In this review, y'all git the ins and outs of Greg Mercer's Freedom Builder Bootcamp.
Specifically, you'll get answers to questions like
The best part?
I'll show ya the good and the bad of Greg's FBA course as well as reveal how selling on Amazon compares to the best bidness model in 2020.
In 2014, I gambled my money with a lead generation coaching program that turn'd out to be the best investment of my life.
I got freed from my 9-5 in 7 months by making and ranking simple websites that generate leads for local businesses (who happily push a silver my way for delivering them on-demand customers )
When I hit 20k per month, I took a few months and traveled throughout Europe with some friends
(gotta reward yourself once in a while, right?)
After I scaled my lead gen biz to 7 figures, I fell for my FOMO and went out to experiment with private label Amazon FBA (ton of hype around it in 2016)
Having pumped up my perseverance with my first online business, I stepped hard into FBA, buildin' 3 brands over the course of about three years.
Here's one of the best months
While I did make some decent cash with FBA, it took too much on-going work (no passivity imo), so I decided to cash out towards the end of 2019.
Learn more about how I scaled my income to 52k per month below
All that said:
Let's get into Jungle Scout's Freedom Builder Bootcamp.
Freedom Builder Bootcamp Review
Who is Greg Mercer?
Greg Mercer is the founder and CEO of Jungle Scout, an Amazon FBA tool and resource provider.
After growing up in Washington DC and creating a couple side hustles, Greg went to college and studied civil engineering.
Upon graduating at 22, he "got a real job" working as a corporate civil engineer in Pensacola, Florida.
Engineer by day, entrepreneur by night.
After learning the pattern of his 9-5, Greg began spending each evening researching wholesale products that he could eventually sell on Amazon.
In 2013, Greg got his first sale, and later that year, had roughly 3 dozen products selling on Amazon, which eventually enabled him to match his job income.
He sold on Amazon for another year, then his next creation took shape:
Wanting to speed up his product research, he began to develop a chrome extension that pulled the publically available product info from Amazon and enabled him to sort and display in more helpful ways.
Greg launched the first version of the Jungle Scout Chrome extension in 2015, garnering his first 12 customers that day.
Here's a glimpse at the original Jungle Scout
Now Jungle Scout has grown, offering a multitude of tools and education for aspiring Amazon FBA sellers.
Now that you know that Greg is the real deal (not some course-pushing guru), let's get into the nitty gritty of his bootcamp.
Module 1: Getting Started
This module has a complete overview of the Amazon FBA process.
Greg shows how someone can get started from literally nothing (no experience or product ideas necessary), but you do need to have developed your mindset to persevere when you hit obstacles.
What you need to do to go from newbie to expert level as a seller on Amazon.
Greg drops the exact steps to get started with the Jungle Scout tools:
At the end of each section, Greg has put in "Time for Action" steps that show exactly what to do at each point in the process:
Module 2: Product Research
Throughout his product research section, Greg shares:
In this module, Greg shares the 4 step process of taking your product research to the next level. He calls his blueprint: "customer-driven innovation"
Step 1: Evaluate Product Ideas
In this section, Greg primarily talks about what products not to pick, sharing a long list of categories that he recommends staying away from.
I developed a quick way to sort out which categories I wanted to push products out in.
Here's the spreadsheet that I used.
I've inserted the categories on the side, but you can change them out for your potential products sub-categories as well.
(no, there's no opt-in here)
Step 2: Read Competitors Listing & Reviews on Amazon
I used a google spreadsheet to be able to easily compare the best products in the category I was looking to go into.
I learned that strategy through the lead gen coaching program, where there's a section of training called "Due Diligence," where my mentor teaches how to find the low hanging fruit of the niche.
Here's the template that I used to evaluate my categories:
(no, there's no opt-in here either)
Step 3: List Customer Complaints
As you read through the good and bad reviews of your product ideas, take some notes on what the customers are praising about the product, but, even more so, keep an eye on what they are complaining about.
Why watch out for the negative?
Because if you can improve or correct the negative parts of the product, then, in the long term, you'll outsell your competitors who haven't put in the time to innovate.
Step 4: Turn on Your Innovation Mindset
Now that you know what the customers like and don't like about the product, now is the time to innovate.
When it comes to innovation, there's 2 central questions:
- What aspects of the product can you make better?
- How can you improve on the areas that customers most complained about?
Module 3: Sourcing
Throughout his sourcing section, Greg drops info on the following points:
Greg shows how to use Jungle Scout's Supplier Database, which enables you to see which suppliers have experience and which products they manufacture, all within Jungle Scout's platform.
Module 4: Shipping
Throughout his shipping module, Greg covers the following:
The elephant in the room of this module is inventory management
Greg teaches you how to manage the level of inventory you have at Amazon's Fulfillment Center (fancy title for their warehouses) and how many units you have at your freight forwarder.
You have to determine how much you have stored against your average rate of sales, so you can time your next order from your supplier.
Timing is important because otherwise you could be stuck storing a lot of extra inventory (and Amazon's long term storage costs are no joke)
Module 5: Listing Creation
Throughout his listing creation module, Greg covers the following:
What's Greg's Listing creation strategy?
It's more of a tool than a tactic.
Another component of Jungle Scout's tool kit is the Listing Builder.
You can integrate it with your Amazon account, and then it provides a score for your listing, based on the words in each section.
(if you are familiar with Google Page Speed, JS's LB is basically that, but for Amazon listings)
You'll sign up and then come to this page, where you can copy and paste your listing from the tool to Amazon or integrate your Seller Account with JS to analyze your current listing(s).
All in all, Greg's listing builder is pretty slick and I found it accelerated my listing optimization considerably.
