The Ecommerce Equation by Jay Wright is a done-it-with-you program. It helps brands grow by providing ad strategies, resources, tools, and guidance. Ecommerce Equation works by tracking performance metrics and analyzing data to guide decision-making. This program is for business owners with an already established product. They provide ad blueprints and frameworks that you can apply immediately. The program is currently being funded by Glow Capital.
People are giving positive reviews about Ecommerce Equations. Monica of Plie Australia scaled from $30,000 to $300,000 in only 3 months. Jason of LSKD scaled to 350% revenue after joining the program. Many reviews said its online community was very helpful. However, some Reddit comments were skeptical. A user discovered that Jay did not appear in the About Pages of AB to Jay Z, Yabba, Dad Cooler, and Alphabet Legends. These are brands he claimed to have founded and scaled to millions.
Digital marketing influenced my journey as an online entrepreneur. I tried Amazon FBA and dropshipping and have worked with a PPC agency and SMMA. My experiences shaped my views of what makes a truly passive online business. This Ecommerce Equation reveals its core areas, inclusions, and students' experiences. We also examine who it is for, its pros and cons, the founder's journey, and her claims. Finally, we look at manageable and profitable business ideas and how to avoid common SEO mistakes of most ecommerce brands.
Ecommerce Equation Review: Pros and Cons
Pros
Ecommerce Equation has a good online community of entrepreneurs and business owners.
It offers done-with-you service that involves founders in the decision-making process.
The Ecommerce Equation contributes to market research by providing strategies from actual data.
Cons
The Ecommerce Equation is more beneficial for established brands than beginners.
The Ecommerce Equation is quite expensive.
If offers an upsell if you want to continue after 12 weeks.
Price
The Ecommerce Equation price is not listed on its website.
Training
The Ecommerce Equation training involves coaching calls.
Group
The Ecommerce Equation has a private Skool community for business owners and founders.
Refund Policy
The Ecommerce Equation has no refund policy.
Origin
The Ecommerce Equation started in 2019.
Reputation
Jay Wright has a good reputation as an agency owner, coach, and brand founder. He appeared on Turning Pro, Laura Higgins, Entrepreneur, Fashion Business Mindset, and more.
I just started with Ecommerce Equations and found it okay. This is not to say the techniques taught are very high-level, but maybe later, I will learn more advanced ad strategies. I like the coaching calls so far.
What Are Ecommerce Equation’s Three Core Areas?
What Makes Ecommerce Equation Different From an Agency?
The Ecommerce Equation is different from an agency because of clients' level of involvement. It is a done-with-you service, making founders accountable for their brands. With a done-for-you agency, clients have no control over management. You are not learning strategies and have no clarity on achieving goals.
With Ecommerce Equation, clarity is established from the start, and you learn to implement high-level ad strategies. It is not a hands-off kind of engagement. If agency management is not working, the actual constraints might lie elsewhere. Understanding how to attract and convert customers makes the difference.
Done-for-you services are also high-risk because these companies are typically extremely expensive or have a high-profit share while also using your money to run ads.
What Will You Get With Ecommerce Equation?
Who Is The Ecommerce Equations For?
What Are People Saying About Their Experience With Ecommerce Equation?
People are saying positive things about their experience with Ecommerce Equation. A YouTube comment said he joined because of the good reviews. Although Meta did not work for his business, he stayed for the system it provides. He finds the weekly workshops, the community, and the mentors fun and dynamic. A Redditor said the program is legit and has a well-thought-out system. It is structured and keeps you accountable. It helps him understand ecommerce business. But, it still needs hard work, ad creative, product-market fit, and more.
Another user said its for semi-established stores with a good product, making $5K+ a month. He found the content helpful, but the fee is only for 12 weeks, and you need to upgrade to continue. One user said he did not get one-on-one time with Jay or any of the coaches. A Redditor said she was hesitant to join but found value in the community, but not so much in the course itself.
Some success stories with Ecommerce Equation are:
Lauren owns Mooks, a women’s wear label for breastfeeding clothes. Lauren likes the onboarding process and found it easy to dive into the work with the program’s guidance. Foundational tools and strategies are already provided. Over the last 3-4 months, her daily sales have increased by 300%.
