Digital Leasing Review (2026): Joshua Osborne’s Marketplace Method? + Better Alternative

Digital Leasing

Joshua Osborne’s Digital Leasing is a rank and rent training program. It teaches you how to start a digital leasing business using Joshua’s marketplace method. Its strategy closely resembles the methods of me and Josh’s mentor, Dan Klein. You will learn how to rank niche websites and rent them out to local businesses for monthly “rent.” The program has courses, live coaching, and community.

Digital Leasing reviews are mixed. It has a 3.2/5 rating on popular consumer review site Trustpilot. The company that Digital Leasing is under, Unified Growth, has a 4.71/5 rating on BBB. Students like the step-by-step training, live coaching sessions, and active community. Some have highlighted the well-structured curriculum. However, many reviewers complain about the aggressive sales calls and difficulty with refunds. One student even complained about problems accessing the coaching because of the disorganized portal. Reviews for Joshua’s previous program, BAM University, are negative. It has a 2.1/5 rating on Trustpilot.

In my 11+ years of experience in digital leasing, it’s like owning a rideshare app like Uber. You connect riders and drivers and profit since you “own the connection.” It’s also like owning a Honda Accord. The upfront build is the big expense, then the ongoing operating costs stay low. Similarly, after investing in the initial ranking, recurring expenses are low, leading to high profit margins.

This article reviews Digital Leasing and its marketplace method. I describe how the business model and Joshua’s methods work. Included is a list of what you get, like the 155+ hours of training, community access, and daily workshops. I included the story of how Derek started earning $10K a month after joining Digital Leasing. You’ll also learn about how Joshua went from a 5-year prison sentence to 7-figure digital landlord. Lastly, I’ll analyze Josh’s claims and compare his Digital Leasing program to my own Local SEO lead generation program.

What Are the Digital Leasing Pros and Cons?

✅ Pros	❌ Cons
Digital Leasing has a 24/7 support channel in the private community.	Digital Leasing says that you get the "opportunity" for 1-on-1 mentorship, which implies it is not guaranteed.
The daily skill-building activities keep you updated and on your toes.	Digital Leasing's precursor, BAM University, has largely negative reviews.
Joshua Osborne learned rank and rent from the OG Dan Klein.	Some of Joshua's claims, like exiting for 120x the monthly revenue, is highly unlikely.

Price: Digital Leasing does not display its price.

Refund Policy: Digital Leasing offers no refunds.

Origin: Joshua Osborne founded Unified Growth, the company behind Digital Leasing, in 2018.

What Is Digital Leasing?

Digital leasing is a business model where you build lead-generating sites that local businesses “rent” from you. You build and optimize websites targeting local service keywords. Then you rank them on search engines using SEO. You then lease those sites or sell the leads to local businesses. It is also known as rank and rent or digital real estate.

You own the digital property (domain, website, and call‑tracking numbers). Visitors enter their contact information.

Businesses pay you monthly or per‑lead fees to use the ranked site. The model requires upfront SEO work. But once ranking, a site generates leads consistently with low maintenance costs.

What Is Digital Leasing’s Marketplace Method?

The marketplace method is Joshua’s digital leasing framework for bringing 2 groups of customers together. Instead of selling a 1-off lead generation solution, you own and maintain the connection. In a sense, you are creating a “marketplace” where you profit off the business created by visiting buyers and sellers. The marketplace refers to your digital leasing property. The sellers are the local service businesses, and the buyers are the customers actively looking for ‌services in their area.

Here’s how the marketplace method works:

Build a digital leasing property and rank it for a specific niche and city.
Capture the names and phone numbers of visitors who submit their info expecting a callback.
Identify a local business that can fulfill the jobs and is motivated to take on more work.
Send sample leads so the business can verify quality.
Rent it for a flat monthly fee, so that they can keep receiving leads.
As lead volume and closed jobs rise, you increase the monthly rent.
Replace the tenant with a competitor if they stop paying or become difficult to deal with.

What Do You Get With Digital Leasing?

45 hours of Digital Leasing Method training.
50 hours of Digital Rental Method training.
30 hours of the Client Kickstarter course.
30 hours of 7 Figure Hustler course.
Access to a private community with 24/7 group support.
Daily skill-building workshops.
Weekly motivational broadcasts.
Step-by-step SOPs, playbooks, and templates.

How Did Derek Earn $10K a Month With Digital Leasing?

Derek Fuego Agency

Derek earned $10K a month with Digital Leasing by applying Joshua’s principles and practices. He said that Josh taught him how to price and package his lead generation services. That’s how his agency, Fuego, closed clients for $10K a month. Derek found the coaching calls and frameworks most effective. He also highlights the supportive community.

Who Is Joshua Osborne?

Joshua Osborne

Joshua “Josh” Osborne is a lead generation expert and best known as the founder of Unified Growth and its products. This includes Digital CEOs, Digital Leasing, and BAM University. Joshua started teaching the rank and rent model back in 2018. Before that, he was a student of Dan Klein’s Job Killing program. I was also a member of Job Killing, having joined in 2014.

