Rob O’Rourke’s Fox Legends Program Review: What Makes This Program Different from Other Web Design Courses?

October 10, 2023

Fox Legends Program is an online workshop created by Rob O’Rourke, the founder of Fox Web School. It is a 12-month training program that teaches how to establish and manage a successful web design business. Unlike most courses, this workshop doesn’t cover anything about the technical aspects of web design. Instead, it emphasizes the strategies for selling websites and generating profits.

In this workshop, Rob will show you the exact blueprint of his 6-figure web design business. It starts with understanding the web design market and developing the right mindset for building a web design business. Rob then walks you through his core sales process, marketing campaigns and client prospecting strategies. He will also teach you a system that will get you more referrals and land high-paying clients to boost profitability. 

Starting a web design business can be a lucrative opportunity with ample earning potential. According to the industry forecast, the global web design market is expected to reach the $53 billion mark within the next 4 years.  A study by Clutch also revealed that 75% of small businesses prioritize having a well-designed and functional website. 

While a web design business may seem a profitable venture, it also has potential downsides, including high competition and low margins. According to IBIS World, there are approximately 228,772  agencies providing web design services in the US alone. This significant increase makes it difficult for new players to stay within the competition. 

Another challenge from running a web design business is small margins. The latest data shows that the average profit margin for web design services only ranges between 15% and 25%. However, the profit margin can go up to 50% for some web design agencies depending on the size and complexity of the project. 

In this Fox Legends Program review, we will discuss its course curriculum, the pros and cons of joining the workshop and Rob O’Rourke’s credentials. Let’s also find out what makes this program different from other web design courses.  

Fox Legends Program Review: Pros and Cons


Successful Course Creator: Rob O’Rourke manages a 6-figure web design business. 

Organized Modules: Rob has done a tremendous job presenting his modules. Each phase has specific objectives, making them easier to understand. 

Reputable Course: There are a handful of reviews posted on their website and sales page. 

Good Bonus Courses: There are helpful free courses included, such as Google Ads, SEO, Facebook ads and website copywriting. 

Made for Beginners: The program does not require any skill level. You can take the course even if you’re not familiar with web design. 


Complicated Refund Policy: There are many steps involved in claiming a refund. 

Expensive: The price is expensive compared to other similar courses available. 

Long Process: It takes 12 months to complete the program. 


The Fox Legends Program is priced at $1,200. [More Details]

Refund Policy

The Fox Legends Program offers a 30-day full refund. However, you may only claim for a refund if you have:

  • completed at least 50% of the course, 

  • attended the Fox Legend virtual live calls (at least once),

  • been actively participating in Facebook’s group discussions (posted at least 5 questions or concerns) and 

  • sent 100 cold emails based on the lesson plan.


 It’s a 12-month web design business course, divided into 6 phases.


Overall, Fox Web School and Fox Legends Program have positive remarks across all social media platforms and other reputable review sites.

The Fox Legends Program costs $1,200 for a one-time payment. For the installment payment plan, it costs $250 per month for 6 months (a total of $1,500).

What Makes the Fox Legends Program Different from Other Web Design Courses?

  • It Focuses More On Essential Business Skills. Unlike most web design courses, the Fox Legends Program does not cover any web design skills like coding or choosing the right font or color. Instead, it focuses more on helping you become a successful web design business owner. In line with this, Rob will teach you proper business mindsets and essential business skills, such as prospecting clients, getting quality leads, implementing marketing campaigns and having an efficient sales process. 
  • It’s a 12-month Training Program. Most web design courses only take a few days to several weeks to complete, especially those that focus on specific skills or web design platforms. Since the Fox Legends Program is similar to other business courses, it requires more time to complete.  
  • It Uses a Unique Approach and Methodology. The Fox Legends Program has a more unique methodology compared to most web design courses. In this workshop, you can access exclusive calls from successful industry experts, sharing some tips and valuable insights.  

Overall, the biggest differentiator of the Fox Legends Program among other web design courses is it guides you to become a business owner, rather than a skilled or professional web designer. Rob pointed out that most web design courses available in the market only teach you how to develop your web designing skills. 

He also said that you can learn these skills for free from different online resources. But according to him, learning these skills won’t really help you earn more money. This is why he leaned toward starting a web design business.

Is the Fox Legends Program Right for You? 

The Fox Legends Program is right for you if you are willing to invest your time and money to start a web design business. Again, it’s a long and extensive course, so be sure you have enough bandwidth before taking the course. 

Rob O’Rourke’s Fox Legends Program is legit. So far, there are no complaints about his workshop. It is also a beginner-friendly course. There were successful members without any web design experience, based on testimonials. 

How Does the Fox Legends Program Help You Make Money?

The Fox Legends Program helps you make money by teaching you essential skills and strategies to start and grow your own web design business. Here’s what Rob will cover that will help you grow a profitable web design business: 

  • Develop the right business mindset

  • Formulate a robust lead generation strategy 

  • Prospect leads efficiently 

  • Create a profitable pricing strategy 

  • Implement a data-driven sales process and referral program

What Do You Get with the Fox Legends Program?