Dean, Tegan, and Jaryd founded Nakie, selling recycled hammocks. They used to run the business from their garage. After joining the program, they scaled enough to hire some people. They find the content, structure, and training resources incredible.
Steve Pastor is the CEO and founder of Kings of Neon, an LED neon sign provider. He spent $40,000 for an agency but decreased in online revenue. In the first few weeks, Ecommerce Equation already delivered some results. He found the lessons on how to structure ad accounts the most helpful. Since joining the program, his team has almost doubled.
Sammy from Breeze Balm was struggling to scale her business. With Ecommerce Equations, she saw a 400% revenue increase in 6 months. She moved stocks sitting for 6+ months and finds new products that customers love. Being part of a community and talking to other business owners helps her with ideas.
Who is Jay Wright?
Jay Wright is an ecommerce expert, consultant, and coach. He is from Newcastle, New South Wales, Australia. His parent moved to the Pacific Islands, so he grew up in Samoa and the Cook Islands. He founded Ecommerce Equation in 2019, headquartered in Australia. In 2024, he partnered with Glow Capital for funding. He works with 500+ ecommerce brands to help grow and scale. Jay launched four ecommerce businesses, making $1M+ each in a year. He mentors 200+ ecommerce business founders.
He studied for a Bachelor of Finance from the University of Newcastle in 2004 - 2007. Jay co-founded Ecommerce Media Pty Ltd and Yabby in 2021. In 2012, he founded Search Insights, an e-commerce marketing agency, and sold it in 2017. He worked with companies like Hype DC, Camilla, Aje, Alice McCall, Ginger & Smart, Afterpay, etc.
He has been a derivatives broker for JN Financial from 2011 to 2012. Also, he did stockbroking for Ord Minnett from 2009 to 2011. Jay was a Junior Financial Planner at WB Financial Management Pty Ltd from 2007 to 2009.
Jay sold 250K copies of a children’s book called A B to Jay Z. Then, he co-founded Alphabet Legends and scaled it to 7 figures. He became a guest speaker at Shopify, Facebook, Braintree Payments, and Emarsys events. He also sells stubby holders with faces on them called Dad Cooler and earned millions.
Jay Wright’s Claims
Jay worked with over 2000 brands and claimed that a brand reaches $1M in revenue every two months. He also said in an interview that:
- Facebook ads work for everyone.
- Brands using them are scaling and profiting.
- Any brand can become an eight-figure business with its formula.
- He had 4 ecommerce brands that he scaled to several million.
Debunking Jay Wright’s Claims
In a Reddit thread, a user found some things that didn’t sit right with Jay Wright. He noticed that Jay said he founded four ecommerce businesses making $1M+ each. However, Jay did not appear on any of these companies' About Us pages. His other claim that program members hit millions per month is also unrealistic. Note that Jay only works with already-established businesses.
Jay claims that Facebook ads work for everyone regardless of niche or product. One of his students said that Meta doesn’t suit his business model but stays for the community. His claim that any brand can become an eight-figure business may be true. But he failed to mention the challenges and resources needed. Also, note that revenue does not equate to profit.
What Are The Most Profitable Ecommerce Business Ideas?
What Are The Common Ecommerce SEO Mistakes?
The common Ecommerce SEO mistakes are:
Why is Local Lead Generation Easier to Manage Than An Ecommerce Brand?
Local lead generation is easier to manage than an ecommerce brand because of less initial and ongoing costs. There is no need to manage inventory or logistics. Without a physical product, there is no need for manufacturing or sourcing. Your job is to connect potential customers with local businesses. The only asset you need is your lead generation system, typically a website.
In ecommerce, you have many moving parts. This includes products, packaging, shipping, customer service, and returns. The local business handles the end customer in local lead generation. So you are free from post-sales issues such as service quality.
Many local businesses agree to pay for leads regularly. This creates predictable income streams without worrying about sales, marketing, or paid advertising. Local lead generation has less competition, making SEO efforts more effective. Once your website generates leads, there is minimal maintenance and updating. Ecommerce stores need day-to-day management, which can become overwhelming. So, if you want manageable and predictable business opportunities, try local lead generation.