Here’s me with Dan and Josh.

ippei dan josh

Raised in Colorado Springs, Joshua was raised in a trailer. At 19, he got into some trouble that landed him ‌a 5-year prison sentence. When he got out, he worked at an installation company. He eventually became a manager at that company.

In 2008, Josh went to the University of Colorado Colorado Springs and got his bachelor’s degree. He started a moving company in his garage that he worked on ‌during the weekends. He rented trucks from Uhaul and landed jobs on Craigslist. He met Dan Klein in 2014 and joined Job Killing in 2018. Within a year, he was making 7-figures. Josh makes over $40K a month from his rank and rent sites.

Joshua Osborne has an estimated net worth of between $2 million and $5 million.

What Are Joshua Osborne’s Claims?

Joshua Osborne’s Claims

Joshua claims that ‌you can build the asset in a couple of hours and spend about $10.
He claims that you can sign a paying “tenant” within a week for $1,000 a month.
Joshua claims that you can increase your monthly “rent” by $500 every quarter as the results grow.
He claims that ranked assets producing $1,000 a month can be sold for $120,000 after a year.

Are Joshua’s Claims Realistic?

‌‌Joshua’s claim of starting with $10 and a couple of hours is not really realistic. It can take a few hours if you are experienced with SEO and web design. However, $10 often only covers the hosting. You will still need to pay for the tools you need for research and monitoring. I invested about $500 initially and about a whole day to rank my first asset.
Joshua’s claim of signing a “tenant” within a week for $1K is possible. It takes a few weeks to 6 months for a site to rank on Google. Depending on the quality of the free leads you send, a client may agree to paying you $1K a month. I earn $500 to $3,000+ from each of my sites.
Joshua’s claims of raising the “rent” by $500 every 3 months depend on the performance gains of your site. Repeatedly increasing your fees every 3 months without the performance to match is unreasonable.
Joshua’s claim of selling your ranked site for 120x is unlikely in this market. Empire Flippers reports that lead generation sites often sell for 6-12 months’ average net profit. This means that a site that earns $1K in monthly rent sells for $20K to $60K.

Final Verdict: Can Digital Leasing Teach You a Profitable Rank and Rent Strategy?

Digital leasing can teach you a profitable rank and rent strategy with Joshua’s marketplace method. The marketplace method uses the same strategy that we learned from Dan Klein. It’s still as effective as ever. However, I found that it is not as effective at maximizing profits. This is especially true in high-ticket niches.

Let’s say you have a tenant that pays you $1K a month. He makes $10K in the 1st month and $30K in the next from your leads. You earn $2K from those 2 months regardless of how much the leads closed for. This is why in these situations, I opt for commissions instead. So let’s say I have a 10% commission deal with that client. I earn $1K in the 1st month and $3K in the next. This is just 1 of the strategies that I teach in my rank and rent program that differentiates it from Josh’s Digital Leasing.

Ippei’s Local SEO Lead Generation vs. Josh’s Digital Leasing

Ippei’s community just launched in 2026. Newer training and small groups mean Ippei can provide a lot more personalized attention to each student.
Ippei has ranked over 150 digital leasing sites in 2025 alone. (I am still actively building and scaling my digital leasing business).
Ippei has more extensive SEO knowledge and experience by ranking ippei.com for global search terms. He has attended SEO masterminds and conferences in 2 different countries in the last 2 years alone.
Ippei has devised a new strategy of earning commissions from each job versus just renting the site out for a flat fee. In high-ticket niches, this strategy is more lucrative.
Ippei has created a dashboard that tracks each lead and connects to the client’s CRM via API.

In my opinion, comparing Digital Leasing to my local SEO lead generation program is like GEICO vs Progressive Snapshot. GEICO keeps pricing flat and simple, so you know the rate. However, it stays capped even if results improve. Digital Leasing’s flat fee model leaves profit on the table, even if a niche could support more value. Progressive Snapshot adjusts pricing based on real driving data. The rate adapts and can capture more value as performance improves. My program’s strategies let you tune pricing and deal structure to maximize profits instead of staying stuck on a fixed number.

Why Should You Choose My Local SEO Lead Generation Program?

You should choose my local SEO lead generation program because I keep it updated with the most effective SEO tactics and digital leasing strategies. These are all based on my 11+ years of experience in the business. I also have a lot of coaching experience from my previous program that I partnered with Dan Klein on. Since my new community is still small, you’ll get a lot of 1-on-1 support.

local lead gen conclusion

A client of mine is Bradenton Superior Roofing, 2129 63rd Ave E, Bradenton, FL 34203, (941) 584-5852, https://bradentonsuperiorroofing.com/. There was a month in which 6 of my commercial leads closed for $56,400. Since I have a 5% commission deal, I earned $2,820.

I am very active in the business and keep my training updated with the latest effective strategies. Check out my local SEO lead generation program if you want a personalized coaching experience. See real results in 3-6 months if you apply yourself.