Module 6: Product Launch
Throughout his launch module, Greg covers the following:
The two biggest parts of launching a product on Amazon are getting sales and reviews.
Greg shows how to get those 2 elements in his sixth module.
The bulk of his lessons show walkthroughs of using two more features of Jungle Scout, namely, the promotions feature and the email campaigns feature.
The promotions feature gives sellers the opportunity to offer discounted products via coupons in a much more controlled way than doing them directly through their Amazon Seller Central portal.
Putting out promotions are like turning the key in your car, they get the engine moving.
Here's a bit on Greg's email campaign feature:
The email campaigns enables immediate follow-up with customers to request that they leave product reviews.
When I started on Amazon, to keep the story short, I had to use a lot of different tools on a lot of different platforms.
So the fact that Greg has a lot of these tools built right into the Jungle Scout platform makes selling on Amazon a lot simpler than back in 2016.
Module 7: PPC Advertising
Throughout his Pay-Per-Click module, Greg uncovers the following:
[Beginning of Module 7]
Greg first gives an intro, showing where ads on Amazon show up, both in the search results
and on the product listings themselves (below)
After showing how to set up Amazon PPC campaigns, Greg went on to showcase several tactics seller can employ using the JS tool "Keyword Scout."
The tool's got a lot features.
Why bring it up in the PPC Section?
Because of it's helpfulness inside of the Amazon ppc auction.
(notice how it pulls in the number you'd need to bid to have a high chance at winning the bid?)
When integrated with a seller account, Keyword Scout can find keywords that would be helpful to each active ppc campaign.
Pretty powerful integration if you ask me.
Module 8: Amazon Brand Registry
Amazon Brand Registry, while it is an added initial cost, Greg demonstrates why, in the longer term it is worth it, by enumerating on the following:
Getting started with Brand Registry isn't difficult, it's the prerequiste trademarking that tends to take a long time *3-6 months*
Here's some insight from Greg on how to get your brand trademarked in the United States:
Find out the specific brand requirements from Amazon here:
Is the effort worth it?
Here's a few of the benefits of Amazon Brand Registry
While there's a lot of benefits to have Amazon watch out for your Brand, know that they can't protect you from every attack your brand can recieve, but they can provide expedited solutions for a lot of them. (consider this the fine print lol)
Module 9: Scaling Your Business
When it comes to scaling an FBA business, Greg is an experienced professional. He scaled his wholesale FBA product business to 3 dozen products in about 12 months of consistent effort.
In this module he covers the following:
If anyone has the process down pat for scaling an Amazon business, it's Greg.
Module 10: Advanced Seller Strategies
Throughout this module on Advanced Seller Strategies, Greg uncovers the following:
What is a Lead Magnet?
Have you ever given your email address in exchange for a free pdf or report?
Here's one of Jungle Scout's lead magnets:
(tap the image to open entire pdf)
Here's the lead magnet opt-in:
(tap to see the complete opt-in page)
Pros and Cons
A Few Comments on Freedom Builders Bootcamp:
Out of all the FBA courses that I've been through, I'd say that it's pretty much a toss-up between Greg's course and Private Label Masters.
If you want more mentorship by an experienced Amazon Seller, you'll probably want to go with Private Label Masters, as Tim is live weekly and is very active in his facebook group.
If you want near-complete integration of all education, tools and systems, you'd best go with Greg's Freedom Builders Course.
In 2014, the issue I faced was more capital-related than anything, I had recently graduated college, and was paying off debt while only making about 2k a month, so I didn't have the 15k needed to start an Amazon FBA business
- 2-3k for the course (education is key to success)
- 5-7k for inventory, shipping, inspection (all that)
- 2k for PPC Ads (to launch and rank listing)
- 3k for Brand Registry & Trademarking (the legal stuff)
So my main option was the local lead generation course.
But after I had my FBA excursion from 2016-2019, I gathered from experience that selling on Amazon wasn't all it's made out to be.
There's a lot of little things that need to be constantly managed and tweaked (like listing copy and ppc keyword bids) and then you always have to track where your inventory is (being made, shipped, or at Amazon).
It really came down to that I wanted a more passive business model that I could work once and get the asset set up and then not have worry about it.
Lead gen is that for me
Amazon FBA is OK, but Lead Gen is Better, Here's Why
When Amazon FBA and Lead Generation come head to head, Lead Generation comes out ahead imo.
Here's a couple reasons why:
Number 1: Control (Can One Decision Shut Down Your Business?)
With Amazon FBA, Amazon Corporate can say you or one of your listings has violated their Terms of Service and close down your account and they don't have to tell you why, because you are operating on their platform.
Do you want Jeff Bezos to control your business or do you want to own your business?
With Lead Generation, you own the site that generates leads for the local business, so they have to keep paying you.
For example, here's a site that's been paying me since 2015
Number 2: Entry (How Hard is it to Copy Another Person's Business?)
With Amazon FBA, it is super easy for someone else to copy your business. All they need to do is find your supplier on Alibaba (Like Kale and Taylor show in Week 3), reword your copy, find similar images and boom, they are in business, basically selling your exact product.
With Lead Generation, someone else can copy the website pretty easily, but they will have a hard time moving it up to the top of the page like I have. #uniqueskillset
Therefore, there's a high barrier for someone to overcome who wants to copy my business.
That's why local lead gen is better than Amazon FBA.
Lead generation has personally changed my life.
I went from living in a tiny apartment in Detriot MI in 2013, working a 9-5 at a carparts store pulling in 2k a month.
Now, I live in a high rise apartment in San Francisco and make 52k each month via my lead generation properties.
That's my 6 year transformation.
Imagine where you'll be 6 years.
Learn more about lead generation by using the button below