eCom Elites Review: Franklin Hatchett (My #2 Pick Here's Why)

What are the pros and cons of eCom Elite?

Pros

• Franklin shows you real-world examples throughout the training as opposed to simply telling you what to do
• Franklin has made over 7-figures in sales with dropshipping
• Updated course has training on how to leverage email marketing, Instagram, and Chatbots to increase sales and scale your business
• You learn the basics of business and sales
• Live weekly coaching calls held by Franklin (Q&A)

Cons

• Very slow and conservative approach to FB bidding in the Facebook training module
• Some training videos feel long-winded and could have been condensed yet still get the point across
• The income you earn with dropshipping is far from passive

Pricing: The eCom Elites Standard Package costs $197 and the eCom Elites Ultimate Package costs $297.

Refund Policy: 30 day action-based money-back guarantee. You must have logged into the training at least once, have gone through at least 50% of the training, have joined the private Facebook group, and proof that you completed your store and that it’s live. If not, you get no refund. This refund policy requires you to have learned something before quitting.

Training: 34+ hours of video training content (10 modules)

Group: Private Facebook Inner Circle community for accountability and support

Origin: Franklin Hatchett created Ecom Elites in 2017 and was update in 2019

Reputation: This is one of the more popular dropshipping courses available and Franklin Hatchett is one of the authorities in this business model. If you check some of the eCom Elites YouTube Reviews, you’ll find that the majority are all positive reviews.

Top 5 Dropshipping Problems

1. Not Finding Profitable, Quality Products

Online businesses like dropshipping can be an excellent idea for individuals like young adults to earn passive income. However, one of the top dropshipping problems you’ll face is that it takes time before you find a profitable product. This is something beginners and experts deal with on the regular. Not every product will be a winner but if you do find one, it may not be profitable for long. This requires dropshippers to constantly be on the lookout for the next trending product and get to selling it before the competition does. Also, if can be difficult to find suppliers that are manufacturing quality products. If you’re going to be selling products online, you want those products to be of great quality. If not, you’re going to end up having to deal with lots of refunds and angry customers which doesn’t bode well for your brand.

2. Expensive Paid Ads

According to Business Insider, the cost of running ads on platforms like Meta (Facebook), Google, and TikTok is increasing each year. Apple making new ad targeting changes has contributed to this increase. Meta’s CPM has increased each year by 61%, Google’s CPM has increased by 75% and TikTok’s CPM has increased by 185% year over year. TikTok is the newest and cheapest ad cast of the bunch, but it’s rise in ad cost is exponential and not slowing down. This increase in ad cost is the result of the increase in marketers and companies running ads. The higher the competition on a platform, the more you’re going to have to pay. As a new dropshipper, this can hold you back from getting started and those who have been dropshipping for some time may call it quits on the business model.

3. Having to Deal Directly with Customers

A downside of dropshipping is that you have to deal directly with customers. From taking orders to handling any customer queries, complaints, exchanges or refunds. In a perfect world, your suppliers provides you with perfect products and all of your customers are happy. In the real world, there will be issues. It can be very uncomfortable to deal with these situations. If you have thick skin and don’t mind helping people, it may not affect you. But it can be an inconvenience. For this reason, many marketers prefer to do Amazon FBA.

4. Long Shipping Times

Speaking of Amazon FBA, it’s shipping times are another reason people avoid dropshipping. With Amazon FBA, your customers get their products within the week. That’s not the case with dropshipping. When the COVID-19 pandemic hit, shipping times from China were drastically delayed. Those effects are still felt to this day. Your best bet at having a profitable dropshipping business is not only to find a trendy, quality product, but to also find a supplier in the United States where shipping times are reduced. Your customers will love your brand for it.

5.Low Profit Margins

Dropshipping profit margins are around 10%-40%. That means if you generated $10,000, you’d only profit $1000 to $4000 at best. There is so much work and money you have to put in for minimal gains. For this reason alone, many people steer clear of the dropshipping business model.

Who is Franklin Hatchett?

Franklin Hatchett is a famous online entrepreneur from New Zealand. He’s a multimillionaire who’ made his money online by dropshipping products on Shopify. Before dropshipping, Franklin started out making websites and ranking them. He would make some money off the advertisements he placed on his sites. But the money he made off of those advertisements wasn’t enough to live the laptop lifestyle he always wanted.

So, Franklin tried affiliate marketing, where he earned a commission from selling other people’s products. This worked great until the affiliate company closed down and he found himself right back at square one.

In 2009, he came across the dropshipping business model and, with the help of Facebook ads, he made over 7-figures in revenue. He also started a software company that generated over $300K and created the Online Dimes free resource blog. Franklin then created the eCom Elites dropshipping course to teach people how to get started with their own Shopify dropshipping store and scale.

