Lucas Lee-Tyson’s Digital Freedom System Review – 2 Cons of Selling Courses & Alternatives

What Are the Digital Freedom System Pros and Cons?

Pros:

• Lucas has made 7-figures as an online course creator.
• According to Yahoo News, the global E-learning market is estimated to reach over $457 billion by 2026.
• Lucas does monthly updates on the course and adds new training.
• 1-on-1 strategy session with one of Lucas’s coaches over Zoom.

Cons:

• Online courses are high maintenance.
• You always have to look for ways to keep your students engaged and focused on taking action on what you are teaching them.
• Coaching calls take time and sometimes questions from students can become redundant, no matter how many times you tell them to search in the group for the answers.
• This inexpensive course is Lucas’ way of funneling people to become monthly paying clients of his GrowthBox.ai course creator platform.

Price: Digital Freedom System costs $97.

Refund Policy: 100% money-back guarantee.

Training: 7 hours of step-by-step video training and you get initial access to the GrowthBox.ai platform (you’ll eventually have to pay a monthly fee to use it).

Group: No private community.

Origin: Lucas Lee-Tyson started the Digital Freedom System in 2023.

Reputation: Lucas Lee-Tyson has a good online reputation because he is one of the few online course creators that provides value in his courses. You will rarely find negative Lucas Lee Tyson reviews or comments about Lucas online.

What Digital Freedom System’s Growth Cave?

Digital Freedom System’s Growth Cave is a digital marketing consulting company headquartered in Austin, Texas, founded by Lucas Lee-Tyson in 2018. It offers insights and strategies on Facebook and YouTube Ads, Pay-Per-Click (PPC) advertising, and sales funnels. Growth Cave also provides online courses and programs to grow big and small businesses through improving marketing, sales, and advertising processes. In fact, the company was featured on Yahoo Finance in ACCESSWIRE’s 2021 article when it launched its Productized Profits program.

Lucas started Growth Cave during college with less than $50 in his savings. In 2025, he claims to have grown the “dorm room” business to a “full-fledged digital marketing empire” with an ROI-focused business strategy. According to its LinkedIn profile, it currently has 54 associated members and 3K followers. Growth Cave also has 325K Instagram followers and 3K Facebook followers.

What Are the Digital Freedom System’s Growth Cave Reviews?

Growth Cave has more positive reviews on Trustpilot than its negative reviews and comments on YouTube, Reddit, and its Facebook page. Some positive reviews talk about how the Growth Cave program has helped them create a robust sales funnel and how the onboarding team and coaches were concise and supportive. Alternatively, the negative reviews mention that Lucas and his team are scammers and that they bait potential students into purchasing the course and not offering the stipulated 30- and 60-day refund policy.

84% of the Trustpilot reviews are positive, while 12% are below the 4-star rating. Rosemarie Dorway and David Meinz are some of the people who commented on Growth Cave’s comprehensive modules, exemplary sales funnel guidance, and easy roadmap development. On the other hand, Nagin Rezaiean and Chris Smallwood ranted about the company’s flawed curriculum, hefty additional payments, unreachable staff, and false promises.

Reddit user Bmcnally714 mentioned how he/she became financially unstable despite joining the Growth Cave and believing the company’s misleading advertisements. Anneliese Tillson shared the same sentiment on her Facebook post. She commented on how unresponsive the Growth Cave’s team was and how she wasn’t given a full refund.

Peter GoesINya’s YouTube video on the Growth Cave reveals his first-hand experience of the company’s course. He said that Lucas offers exaggerated and misleading promises, outdated and erroneous content, and a Facebook community with “fake positivity”.

What Do You Get In the Digital Freedom System?

In the Digital Freedom System, you get:

• Digital Freedom System training modules
• Live webinar training session with Lucas
• 1-on-1 strategy session with a coach from Lucas’ team
• Digital Millionaire Mindset training
• Cash Flow Consulting Beginner course
• GrowthBox.ai software initial access (trial period)

What Are the Digital Freedom System Success Stories?

Andrew Imbesi is one of Lucas’ students who made thousands of dollars by creating his own online coaching course. After getting fired from his 9-5 job, Andrew started working with Lucas and created his online course. In only 24 days, he had already processed over $56,000 and continues to have his course be purchased.

Andrew Shares How Growth Cave Changed His Life

Andrew’s Background and Story

Andrew began working with Lucas on January 10th 2023, and by March 24th, his business had grown a lot. He shows the results on his screen which reached almost a million dollars in just a few months.

How Andrew’s Business Is Doing Today

Andrew showcases his financial success, revealing that his Stripe account processed over $41,000 in the current month. He shares that he made $56,000 in just one month, March, and credits some of this success to a winning advertisement he found in February.

Lessons Andrew Learned on the Biggest Challenges He Faced

Importance of Ads: Andrew emphasized the importance of ads. He thanked Lucas for helping him set-up and improve.

Challenging to Start: Andrew acknowledges the challenges he faced in the initial stages but emphasizes the positive impact of taking the plunge and starting his business.

What’s not mentioned in the interview: Andrew shares about making $56,000 in one month. However, he didn’t mention how much he spent to achieve that figure. Start-up agencies have typical margins of 20% to 30%. In Andrew’s case, the realistic income might only be $1,120 to $1,680 after expenses.

Willie made over $65,000 in his first week of launching his digital product in a niche that he had little experience in. He said that Lucas and his team were there for him every step of the way. He implemented everything Lucas taught in his training seamlessly and says they found success because they followed everything step by step.

What Are the Top 2 Reasons Selling an Online Course Isn’t Passive?

