Evan Vance Review: How to Automate Your SMMA?

Evan Vance is an entrepreneur who runs social media ads for high-ticket clients. He earns 5 figures a month from his SMMA by outsourcing day-to-day processes to freelancers and other agencies. Evan teaches these strategies in his SMMA coaching program.

Reviews for Evan Vance are positive. Students of his automation program like Evan’s commitment to helping them scale. They said that Evan’s system helped them retain long-term clients and increase their closing rates. However, these are all from testimonials on Evan Vance’s website. I found no reviews on external sources, so take them with a healthy dose of skepticism.

I have over a decade of experience running social media ads for several of my online businesses. While effective to a degree, I found that there are many downsides, such as targeting and increasing costs. This article reviews Evan Vance and how he automates his SMMA. You will discover all about who Evan Vance is, how he can help your agency, and what his claims are. I also describe Oliver Sharp’s experience working with Evan.

Pros and Cons of Working With Evan Vance

Pros

• Evan gives a free SMMA course on his YouTube channel
• He shows proof of the success of his agencies

Cons

• Not a lot of information about Evan Vance is available
• The sales page is not clear what the program offers
• Evan teaches paid ads and does not appear to teach organic strategies

How Evan Vance Automated His SMMA in 6 Steps?

1. Picked a High-Ticket Niche: Evan works in profitable niches with high demand, like home services and contracting industries.These high-ticket niches let him charge clients $2,000+ per month, keeping margins high even with outsourcing.
2. Automated Fulfillment: Evan hired a white label fulfillment partner to handle the day-to-day processes. This includes tasks like client onboarding, managing ad campaigns, and handling client support and communication. Evan spends $500 a month per client for fulfillment costs.
3. Automated Lead Generation and Appointment Setting: Evan hired an appointment setting agency to handle lead outreach. This includes tasks like generating leads and setting and confirming appointments. It costs an average of $100 per appointment.
4. Automated Sales: Evan hired commission-based sales reps to handle closing. He pays 10% to 15% commission per closed client. Spent $8K to $10K on sales hiring agencies to recruit and train closers. Helped him achieve a 20% closing rate.
5. Built Basic Internal Systems: Evan uses a collection of ad copies and SOPs to train his team members. This helps him streamline the business operations and minimizes the need for his involvement.
6. Managed Effectively: Evan manages the business through 3 points of contact. The points of contact are the fulfillment agency, appointment setting agency, and sales reps/closing agency. This freed his time to focus on monitoring KPIs and occasional training.

Who Is Evan Vance?

Evan Vance is a social media marketing expert and coach from Toronto, Ontario, Canada. He specializes in paid advertising on social media platforms like Instagram, Facebook, and YouTube. While studying mathematics and computer science at the University of Toronto, he started doing ecommerce. He co-founded Hunter’s Gate eCommerce in 2017 and sold a variety of products in North America using social media. In 2019, he shifted to social media marketing and started his agency, Evan Vance Consulting. Evan started coaching in 2019.

How Can Evan Vance Help Your SMMA?

Evan Vance can help your SMMA with his paid SMMA agency scaling program that teaches you how to scale through automation. Members get access to a private Skool group currently with over 40 members. Unfortunately, there is not a lot of information about what exactly you get from the program. The price is not disclosed but there is a 30-day refund policy. Evan also has a free SMMA course playlist on his YouTube channel. It tackles the basics and has a few good tips and tricks.

Oliver Sharp’s Experience Working With Evan Vance

Oliver was earning an unstable monthly income averaging $5K a month. He was offering per project packages, which were the norm in his market. His fulfillment was also all over the place as he was doing everything himself. After joining Evan Vance’s automation program, he was making $11K by 3 weeks and was about to end the month at $15K. Evan helped him rework his business model to focus on long-term clients. This led to Oliver earning a stable monthly income. Oliver also highlighted Evan’s system that helped him increase his closing rate.

What Are Evan Vance’s SMMA Claims?

• You can scale from $3K a month to $80K a month through automation.
• You can make $29K in 8 Days without doing cold outreach.
• You can reach $13K a month with a small social media following.

Are Evan Vance’s SMMA Claims Realistic?

• Scaling to $80K a month through automation is possible for small and new agencies, but it will likely take a long time. Sakas & Company says that new starter agencies earn an average of $5,000 a month. Agencies that are 2 - 4 years in earn an average of $15K to $80K a month. This data is from agencies that use automation to some degree. In summary, it is possible to reach $80K a month but may take 2 - 4 years.
• To make $29K in 8 days without doing cold outreach, you’ll need to depend on inbound leads. This is only possible if you have a large audience and if you work on a shared-profit pricing model. It’s more likely if you charge your clients a high-ticket retainer fee. The challenge is finding clients, as those who pay high-ticket often look for big established agencies.
• Reaching $13K a month as an SMMA is possible without a large social media following. However, you’ll have to run paid ads, which leads to higher spending and risks.

In summary, Evan Vance’s claims are realistic and achievable, but it could take years and a lot of hard work to be successful. Evan himself says that he spent 13-14 hours a day on his SMMA. Evan doesn’t appear to have any strategies or methods that make him stand out from other SMMA automation programs. If you are looking for more specialized training or help, his program may not be for you.

Will SMMA Remain Profitable in 2025?

SMMA remains profitable in 2025, especially as more businesses move to build their social media presence. Clutch reports that businesses invest an average of $5,000 a month in social media marketing efforts. Umbrella Micro Enterprises says that SMMAs have a profit margin of 10% to 30%. This considers operational costs like outsourcing, tools, and ad budget. Taking these figures into account, your profit can average $500 to $1,500 a month for 1 client.

My Number 1 Lead Generation Strategy

Local SEO is my number 1 lead generation strategy because of its low cost and sustainability. With SMMA, you need to build a following which takes a long time. Following viral trends is tricky and rarely works forever. Using paid ads is effective, but is also expensive and therefore risky. With local SEO, you do not need to rely on a large following or paid ads. Instead, traffic comes from people who are actively searching for the product or service. This also leads to higher conversion rates, as potential customers are already interested in your offer.

I use local SEO with my main business, local lead generation. I drive organic leads to my clients passively and without outsourcing. After a site is ranked on search engines, it can stay there for years. This attracts traffic continuously without need for further input. I only need to update the site periodically. My profit margins are as high as 95% since I do not run any ads or need to pay for automation. I earn $500 to $3,000 a month from each site. Because of its passive nature, it is highly scalable. Local lead generation is how I earn over $52K a month in passive income.