Is Digital Marketing in High Demand for the Future? (4 Compelling Reasons To Choose This Career)

April 1, 2024

Digital marketing is in high demand for the future because of the rise of modern marketing approaches like social media, content, influencer, and email marketing. Consumer buying behavior, economic shifts, technology, and brand advertisements influence the high demand for digital marketing in the 21st century. These factors power the trend for online shopping, deliveries, and bookings. Statista’s 2024 report reveals that e-commerce revenue in the U.S. alone reached $2,427 billion between 2021 and 2024. This means that online purchases will skyrocket from 2024 onwards. Digital marketers can expect to earn around $50,414 to $133,248, according to Simplilearn.

Digital marketing is a fast-growing industry that is expected to have a compound annual growth rate (CAGR) of 13.1% from 2024 to 2032, according to Expert Market Research. This proves the profitability and sustainability of a digital marketing career. The latest data from We Are Social, Meltwater, and Datareportal shows that 5.18 billion individuals use the internet. That’s 64.6% of the global population using social media for two hours and twenty-four minutes daily, as per GWI’s Q4 2022 survey. Experienced digital marketers use this opportunity to pump marketing campaigns online for increased brand awareness and business revenue.

This industry has replaced traditional marketing. And the demand for digital marketers is ballooning. However, machine learning and artificial intelligence pose a threat to aspiring marketers in the digital marketing industry. That’s why some individuals think twice before considering this business model. You need ample experience, technological knowledge, and critical skills to get started in digital marketing. Read on and discover if this industry is for you and in high demand in the years to come.

4 Compelling Reasons To Choose a Digital Marketing Career in the Future

1. Flexibility

A career in digital marketing offers flexibility in your educational background, work schedule, clients, and potential workspace. You don’t need to have a degree to succeed in this industry. All you need is the basics of the business model, ample digital marketing experience, and digital marketing skills like Search Engine Optimization (SEO), content marketing, and data analytics. In fact, the Digital Marketing Institute ranks these skills in the top five of the 10 Essential Skills Every Digital Marketer Needs to Know. According to HubSpot’s State of Marketing Report 2024, 88% of marketers use SEO, while the Content Marketing Institute’s 2019 survey revealed that 88% of businesses choose content marketing to generate leads. Big and small businesses want digital marketers who can attract potential customers and drive them to make a purchase.

Freelance digital marketing jobs nowadays don’t have fixed schedules and workplaces. You can work at home or anywhere and create your own work times. This means you can engage with multiple clients to scale your monthly income.

2. High Income Potential

A digital marketing opportunity gives you high income potential because you can manage multiple clients and campaigns. As mentioned in Coursera’s 2024 article, digital marketing professionals earn $50,000 to $80,000 yearly. You can scale this by expanding your skill set, focusing on high-demand areas, and acquiring technical certifications. According to the Digital Marketing Institute, specializing in a specific niche contributes to a marketer’s monthly income potential. High-demand niches such as SEO, content marketing, and paid advertisements like Google Ads have a higher pay grade.

  • SEO Manager - $66,500+
  • Digital Marketing Manager - $64,400+
  • Content Manager - $56,700+
  • PPC Manager - $50,000+
  • Social Media Manager - $49,100+
  • SEO Specialist - $43,800+

Digital marketing jobs in the future will continue to have a high income potential because of the need for experienced marketers. As stated by Reddit user Gameflyer, entry-level positions (0-3 years of experience) have a $50K income, while Chief Marketing Officers (25+ years of experience) have a $300K-$400K income. Factors like skills and the capability to attract consumers online directly affect a digital marketer’s potential income.

3. Increased Online Purchases

Digital marketing will be in demand in the future due to the increasing volume of online purchases globally. According to Albert Mosby’s article on entitled 100+ Online Shopping Statistics 2024 (Data & Latest Trends), 33% of the global population are online buyers. That’s approximately 2.64 billion individuals purchasing at least once a month to once every two weeks. In another article by Tidio, it reveals that there are 274.70 million online buyers in the U.S. alone as of 2024. These facts show how profitable and marketable this industry is in the future.

Businesses are undergoing digital transformations in the 21st century. Social media marketing and influencer marketing are becoming more popular. This trend pushes global brands to utilize different digital channels and develop robust marketing strategies to promote their products and services.

4. Fast-Growing Industry

Digital marketing is a fast-growing industry. According to HubSpot’s 2021 marketing report, 63% of businesses globally have bumped up their marketing budget. Statista’s data also shows that the digital marketing industry’s spending is expected to hit $1.6 trillion by the end of 2024. This means that this industry will continue to grow throughout the 21st century. Marketing automation and digital marketing courses will also have a high demand in the future. In fact, 91% of marketers said that marketing automation technology helped them fulfill their marketing objectives, as stated in Ascend2’s 2024 trend report.

Achieving digital marketing career growth in the future entails developing a solid digital marketing strategy and learning about various digital media channels. It will allow you to gain the necessary skills to streamline your workflows and acquire significant experience and knowledge.

What Digital Marketing Skills Will Be in High Demand in the Future?

