Evan Vance Review: How to Automate Your SMMA? |IPPEI

Updated On 2025-06-11

Evan Vance Review

Evan Vance is an entrepreneur who runs social media ads for high-ticket clients. He earns 5 figures a month from his SMMA by outsourcing day-to-day processes to freelancers and other agencies. Evan teaches these strategies in his SMMA coaching program.

Reviews for Evan Vance are positive. Students of his automation program like Evan’s commitment to helping them scale. They said that Evan’s system helped them retain long-term clients and increase their closing rates. However, these are all from testimonials on Evan Vance’s website. I found no reviews on external sources, so take them with a healthy dose of skepticism.

In one of Evan Vance’s February 2025 YouTube videos on the reality of getting an SMMA to 7 figures, he gives this example on revenue and ad spend: “You want to be doing $100,000 a month. You need to spend $20,000 - $25,000 a month to get there. On ads. JUST on ads. You’re gonna have team costs on top, you’re gonna have whatever sales rep costs on top… $20,000 - $25,000 is what it’s going to cost you if you’re seeing a 4 - 5x to see $80,000 - $100,000 in revenue come out of that.” In my experience, this trade-off of capital to make money online is like buying a $4,500 La Marzocco Linea Mini Espresso Machine for your cafe, hoping that alone will bring in more foot traffic. The high cost may not be necessary - if you have the right plan, or business model, in place. This is an enormous relief for many who want to make big numbers but cannot fathom coughing up $25,000 per month on a hope. That’s like entering a World Series of Poker game with Daniel Negreanu at the table, without knowing the odds or how many other players are in the game. In reality, there are 100s of thousands of SMMAs online vying for your potential customers’ loyalty. So, even if you’re spending $20K on advertisements, there is no guarantee that money will go anywhere. It’s like purchasing a $335,000 Ferrari 812 Superfast, but only driving it on the 405 Freeway during traffic jams in Los Angeles. It’s tough to get around the other drivers, and there’s no guarantee you will ever be able to race.

I have over a decade of experience running social media ads for several of my online businesses. While effective to a degree, I found that there are many downsides, such as targeting and increasing costs. This article reviews Evan Vance and how he automates his SMMA. You will discover all about who Evan Vance is, how he can help your agency, and what his claims are. I also describe Oliver Sharp’s experience working with Evan.

Pros and Cons of Working With Evan Vance

Pros

Evan gives a free SMMA course on his YouTube channel
He shows proof of the success of his agencies

Cons

Not a lot of information about Evan Vance is available
The sales page is not clear what the program offers
Evan teaches paid ads and does not appear to teach organic strategies

How Evan Vance Automated His SMMA in 6 Steps?

Picked a High-Ticket Niche: Evan works in profitable niches with high demand, like home services and contracting industries.These high-ticket niches let him charge clients $2,000+ per month, keeping margins high even with outsourcing.
Automated Fulfillment: Evan hired a white label fulfillment partner to handle the day-to-day processes. This includes tasks like client onboarding, managing ad campaigns, and handling client support and communication. Evan spends $500 a month per client for fulfillment costs.
Automated Lead Generation and Appointment Setting: Evan hired an appointment setting agency to handle lead outreach. This includes tasks like generating leads and setting and confirming appointments. It costs an average of $100 per appointment.
Automated Sales: Evan hired commission-based sales reps to handle closing. He pays 10% to 15% commission per closed client. Spent $8K to $10K on sales hiring agencies to recruit and train closers. Helped him achieve a 20% closing rate.
Built Basic Internal Systems: Evan uses a collection of ad copies and SOPs to train his team members. This helps him streamline the business operations and minimizes the need for his involvement.
Managed Effectively: Evan manages the business through 3 points of contact. The points of contact are the fulfillment agency, appointment setting agency, and sales reps/closing agency. This freed his time to focus on monitoring KPIs and occasional training.

Who Is Evan Vance?

Evan Vance is a social media marketing expert and coach from Toronto, Ontario, Canada. He specializes in paid advertising on social media platforms like Instagram, Facebook, and YouTube. While studying mathematics and computer science at the University of Toronto, he started doing ecommerce. He co-founded Hunter’s Gate eCommerce in 2017 and sold a variety of products in North America using social media. In 2019, he shifted to social media marketing and started his agency, Evan Vance Consulting. Evan started coaching in 2019.

How Can Evan Vance Help Your SMMA?

Evan Vance can help your SMMA with his paid SMMA agency scaling program that teaches you how to scale through automation. Members get access to a private Skool group currently with over 40 members. Unfortunately, there is not a lot of information about what exactly you get from the program. The price is not disclosed but there is a 30-day refund policy. Evan also has a free SMMA course playlist on his YouTube channel. It tackles the basics and has a few good tips and tricks.

