Sean Kochel’s Digital Rental Method Review: How Does the Method Work?

July 9, 2024

Digital Rental Method is a lead generation strategy created by Sean Kochel and Joshua T Osborne. It involves renting out lead generation websites and running ads for local businesses. Digital Rental Method is also the name of their training program. It includes courses, coaching calls, templates, and ready-made sales funnels. There are also live calls with Sean, Joshua, and their community group.

Digital Rental Method relies heavily on paid ads for lead generation. Paid ads are often expensive and the creation process is challenging. A survey by Small Business Trends found that 47% of small businesses spend between $10,000 and $50,000 annually on marketing with paid ads. The market for ads is huge, but the cost and risks are high.

Digital Rental Method reviews are sparse. I couldn't find any reviews for the program specifically. However, reviews for other programs of Sean Kochel and Joshua T Osbourne are mixed. Their main training program, BAM, is rated 3.5/5 on Trustpilot. Students of their programs often praise the valuable training but criticize the lack of support.

In this article, you will learn all about the Digital Rental Method strategy and program. You will also discover all about Sean Kochel and Joseph T Osrborne. I will talk about paid ads and how it compares to organic rank rent in lead generation.

Digital Rental Method Pros and Cons

Pros

Program is beginner friendly.

Sean Kochel and Joshua T Osbourne learned lead generation from the best.

Cons

Training is too basic.

No price transparency.

Running ad campaigns can be tedious and expensive.

Price

Digital Rental Method's price is only given during the discovery call. 

Refund Policy

No refund policy stated. 

Reputation

Sean Kochel and Joshua T Osborne have a mix reputation with their programs. 

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How Does the Digital Rental Method Work?

The Digital Rental Method works as a combination of the rank and rent method and PPC advertising. An example of the digital rental method involves creating a website for a specific niche, such as "plumbing services in Chicago." You then run paid ads on Facebook and Google to drive traffic to your site.

Finally, you rent the site to a local plumbing business who will benefit from the traffic. Local businesses often see a significant return on investment from such strategies. A case study by HubSpot revealed that a local HVAC company increased their leads by 300% through a similar digital rental approach.

What Do You Get With Digital Rental Method Course?

  • Sales Skills Training: The “6 Steps 2 Close” sales training. This teaches you how to close sales effectively.
  • Facebook Ads Basics: You get theoretical and practical training on the basics of Facebook ads. You will learn how to create effective Facebook ad campaigns. Includes topics such as ad auctions and launching ads.
  • Google Ads Basics: You get theoretical and practical training on the basics of Google ads. You will learn how to create profitable Google Ads campaigns. Includes topics like keyword research and bidding.
  • 30+ Ready-Made Niche Funnels: You receive 30+ done-for-you funnels for different niches. Comes with ad copy, targeting, and landing pages.
  • Weekly Live Calls: You get access to weekly live calls with Sean and Josh and their community group. The calls happen 9 times a week. You can ask questions and get real-time advice and support.

Who Is Digital Rental Method For?

Digital Rental Method is for beginner digital marketers who want to learn the basics. The program is created specifically for beginners only. It is not for experienced marketers as there are no advanced lessons. Sean and Joshua do have other programs and upsells for advanced marketers.

What Are the Reviews for Digital Rental Method?

As the program appears new, there aren’t any reviews from Digital Rental Method yet. We can look at the reviews of Sean Kochel and Joshua T Osborne’s other programs. Sean and Joshua’s BAM has a 3.5/5 rating on Trustpilot. Joshua’s Scamrisk has a 1.8/5 rating on Trustpilot. We can tell that there are some successful students. Most who fail are often those who are expecting get-rich-quick programs. Always do your due diligence when vetting which business model and courses will fit you.

Who Are Sean Kochel and Joshua T Osborne?

Sean Kochel and Joshua T. Osborne are digital marketing experts known for developing comprehensive training programs. They have taught people how to build digital assets, start a marketing agency, sales techniques, and more. Sean’s expertise with paid ads and Joshua’s expertise in digital assets have led to innovative strategies. Both are partners in their main training program, BAM. The two have also collaborated on other programs like Digital CEOs. Joshua mentioned that their combined efforts have helped over 1,000 students start their own digital marketing agencies.

What Is BAM?

BAM is a digital marketing training program created by Joshua T. Osborne and Sean Kochel. This program focuses on building and optimizing lead generation websites. It also covers various aspects of digital marketing. This includes SEO, Facebook and Google ads, sales techniques, and marketing funnels.

While BAM may appear similar to Digital Rental Method, there are differences in focus. BAM is best for creating long-term passive income. The focus is on lead generation with use of SEO to rank your site. Digital Rental Method is more focused on multiple platforms strategies. The focus is not on generating organic leads with use of SEO but through the use of paid ads.

Where Did They Learn Lead Generation?

