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Ecom Beast 2.0 by Harry Coleman – FULL course review. A dropshipping course to crown you king of the eCom beasts?

August 15, 2020


Ecom Beast 2.0 by Harry Coleman - A roaring success?
Ecom Beast 2.0 is a step-by-step blueprint to creating a profitable eCommerce business. Ecom Beast is presented by well-known dropshipper and YouTuber, Harry Coleman, a British-based online entrepreneur. The official FB Group has over 13,5k members and Harry also has a big following on YouTube. 

Ecom Beast 2.0 Course Overview

Ranked #6 out of the Top 10 Dropshipping Courses of 2020 (See the full list here)
17 hours 26 minutes
Great content for the price. So what's missing?
$547 (March 2020)

Introduction to Harry

Harry Coleman, also known as the Beast of Ecom, is a well-known YouTube Dropshipper who has also been featured in several Oberlo training and Oberlo YouTube Channel videos.

Harry is one of those “gurus” who still actively runs dropshipping stores. I don't have figures for 2019, but in 2018, Harry's stores had sales of over $5 million.

That is no mean feat.

He enjoys a relatively healthy following of almost 49k YouTube subscribers, a total of over 1,47 million views. On average, he posts three new dropshipping related videos on his YT Channel, every month. 
Harry Coleman has also been featured in several Oberlo videos and in their Oberlo 101 course. (BTW, you can read my Oberlo 101 Course Review here).

Before I get to the nuts and bolts of the course, MY DISCLAIMER:
I AM NOT AN AFFILIATE. I don't earn any money from doing my reviews.
This means you don't get ANY bias at all, as you would from affiliate reviewers. 

What to Expect in this Course

Harry claims that you get the following from Ecom Beast 2.0:

The Ultimate Ecommerce System

Ecom Beast 2.0 is an eCommerce program with proven and tested methods, strategies and formulas. It's a step-by-step guide to help build your own profitable online store.

By implementing the content in this program, you will be able to generate your first 200 sales and beyond with your eCommerce store. - I'm not sure if that is part of the guarantee, but that's what is claimed. 

Even if you don't have any technical skills or previous business experience at all, this easy to follow program contains everything you need to know and implement for your new online business.

Master Facebook Traffic

In this course you will also learn how to harness the power of paid traffic to target, test, scale and retarget customers to explode your Ecommerce business with a flow of daily customers.

All the techniques taught in this program are apparantly tried and tested and up to date for 2020. They are responsible for generating over $8,000,000+ with Facebook ads. WOW!

Harry says it doesn't matter if you have run a paid advert before, or not. This course covers everything from the basics to advanced strategies that will take you to 5 figures per day. - Now that is a lofty promise!

Does Ecom Beast 2.0 offer Refunds?

According to the course landing page; yes. The refund policy is 100% Money-Back Guarantee.

Harry is 100% confident in his training and the results it brings. However, if you're still unsure about joining, Harry offers a *full 30-day money-back guarantee so you can try the program 100% risk free. If you're not happy with it we'll refund you in full."

This is what Ecom Beast 2.0 claims to offer you:
In short, this is what Harry says you'll get:
- A proven system that you can follow step-by-step.
- You get a range of high-converting copy & paste templates that will bring you fully automated additional profits. - Learn "Underground Secrets" that most new marketers do not know. This program will teach you the insider 'tricks of the trade' so you can avoid the common mistakes of beginners.
- You get access to Expert Mentorship and a thriving FB inner circle community, with bi-weekly Q&A coaching livestreams & email support.

The Ecom Beast 2.0 Course Breakdown

Ecom Beast 2.0 contains 7 main Modules, a Bonus Module on Google Ads and a Resources section.

The course contains 90 different video lessons, with a total of 17 hours and 26 minutes viewing time. It also contains 16 PDF documents.

Module 1: Mindset 
In this section, Harry breaks down common social myths and helps you to believe in yourself, become highly motivated and harness your ability for success.
Mindset is a very important aspect of running a business as you need to stay motivated when the chips are down.
Harry also covers Understanding the Buying Process of Customer Psychology and whether you should choose a General Store or Niche Store.

Module 1 contains 3 tutorials with a total lesson length of 54 minutes. 

​Module 2: Building Your Store
Learn how to set up a high-converting Ecommerce store without any tech experience along with all of the must have apps to increase your profits. You'll also learn how to crush the competition and how to write product descriptions that get visitors instantly to buy from you.
Great little touches in this module are things like the importance of colors and great tips on how to brand your store.

Module 2 contains 15 tutorials with a lesson length of 2 hours and 45 minutes. 

