Digital Rental Method Review: Sean Kochel's Method Pros, Cons, and Alternatives

Digital Rental Method Pros and Cons

Pros

• Program is beginner friendly.
• Sean Kochel and Joshua T Osbourne learned lead generation from the best.

Cons

• Training is too basic.
• No price transparency.
• Running ad campaigns can be tedious and expensive.

Price: Digital Rental Method’s price is only given during the discovery call.

Refund Policy: No refund policy stated.

Reputation: Sean Kochel and Joshua T Osborne have a mix reputation with their programs.

How Does the Digital Rental Method Work?

The Digital Rental Method works as a combination of the rank and rent method and PPC advertising. An example of the digital rental method involves creating a website for a specific niche, such as “plumbing services in Chicago.” You then run paid ads on Facebook and Google to drive traffic to your site.

Finally, you rent the site to a local plumbing business who will benefit from the traffic. Local businesses often see a significant return on investment from such strategies. A case study by HubSpot revealed that a local HVAC company increased their leads by 300% through a similar digital rental approach.

What Do You Get With Digital Rental Method Course?

• Sales Skills Training: The “6 Steps 2 Close” sales training. This teaches you how to close sales effectively.
• Facebook Ads Basics: You get theoretical and practical training on the basics of Facebook ads. You will learn how to create effective Facebook ad campaigns. Includes topics such as ad auctions and launching ads.
• Google Ads Basics: You get theoretical and practical training on the basics of Google ads. You will learn how to create profitable Google Ads campaigns. Includes topics like keyword research and bidding.
• 30+ Ready-Made Niche Funnels: You receive 30+ done-for-you funnels for different niches. Comes with ad copy, targeting, and landing pages.
• Weekly Live Calls: You get access to weekly live calls with Sean and Josh and their community group. The calls happen 9 times a week. You can ask questions and get real-time advice and support.

Who Is Digital Rental Method For?

Digital Rental Method is for beginner digital marketers who want to learn the basics. The program is created specifically for beginners only. It is not for experienced marketers as there are no advanced lessons. Sean and Joshua do have other programs and upsells for advanced marketers.

What Are the Reviews for Digital Rental Method?

As the program appears new, there aren’t any reviews from Digital Rental Method yet. We can look at the reviews of Sean Kochel and Joshua T Osborne’s other programs. Sean and Joshua’s BAM has a 3.5/5 rating on Trustpilot. Joshua’s Scamrisk has a 1.8/5 rating on Trustpilot. We can tell that there are some successful students. Most who fail are often those who are expecting get-rich-quick programs. Always do your due diligence when vetting which business model and courses will fit you.

Who Are Sean Kochel and Joshua T Osborne?

Sean Kochel and Joshua T. Osborne are digital marketing experts known for developing comprehensive training programs. They have taught people how to build digital assets, start a marketing agency, sales techniques, and more. Sean’s expertise with paid ads and Joshua’s expertise in digital assets have led to innovative strategies. Both are partners in their main training program, BAM. The two have also collaborated on other programs like Digital CEOs. Joshua mentioned that their combined efforts have helped over 1,000 students start their own digital marketing agencies.

What Is BAM?

BAM is a digital marketing training program created by Joshua T. Osborne and Sean Kochel. This program focuses on building and optimizing lead generation websites. It also covers various aspects of digital marketing. This includes SEO, Facebook and Google ads, sales techniques, and marketing funnels.

While BAM may appear similar to Digital Rental Method, there are differences in focus. BAM is best for creating long-term passive income. The focus is on lead generation with use of SEO to rank your site. Digital Rental Method is more focused on multiple platforms strategies. The focus is not on generating organic leads with use of SEO but through the use of paid ads.

Where Did They Learn Lead Generation?

Both Sean Kochel and Joshua T Osborne learned lead generation from Dan Klein.  Dan’s mentorship played a significant role in shaping their skills. You can see his influence on their approach in digital marketing and lead generation. The partners both took Dan’s training program (formerly called Job Killing). This training is focused on creating passive income by renting out digital assets. Dan’s program has a reported success rate of 85%, with many students achieving financial independence within a year. Dan has helped over 7400 students find financial success with the local lead generation business model. In fact, I was one of those students alongside Joshua and Sean, who found success with Dan’s teachings.

Are Paid Ads Worth It?

Running paid ads are worth it if you know how to create effective campaigns and minimize risks. A study by WordStream found that with effective Google Ads, you can make an average of $2 for every $1 spent. Creating effective ad campaigns requires a deep understanding of the market. You will also need to learn different strategies to get the upper hand with the competition. For example, MarketingSherpa found using A/B testing can improve your ad performance by 37%.

What Is the Average Cost Per Lead of Facebook Ads?

The average cost per lead of Facebook ads is $5. The cost per lead can vary significantly depending on the industry. The average cost per lead in the education sector is around $7.85, while in the technology sector, it can be as low as $1.27. This data is from a study by WordStream. Factors such as ad quality and target audience can influence the cost.

What Is the Average Cost Per Lead of Google Ads?

