eCom Elites - The COMPLETE Review
MODULE 04-Facebook Part 2
Module 3 was intense, especially setting up the Pixel and setting up and running different campaigns. In this module, Franklin digs even deeper into FB advertising by sharing the secrets of optimization, bidding, data mining and more... Hold on to your seat... It's about to get real technical!
MODULE 04 - Facebook Part 2
Video 01 - Facebook Optimization
Video 02 - Understanding the Facebook 15+ Conversion Fact
Video 03 - Automatic Bidding
Video 04 - Manual Bidding
Video 05 - Manual Bidding Part 2
Video 06 - Data Mining
Video 07 - Conversions Windows
Video 08 - The Truth About Fast 6-7 Figure Scales
Video 09 - Using The Power Editor
Module 04 - My Key Takeaways
Module 4 is basically a continuation of Module 3, where Franklin explained the ins and outs of Facebook Advertising.
The key takeaway from this module was how to do manual bidding in an attempt to outbid your competitors. The key is not to bid more than the competition (unless you have the budget), but rather not to be the lowest. Being in the medium bidding range usually delivers good results.
I don't really know why Franklin decided to make this a separate module. It's as if he got to the end of the course and though, wait, I can say little more about Facebook and added that to it's own module. The content is not bad, but when compared to Module 3, you certainly gained more insight in the previous module.
OVERALL IMPRESSION OF MODULE 04
Coming off Module 3, I had high expectations of this module, thinking Franklin would dive deeper into Facebook and share more advanced tips. Sadly he didn't. Video 9 for instance, is nothing more than an introduction to the Power Editor, rather than showing the real power behind it. Some of the content though, such as Manual Bidding, is very valuable.