Nancy Badillo Etsy Mastery Course Review: 5-Core Etsy Growth Strategies

Nancy Badillo’s Etsy Mastery Course is an ecommerce business program. It teaches you how to sell digital, physical, or print-on-demand products on Etsy. You will learn every aspect of the business, including Nancy’s 5-Core Etsy growth strategies. The course has 5 main modules and comes with many bonus resources. There is also a private community where you can network and access the live calls.

Etsy Master Course reviews are positive. Students like Nancy’s no-nonsense teaching style. They highlight the comprehensiveness of the course and additional training. However, I could not find any personal student success stories outside of Nancy’s website. Take the reviews with a grain of salt.

I’ve created 6-figure businesses selling on ecommerce platforms Amazon FBA and Shopify. While different from Etsy, these business models are also affected by the increasing costs of advertising and shipping. Across the board, platform fees lower profit margins and raise risks. This article reviews Nancy Badillo’s Etsy Mastery Course. It includes who it is for and what comes with it, such as the bonus Pinterest and Printable courses. You will also learn all about Nancy Badillo.

Etsy Mastery Course Pros and Cons

Pros

• Nancy Badillo has years of experience selling on Etsy since 2015
• Private Facebook group with over 6,400 members
• Regularly updated with the latest strategies

Cons

• Lack of verifiable student testimonials
• Not much value for more successful sellers

Price: The Etsy Mastery Course costs $297. You can pay 2 monthly payments of $148.50/month.

Refund: The Etsy Mastery Course is nonrefundable.

Origin: Nancy Badillo created her Etsy Mastery Course in 2017.

Reputation: Nancy Badillo’s Etsy Mastery Course enjoys a positive reputation.

Nancy Badillo’s 5-Core Etsy Growth Strategies

1. Leverage Etsy Ads on Proven Best Sellers: Nancy teaches that students should not run ads for new listings during the first month to gather organic performance data. Do not spread your ad budget across your listings. Instead, focus your ads on listings that already have high clicks, likes, and sales. Start with $5 in ad spend and gradually increase based on performance.

2. Optimize Titles and Descriptions with High-Performing Keywords: Rank your keywords by performance metrics (search volume and competition). Place the higher-ranking ones at the beginning of the titles and descriptions. Nancy says that Etsy’s algorithm gives more weight to keywords that appear early in titles and descriptions. Minimize the number of keywords by focusing on the 1-2 strongest ones. Nancy uses eRank, Marmalade, and Alura for keyword research.

3. Add New Listings Weekly to Stay Fresh: Adding 3-5 listings every week improves visibility. Nancy says that Etsy’s algorithm prefers shops with regular activity. Updating your listing’s photos, descriptions, and tags also counts as activity. New listings and updates send alerts to followers and past customers. This increases repeat sales.

4. Leverage Fiverr to Support Your Etsy Growth: Use Fiverr to find the best freelancers to help scale your Etsy store. You can find graphic designers, digital marketers, content writers, and web developers. Look for profiles with “Top Rated” badges. Always examine their portfolios and client reviews. Compare price tiers for the best value for your business. Make sure you clearly communicate your needs when messaging the freelancers.

5. Leverage AI-Powered Tools to Automate Your Etsy Store: Use Alura AI to write content for your store, like product descriptions and FAQ sections. It helps with optimization by incorporating SEO keywords organically. The all-in-1 tool also automates replying to customer reviews. Using AI-powered tools saves you time and lowers outsourcing costs. Nancy also uses other AI-powered tools for other aspects of her business.

• Mixo - Builds websites in minutes. Generates customer website designs with drag-and-drop customization. Features ecommerce and social media integration.
• Pepper Type - Writes copy for marketing content. Generates product descriptions, headlines, taglines, email subjects, and social posts. Analyzes content performance and SEO rankings.
• Super Meme AI - Generates engaging visual memes for social media marketing. Offers text-to-meme conversion, theme-based memes, and a custom meme maker.