Both Sean Kochel and Joshua T Osborne learned lead generation from Dan Klein.  Dan's mentorship played a significant role in shaping their skills. You can see his influence on their approach in digital marketing and lead generation. The partners both took Dan’s training program (formerly called Job Killing). This training is focused on creating passive income by renting out digital assets. Dan’s program has a reported success rate of 85%, with many students achieving financial independence within a year. Dan has helped over 7400 students find financial success with the local lead generation business model. In fact, I was one of those students alongside Joshua and Sean, who found success with Dan’s teachings.

Are Paid Ads Worth It?

Running paid ads are worth it if you know how to create effective campaigns and minimize risks. A study by WordStream found that with effective Google Ads, you can make an average of $2 for every $1 spent. Creating effective ad campaigns requires a deep understanding of the market. You will also need to learn different strategies to get the upper hand with the competition. For example, MarketingSherpa found using A/B testing can improve your ad performance by 37%.

What Is the Average Cost Per Lead of Facebook Ads?

The average cost per lead of Facebook ads is $5. The cost per lead can vary significantly depending on the industry. The average cost per lead in the education sector is around $7.85, while in the technology sector, it can be as low as $1.27. This data is from a study by WordStream. Factors such as ad quality and target audience can influence the cost.

What Is the Average Cost Per Lead of Google Ads?

The average cost per lead of Google ads is $53.52. This figure can also fluctuate based on the industry. A study by WordStream also provides insight into Google ads. The cost per lead in the legal sector is around $109. Whereas in the automotive industry, the CPL averages around $21.68. The competitiveness of keywords, geographic targeting, and the quality of ads further affects the CPL of Google Ads.

Ways to Generate Leads for Small Businesses

There are many other ways to generate leads for small businesses. Each strategy has its own strengths and weaknesses. Different requirements are also needed for each one. Below are some of the most common ways of generating leads aside from paid ads.

  • Build and Rank Your Website: Create a website and make sure it ranks well on search engines. You can then rent it out to local businesses for steady passive income. A study by BrightLocal shows that 86% of consumers use the internet to find local businesses.
  • Host or Join Local Events: Participating in local events helps you meet potential customers in person. Eventbrite reports that 80% of small businesses hosting events see a good return on investment.
  • Ask for Referrals: Encourage satisfied customers to refer your business to others. Nielsen found that 92% of consumers trust recommendations from people they know. A study by Texas Tech University also found that 83% of customers are willing to refer after a positive experience, yet only 29% actually do. This highlights the importance of actively seeking referrals.
  • Traditional Outbound Sales: Use methods like cold calling and direct mail to reach new prospects. The Direct Marketing Association states that direct mail has a response rate of 4.9% for prospect lists.
  • Website Optimization: Improve your website’s design and user experience to capture more leads. According to Forrester, a well-designed user interface can boost a website’s conversion rate by up to 200%. A study by Adobe found that 38% of people will stop engaging with a website if the content or layout is unattractive

Is Being a Digital Landlord Worth It?

Being a digital landlord is worth it as you earn passive income without the hassles of traditional real estate. A profitable digital asset can also be sold for an exit of multiple times the current profits. Empire Flippers reports that websites sell for 20 to 50 times their monthly profit. This means a site earning $1,000 per month could sell for $20,000 to $50,000.

Rentable digital assets are online properties that can be rented out or sold for profit. Examples include websites, domains, social media accounts, and email lists. GoDaddy Auctions found that domain names can fetch a few hundred to several thousand dollars. Similarly, social media accounts with a large following can be rented out for sponsored posts. According to Influencer Marketing Hub, influencers charge anywhere from $50 to $500 per post.

Local Lead Generation VS Digital Rental Method

Both strategies create passive income by renting out a lead generating website to local businesses. The differences are with the method that is used to drive traffic. Each one uses different skill sets and has different investment requirements.

  • Digital rental method focuses on running social media ads to generate leads. Paid ads and can drive leads to your website immediately. However, paid ads are costly and can be risky. You will need to spend a lot of time and money on testing ads. You need to have an understanding of ad platforms. Skills you may need include copywriting, analytics, digital design, and sales.
  • Local lead generation focuses on the use of SEO to generate organic leads. Ranking a site on Google using SEO can take 6 weeks to 6 months. You will need to have a good understanding of Google algorithm. You also need to know how to do keyword research, analytics, link-building, and others.
conclusion-lead-gen-maps

Even if it takes longer to see results with a local lead generation business, I prefer it over the digital rental method. You can rank and rent a website for an initial investment of $500. Since you are not running any ads, your operating costs can be as low as $30 a month. As long as your site is ranked, leads will continue to flow. Meanwhile, testing and running ad campaigns will cost hundreds or thousands. If your ads are ineffective, you won't get much traffic to your site and end up losing clients.

Scalability is one of the biggest advantages of local lead generation over digital rental method. Scaling an ad-focused lead generation business means increasing ad spending. You will also need to outsource many of the work, which can further reduce quality. Scaling a local lead generation business means repeating the rank and rent process. You can create, rank, and rent as many sites as you want. This is why local lead generation is my preferred business for creating financial freedom.

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