The Franklin Hatchett YouTube channel has over 560K subscribers who benefit from the videos Franklin posts every week. All his videos are about the many ways you can make money online, and of course, there are plenty of videos about dropshipping.

Franklin Hatchett Net Worth

Franklin Hatchett has an estimated net worth between $1 million and $5 million.

How To Make Money Online With High Ticket Products Franklin Hatchett’s Way

• Choose the Right Products: Franklin emphasized the importance of choosing the right high ticket products, those that cost $2,000 to $20,000. He said these items could range from physical goods to digital products like software and tools.
• Plan the Affiliate Approach: He suggests planning your approach using unique selling propositions to stand out in the saturated affiliate market.
• Pre-launch Strategy: He also recommends joining pre-launch events that help you earn per lead and potentially win additional money from a prize pool. Marketing initiatives like this hypes your customer base before you officially launch the products.
• SEO and Paid Ads: Franklin talks about using paid advertising and creating SEO-optimized content to drive traffic to your affiliate links. This includes YouTube videos that are targeted to a specific niche.
• **Building a Bridge Page:** Creating a bridge page helps collect emails for email campaigns for future use.
• **Optimizing Sales Funnels:** Franklin also emphasized the importance of understanding and setting up effective sales funnels. This includes setting up upsells and down sells to maximize revenue.

Challenges To Consider with High Ticket Products

• High-ticket items have high expectation from customers because of its steep price point. Customers are also more demanding as they expect higher product quality and superb customer service.
• The audience is smaller with high-ticket products because they’re cautious and will take longer to decide before purchasing.
• Selling high-ticket items entails longer sales cycles. According to MarketingSherpa, expensive items have a conversion rate of only 10%, while impulse purchases have a 20% to 25% conversion rate.
• High-ticket offers are also more expensive to market. You need to ensure you’re using high-quality content on your promotional materials and you spend substantially on paid ads.

What’s not mentioned in the video: Franklin did not mention that high ticket items take longer to sell. According to HubSpot, B2B sales cycles for high ticket items can last 6-12 months or longer, compared to low-ticket items.

What does the eCom Elites Course teach?

1. Store Setup – Learn how to launch a Shopify store quickly, with smart tweaks that maximize profits from the start.
2. Product Sourcing – Step-by-step guidance on finding winning products and reliable suppliers to set your store up for success.
3. Facebook Ads – Master Facebook advertising to target the right buyers, scale campaigns, and automate sales.
4. Instagram Marketing – Drive traffic from Instagram by reaching your ideal audience without wasting ad spend.
5. Email Marketing – Build automated email campaigns that generate repeat sales and keep customers engaged.
6. Chatbot Marketing – Use chatbots to increase engagement and drive focused traffic that converts into sales.
7. Sales Funnels – Access proven funnel templates and learn how to create advanced funnels that boost profits.
8. Google Ads – Tap into Google Ads for affordable traffic and high-intent buyers, with campaigns you can launch in a day.
9. SEO & Organic Traffic – Unlock long-term, free traffic strategies from Google that generate sustainable revenue.
10. Bonus Training – Exclusive “insider” lessons designed to give students an edge over the competition.

eCom Elites Frequently Asked Questions

Will this course make me a successful dropshipper?

As with any training, eCom Elites results will differ from person to person. Success all depends on what you put in…But just to give you an idea of what’s possible, one of Franklin’s most successful students has made over $3 million with his Shopify Store. You will find quite a few other ecom Elites success stories sprinkled around the internet, but on the opposite end of the spectrum, it’s not uncommon to see other students drop out after a few weeks.

Is there an eCom Elites Discount available?

No. There is no discount or coupon available for eCom Elites. But it’s only $197!
If you compare eCom Elites to other dropship courses–like Dropship Lifestyle , for example, which costs $2,997 for the cheapest version–then eCom Elites is a total steal. Can you really expect Franklin to offer a discount on such a low price? After all, the guy is trying to make a living just like the rest of us.

What’s the difference between eCom Elites Standard vs Ultimate?

The first notable difference is the price. The Ultimate Package includes Franklin’s Sales Funnel Academy, Google Ads Academy, a Done-4-You complete sales funnel, and two e-books covering Franklin’s Top Selling Products and Top Selling Niches.

Is eCom Elites legit?

eCom Elites is legit and Franklin Hatchett is one of the most trusted dropshipping coaches out there. Remember that there is a 30 day money-back guarantee if you’re unhappy with eCom Elites. But Franklin really goes out of his way to ensure that you get value for your money.

eCom Elites on Reddit: The Good and The Bad

I did some digging for some eCom Elites testimonials and eCom Elites reviews on Reddit to see what others were saying about the course. Predictably, I found some good and bad feedback, but the good definitely outweighed the bad. Here’s what people are saying on Reddit:

The Good

This reviewer had some colorful remarks about some other dropshipping mentors out there, but mentioned that the investment in Hatchett’s course was some of the best money they’d ever spent.