​Module 3: Product Research Academy
In this module, Harry covers the following topics:
- What the criteria are for winning products, and which products to avoid
- How to find high quality suppliers on AliExpress.
- Product finding hacks that help you find products via Facebook, Google, Instagram, AliExpress and using several different tools and websites.
This is a great module on product research. The highlight for me me is a great app that notifies you when competitors upload a new product. This takes away all the time and effort of finding your own winning products.

Module 3 contains 14 tutorials with a total lesson length of 1 hour and 59 minutes. 

Module 4: Taking Your Store To The Next Level
The information in this section separates the amateurs from the real top 7-figure Ecom earners.

Harry uncovers the top conversion rate hacks so your store will turn visitors into buyers. He focuses on Upsells, how to increase your customer LTV (Life-Time Value = making them loyal to your brand), optimizing your site to the max. 

Harry also talks about GDPR and how it affects you if you sell in the EU.

 Module 4 contains 5 tutorials with a total lesson length of 56 minutes. 

Module 5: Facebook Ads Academy
Module 5 is split into 5 sub-sections: Fundamentals, Retargeting, Scaling, Targeting and Testing.

Harry teaches you up-to-date proven strategies for everything from laser targeting customers, to testing products. Being a lifelong member, you also have access to any updates and new methods and strategies as they are tested and become available.

Harry claims that you will be able to scale your ads and drive sales to 6-figures per month and then re-target them to make even more profit.

Module 5 contains 32 tutorials with a total lesson length of 6 hours ans 38 minutes. 

Module 6: Back-end Email Profits 
Harry shows you how to automate your email marketing systems that will save you time and effort. He gives you “proven” copy and paste, high-converting templates that will build your email list and create a “predictable” flow of money each month.

 Module 6 contains 10 tutorials with a total lesson length 2 hours and 31 minutes. 

Module 7: Business Operation & Growth
Learn how to effectively manage your business. Grow your Ecommerce Empire and outsource the work so you can spend more of your time doing the things you love.
Once you have a bulletproof system in place, the sky is the limit. Harry's system includes managing and fulfilling orders, hiring employees, brand building, and more.

Module 7 contains 10 tutorials with a total lesson length of 1 hour and 58 minutes. 

Bonus Section: Google Ads Academy
Harry teaches you how to set up, run and optimize Google Ads shopping and search campaigns. You will learn the exact strategies used to generate $100,000 with just $6,000 in ad spend. That's an incredible ROI...

Resources Section
The resources section contains 16 PDF documents that Harry refers to during the course. They range from Email Templates to documents that contain Links to Top Viral Ads. 

Is it a worthwhile course?

Ecom Beast 2.0 is one of the better ecommerce courses out there. Not only because of the good value for money, but also because of the content that is covered. Harry does make good on his claims. Seeing that his own stores did over $5 million in 2018 alone, one can believe him if he says that his methods have generated over $8 million in online sales. 

You can thus believe that this is a proven system from start to finish. 

You also save time using Harry's tried and tested templates, formulas and strategies that will always be up-to-date. As a student, you will always have access to the program and thus stay in the loop with the latest updates.  

Harry is also a top marketer and knows things that can only come from experience. Ecom Beast 2.0 teaches you the insider 'tricks of the trade' so you do not make the same common mistakes that most beginner dropshippers make.  

Ecom Beast offers a great supporting community and more important, you get prioritised direct access to Harry himself, within the inner circle private mastermind. You also get direct access to other successful Ecommerce experts on Facebook, bi-weekly Q&A coaching live streams hosted by Harry and email support.

All this is great on the surface, and this is a very good dropshipping course. But I'm still not convinced that dropshipping is the way to go in 2020. 

Review Conclusion

Ecom Beast 2.0 is a course that is a blend of education, support and community, which is exactly what you need to help you achieve success. I cannot stress the importance of continued support enough, and it seems that the Ecom Beast clan provides this to its students.

The course content is also of a very high standard and covers just about everything a new dropshipper could need. 

Harry did include Google Ads as a bonus module, but I do feel that other marketing platforms should be used as well, instead of putting all your marketing eggs in one basket.

Overall though, this is a very good course if you want to try your luck with dropshipping. 


What I like about Ecom Beast 2.0:

  • Good content.
  • Excellent support from members and the Ecom Beast Support Team.
  • 100% Money back guarantee.

What I didn't like:

  • Harry goes into great detail on FB Marketing and nothing else. Google Ads was added as an after-thought. 
  • Despite the good course, dropshipping is not the best online business model in 2020.

How viable is dropshipping in 2020?

Unlike most other dropshipping "gurus" who made their money in 2016 and 2017, Harry only started making money in 2018 when things started to wind down for dropshippers. 