What Do You Get With Etsy Mastery Course?

• Module 1: Market Research & Product Validation. Learn to assess product viability and pricing strategies to ensure profitability.
• Module 2: Branding & Listing Optimization. Develop eye-catching brand messaging and create listings that convert visitors into buyers.
• Module 3: Etsy SEO & Algorithm Mastery. Master Etsy’s search algorithm to enhance product visibility and ranking.
• Module 4: Marketing & Conversion Strategies. Build a loyal customer base through targeted marketing and retention techniques.
• Module 5: Scaling & Automation. Implement systems to automate and scale your business efficiently.

The course also comes with several bonuses:

• Mastering Pinterest Course: Strategies for leveraging Pinterest to drive traffic.
• Printable Course: A guide to creating and selling printables.
• 365 Instagram Story Prompts: A year’s worth of prompts to engage your audience.
• 19 DIY Digital Products Guide: Ideas for digital products you can create and sell.
• Instagram Mini Course: Tips for growing your Instagram presence.
• Facebook Fan Page Creation Guide: Steps to build a professional Facebook page.
• Facebook Group Setup Guide: Instructions for creating and managing a Facebook group.
• Mini Facebook and Instagram Ads Course: Basics of running effective ads on these platforms.
• Private Facebook Community Support: Access to an exclusive community for ongoing support.

Who Is Etsy Mastery Course For?

• Beginners who want to start an ecommerce business on Etsy
• Current sellers who are having trouble getting sales on Etsy
• Experience Etsy sellers who want to scale their business
• Sellers on other platforms that want to expand their business on Etsy

Who Is Nancy Badillo?

Nancy Badillo is an Etsy seller and coach from Chicago, Illinois. She is an expert in online marketing, branding, and content creation. She earns 6-figures a year from multiple stores on Etsy, Amazon, and other platforms. Nancy earned over $950,000 from digital products alone. Her Etsy Mastery Course earned $52,000 in its first month. Nancy got her master’s degree in business administration and management from Capella University. She also worked as a social media strategist at Aronson Advertising for over 4 years. She is featured in the Legacy Makers TV series.

Nancy faced financial troubles during the 2007 recession and even lost her home. She eventually filed for bankruptcy in 2012. She started selling on Etsy in 2015 after getting married. Her first store, “Forever Happy Prints,” offered personalized wedding stationery. She used Canva to create designs and applied her digital marketing experience to get traffic. Nancy made $21,000 in the first year and $86,000 in the 2nd.

How Much Can You Make Selling on Etsy?

You can earn $2,000 to $5,000 per month selling on Etsy full-time . You can earn $200 to $1,000 per month if you sell part-time on Etsy. How much you earn will depend on factors like the product, pricing, and marketing. Winning products often rely on viral trends. Matthew Hiller earns over $100,000 in sales by selling anti-Elon Musk bumper stickers. This highlights the need to find a product with high demand but little to no competition.

However, success with Etsy is part luck and part hard work. Contimod reports that 74% of all Etsy businesses will fail. It may take a while before you find your winning product. In the meantime, you will likely face many failures and even lose money. Patience and improvement are the paths to success.

How I Earn Passive Income With Fewer Risks

I earn passive income with fewer risks from local lead generation than I do from selling on Etsy. Instead of selling products, I generate leads and sell them to local businesses. Instead of running ads, I use free SEO tactics to rank sites and attract traffic. You can start a local lead generation business with as little as $500 and spend $30 a month to maintain it. Renting out a site to local businesses earns $500 to $3,000 a month. You have complete control of the business and keep all of the profits.

Competition is one of the main challenges when selling on Etsy. With local lead generation, you only need to outrank a handful of competing sites. Scaling is also easier and less risky. Instead of outsourcing and increasing spending, you just need to repeat the rank-and-rent process. I have dozens of sites that earn me $52K a month in passive income. This is why local lead generation is my recommended business model in 2025.