Dan Henry’s Facebook Ads for Entrepreneurs Review: Facebook Ads Pros, Cons, and Alternative Models

What Are the Pros and Cons of Facebook Ads for Entrepreneurs?

Pros:

• Structured, beginner-friendly path that walks you through lead magnets, funnels, ad setup, and agency basics.
• Useful implementation assets to shorten ramp-up time.
• Covers client acquisition and fulfillment, not just ad buttons, pricing, proposals, reporting, and delivering leads.
• Tactical ad training on pixel setup, retargeting, split testing, and scaling rather than only high-level theory.

Cons:

• Aging content risk (pre-iOS14 examples/UI); you’ll likely need to supplement current privacy/measurement changes.
• Success requires ongoing ad spend, testing, and daily management to fight fatigue and volatility.
• Agency-centric angle suits local client work which makes it less ideal if you don’t want client service or outbound prospecting.
• No official Meta certification
• Lack of updates and student support.

Price: Facebook Ads for Entrepreneurs costs $997.

Refund Policy: Facebook Ads for Entrepreneurs has a conditional 30-day refund policy.

What Is the Facebook Ads for Entrepreneurs Course About?

Facebook Ads for Entrepreneurs is about running Facebook ads for people, and getting paid to do it.

Created by Dan Henry, the course aims to teach students how to run laser focused Facebook ads, that not only convert like crazy, but also don’t cost the earth.

As someone that’s done my fair share of paid traffic, I can tell you that paying for advertising can get super expensive pretty fast.

It doesn’t matter if you’re advertising on Google, Facebook or any other online platform…if you don’t know what you’re doing, you’re gonna bleed money!

The good news is that Dan aims to help you with this problem, and the idea is that once you’ve gone through his training course, you’ll be a Facebook Ads guru…in theory anyway.

We’ll dive deeper into what’s covered in each module below, but Dan’s course makes sure that by the time you’re done you’ll know:

Here’s what you’re gonna learn…

• How to use the Facebook pixel like a pro to keep costs down.
• How to quickly setup a Facebook ad.
• How to land clients for $1K+ a month.
• Selecting the right ad type and target for your customers needs.

What Do You Get Inside Facebook Ads for Entrepreneurs?

Module 1: How to Create Bait

• Why you need BAIT
• Value and desire.
• Different types of BAIT and how you sell them.
• Figuring out what BAIT you should use.
• Examples of BAIT
• Creating simple cheat sheets.

Module 2: Building Funnels

• Choosing the right funnel for your customer.
• Building a cheat sheet funnel
• Building a discount funnel
• Building a value funnel.
• Building a webinar funnel
• Setting up your Facebook pixel.
• Creating a custom conversion.

Module 3: All About Ads

• Choosing the right type of ad.
• Copy and dialogue strategy.
• Creating ads.
• How to retarget users.
• Targeting examples
• How to target the right audience.
• Split testing
• How to scale a successful advert.

Module 4: Setting up an Agency

• Finding the right clients.
• How to get the right clients.
• Dealing with clients.
• Client proposals.
• Sending leads to clients.
• Charging clients.

Who Is Dan Henry?

Dan Henry is a digital marketer, entrepreneur, and Wall Street Journal & USA Today bestselling author best known as the founder of GetClients.com and the creator of the Facebook Ads for Entrepreneurs program. He built an 8-figure online education business selling courses, coaching, and masterminds under brands like GetClients.com, Omni Marketing LLC, and programs such as Digital Millionaire Coaching and Elite Mastermind.

Dan has also been involved in tools like LeadOwl and personal development platform HowToThink.com. Before that, he spent years delivering pizzas and even selling bottled water on the street to keep his lights on, eventually teaching himself online marketing. He went from being broke to running a multi-million-dollar digital product empire, documented in his book Digital Millionaire Secrets.

What Are the Pros and Cons of Facebook Ads?

PROS: What’s Great About Facebook Ads?

It seems like there are a lot of courses these days that coach students on the business model of being able to run Facebook ads for small businesses.

Dan’s course is just one of many.

