William Rivera Ecom Degree University Review: Amazon and Walmart Reselling + A Business Alternative

What Are the Pros and Cons of Ecom Degree University?

Pros:

• ✔️ Ecom Degree University provides personal coaching and mentorship.
• ✔️ EDU teaches both Amazon (most popular) and Walmart Marketplace (less crowded).
• ✔️ William Rivera shares the full, legal details of how reselling works.
• ✔️ Ecom Degree University has many positive online reviews.

Cons:

• ❌ Ecom Degree University is expensive.
• ❌ EDU is sales-funnel heavy, and its free workshops lead into the paid program.
• ❌ Ecom Degree University has complaints about course delivery and refunds.
• ❌ EDU teaches a business model that’s already oversaturated.

💰 Price: Ecom Degree University costs $1,997 (as listed on Whop) and offers installment plans.

💸 Refund Policy: Ecom Degree University only offers a 3-day refund window.

🗓️ Origin: Ecom Degree University was created in 2018.

📣 Reputation: William Rivera has 770K Instagram followers, 189K YouTube subscribers, and 19K Facebook followers.

What Is Ecom Degree University’s Reselling Strategy for Amazon and Walmart?

• Get an LLC. If you’re focused on Amazon, an LLC helps when opening wholesale accounts with big brands. For Walmart Marketplace, you need an LLC to open a seller account.
• Amazon FBA and FBM. EDU teaches you how to sell on Amazon through Fulfillment by Amazon and Fulfillment by Merchant. So you have a choice if you want to have Amazon store and ship your orders, or ship them yourself.
• Focus on home necessities. In a slowing economy, many people usually only buy what they need. With this, you won’t have to worry about demand dropping as much. William Rivera says he made his fortune by selling toilet paper and water.
• Sell established name-brand products. People already know and trust brands like Logitech, Bounty Paper, and Fiji Water, so it’s easier to sell. You’re not starting from zero, trying to convince someone your brand is legit.
• Pick lightweight products. Lighter items usually mean lower shipping fees. EDU leans toward products that are easier and cheaper to ship.
• Find brand distributors in your area. Local distributors are more willing to work with locals. Plus, there’s less competition than when finding suppliers online.
• Use AI tools to automate your tasks. Ecom Degree University recommends Scan Profit for finding profitable products on Amazon and SourceDart for Walmart. It also says its own AI tools can handle about 90% of the product research and automation.
• Hire a virtual assistant (VA). Besides AI tools, EDU encourages students to hire a VA to do extra product research, find local distributors, and communicate with them. William Rivera says you can hire someone on Fiverr for $3 an hour.
• Market through platform mechanics. EDU’s marketing strategy is that established brand-name products sell themselves. These products already have demand. They rank higher on Amazon or Walmart through availability, pricing/Buy Box, and fulfillment. EDU also teaches a bit of paid ads.

What’s Included in Ecom Degree University?

• Lifetime access to Ecom Degree University’s video curriculum.
• Access to its in-house AI tools.
• Your own product sourcing specialists.
• 1-on-1 coaching and mentoring.
• Members-only community and chat.
• 24/7 support.
• Ready-to-use templates.
• Step-by-step playbooks.
• Ongoing live coaching calls.

How Does Ecom Degree University Structure Its Programs and Pricing?

• Free live training or webinar. EDU often starts with a free online workshop that introduces the business model and sets up the next steps. For 2026, the workshops are more about Walmart Marketplace reselling than Amazon.
• Low-cost bundles. Before the webinar, EDU offers cheap bundles that include interviews and mini-trainings to prep you for the full program. Right now, the offer is the “Walmart Fast Track Bundle” for $27.
• Main paid program. The funnel leads into the full Ecom Degree University program for $1,997. This includes the full curriculum, AI tools, coaching access, templates, and community support. Also, this is more on Amazon.
• Upsells along the way. Some students on Trustpilot say they got additional upgrades or add-ons that cost anywhere from $1,000, $3,000, and $5,000.