Oliver Sharp’s Experience Working With Evan Vance

Oliver was earning an unstable monthly income averaging $5K a month. He was offering per project packages, which were the norm in his market. His fulfillment was also all over the place as he was doing everything himself. After joining Evan Vance’s automation program, he was making $11K by 3 weeks and was about to end the month at $15K. Evan helped him rework his business model to focus on long-term clients. This led to Oliver earning a stable monthly income. Oliver also highlighted Evan’s system that helped him increase his closing rate.

What Are Evan Vance’s SMMA Claims?

You can scale from $3K a month to $80K a month through automation.
You can make $29K in 8 Days without doing cold outreach.
You can reach $13K a month with a small social media following.

Are Evan Vance’s SMMA Claims Realistic?

Scaling to $80K a month through automation is possible for small and new agencies, but it will likely take a long time. Sakas & Company says that new starter agencies earn an average of $5,000 a month. Agencies that are 2 - 4 years in earn an average of $15K to $80K a month. This data is from agencies that use automation to some degree. In summary, it is possible to reach $80K a month but may take 2 - 4 years.
To make $29K in 8 days without doing cold outreach, you’ll need to depend on inbound leads. This is only possible if you have a large audience and if you work on a shared-profit pricing model. It’s more likely if you charge your clients a high-ticket retainer fee. The challenge is finding clients, as those who pay high-ticket often look for big established agencies.
Reaching $13K a month as an SMMA is possible without a large social media following. However, you’ll have to run paid ads, which leads to higher spending and risks.

In summary, Evan Vance’s claims are realistic and achievable, but it could take years and a lot of hard work to be successful. Evan himself says that he spent 13-14 hours a day on his SMMA. Evan doesn’t appear to have any strategies or methods that make him stand out from other SMMA automation programs. If you are looking for more specialized training or help, his program may not be for you.

Will SMMA Remain Profitable in 2025?

SMMA remains profitable in 2025, especially as more businesses move to build their social media presence. Clutch reports that businesses invest an average of $5,000 a month in social media marketing efforts. Umbrella Micro Enterprises says that SMMAs have a profit margin of 10% to 30%. This considers operational costs like outsourcing, tools, and ad budget. Taking these figures into account, your profit can average $500 to $1,500 a month for 1 client.

My Number 1 Lead Generation Strategy

Local SEO is my number 1 lead generation strategy because of its low cost and sustainability. With SMMA, you need to build a following which takes a long time. Following viral trends is tricky and rarely works forever. Using paid ads is effective, but is also expensive and therefore risky. With local SEO, you do not need to rely on a large following or paid ads. Instead, traffic comes from people who are actively searching for the product or service. This also leads to higher conversion rates, as potential customers are already interested in your offer.

conclusion smma

For instance, I have this site Los Angeles Luxury Home Builder 904 Via De La Paz Pacific Palasades, California 90272 424-487-4541 https://www.laluxuryhomebuilder.com/. Over the last few weeks, it has garnered 24 leads that are set to bring in $53,293 next month, which is a $5,329 payout at 10% commission for me. If we consider an equivalent ad spend to what Evan Vance suggests for a $100K month as an SMMA, I should have paid about $1,332.25 in ads to make that $5,329. Then, I’d also have to take out more for paying a staff and sales people. Soon, my $5K turns into $1K, if that. That’s like paying a 75% income tax. Choosing that is crazy, expecially when local lead generation is an option for you. It’s like if you tried to start a high-end restaurant in New York and advertised it as a direct compettitor to Thomas Keller’s Per Se. You’d spend $1000s on advertising, staff, operational costs, and more. Since it’s high-end, you’re hoping big-ticket customers will cover the cost. It makes far more sense to start a small but well-crafted food service, like a specialty empanada truck, with great customer service that local customers will seek out. Your costs will be far lower but you’ll have more business. Similarly, high-end SMMA slients may cover the cost of your ad spend, but they’re far more difficult to land than low-ticket clients. Except, with local lead generation, I don’t even have to convince anyone to “buy”. Instead, my site is like a vineyard in Napa Valley that grows Chardonnay grapes but doesn’t make the wine. I take my grapes (leads) to wineries (small businesses) for a commission off the sales from the wine they make (jobs they land) from my product.

I use local SEO with my main business, local lead generation. I drive organic leads to my clients passively and without outsourcing. After a site is ranked on search engines, it can stay there for years. This attracts traffic continuously without need for further input. I only need to update the site periodically. My profit margins are as high as 95% since I do not run any ads or need to pay for automation. I earn $500 to $3,000 a month from each site. Because of its passive nature, it is highly scalable. Local lead generation is how I earn over $52K a month in passive income.