Flat Fee Mastery Review - What's Inside Nick Wood's Rank and Rent Course? + An Alternative |IPPEI

Updated On 2023-03-09

Nick Wood’s Flat Fee Mastery is a free online training that teaches you how to pre-sell websites for flat fee retainers each month. This is called the rank and rent business. Rank and rent is about building websites that offer a local phone-driven service, ranking them on Google, and funneling the leads to a local small business owner who wants more customers each month. This free course is just an introduction to Nick’s paid course, Digital Landlords. So it’s a general overview of the business.

As someone who runs a successful rank and rent business, my opinion on Flat Fee Mastery’s strategy is that it’s like writing chart-topping tracks for Sony Music, but you only ask for a flat fee instead of royalties. Your earnings stay the same even when the song blows up on Spotify. Charging one fixed price per month feels safe, but caps your upside. Also, Nick focuses more on paid ads to get leads. So you’ll be limiting your earnings and increasing your expenses. In rank and rent, you can earn far more by structuring flexible deals (like asking for a 5%-10% commission) that scale as your clients grow.

In this Flat Fee Mastery review, I go over the pros and cons, what’s included, who the creator is, student success stories, and if it’s worth it. I also compare the course to my original local lead generation training program, where Nick himself learned everything.

What Are Flat Fee Mastery Pros and Cons?

Pros	Cons
Nick reached over 7-figures in revenue pre-selling digital real estate.	Nick only teaches you how to offer flat fee pricing to your clients. Some clients may not be open to it initially and other forms of pricing may be better such as a percentage of deals closed, pay-per-lead, and hybrid deals.
Nick teaches you all aspects of the business model.
You learn how to do flat fee deals with local business owners.
This business is sustainable in the long-term because you control how you run your business.

Price	Flat Fee Mastery is free.
Training	The course material includes 8 introductory training videos explaining each step in the rank and rent process.
Group	Free Facebook group and Discord channel.
Origin	Nick learned rank and rent in 2016 from Dan Klein.

What’s Inside Flat Fee Mastery?

Before You Start. In this first video, Nick gives you a preview of what you’re going to learn in this free course. He breaks down his path to reaching over 6-figures per month with rank and rent.

Picking a Niche. In this video, Nick talks about the different things you should be looking for in your niche research phase.
Building a List. After picking out your niche and city, he teaches you how to build your list of potential clients. His method is by looking for business owners who are already paying for leads since they are already open to buying for leads.
Setting Up an Ad. In this video, Nick touches on how to get leads quickly using paid traffic on Google. This is to help you generate leads and leverage those leads to pique the interest of your potential clients. He shows you how to provide leads in advance. Nick breaks down where to go to create a simple one page website on Weebly you can use for your paid ad. This is as much as Nick teaches in this program about generating leads. One student confirmed this on a comment they made about Nick’s course.

Call Your List. Nick now shows you how to call local business owners and offer the leads you generated with your paid ads. He emphasizes the importance of using the business owners’ first name when talking with them.
Sending Free Leads. After having met a business owner who is ok with taking free leads, you send them 3-5 free leads. This is the technique I implemented when I got started with local lead generation in 2014 and is one of the best ways to close deals. Leads in advance do all the selling for you because you’re not just asking for a business owner to pay you, you are providing value first, which makes it easy for business owners to trust you.
Overcoming Objections. Nick talks about how to overcome a couple of objections you may deal with and has you write some objections you think you may face. He then goes into how you can think of a way to overcome that objection before it comes up.
Closing the Deal. The last video is all about what you should do to close deals. One of the more important things he mentions is having a Zoom meeting with clients.

Is Ranking and Renting Digital Real Estate a Scam?

Ranking and renting digital real estate is not a scam because building websites and generating leads works. You own the websites you build and you can create Google Business listings for your websites. As long as your digital properties are ranked atop the search results, they will generate leads which you can send to local business owners. Business owners who already pay for leads will pay you for leads if you come to them with consistent hot leads. Read my in-depth article that addresses the question, “ Is Digital Real Estate a scam ?”

Of all the examples of digital real estate , lead generation is, in my opinion, the best way to make money online. For ideas, check out some rank and rent websites that others have successfully ranked and rented.

Are Flat Fee Mastery Students Successful?

Flat Fee Mastery students are successful, according to a few testimonials. Marjohn Oviedo is from North Carolina and worked with his dad at his mowing company for several years. He also started a marketing agency for a year. After only 90 days of being in Nick’s program, he made $4,000 in flat fee revenue. He fell in love with the business model after learning how it works and credits Nick with the coaching he provides.

Jerry Ward is from Spokane, Washington. After joining Nick’s course, he grew his business to $30,000 per month in flat fee revenue. What helped him grow his business from $10K per month to $30K was how Nick taught the importance of the sales process. Taking Nick’s coaching helped him see that he needed to have confidence in his skills and made good of the tools within the program.

Who Is Nick Wood?

