Digital Rental Method is a lead generation strategy created by Sean Kochel and Joshua T Osborne. It involves renting out lead generation websites and running ads for local businesses. Digital Rental Method is also the name of their training program. It includes courses, coaching calls, templates, and ready-made sales funnels. There are also live calls with Sean, Joshua, and their community group.
Digital Rental Method relies heavily on paid ads for lead generation. Paid ads are often expensive and the creation process is challenging. A survey by Small Business Trends found that 47% of small businesses spend between $10,000 and $50,000 annually on marketing with paid ads. The market for ads is huge, but the cost and risks are high.
Digital Rental Method reviews are sparse. I couldn't find any reviews for the program specifically. However, reviews for other programs of Sean Kochel and Joshua T Osbourne are mixed. Their main training program, BAM, is rated 3.5/5 on Trustpilot. Students of their programs often praise the valuable training but criticize the lack of support.
In this article, you will learn all about the Digital Rental Method strategy and program. You will also discover all about Sean Kochel and Joseph T Osrborne. I will talk about paid ads and how it compares to organic rank rent in lead generation.
PS: Me and Dan Klein taught Sean Kochel and Joshua T. Osborne, click here to check out the original program.
Digital Rental Method Pros and Cons
Pros
Program is beginner friendly.
Sean Kochel and Joshua T Osbourne learned lead generation from the best.
Cons
Training is too basic.
No price transparency.
Running ad campaigns can be tedious and expensive.
Price
Digital Rental Method's price is only given during the discovery call.
Refund Policy
No refund policy stated.
Reputation
Sean Kochel and Joshua T Osborne have a mix reputation with their programs.
Paid ads aren’t really worth unless you got an out of the box kind of mind and a lot of money. I’ve also checked out Dan’s program and I can already tell that organic methods are way better especially in the long run.
How Does the Digital Rental Method Work?
The Digital Rental Method works as a combination of the rank and rent method and PPC advertising. An example of the digital rental method involves creating a website for a specific niche, such as "plumbing services in Chicago." You then run paid ads on Facebook and Google to drive traffic to your site.
Finally, you rent the site to a local plumbing business who will benefit from the traffic. Local businesses often see a significant return on investment from such strategies. A case study by HubSpot revealed that a local HVAC company increased their leads by 300% through a similar digital rental approach.
What Do You Get With Digital Rental Method Course?
Who Is Digital Rental Method For?
Digital Rental Method is for beginner digital marketers who want to learn the basics. The program is created specifically for beginners only. It is not for experienced marketers as there are no advanced lessons. Sean and Joshua do have other programs and upsells for advanced marketers.
What Are the Reviews for Digital Rental Method?
As the program appears new, there aren’t any reviews from Digital Rental Method yet. We can look at the reviews of Sean Kochel and Joshua T Osborne’s other programs. Sean and Joshua’s BAM has a 3.5/5 rating on Trustpilot. Joshua’s Scamrisk has a 1.8/5 rating on Trustpilot. We can tell that there are some successful students. Most who fail are often those who are expecting get-rich-quick programs. Always do your due diligence when vetting which business model and courses will fit you.
Who Are Sean Kochel and Joshua T Osborne?
Sean Kochel and Joshua T. Osborne are digital marketing experts known for developing comprehensive training programs. They have taught people how to build digital assets, start a marketing agency, sales techniques, and more. Sean’s expertise with paid ads and Joshua’s expertise in digital assets have led to innovative strategies. Both are partners in their main training program, BAM. The two have also collaborated on other programs like Digital CEOs. Joshua mentioned that their combined efforts have helped over 1,000 students start their own digital marketing agencies.
What Is BAM?
BAM is a digital marketing training program created by Joshua T. Osborne and Sean Kochel. This program focuses on building and optimizing lead generation websites. It also covers various aspects of digital marketing. This includes SEO, Facebook and Google ads, sales techniques, and marketing funnels.
