in demand because they connect employees and business operations. Many individuals also use SaaS for personal use. This includes platforms like Netflix and Gmail.

This Reddit user is the creator of the Unicorn Platform, a no-code website builder SaaS. He reveals making $25,122 in monthly recurring revenue. After deducting $8,100 in expenses, he earns around $17,022 in profit monthly.

11. Web Templates

Web templates are popular digital products for business and personal use. As per Clutch, 45% of small business owners buy web templates to optimize their online reach. W3Techs also states that 50% of websites are created from pre-built templates. People and brands purchase website templates because they save time, effort, and money. These sites offer customization capabilities and fast deployment.

Web templates are pre-built layouts for websites. They are convenient for buyers who don't want to start from scratch. All they need is to insert their content, branding elements, and other media. A complete website template comprises:

These Redditors mentioned making money selling web templates on the Framer platform. One individual earned around $250 for his first template. The second Redditor made $1,000 selling 7 premium templates within 8 months. However, he questioned the scalability of this digital product because of website builders and AI.

12. Stock Videos

Stock videos have a high demand for content creators, marketers, and businesses. Straits Research reveals that this digital product became popular because of e-learning. Most course creators and brands used video content as fillers. As per Animoto, visual content contributed to 73% of consumers' purchase decisions. Stock videos are a good source of passive income. You can use high-quality, aesthetic travel or personal clips.

Stock videos are footage or clips that you sell for profit in the creative market. Businesses and individuals buy stock videos because they get premium footage. They cost less and consume fewer resources and time. Some famous platforms for selling stock videos are Shutterstock, Adobe Stock, and iStock. Quora user Andrew Newton says that drone shots are gaining popularity nowadays.

13. Software Plugins

Software plugins are one of the top digital goods you can sell from 2025 onwards. Precedence Research reveals that this market will grow at a CAGR of 11.8% from 2024 to 2034. This rising trend is because of:

Software plugins are extensions that enhance the main functionalities of a software. These digital products are sellable because they don't change the core code of a program. A well-known example is the extensions you add to your internet browser. Some famous ones in the market are WordPress plugins and VST audio plugins. Software plugins are often used in:

14. Photo Filters/Presets

Photo filters or presets have gained traction in the 21st century. In fact, 90% of young women use photo filters before posting online (City, University of London). Frontiers also reveals that "at least 25% of Instagram users edit over 40% of their content." Social networking and digital marketing are the primary influencers for this market shift. Moreover, businesses are using photo presets to enhance their visual content.

Photo filters are customized settings of photo elements. Graphic editors categorize these into post-processing and in-camera. Photo presets help marketers, editors, and designers enhance photos according to specific moods. The most common photo filter elements are:

15. Domain Names

Domain names are making a mark in the digital product market. Forms.app mentions a 3.9% increase in domain name sales from 2019 to 2024. The 2024 Global Domain Names Market report also reveals that 43% of domain name sellers made more in 2022 than in 2021. This highlights the growing need for high-value domain names. Businesses need these digital products to bolster their online presence and SEO strategy.

Domain names are the unique set of texts that users type on their browsers. They are digital plots of land that belong to an individual, organization, or business. A good example is "Wikipedia.org." Top-level domains are those that:

One Reddit user reported earning $15,000 for the "Storyverse.xyz" domain. This seller bought the domain name for $0.88 and held it for 3 months. Another Redditor revealed making over $1 million for the "BTC.com" domain back in 2014.

16. 3D Printable Models

3D printable models are low-cost digital products that sell well in 2025. Market.us states that this industry will grow at an annual growth rate of 21.7% from 2024 to 2030. You can sell this digital product per template or through a membership. LordOfThePrint uses Patreon to establish a monthly recurring revenue. He currently has 1,900+ loyal subscribers. 3D printable models are in demand because they are customizable, cost-friendly, and sustainable.

These digital products are custom-made, ready-to-print 3D models of specific items. 3D printing is also called additive printing or manufacturing. The top marketplaces for 3D printable models are Cults, TurboSquid, and CGTrader. These models are often used for:

17. Graphic Design Templates

Graphic design templates are popular digital goods to sell to marketers and brands. ManyPixels reveal that 80% of marketers use visual content in social media marketing. In fact, 50.5% of them consider visuals as a core marketing strategy (Colorlib). These digital products are sellable as a convenient way of creating online campaigns. Many small businesses also buy graphic design templates to slash labor costs.

Graphic design templates are pre-made layouts for visual content. These are easily customizable according to brand or individual needs and preferences. Popular platforms that sell graphic design templates are Canva and Adobe Photoshop. The most common templates are:

18. NFTs

NFTs are one of the most in-demand digital products in the 21st century. Statista states that "the average revenue per user for NFTs is $185.60 in 2025." Supplain also reveals that 22% of American millennials collect NFTs. This translates to over $15 million in potential revenue for the entire U.S. millennial market. These digital goods are in high demand because of their scarcity and uniqueness.

NFTs or non-fungible tokens are highly unique digital items. They represent ownership that is on a blockchain. Each NFT cannot be subdivided or replicated. Some NFTs represent real-world items, such as artwork and real estate. Top NFT marketplaces are Blur, OpenSea, and Element Market.

This Reddit user makes $3,000 monthly from Axie Infinity. He started in July 2022 and made a full ROI six months later. This individual formed a team that comprised 55 players.

Why Sell Local Lead Generation Assets Over Other Digital Products

Selling local lead generation assets is more profitable and scalable than other digital products. This online business model offers fewer competitors because of its localized niches. Other digital products have very saturated markets. Yes, you can sell digital assets easily because of the low barrier to entry. However, you'll be competing with long-standing and well-known companies. They have a more established audience base.

Alternatively, local lead generation focuses on specific markets. This means that competition is less fierce. Plus, you'll provide something that all businesses need: customers. You can charge a monthly fee for renting out websites or a one-time fee per lead. This depends on your pricing strategy. Once you build a solid system, you can easily recreate it and scale by building more websites.

This business model entails making niche service sites for specific locations. Then, you rank these websites through organic marketing on search engines. Once you rank at the top of the search results, you generate unlimited leads. Sell these leads to local business owners and make around $500 to $2,000 per site. I have been generating passive income from local lead gen for over 10 years now. This model has helped me make time for more important things, like family.