Content marketing, SEO, social media marketing, email marketing, and targeting are digital marketing skills that will be in high demand in the future because of surging consumer activities online. Neal Schaffer’s article The 12 Most Useful Digital Marketing Skills to Invest in For Your Future states that digital skills are crucial to securing clients and ensuring the best customer experience for online consumers. Google Analytics and insight generation platforms like Smart Insights and UXtweak also help digital marketers plan comprehensive ads and campaigns that perform. These factors are crucial for attracting clients from countries with high digital marketing demand.

What Countries Have the Highest Demand for Digital Marketing Skills?

India, Canada, and the United States are the countries with the highest demand for digital marketing skills because of their technological advancements, digital innovations, and lack of industry experts. KPMG’s survey unveils that 80% of Canadian businesses need individuals with digital and IT skills, while Amazon Web Services and AlphaBeta’s recent report shows that India will need 9x more digital marketers by 2025. Additionally, the United States is ranked first on the IMD World Digital Competitiveness Ranking 2024. This intensifies the need to hire people with a digital marketing background for in-demand services.

What Digital Marketing Services Will Be in High Demand in the Future?

AI content marketing, customer targeting and retargeting, and SEO are the digital marketing services that will be in high demand in the future because of the dynamism of this industry. According to Quora user Ratan Kumar, the future of digital marketing encompasses fast-changing consumer behavior and platform algorithms. This means that machine learning (ML) technologies and omnichannel marketing, like search engine marketing and email marketing, will become more popular in 2024 and beyond.

Is Artificial Intelligence a Big Risk for Digital Marketing Demand in the Future?

No, artificial intelligence (AI) isn't a big risk for digital marketing demand in the future because personalizing marketing content entails a human touch. Reach First’s 2024 article mentions that AI will become a functional tool for conversational marketing, predictive analytics, and hyper-personalization in the digital marketing field. It will digital marketing specialists streamline customer and market research, improve campaign performance, and help save time and money.

What Digital Marketing Niches Will Be in High Demand in the Future?

E-commerce, health and wellness, and real estate are the digital marketing niches that will be in high demand in the future because of their increased market size and high growth potential, as mentioned by Saurabh Anand in his LinkedIn article. According to the latest data from Statista, these markets will have a compound annual growth rate of 4.8% to 10.15% yearly. By the end of 2024, e-commerce will hit a $3 trillion revenue, health and wellness at $170 billion, and real estate at $10.7 billion. These niches are great digital marketing career paths to pursue in the next few years.

Is Digital Marketing a Good Career in the Future?

Yes, digital marketing is a good career in the future, given that you have technical digital and marketing skills, in-depth industry knowledge, and ample business model experience. Any marketing job in the future can be profitable with the right resources and technologies. According to Reddit user Kuroituk, digital marketing has many career paths. You can work for an agency, big enterprises, or local businesses. You can even build your own digital marketing business. Achieving success in this industry entails giving 100% of your marketing efforts.

Digital Marketing FAQs

How To Start a Digital Marketing Agency?

To start a digital marketing agency, you must choose your service offerings, select a niche, arrange a payment method, find clients, and produce the best marketing outputs. These five major steps will help you create a firm foundation for your business and career. As mentioned in Alex Chris’ article on Reliablesoft, building your digital marketing business not only requires skills and experience but also technological proficiency and the right marketing techniques.

Are Freelance Digital Marketing Course Options Helpful in the Future?

Yes, freelance digital marketing course options are helpful in the future because they offer rich insights from industry experts across platforms like Udemy, Coursera, and Simplilearn. These courses offer extensive information on various marketing strategies, industry best practices, and foundational knowledge of digital marketing. Freelancing courses on this business model enable digital marketers to enhance their skills, attract high-value clients, and increase their income potential.

Why Local Lead Generation Will Have Higher Demand in the Future

Digital marketing will have a high demand in the future, but local lead generation will attract more attention and brands because of its profitable and scalable nature. Succeeding in digital marketing in the future entails acquiring high-quality resources, upskilling, and asking for guidance from the best coaches. It requires a tremendous amount of time, money, and effort. Plus, the growth of this industry means competing with more experienced marketers.

Is digital marketing in high demand for the future? It sure is. According to Sunil Tripathy, Founder and CEO of Kodehash, this industry will grow and evolve because of the creation of new advertising channels and marketing technologies. However, surviving the cutthroat digital market will become more challenging in the years to come. According to Neil Patel’s YouTube video Is Digital Marketing Going to Be Saturated in 2024?, digital marketing will become the most saturated business landscape in the future. Competing with 1.8 billion websites demands consistently generating high-quality content and outpacing other digital marketing professionals.

Local lead generation will definitely be in high demand from 2024 and beyond. A simple Google Trends search for “local lead generation” and “lead generation” shows a 52% increase in online searches from December 2018 to December 2024. This shows how popular local lead generation is for online entrepreneurs and businesses. Because of its localized niches, you don’t need to compete with billions of other marketers. Building your business entails choosing a local service niche and creating a website. You don’t have to feel stressed and pressured to write quality content daily since it only involves ranking websites organically on search engines like Google. Once your website is ranked on the first page, leads will start contacting you. Selling these free leads to local business owners lets you earn 85%-90% profit margins or over $10K per microsite.

Secure your future and make up to six figures in passive income monthly with a local lead gen business.

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Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.

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