While BAM may appear similar to Digital Rental Method, there are differences in focus. BAM is best for creating long-term passive income. The focus is on lead generation with use of SEO to rank your site. Digital Rental Method is more focused on multiple platforms strategies. The focus is not on generating organic leads with use of SEO but through the use of paid ads.
Where Did They Learn Lead Generation?
Both Sean Kochel and Joshua T Osborne learned lead generation from Dan Klein. Dan's mentorship played a significant role in shaping their skills. You can see his influence on their approach in digital marketing and lead generation. The partners both took Dan’s training program (formerly called Job Killing). This training is focused on creating passive income by renting out digital assets. Dan’s program has a reported success rate of 85%, with many students achieving financial independence within a year. Dan has helped over 7400 students find financial success with the local lead generation business model. In fact, I was one of those students alongside Joshua and Sean, who found success with Dan’s teachings.
Are Paid Ads Worth It?
Running paid ads are worth it if you know how to create effective campaigns and minimize risks. A study by WordStream found that with effective Google Ads, you can make an average of $2 for every $1 spent. Creating effective ad campaigns requires a deep understanding of the market. You will also need to learn different strategies to get the upper hand with the competition. For example, MarketingSherpa found using A/B testing can improve your ad performance by 37%.
What Is the Average Cost Per Lead of Facebook Ads?
The average cost per lead of Facebook ads is $5. The cost per lead can vary significantly depending on the industry. The average cost per lead in the education sector is around $7.85, while in the technology sector, it can be as low as $1.27. This data is from a study by WordStream. Factors such as ad quality and target audience can influence the cost.
What Is the Average Cost Per Lead of Google Ads?
The average cost per lead of Google ads is $53.52. This figure can also fluctuate based on the industry. A study by WordStream also provides insight into Google ads. The cost per lead in the legal sector is around $109. Whereas in the automotive industry, the CPL averages around $21.68. The competitiveness of keywords, geographic targeting, and the quality of ads further affects the CPL of Google Ads.
Ways to Generate Leads for Small Businesses
There are many other ways to generate leads for small businesses. Each strategy has its own strengths and weaknesses. Different requirements are also needed for each one. Below are some of the most common ways of generating leads aside from paid ads.
Is Being a Digital Landlord Worth It?
Being a digital landlord is worth it as you earn passive income without the hassles of traditional real estate. A profitable digital asset can also be sold for an exit of multiple times the current profits. Empire Flippers reports that websites sell for 20 to 50 times their monthly profit. This means a site earning $1,000 per month could sell for $20,000 to $50,000.
Rentable digital assets are online properties that can be rented out or sold for profit. Examples include websites, domains, social media accounts, and email lists. GoDaddy Auctions found that domain names can fetch a few hundred to several thousand dollars. Similarly, social media accounts with a large following can be rented out for sponsored posts. According to Influencer Marketing Hub, influencers charge anywhere from $50 to $500 per post.
Local Lead Generation VS Digital Rental Method
Both strategies create passive income by renting out a lead generating website to local businesses. The differences are with the method that is used to drive traffic. Each one uses different skill sets and has different investment requirements.
Even if it takes longer to see results with a local lead generation business, I prefer it over the digital rental method. You can rank and rent a website for an initial investment of $500. Since you are not running any ads, your operating costs can be as low as $30 a month. As long as your site is ranked, leads will continue to flow. Meanwhile, testing and running ad campaigns will cost hundreds or thousands. If your ads are ineffective, you won't get much traffic to your site and end up losing clients.
Scalability is one of the biggest advantages of local lead generation over digital rental method. Scaling an ad-focused lead generation business means increasing ad spending. You will also need to outsource many of the work, which can further reduce quality. Scaling a local lead generation business means repeating the rank and rent process. You can create, rank, and rent as many sites as you want.
Plus learning from the original program by me and Dan Klein means you're getting into the program with far more developed training and coaches.
Check out the original local lead generation program - where Josh Osborne and Sean Kochel learned from.