The average cost per lead of Google ads is $53.52. This figure can also fluctuate based on the industry. A study by WordStream also provides insight into Google ads. The cost per lead in the legal sector is around $109. Whereas in the automotive industry, the CPL averages around $21.68. The competitiveness of keywords, geographic targeting, and the quality of ads further affects the CPL of Google Ads.

Ways to Generate Leads for Small Businesses

There are many other ways to generate leads for small businesses . Each strategy has its own strengths and weaknesses. Different requirements are also needed for each one. Below are some of the most common ways of generating leads aside from paid ads.

• Build and Rank Your Website: Create a website and make sure it ranks well on search engines. You can then rent it out to local businesses for steady passive income. A study by BrightLocal shows that 86% of consumers use the internet to find local businesses.
• Host or Join Local Events: Participating in local events helps you meet potential customers in person. Eventbrite reports that 80% of small businesses hosting events see a good return on investment.
• Ask for Referrals: Encourage satisfied customers to refer your business to others. Nielsen found that 92% of consumers trust recommendations from people they know. A study by Texas Tech University also found that 83% of customers are willing to refer after a positive experience, yet only 29% actually do. This highlights the importance of actively seeking referrals.
• Traditional Outbound Sales: Use methods like cold calling and direct mail to reach new prospects. The Direct Marketing Association states that direct mail has a response rate of 4.9% for prospect lists.
• Website Optimization: Improve your website’s design and user experience to capture more leads. According to Forrester, a well-designed user interface can boost a website’s conversion rate by up to 200%. A study by Adobe found that 38% of people will stop engaging with a website if the content or layout is unattractive

Is Being a Digital Landlord Worth It?

Being a digital landlord is worth it as you earn passive income without the hassles of traditional real estate. A profitable digital asset can also be sold for an exit of multiple times the current profits. Empire Flippers reports that websites sell for 20 to 50 times their monthly profit. This means a site earning $1,000 per month could sell for $20,000 to $50,000.

Rentable digital assets are online properties that can be rented out or sold for profit. Examples include websites, domains, social media accounts, and email lists. GoDaddy Auctions found that domain names can fetch a few hundred to several thousand dollars. Similarly, social media accounts with a large following can be rented out for sponsored posts. According to Influencer Marketing Hub, influencers charge anywhere from $50 to $500 per post.

Does the Digital Rental Method Still Work in 2025?

Digital Rental Method still works in 2025 but PPC-based models are getting more competitive due to rising ad costs. According to WordStream, CPC rates increased by 15% across major niches in 2024. This means newer marketers entering the paid-ads space now face higher entry costs and thinner margins compared to those running organic SEO-based lead generation.

Who Is Most Likely to Succeed With the Digital Rental Method?

The Digital Rental Method works best for people who already have experience running paid campaigns or handling client accounts. If you’re brand new to marketing, there’s a steep learning curve with ad setup, troubleshooting performance drops, and managing client ROI expectations.

Local Lead Generation VS Digital Rental Method

Both strategies create passive income by renting out a lead generating website to local businesses. The differences are with the method that is used to drive traffic. Each one uses different skill sets and has different investment requirements.

• Digital rental method focuses on running social media ads to generate leads. Paid ads and can drive leads to your website immediately. However, paid ads are costly and can be risky. You will need to spend a lot of time and money on testing ads. You need to have an understanding of ad platforms. Skills you may need include copywriting, analytics, digital design, and sales.
• Local lead generation focuses on the use of SEO to generate organic leads. Ranking a site on Google using SEO can take 6 weeks to 6 months. You will need to have a good understanding of Google algorithm. You also need to know how to do keyword research, analytics, link-building, and others.

However, when we look at real-world applications, Digital Rental Method demands consistent ad spend, maintenance, and optimization just to keep performance steady. In contrast, my local lead generation relies solely on organic leads, which lowers costs in time and money. The key difference is sustainability.

One of my clients is Madison Elite Commercial Flat Roofing, 1210 Fourier Drive, Madison, Wisconsin 53717, 608-766-8399, https://www.madisoncommercialroofs.com/. I earned $2.5K from 5% commissions when 2 of my leads closed for $50K.

Comparing my local lead generation program to Sean Kochel Digital Rental Method is like Mr. Miyagi to Daniel LaRusso. Miyagi built his discipline from years of real-world mastery, teaching balance, patience, and precision and the quiet power behind every successful strike. That’s what my program does for students who learn to build digital assets that work for them long-term. Sean Kochel Digital Rental Method follows the same foundation, but like Daniel-san still sanding the floor and waxing cars, it’s practicing techniques that came from the original source.

Final Verdict: Is Digital Rental Method Worth It?

Digital Rental Method provides a good entry point for those interested in learning paid advertising and lead funnels. But its dependency on ongoing ad spend makes it far less predictable than local SEO-based lead generation.

Here are 3 reasons why the organic local lead generation method outperforms the Digital Rental Method:

1. Lower Cost to Start: You can build profitable digital assets for around $500 per site with zero ad spend.
2. Faster Long-Term Payoff: Once a site ranks, leads flow automatically without needing to buy traffic.
3. True Financial Freedom: You own your websites and clients, not dependent on ad platforms or fluctuating costs.

If you’re looking for a scalable, low-risk organic model that lets you earn consistent income while building real digital assets, local lead generation remains the superior choice.