1. Weekly Coaching Calls

If you’re are going to run an excellent program, one that your students are proud of joining and who finds massive value, weekly coaching calls are a must. They show that you have a genuine interest in helping students find success with your guidance. Otherwise, it will seem like you only want to get paid money and not care about who your students are and their growth. To put together the content for your coaching calls, you must take the time to prepare for them. There should be a theme to each of your calls where you go over a technique, skill or method that will benefit your students. One they can implement in their life and find success with. You can also have a Q&A section where you take time to answer the questions your students need answered. These are valuable calls that are a requirement of any online course creator that wants to have long-term success as a coach.

2. Managing Your Private Community of Students

Managing a private community requires you to always be on top of any comments or questions your students make. Depending on the size of your community, you might have more comments than usual or less. Unless you have a dedicated person who is qualified to moderate the group answering all questions, make sure you respond to all the comments that are posted. Most times, one response will not be enough as follow up questions are the norm. Be prepared to serve your students and, if need be, provide one-on-one coaching even if you need to charge extra for it. If your students really need that extra time with you, they will pay it.

Who Is Lucas Lee-Tyson?

Lucas Lee-Tyson is a digital entrepreneur and coach from the Greater Boston area in Massachusetts. In 2016, he attended Babson College for a bachelor of science, business management and entrepreneurship. One of Lucas’ hobbies when he was young was graphic design. In 2013, he started the Lucas Lee YouTube channel where he would teach graphic design.

Lucas tried different online business models, such as dropshipping and affiliate marketing, but none of them took off.

One day, while interning at a tech company, he realized they were paying an ad agency $20K per month to manage their paid traffic campaigns on Facebook. This made Lucas decide to learn and running Facebook ads for other companies.

In 2018, Lucas founded Growth Cave from his dorm room.

To date, he’s generated over $10 million in digital marketing sales. In 2022, he started selling the Productized Profits course. Productized Profits is an online course that teaches you how to run Facebook ads for other businesses and how to scale your Facebook ads agency.

On social media, Lucas has over 320K followers but doesn’t post content often.

Lucas Lee-Tyson Net Worth

Lucas Lee-Tyson has an estimated net worth of between $8 million and $10 million when you consider that he’s made over 7-figures from running Facebook ads for other companies and because he created his Productized Profits course.

Is Creating an Online Course worth it?

Creating an online course is worth it because the E-learning market is estimated to reach over $450 billion by 2026. The trend is obvious. Millions of people are rushing to YouTube to look for How-To videos. These videos are the perfect place for you to place an ad for your online course if it applies to the How-To video.

If you can provide an economical solution to a problem people are having, package it into a course, and market it on YouTube with a professional video for your ideal audience, you can make money.

The problem with creating an online course is that you won’t have much time for yourself because you have to provide continuous support to your students. Putting a team together to help you provide support can also be a hassle because you have to find them, train them, and manage them to ensure they are fulfilling their duties to keep your students happy. Hosting coaching calls can also take up your time from other things.

Becoming a course creator is like many other online business models. You can make good money, but it doesn’t offer you the benefits local lead generation does.

What Are the Digital Freedom System Alternatives?

Freedom Business Mentoring by Max Tornow is a course that will teach you how to create an online coaching business using Max’s Full Stack Coaching Method. This is a 12-week program with over 100 hours of video training. Max hosts 4 live coaching calls each week and mentors over 2,000 students within the program. Max covers everything you need to know for building a program.

Price: Freedom Business Mentoring costs between $2,500 and $3,500.

More Info: Freedom Business Mentoring Review

Final Verdict: Is Digital Freedom System a Smart Way to Earn Passive Income?

Digital Freedom System is not a smart path to passive income if you expect to “set and forget” your business. Selling courses requires more than a curriculum; you need to host coaching calls, moderate discussions, and provide support when students hit roadblocks. Lucas Lee-Tyson offers a polished framework for launching your course, but the reality is that online education is high-touch and often exhausting. If your ideal lifestyle involves automation, not obligation, this model may leave you busier than you planned.

How Does Selling Courses via Digital Freedom System Compare to Local Lead Generation?

Selling courses through Digital Freedom System is far more demanding than local lead generation because it requires ongoing community management, content updates, and hands-on coaching support. Comparing selling courses to local lead generation is like building the James Webb Space Telescope versus operating the Hoover Dam. The James Webb Space Telescope took years of assembly, calibration, and fine-tuning. It’s the same with course creators spending months scripting, filming, and refining lessons. The Hoover Dam was designed for long-term self-sufficiency, and it harnesses energy with minimal daily input. Local lead generation works the same way in that it quietly produces consistent results without constant maintenance, marketing, or creative reinvention after setup and ranking.

While the system aims to simplify course creation by leveraging YouTube ads instead of organic content, the workload doesn’t end once the course is launched. You’re responsible for student engagement, refund requests, and maintaining the perception of value through frequent updates.

Why Is Local Lead Generation a Powerful Path to Digital Ownership?

Local lead generation is a powerful path to digital ownership because it gives you leverage over both time and income. Instead of selling access to your knowledge, you’re building digital assets that capture demand and convert it into consistent monthly revenue. Once ranked, these sites deliver leads directly to local businesses who pay you to keep the phone ringing. There’s no content schedule to maintain, no community to moderate, and no students to coach.

One of my clients is Irvine Custom Granite Quartz Marble Countertops, 2452 Dupont Drive, Irvine, California 92612, 949-998-3976, https://www.irvinecustomcountertops.com/. When 11 of my leads closed for $35K in 1 month, I earned $3,500 from 10% commissions.

If you’re ready to build true digital real estate that compounds over time, local lead generation is the foundation worth learning.