To have made $5 million in sales in one year alone is remarkable, so I have a lot of respect for Harry. 

However, with his wealth of experience and established branded stores, he made (by his own admission), $3 million on 2019. You might say that $3 million sales in one year is still amazing, and I would agree, but this is Harry Coleman we're talking about. For him to have dropped from $5m to $3m turnover in a year, is worrying.

(As a side note: My Number One online business for the 3rd year in a row, is still local lead generation. And before Covid-19 hit the wordlwide economy, I did not see a loss in income, but rather an increase between 2017-2019. Read more about lead gen below)
Back to the Beast of Ecom and his loss in revenue between 2018 and 2019. It's proof that the dropshipping landcsape has changed. 

Gone are the days of easy money. 

If a successful dropshipper such as The Beast of Ecom can suffer a 40% drop in sales in one year, then newcomers hardly have a chance at succeeding.

I'm not saying it's not possible.

People can still pursue their dreams and leave their boring 9 to 5 jobs in favor for the laptop lifestyle. 

It just takes a bit more time and requires more sweat and tears than it used to. 

The reasons?

Well, online shoppers are getting more savvy.
They shop around. They don't take an online store's word anymore, and know about apps like AliExpress and Wish that get products directly to them without the dropshipping "middlemen".
The Wish shopping app
Shoppers want to be sure they get great quality products and that they get it as soon as possible at the best price. They're not willing to wait 3 weeks for delivery anymore. Amazon has seen to that... 

There are also a LOT more dropshippers out there. This means more products, more advertisements, more competition. 

This drives up your marketing costs and forces you to become a master marketer. And that only comes with experience - i.e. a lot of trial and error and costly mistakes. 

And then there are low profit margins for dropshipping/eCommerce stores. we're talking about anything from 5% to 20%. 

The above comments might be made in jest, but for many dropshippers profit margins are a real worry. Especially when it can take a store months to turn a profit.

Dropshipping also requires a lot of time and effort and skill to pick the right products (and suppliers). 

Unless you sell evergreen products (and there are MANY dropshipping stores out there selling evergreen products), dropshipping is a constant cycle of finding new products, marketing them and then repeating the process. 

It takes time and is never ending, often with very low ROI, especially if you take into consideration how much time you spend on getting your store to grow...

Before you decide on dropshipping and buy a course, why not look at my free Ultimate Dropshipping Guide for 2020. I offer free advice and the steps that new dropshippers should follow when starting out. Once you've gone through it, you'll be able to tell if dropshipping is a good fit for you or not. You can access it here. 100% free, no catches. I don't even ask for your email address.

Luckily there are other online business opportunities.

Dropshipping isn't dead. But there's another biz model that buries it...

Actually, you have a lot of options. 

Affiliate Marketing, Amazon FBA, Digital Agency (for Social Media/SEO), Copywriter, and more. 

My number one choice is Local Lead Generation.

In short, this is how it works:
- You create and rank a lead gen website on Google using free organic traffic. This means ZERO marketing costs.
- As leads come in, you refer them to a local business.
- If you and the business owner get along, you form a mutually beneficial alliance. 
- You keep sending leads to the business, and in return they either pay you per lead, or rent the lead gen site from you for a monthly fee.
- The site requires the minimum of maintenance, which means that you can move on and leave the automated site on autopilot. You simple repeat the tried and tested process for your next lead gen site. 
The Local Lead Generation Cycle
Here's an example of one of my lead gen sites that have been running on autopilot for years now. It brings in a consistent $2k per month without having to do anything to maintain or update it. 
Lead gen offers some major advantages above dropshipping:
  • It offers a true stream of passive income. The more lead gen sites, the more your passive income per month. I currently earn $50k per month from lead gen. It's much more than all my other online businesses combined. At the best of times, dropshipping made me $10k per month (and for a lot more work)...
  • If you're looking for an opportunity with possibly the best ROI, the lead gen is the way to go. You don't need capital to rank and rent your online properties. All you need is a specific skill set (that can be learned), and your time. 
  • Dropshipping has a low barrier to entry, which means that just about ANYONE can have a dropshipping store up and running within a few hours. That's not the case with lead gen sites. They take time and skill to rank to Number One, which means that you will become a specialist. 
  • As I mentioned earlier, once you've learned how to get your lead gen sites to rank to number one on Google, then it's a simple process to successfully repeat it again and again. It also takes very little effort to stay at Number One. 
For me, there's really no competition. 

Local lead generation is my Number One business choice for 2020 and beyond. 

If you want to learn more, scroll down and click on the link. 
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Ippei Kanehara
Founder/CEO Ippei Leads

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2020, is to build your own 6-figure lead gen biz. You can learn more here.

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