Done for you digital marketing is legit. Digital marketing has proven itself as an effective channel for reaching customers the last few decades. In fact, modern businesses put 56% of their budget to digital marketing and only 44% to offline marketing, according to Gartner research. Done for you (DFY) digital marketing is simply providing a digital marketing service that requires minimal input from a client.
For example, Express Writers provides done for you content writing. Its clients receive readymade articles to publish to their website. Profit Peak Co is another done for you digital marketing company by Tyler Narducci. It provides done for you leads, sales, and service fulfillment to digital marketing agencies.
Ivan of Free Affiliate Marketing Business on YouTube provides one of the few Profit Peak Co reviews on the internet. He says the program is legit but is not suitable for digital marketing beginners. It's best for digital marketers that are already running their own agency and want support scaling.
I've been providing done for you digital marketing to clients for a decade and teaching others how to do the same. I know what it takes to legitimize these services and help clients succeed. In the following article, I'll discuss whether done for you digital marketing is a scam. I also list the signs to look for to determine whether a DFY digital marketing service is legit.
What is done for you digital marketing?
Done for you digital marketing is a service model where a business completely outsources online marketing. This can be a single aspect of digital marketing, like email marketing. It can also be a business's entire digital marketing efforts.
A done for you agency takes responsibility for doing all of the digital marketing. The client doesn’t need to perform any aspect of the work themself. The agency manages all the required tools and subscriptions to provide the service. For example, my done for you agency provides done for you lead generation services. We completely manage all aspects of generating leads for our clients. This includes creating websites, performing search engine optimization, and forwarding leads. We charge a monthly fee and the business owner receives all of the marketing results each month. They don't need to contribute any work themself. DFY works by providing a ready-made solution that requires minimal to no support.
The difference between DFY digital marketing and DFY digital products is that DFY digital marketing is a service and DFY digital products is a product. DFY digital marketing is marketing a product or service for another company. You help them make money from their offer. A DFY digital product is a readymade product like a course or software that you can promote yourself to make money. Many digital products carry master resell rights (MRR). These allow you the right to buy and resell a readymade product as your own.
Is done for you digital marketing a scam?
Done for you digital marketing is not a scam. It’s a legitimate service model where a digital agency completely manages online marketing aspects for its clients. It involves the exchange of service for monetary compensation. In contrast, a scam is taking money but not providing the agreed upon value in exchange.
However, done for you digital marketing scams can occur. That’s because this transaction takes place in the digital space where scam activity is more common. As such, it's important to properly vet done for you digital marketing services before you purchase.
One Reddit user reports being a victim of a done for you digital marketing scam. They paid an English company that promised to build them a digital marketing agency but did not receive anything in return.
3 Signs that a done for you digital marketing service is legit
- Proof of successful work
- Agency owner has a positive online reputation
- Long-term clientele
Before paying for a done for you digital marketing service, you should verify proof of successful work. This is typically through customer reviews and testimonials. Don't solely rely on the done for you agency's website as the reviews and testimonials shown there will be biased. Instead, look for reviews on third-party sites like Google Reviews, Clutch, or Reddit. You can also look for proof of successful work by asking the agency for live examples of successful work.
When my done for you digital marketing clients ask for proof, I show them live websites I have ranked on Google generating leads for my clients. For example, this tree care website generating leads in Michigan.
A positive online reputation for the agency owner is another sign of a legit done for you digital marketing service. You can determine an agency owner's reputation by looking at comments on their social media pages. This includes Instagram, LinkedIn, and YouTube. Some agency owners may even have online press releases to look at.
For example, the Federal Trade Commission has press releases about Kevin David of DK Automation. DK Automation was a done for you Amazon service. The press release shows that the FTC took action against Kevin David for harmful actions against his customers. That's a red flag against buying done for you services from him.
Retaining clients over a long-term period is a clear sign that a done for you digital marketing service is providing value. I have many done for you digital marketing clients who have been paying for my services for 5+ years. In fact, the Michigan tree care service example from earlier has retained my service for nearly a decade now.
Any proof that a done for you digital marketing service is retaining clients for at least 6 months is a positive sign.
What services can digital marketing agencies offer DFY?
The services digital marketing agencies can offer DFY include:
- Lead generation services
- SEO services
- Content marketing services
- Social media marketing services
- PPC advertising services
- SEM services
- Email marketing services
Is done for you digital marketing better than hiring your own team?
Done for you digital marketing can be better than hiring your own team. This is especially true for small and medium-sized businesses with straightforward marketing needs. Hiring your own in-house digital marketing team can be costly and time consuming. Done for you digital marketing is often more affordable and efficient. Done for you digital marketing teams have experience working on many projects together. They operate within a proven system to achieve client results. When hiring your own team, you need to pay to equip your team with expensive digital marketing tools. A done for you digital marketing service provider can use digital marketing tools for multiple clients. As such, a done for you digital marketing agency can offer a cheaper service because they can get more value out of the tools.
Conclusion: Is done for you digital marketing worth it?
Done for you digital marketing can be worth it for businesses that don't have the time, expertise, or resources to attract customers. It offers an efficient solution for finding new business opportunities.
Even so, some business owners prefer to learn digital marketing to have greater control over their business. Learning digital marketing equips you with the skills to scale your business without relying on someone else. We teach business owners how to create long-term marketing channels through Google. These are able to generate consistent high-quality leads each month. Many service professionals that go through our course are able to expand their team and earn more revenue. Some even decide to transition into a remote working engagement. They focus on finding leads for other service providers in their industry instead of going into the field themselves.
Learn more about our lead generation program for small local service business owners.