It’s important to note that Ecom Degree University’s program and pricing structure can change at anytime. However, throughout the years, it has followed the same funnel more or less.

What Are Ecom Degree University Reviews Saying?

Ecom Degree University reviews are saying good things about the program and William Rivera. Emily Eaton, one student, liked that Will really invests in his students and adds new features and content for them. This is the reason he recently added Walmart Marketplace to his strategies, since it’s less crowded than Amazon.

One Trustpilot review says that EDU is straight to the point. They say the program goes into all the details, like finding the best products and selling them for the best prices. It allowed them to retire, support their mom and sister, and still live comfortably.

However, newer reviews from 2025 are less positive about Ecom Degree University. One Reddit user says the support didn’t meet their expectations. They found communication too slow and even sometimes nonexistent. In the end, they decided to cancel the program.

Scott Ringgold on Trustpilot said he was disappointed because the calls were mostly about promises, bragging about student earnings, and pushing a $3,000 upsell.

Who Is Ecom Degree University For?

• People who want a coached, step-by-step path for Amazon/Walmart reselling.
• People who can afford $1,997 and other add-ons/upsells.
• People who are comfortable with thin margins, fees, and inventory risk.
• People who are okay with following platform rules and dealing with account/product restrictions.

What Are Alternatives to Ecom Degree University?

• Travis Marziani’s Passion Product Formula ($997). This Amazon FBA course teaches private label. The strategy leans on picking a product idea, validating it, getting it manufactured, then using Amazon PPC and a solid listing to launch and scale.
• Jasmine Green’s The Hustler’s Academy ($997). This course’s Amazon FBA strategy is mostly retail arbitrage/reselling. You’re finding already-popular branded products, buying them at a good price, and flipping them on Amazon. It’s less about building a brand and more about consistent sourcing, inventory management, and reinvesting to grow.
• Warner Fields’ The FBA Roadmap ($497, $527, or $597). This course teaches Amazon arbitrage. It provides a step-by-step framework of Fields’ strategies that made him $600K in sales. It also highlights using tools, like SellerAmp and Boxem, to quicken the process.

Who Is William Rivera?

William Rivera is a successful Amazon seller and ecommerce coach. He claims he’s generated $30M+ in online sales, often mentioning Bounty Paper and Fiji Water. However, he doesn’t clearly define ‘online sales’ as Amazon-only. He does say that he’s still an active Amazon seller and uses the same strategies he teaches.

Rivera launched Ecom Degree University in late 2018. Today, he claims EDU has coached 20,000+ people, and thousands have hit $100,000 in revenue. Rivera also calls EDU the “largest and longest-running” ecommerce education platform, but that’s a self-reported marketing claim, not a third-party title. Besides that, he shares ecommerce tips on YouTube and has 189K subscribers.

He doesn’t stop there. Rivera keeps his students updated and now teaches Walmart Marketplace, not just Amazon. To him, Walmart is less crowded, so beginners have a better chance to stand out. This shows that he adapts his training to what’s working right now.

What Results Does William Rivera Promote for Ecom Degree University?

$5,000 to $10,000 a month in revenue are the results William Rivera promotes for Ecom Degree University. He says Amazon and Walmart reselling is the fastest path to earning those numbers.

For this, he teaches the same strategies that took him from $11 an hour to $350K in 25 days. He credits this to “backdoor” methods. That includes reselling established brand names on less crowded platforms like Walmart Marketplace and using AI to automate 90% the work.

Can You Make $5K to $10K a Month on Amazon and Walmart Marketplace?

You can make $5K to $10K a month on Amazon and Walmart Marketplace, but it’s very hard, especially in just a short time. According to Jungle Scout, most Amazon sellers make around $1,000/month in sales. They also state that 31% of new sellers earn less than $500/month. Marketplace Pulse reports that 30% of registered Amazon accounts never make any sales.