Phase 1: The Big Picture

The first phase introduces the importance of having a solid foundation when starting your own business. It also provides a quick overview of the web design industry.

Here’s what’s covered in this section:

  • 4 elements that you need to prioritize for your future clients or business owners 

  • Common mistakes web designers make and how to prevent them

Phase 2: Mindset & Habits

The second phase is all about developing the right business mindset and habits to help you get started and stay motivated. 

Here’s what’s covered in this section:

  • Rob’s mental strategies helped him achieve his goals 

  • How to boost your confidence and improve self-image 

  • Best ways to keep you focussed and motivated

Phase 3: The 6-Figure Business Engine

This module focuses on getting quality leads and closing client deals to start getting revenues for your web design business. 

Here’s what’s covered in this section:

  • Best strategies to land your first paying clients

  • Effective ways to prospect your leads and get more high-paying clients 

  • How to refine your pricing strategies to make more profits

Phase 4: The Core Sales Process

In this section, Rob walks you through each step of his core sales process to close big deals. 

Here’s what’s covered in this section:

  • How to sell your services without being pushy

  • How to use human psychology to close deals efficiently 

  • Top 3 questions to ask your prospective clients 

Phase 5: The $10K Web Design Blueprint

This module will teach you how to build a website that will make your clients happy and pay $10k+ per project.  

Here’s what’s covered in this section:

  • How to build a profitable web design project 

  • How to determine the ideal platform for your clients 

  • Biggest mistakes as a web designer and how to prevent them

Phase 6: The Wrap-Up Method

As the name implies, the final phase focuses on wrapping up your projects to ensure you hit the client’s requirements and goals. 

Here’s what’s covered in this section:

  • Different ways to get client’s feedback easily 

  • Fastest and most efficient way to test websites (in just 10 minutes!)

  • How to get client referrals for more profitable projects

Bonuses and Other Inclusions

  • Live group coaching calls (twice every month)

  • Access to Fox Legends Facebook Group 

  • Webflow template worth $5,000

  • 6-figure email templates

  • Google Ads jumpstart 

  • SEO blueprint 

  • Website copy mastery 

  • Facebook ads academy 

  • Access to exclusive calls from industry experts

Fox Legends Program Reviews: What Are Students Saying About the Course?

The students are saying many great things about the Fox Legends Program. They said the program has helped them build a profitable web design business, getting more high-paying clients and working on long-term bigger projects.

Here’s another review I saw on The Fastlane Forum. One member shared his progress after joining the Fox Legend Program. Based on his series of updates, he was able to get clients by applying what he learned from Rob’s workshop.

Praise for the Fox Legends Program

Overall, it’s a great workshop. Rob O’Rourke is a successful web design business owner and he did a tremendous job presenting his course materials. It’s very interactive and provides quality training that will help you start a web design business. It’s also good that Rob covered some digital marketing strategies like SEO, Google Ads and Facebook Ads, which are vital in creating websites for future clients.

Criticisms for the Fox Legends Program

The course is pricey. It costs $1,200, which makes it more expensive than most business courses. While it can be a good investment, it may not be for everyone. The refund policy also involves several steps and could have been simplified. 

What Is Fox Web School? 

Fox Web School is an educational program created by Rob O’Rourke that helps individuals become successful web design business owners. Its platform provides valuable tips and insights about essential business skills and proper mindsets to help you establish a profitable web design business.

Fox Web School Trustpilot Reviews

On TrustPilot, Rob’s Fox Legends Program has earned 4.9 stars, based on 114 reviews.

This is the only bad review they got from Trustpilot.

But check out Rob’s quick response to this review. 

Is There a Free Fox Web School Download?

Yes, there’s a Free Fox Web School guidebook you can download on their website. You just need to provide your full name and email address to access Rob O’Rourke’s Web Designer Guide.

Learning for Free on the Fox Web School YouTube Channel

The Fox Web School YouTube Channel has a lot of helpful resources for free. Rob O’Rourke’s video content focuses more on how to sell websites but there are also some tutorials on web designing, including coding and building templates.

Who Is Rob Anthony O’Rourke?

Rob Anthony O’Rourke is an entrepreneur, speaker, educator and YouTuber. He is the CEO, founder and head coach of Fox Web School and Fox Web Legends Program. Over the years, he has helped many people start and grow their own web design business. 

Before Fox Web School

Rob was from Ireland and has a degree in construction engineering. But when he graduated, there was a massive recession in Ireland. He explored job and career opportunities in water sports, particularly surfing. According to Rob, it was fun but he wasn’t able to make a stable income. So, he moved to Canada and worked for an oil company for 3 years. Rob said the money was good but it was a tough job and he was getting burned out all the time. 

Unfortunately, there was was recession again in Canada and lost his job. He ended up moving to Bogota, Columbia. Rob said he enjoyed staying there for a while. There were a lot of parties but he didn’t find any profitable opportunity for him. 

