Cat Howell has extensive experience when  it comes to Facebook advertising, she’s worked with big brands including Fuji Film & Coca Cola. She has great confidence in her ability to produce leads for her clients which is why she is able to charge premium prices.

What’s her secret?

Is this course worth the price of $297 per month?

I will also compare the business model of lead generation using Facebook ads versus organic free traffic.

Maybe then go little into why in 2020 I began focusing primarily on free traffic for my lead generation for myself and for my clients.

Which is what we teach with this course.

Don’t get me wrong, I’m not totally against Facebook ads.

For some niches / industries especially e-commerce you’re gonna want to use Facebook ads mostly because SEO can take too long.

However, the great thing about SEO / free traffic is once you rank a site it pretty much generates money for you on auto-pilot, yes some ecom rankings are too much of a hassle to rank for which is why we focus on generating leads for local businesses so you only compete with 10-20 local business owners half of which have no clue what they’re doing on the internet.

Our motto?

Why get into a ring with Mike Tyson, when you can go fight 2nd graders.

Anyway, I still use Facebook ads if I want to produce results asap for a client, that’s where Cat’s training will come into play.

Facebook Ads that Convert Academy Course Overview

This course is basically gonna get you up and running as a Facebook ads marketer.

Look, we all know Facebook charges a pretty penny to run ads.

Why not get a course like Cat’s so that you can do things correctly much faster instead of trying to test out everything on your own.

You’ll save money on that a lone, trust me I know.

To date, I’ve probably spent upwards of $200,000 on Facebook ads.

A lot of it did not produce a positive ROI.

So don’t be one of those people.

Driving traffic and showing great revenues.

But at the end of the month, when you pay your credit card that’s attached to the Facebook ad account.

You hardly have any profit left over, or worst of all you’re barely breaking even.

These experiences will rob you of your confidence in your ability to produce results for clients.

The trick?

What Cat teaches and what I’ve learned over the years is this.

You must test a lot of ads, diligently till you find one with great ROI. Meaning you have to be willing to keep a close eye on all of your metrics or KPI (Key Performing Indicators) on a daily basis if you’re going to be successful at Facebook ads.

You can’t just create dozen ads and let it sit there for days, hoping for good results.

You gotta be constantly in there (at least in the beginning) and be willing to test out many many different ads.

What you’ll begin to find out is that even the 2 very similar ads will produce very differently.

Which brings me to a point that I’m bit upset about and kinda deterred me away from Facebook ads.

When you create a Facebook ad, it seems to get placed (randomly) in certain categories of traffic.

  1. Premium
  2. Pretty Good
  3. Decent
  4. Not so good
  5. Horrible

& its pretty much a luck of the draw, at horrible and Not so good traffic, you still might be getting pretty good CTR but you don’t convert much at all.

I’ve found that you could have the same exact ad but then it starts to kill because Facebook randomly decided they were going to show it to premium and pretty good traffic.

Now are you beginning to see why its important to create many different ad sets?


Yo don’t get me wrong, Facebook ad courses are hot right now, everyone and their mother is trying to learn Facebook ads.

IMO Cat is someone I trust because I know her credentials and she has an excellent teaching method of cutting through the bullshit and getting to the heart of the matter, which I love.

Everytime I invested in a great mentor like Cat, I’ve always seen a positive ROI so I’m a big believer in paying money upfront, so I can master things faster & create that momentum rapidly versus taking extra time to figure things out on my own.

It might be even one little tip that holds you back and in the big picture cause you to lose thousands of dollars.

If you’re interested in Facebook ads, give Cat’s course a try you will gain that confidence with Facebook ads.

I think lead generation with Facebook ads is a good skill to have.

I will say that the ability to produce leads using free traffic has made me so much more money though over the years.


Because Facebook ad costs is no joke…

It cuts into your profit margins.

Whereas if you were able to produce those leads with free traffic you have much great profits obviously, nearly 100% once the site is ranked and it requires hardly no maintenance which creates that freedom lifestyle that most entrepreneurs dream about.

Why is profit margin important?

It allows you to make more money with less clients.

I don’t know about you but less clients mean one less possible headache.

Managing Facebook ads can become quite the daunting task once you get up to 10+ clients because each ad account will require constant monitoring.

This is why in 2020, I’ve pretty much stuck to ranking sites organically and generate leads with free traffic, which I think is most stable, long-term internet business strategy. Click here to learn more about our coaching program that will teach you how to make money by building digital assets that pay you month after month on autopilot with the power of free traffic, yessir.

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Ippei Kanehara
Founder/CEO Ippei Leads

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2020, is to build your own 6-figure lead gen biz. You can learn more here.
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