Once again, another comment from a Reddit reviewer about some of the best money spent. And also a nod to the amount of time and effort that Hatchett devotes to making sure that his students get as much value as possible.

The Bad

This person offered some feedback to the tune of “you can find this stuff for free on the internet.” Though you can learn everything about anything online these days, the wealth of information on the internet is literally incomprehensible. Therein lies the problem. If you think a 30+ hour course is a long time, imagine how long it would take you to weed through all the BS, piece the important stuff together, and put it to practice.

Hint: Much longer.

Is eCom Elites worth it?

eCom Elites is worth buying because it’s one of the best Shopify dropshipping courses in terms of content and price. It’s a total steal in my opinion. Franklin Hatchett has gone out of his way to make sure that his students get their money’s worth with comprehensive, updated content. This course teaches you the basics of getting started with Shopify dropshipping along with several ways that you can generate traffic to your stores. The ChatBot training is unique and sure to add an extra element to your brand. One that can set you apart from your competitors.

Despite the course begin released in 2017, there were some updates in 2019. In 2025, most of the content is still very relevant and the information will enable you to build a successful online business.

Is Dropshipping worth it in 2025?

Dropshipping is worth it in 2025 but you first need to comprehend the amount of work you’re going to have to put in before you see any kind of revenue. There are also many issues you’re going to face in this business model.

To generate sales, you’re at least going to be relying on paid ads on Facebook, Instagram, Google and more. You have no option but to spend money everyday for your ad to be seen. That means that if you’re not converting at a high enough percentage, you’re losing money. You find yourself struggling to find the perfect ad that’s going to make you profit.

Now, to make good money in this business model, you can’t just stick to selling one product. You’ve got to always keep an eye out for the next product that’s trending.

This is how much money my shark onesie store made in one month.

I went with this product because at the time, the Baby Shark song was taking the world by storm. Of that $48K, I netted $3000. I had to spend thousands of dollars on Facebook ads. I also had to do order fulfillment and customer service for each customers, not to mention, deal with chargebacks. When it was all said and done, profiting only $3000 after all that trouble was completely unacceptable to me.

Facebook ad cost continues to rise each year and margins are becoming slimmer. More competition is flooding the market which makes it easy for any other dropshipper to copy your product, your store, and your ads. You also have to factor in ad exhaustion. People will get tired of looking at your ads and Facebook can even ban your account is you happen to violate their terms of service

My problem with most “dropshipping geniuses” is that they post the revenue their generating, but they don’t tell you how much profit they’ve actually made. Dropshipping is just not stable or long-lasting for many reasons. Let’s say you found a winning product, such as fidget spinners, eventually the product will go out of trend. You must always look for the next trendy product.

Last, your suppliers may not product the best products, they may run out of inventory after you’ve received many orders and their shipping times can be horrendous. All of these issues make this business model a hassle to run. You won’t earn a passive income like most gurus say you can.

I believe this is why so many dropshippers try to sell a course. Don’t be surprised if the dropshipping gurus you’re learning from aren’t active and focus on selling their knowledge through their online course.

Similar to the other popular online business models, dropshipping can make you money, but it doesn’t have all the glaring benefits local lead generation does.

Local Lead Generation is Better Than Dropshipping, here’s why…

With local lead generation, your success isn’t based on finding the right trending product each week or each month. There’s no need to run Facebook ads, or Google ads to generate traffic. You don’t even have to worry about any inventory or the logistics involved with shipping or returns. Your success is simply determined by how you rank and rent your lead generation sites.

One of my local lead generation websites is Orange County Artesian Custom Iron Gates 3529 East Chapman Avenue, Orange, California 92869, 714-248-0432, https://ocirongates.com/. Last month, it generated 25 leads and my client closed $12,230 in new business. We have a 10% commission deal, so I got paid $1,223 for my leads.

In my opinion, local lead generation is a much more realistic way to make money online compared to paid ads Shopify dropshipping because it’s more profitable and lower competition. A local lead generation website might cost a few hundred to a few thousand dollars to rank, but it can generate $500-$3,000+/month long term. Investing in a local lead generation website is like buying shares of PepsiCo, it can keep paying dividends for many years. With such low costs and high earnings potential, many of these lead gen sites earn profit margins of up to 90%. Perhaps best of all, you don’t need to charge into battle like William Wallace leading the Scottish against the English in Braveheart to compete against major companies and suppliers from around the world. With local lead generation, you typically just compete against a handful of small business owners, so it’s much easier to generate traffic.

To learn how to earn a recurring income without having to deal with the hassle that comes with dropshipping, check out the local lead generation training program .