Nick Wood is an online entrepreneur from Huntsville, Alabama. Before joining my training program, he sold home security systems door to door. When he was 19 years old, he joined a two-year humanitarian effort in West Africa.

In 2016, he learned the local lead generation business model but almost gave up in 2019 due to “shiny object syndrome”. He then spent $50,000 trying to start a software company that never took off. With barely any money and $60,000 in debt, which his wife didn’t know about, he was borderline depressed.

After getting back into the local lead generation business model, he scaled his business to over 7-figures and sells his own digital real estate course, called Digital Landlords.

Nick is the self-professed, “King of Digital Real Estate”. He’s taught over 300 students how to pre-sell lead generation sites and strictly get paid a flat fee every month for the leads you generate. On the Nick Wood YouTube channel, he has over 4.41K subscribers and posts content each week about the business model.

What Is Nick Wood’s Net Worth?

Nick Wood’s net worth is estimated to be between $1 and $3 million, when you factor in that he makes over $100,000 every month and sells his training program for a few thousand dollars. His goal is to build up to a net worth of over $100 million.

Where Did Nick Wood Learn Local Lead Generation?

Nick Wood learned local lead generation from my training program in 2016. After getting sidetracked, he committed to fixing his situation and spent over $1.2 million on ads, testing every kind of niche. Eventually, he found a formula that worked, and a couple of years after joining, he started making over $100K per month.

Over the years, he shared how much success he was having in the private Local Lead Gen Facebook group through several posts. All the success Nick had wasn’t enough for him. He decided to pick his mentor’s brain on what it would take to grow his business to over $1 million in revenue per month.

My advice clearly had a positive effect on Nick Wood’s business because Nick is absolutely crushing it right now and helping others do the same.

Is Flat Fee Mastery Worth It?

Flat Fee Mastery is worth it since it’s a free course. Here, you will learn all the basics of the rank and rent business model. However, it’s just a basic intro course, and you’ll get lots of upsells to upgrade to his paid Digital Landlords program.

Also, both Flat Fee Mastery and Digital Landlords focus on flat fees and paid ads. Flat fees are okay, but they limit your potential earnings. Paid ads, on the other hand, aren’t great for beginners since ads are a whole topic on their own. You have to master that to get the leads you need.

This is why I recommend going for a commission-based SEO strategy. With commissions, you earn more as your client scales. So you both grow your businesses. With SEO, it’s totally free and allows you to earn passive income without worrying about running more campaigns to keep your clients. This is what I teach in my local lead generation program.

How Is My Local Lead Generation Program Different From Flat Fee Mastery?

My local lead generation program is different from Flat Fee Mastery because:

My training has better SEO / ranking training because my skills in ranking are much stronger than Nick’s.
There’s more software & refined training that my partners and I developed over the years.
I have over 7,400 students, so there’s much more of a robust community.
My group has more leadership, not just me but Dan and 10 other leaders that each do special roles like on-boarding, first 90 day accountability coach, weekly live coach, SEO coach, sales coach & more.
My program is the original one that many rank-and-rent business owners learned from, including Nick Wood.
I have 11 years of experience with rank and rent, whereas Nick Wood started his own business 7 years ago.

I’ve been coaching this lead generation business model since 2018. It used to be Dan Klein’s program, where I was one of the original students in 2014 and became a top student. Today, I own the program and help people quit their 9 to 5 jobs by teaching them the valuable skill of generating leads for local small businesses using online properties that generate free organic traffic.

You get step-by-step video training on every part of the business model. There are two live coaching calls per week hosted by myself and other successful coaches.

You learn all about SEO, sales, current strategies, how to build your business, and how to grow as entrepreneurs. Everything you get in the original local lead generation training program is second to none. Nick Wood’s course is good and focuses a lot on pre-selling lead gen strategy, but it just doesn’t provide you with the perfect strategy, team, contacts, resources, or support that Dan’s program has.

In my unbiased opinion, Flat Fee Mastery is like attending a Stan Lee fan convention instead of learning storytelling directly in Marvel’s writer’s room. At the convention, you’ll see the highlights, learn trivia, and meet others inspired by the original. However, you’re still several steps removed from the source where the real creation and mastery happen.

My Results With Local Lead Generation

Local lead generation

My results with local lead generation are ranking over 50 websites and making a monthly total of $52,000. Since I do SEO, the leads come in on their own. For example, my website, Los Angeles Automatic Gate Repair Elite, 137 East 3rd Street, Los Angeles, CA 90013, 424-422-6002, laautogaterepair.com, brings in at least 10 visitors. Around 50% convert into paying customers. With this, my gate repair client makes $35,000, and I get a 10% commission, so I make $3,5000 from that site alone. And it only took a minimum of 25 hours to build and rank this website. So it’s true passive income.

I teach you all my strategies on how to build a successful business like mine. Check out my local lead gen course. Or, you can also work with one of my roofing clients. This is a great opportunity if you don’t like going through the sales talk stage. Here, you simply build and rank websites for a 1% to 5% commission.