Competition is fierce. Amazon has 1.1M active U.S.-based sellers, while Walmart Marketplace has about 100K. Plus, at least 26% of these sellers use a classic brand resale model.

What’s more, Ecom Degree University relies on platform mechanics for marketing your products. To rank higher on Amazon and Walmart and get steady sales, you have to win the basics. This includes staying in stock, pricing competitively, and shipping fast and reliably. As a beginner, it’s hard to compete with the already-established sellers for that.

And if you decide to spend on ads, it isn’t cheap, typically costing $0.50 to $1.50 per click. When you’re only profiting a few % per sale, those ads quickly turn into losses at the end of the year.

Is Ecom Degree University Worth It in 2026?

Ecom Degree University is not worth it in 2026 because:

• For most people, it’s too expensive at $1,997 + upsells. A lot of the core Amazon/Walmart reselling info is available for free or cheaper elsewhere. Even River shares some of his specific strategies on YouTube for free. With EDU, you’re mainly paying for Rivera’s coaching and community.
• The AI tools aren’t a unique advantage of EDU. The main tools Rivera promotes, like Scan Profits and SourceDart, are separate products. So they don’t feel like an exclusive reason to buy the course.
• I’ve seen newer 2025 reviews complaining about course delivery. It seems like something happened on the platform that made a lot of people ask for refunds. It could be that Rivera is more focused on his live events and upsells.
• Amazon/Walmart reselling isn’t passive income, and it’s not “easy money.” When I ran Amazon FBA, it felt like a full-time job. I spend most days sourcing, researching, trying to rank, and dealing with buyer issues.
• It’s not the “fastest path” to high income. It took me about 3 years to hit a consistent $15,000/month in sales and only $8,000/month in profit. And that was before the COVID-era surge in Amazon sellers. That’s why I switched to a faster-earning business model, called local lead generation.

Amazon and Walmart Reselling vs Local Lead Generation: Which Earns Faster?

Local lead generation earns faster than Amazon and Walmart reselling. This is because you’re selling leads to local businesses, not products that people can buy anywhere. A business owner already understands what a new customer is worth and will pay for leads right away. Shoppers can choose from tons of identical options, so you have to win on price, reviews, shipping, and ads before you ever make a sale.

With local lead gen, you build service websites, rank them on Google, and sell the leads to businesses in the area for a 5% to 10% commission. Since you’re targeting local keywords, it only takes 2 to 6 months to rank. Once ranked, your site gets steady visitors who are ready to convert. If a few of those leads turn into real jobs, your commission adds up fast. 4 closed jobs can already mean around $4,000 profit.

With Amazon and Walmart reselling, you have to find products, wait 6-12 months to build traction, and hope for consistent sales. Plus, each sale is usually only $5 to $50, and that’s revenue, not profit.

In my opinion, selling on Amazon/Walmart is like selling bottled water at Yankee Stadium. There are hundreds of other vendors shouting for attention and cutting prices. Meanwhile, local lead generation is like owning the only well in Levelland, Texas. Everyone needs water, so they go to you, even if you charge a premium.

Local Lead Generation Is My Top Business Model for 2026

Local lead generation is my top business model for 2026 because it generates $52,000 per month for me. And I barely have to work on my websites. So it’s fully passive income, too, once you rank and set up your sites.

One client of mine is Orange County Elite Commercial Roofing, 16410 Pacific Coast Highway, Huntington Beach, CA 92648, 714-912-9395, https://ocelitecommercialroofing.com. Last month, I delivered 2 high-ticket leads worth over $200K to this company. I made $10K that month from this site alone at a 5% commission. I only worked on this site for 25 hours.

If you want to learn how to create these simple websites and make big money, check out my local lead gen program. I teach you all the steps, including how to master local SEO, and give you professional site templates. I also offer a chance to work with my roofing company client who earns millions. They’ll pay you a 1% to 5% commission for each website you build and rank for them.