The Search for Lucrative Investments

In one of Rob’s videos, he explained that he wanted to start a business. He was looking for online business opportunities. However, he had limited funds and didn’t really want to take risks for business models that require huge upfront money like eCommerce, cryptocurrency or real estate properties. 

Rob met some freelance web designers at Columbia, where he learned about freelance projects. Like most freelancers, he struggled to find good opportunities and often got low-priced projects. He then realized that he was not using the right strategies to get valuable clients and profitable projects. 

From $100 Per Project to $2,000 Web Design Project

The problems that Rob faced in the first few months actually presented him with more opportunities to start a business. After dealing with his client’s actual pain points, he refined his strategies and landed his first $2,000 web design project. This project was for an immigration lawyer. 

A few months later, he started getting much bigger projects–from $2,000, $6,000 and $10,000 to his first $20,000 web design project. At the time, Rob also explained that was just using template web designs, but he was still able to make a lot of money out of it by using the right strategies. 

Rob Actively Participating in Reddit

Rob went viral on Reddit by providing valuable insights and tips on getting profitable web design projects. A lot of people were interested in what he was doing and started sending him private messages. For that, Rob created the Fox Web School YouTube channel in January 2017. He also started a Facebook group, called “Make Money with Web Design”, which had about 12,000 members in just a few months.

Rob O’Rourke’s Claims for Fox Web School

  • Fox Web School takes you from zero to over $10,000 a month - even if you have NO prior experience, no product, and limited time.

  • You only need one client that agrees to a $1,000 website deal and you will have your entire investment back, which is super easy to achieve with this program. 

Debunking Rob O’Rourke’s Claims

Overall, Rob’s claims on his program are a bit exaggerated. Growing your web design business from $0 to $10,000 and getting your investment back are NOT super easy to achieve at all. With the level of competition in digital marketing, it can be difficult to get clients that quickly. 

Even if you implement data-driven online marketing strategies like SEO or social media, these campaigns take time. Rob himself said in one of his comments that it may take 1.5 years to 2 years to grow a web design business. He even said that you need to put in a lot of hard work and focus to generate $100,000 in your first year. So, that alone contradicts everything he claims about his workshop. While they use it as a selling point, it’s a huge downside to the business model as a whole. 

Is Web Design Still a Profitable Business in 2023?

Yes, web design is still a profitable business in 2023 but it takes time to nurture it and generate ROI. You must also be hands-on with market research, operations and project management to stay within the competition. Web design isn’t saturated as businesses of all sizes are investing in having a digital platform. 

According to Clutch, 75% of small businesses prioritize having a well-designed website. That means more potential clients. Rob also claimed that some new members from his program land their first clients within the first two months. So, if you can implement effective marketing campaigns, manage your client’s requirements and have the resources to build well-designed and fully functional websites, then this can be a profitable venture.

Best Web Design Classes Online

  • Learn It Earn It - This is a web design course created by Joe Dickinson. It will teach you how to start a web design agency, get clients and earn $5,000 in 30 days. 
  • Freemote - This is an online workshop created by Aaron Jack and Jan Frey. It’s a comprehensive course that helps you develop your coding skills.
  • The WordPress Studio - Katie Grazer’s The WordPress Studio provides comprehensive training materials 

Is There a Better Way to Make Money Online in 2023?

Yes, local lead generation is a better way to make money online than starting a web design business. The local lead gen business model is by far more profitable, more scalable and more passive, with lesser competition. It provides you with a more stable monthly income. Keep in mind that small businesses only need web design services once. However, they need to generate leads consistently. So, after setting up websites that generate leads with free traffic, you get paid month after month. This makes local lead gen far more superior to managing a web design business. 

Like having a well-designed website, local lead generation is also a vital part of business success. According to HubSpot, 91% of marketers say lead generation is their biggest priority. Another study from Sales Hacker also found that 79% of businesses struggle with lead generation strategies. While the demand for both services is still on the rise, the competition is much lesser in local lead gen.

According to a 2022 survey by Clutch, 43% of businesses hire an in-house web development team. Another study by Upwork also revealed that 36% of the American workforce are freelancers, mostly web designers. This figure suggests that many businesses prefer having an in-house web development team. As mentioned earlier, there are also 228,772 web design agencies in the US. So, If you’re just starting a new web design business, you need to deal with the growing numbers of freelance web designers across all platforms and compete with well-established agencies. 

This is why local lead generation is the better way to make money online. It is way more profitable than providing web design services. According to Financial Models Lab, the average profit margin from web designing is only 15% to 25%. You can go as high as 50% but that will requires a lot of extra work. With local lead gen, the profit margin ranges from 85% to 90%, making it the most profitable and most scalable online business in 2023 and beyond! 

Local lead generation

The best thing about it is it also allows you to earn passively. Take my Grand Rapids Tree service site for example. After building and ranking this site using SEO, it now earns $2,000 per month of passive income! You can also easily scale it by replicating the strategies and building multiple sites. So if you build and rank 5 sites that earn $2,000 that’s easy $10,000 of passive income per month! 

Are you ready to make real money online? Learn this local lead gen business model from an expert! 

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Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.

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