I think one of the main reasons for this is that Facebook ads are relatively easy to teach and then get people generating traffic quickly (in theory anyway).

They also allow for very in-depth targeting and a number of other features.

This includes automatic targeting using the data gathered from people that click through to your ad.

As you can imagine, this allows you to find clients that might be very sophisticated in their interests and are already hot for your offer.

You can also target people according to so many other factors like their relationship status, location, hobbies, income bracket and more.

I would have to say that the #1 reason why people use Facebook ads is because many people believe that ranking a website using SEO takes too long.

I’m gonna show you that this doesn’t have to be the case…and I’m living proof.

CONS: What’s the Downside of Using Facebook Ads?

While advertising on Facebook may seem easy on the surface, it has some serious downsides.

One of the biggest downsides in my opinion is the fact that each click costs you money.

This means that if you don’t know what you’re doing, you can lose quite a bit of money in the process of learning (thumbs down).

Be prepared to have budget set aside for testing as well because it’s very rare that your first ad will be successful.

You’ll also find that you’ll need to test different ads on an on-going basis, because a single ad doesn’t stay profitable forever.

Unfortunately the nature of Facebook advertising is that most ads eventually begin to exhaust the audience. This is known as “ad fatigue”.

Essentially, as your audience sees the same ad over and over again it becomes less & less effective.

Another downside…

Ad performance can fluctuate greatly day to day so you need to keep a close eye on ad performance.

This means it’s not a passive / “set it and forget it” type of business like you can build with free traffic lead generation.

Facebook advertising (or any paid per click advertising really), has also got super competitive lately. With thousands of new advertisers flooding onto the platform every single day, the competition has never been higher.

This means that you’re gonna pay more and more for your traffic, which means more cost, more risk, and less profits. All in all, not the best foundation to build a business on!

Final Verdict: Does Facebook Ads for Entrepreneurs Teach a Solid Way to Build a Client-Based Business?

Facebook Ads for Entrepreneurs teaches a solid way to build a client-based business because it gives you a clear framework for creating offers, building funnels, and running campaigns that can generate leads for local businesses. Dan Henry’s training walks you through bait creation, funnel setup, ad creation, and client acquisition so you understand how to get paid to manage ads. That said, the model depends completely on Facebook’s ad platform, rising click costs, and constant testing. If you’re not comfortable with ongoing optimization, fluctuating performance, and the risk of losing money while you “learn,” this path can quickly become stressful rather than scalable.

Is Local Lead Generation More Sustainable Than Running Facebook Ads for Clients?

In my opinion, local lead generation is more sustainable than running Facebook ads for clients because it builds long-term, SEO-based assets instead of relying on rented traffic.

Comparing Facebook Ads to local lead generation is like guiding climbers up K2 versus letting the Very Large Array scan the sky on autopilot. K2 demands constant focus on shifting weather, route changes, and each climber’s condition. It’s just like how Facebook campaigns need nonstop monitoring of costs, audiences, and creative performance to avoid a sudden blowup in ad spend. The Very Large Array runs for long stretches as data streams in, needing only occasional tuning from the team once engineered, calibrated, and pointed. Local lead generation resembles it in that once a site ranks, calls from motivated searchers keep coming without daily tweaks or fresh ads.

How Does Local Lead Generation Create Predictable Income Without Paid Ads?

Local lead generation creates predictable income without paid ads because it turns ranked websites into digital properties that consistently generate leads for local businesses. Instead of feeding Facebook’s ad machine every day, you invest upfront effort into SEO and then enjoy stable traffic for months or even years. You can then rent those sites to business owners for a fixed monthly fee, giving you recurring revenue with almost no ongoing cost. There are no ad accounts to manage, no bidding wars, and no sudden performance crashes.

One of my clients is Mission Viejo Elite Drywall, 27656 Marguerite Pkwy Mission Viejo, CA 92692, 949-832-7388, https://missionviejodrywall.com/. I earned $3,008 from 10% commissions when 9 of my leads closed for $30,080 in 1 month.

If you want a business model that scales without burning cash on ads, check out local lead generation.