Jonah Krochmalnek Freedom Farmers Review: What Is the G2O Farming Model? |IPPEI

Freedom Farmers is an organization that teaches farming and agricultural knowledge to small, urban farmers and green-thumbed entrepreneurs. They are dedicated to helping individuals and families become growers of their own food at home. Freedom Farmers offers courses that can be accessed individually or through a subscription. They also have coaching, a community, and other resources.

Freedom Farmers has ‌15 courses available, but one course that stands out. That is “Start A Microgreens Business From Scratch” by Jonah Krochmalnek. It teaches you how to plant microgreens at home and sell it online. Jonah Krochmalnek is an online entrepreneur that grows and sells microgreens. He is an instructor at Freedom Farmers and the founder of Living Earth Farm. In his course, he details the same process he took from growing microgreens for fun, to making close to $700,000 a year.

Freedom Farmer reviews are positive, with a 4.1/5 rating on Trustpilot. Users praise the extensive training programs and supportive community. Some users criticize some courses for being too short and overpriced. There have also been complaints about how the platform can be confusing for newbies.

freedom farmers review

This user and their husband took the microgreens course and had a good experience. They praised the comprehensive content and step-by-step plan. However, they criticized the format of the lessons in that they were too short.

In this article, you will discover the G2O farming method that Jonah teaches. You will learn what is in his course and what other programs Freedom Farmers offer. I will also talk about who the Freedom Farmers and Jonah Krochmalnek are.

Freedom Farmers Pros and Cons

Pros

Microgreens are easy to grow

Margins for selling microgreens are great.

The health benefits of microgreens make them very easy to sell.

Cons

There will be environmental hazards that could be detrimental to the growth and production of your microgreens.

The market is already saturated. You will be faced with companies and businesses that are more experienced and reputable.

Agriculture isn’t for everyone. It’s not the most glamorous job in the world and it can be very technical.

Price

Jonah Krochmalnek’s Freedom Farmers course costs $497. Freedom Farmers + costs $99.99/yr. Freedom Farmers Pro costs $599.99/yr.

Refund Policy

Freedom Farmers offers a 30 day money-back guarantee for their courses.

Origin

2022

Reputation

Mostly positive. The Freedom Farmers and Jonah Krochmalnek are prominent figures in the agricultural entrepreneurship space.

February 10, 2025

I purhased the Pro subscription about 2 wks ago was able to access 1 course Start A microgreen business about 2 hours later lost access and then even the help page said I didnot have access . I have sent numerous emails and left several calls on their support line nothing feels like I have been scamed they to my money and left me in the cold

Charles J

February 10, 2025

Charles J

July 27, 2024

Freedom Farmers is great for anyone who is environmentally conscious! It’s cheaper if you just get the subscription.

Nate

2.3

2.3 out of 5 stars (based on 3 reviews)

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This review is based on my own experience and is my genuine opinion.

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What Is the G2O Model?

The G2O model, or “Grow to Order” model, is a business approach where you secure customers and their orders before you start growing your products. Instead of growing a large batch of microgreens and then trying to sell them, you first find customers who commit to buying specific amounts. This way, you know exactly how much to grow, which reduces waste and ensures that you only produce what is needed.

Once the microgreens are ready, you deliver them directly to the customers. This method saves time and money and helps avoid the stress of finding buyers. It allows you to have a steady income and manage your resources more efficiently.

According to Jonah, there are three big reasons you should start your own microgreens business:

Easy to grow: All you need is 6 square feet worth of land. Plus, you can harvest in as fast as 10 days and repeat the process as much as you want.
Margins are great: One tray of microgreens costs $5 and you can sell them for $25. Combine that with the increasing demand for microgreens, you have yourself a product that is both profitable and scalable for years to come.
Health benefits: Microgreens contain a lot of nutrients that are good for the body. They’re also organically grown without any harmful chemicals.

Start a Microgreens Business From Scratch (Modules)

Module 1: Welcome

Introductory lesson
Housekeeping
Equipment You’ll Need
Tips For Success

Module 2: Business Plan Builder

Understanding The Business Model
Understanding The Products
The “3 Foundations”
Market Research Using Instagram
Market Research Using Google
Developing Your Competitive Edge
How To Project Your Profit

Module 3: Build Your Farm

Where To Set Up Your Grow Area
How To Set Up Your Rack
How To Set Up Your Lights
How To Set Up Your Misc. Equipment
How To Stay Fully Stocked Despite Supply Shortages

Module 4: Growing 101

The 4 Easiest & Most Profitable Crops
The 10 Day Growth Cycle
Soaking Seed
The Importance of Temperature & Humidity
Basics of Watering
How To Harvest Your Crops
How To Create A Winning Product
Mastering Sunflower
The Secret To Improving The Yield of Any Microgreen

Module 5: Practice Makes Perfect

Plug n’ Play Software That Makes Growing Easy
Practice Order
Prepare Your Trays
Add Seed To Your Trays
Watering Your Trays
Stacking Your Trays
What To Look For Each Day of The Growth Cycle
Plus 10 more!

Module 6: Set Up Your Virtual Farmers Market

Marketing Basics 101
Choose Business Name
Logo Design
Introduction to Micro Farm Sites
Editing Your Website Template
Set Up a Facebook Profile
Set Up Facebook Page
Publish Facebook profile post
Publish Facebook Page Post
Introduction To Facebook Ads
Plus 38 more!

Module 7: Grow To Order

Using FarmWare To Fulfill Your Order
Making Professional Labels
Increase Customer Lifetime Value

Module 8: Delivering Made Easy

Strategizing Your Delivery Routes
Storing Product
Best Times To Deliver
Customer Communication
Handling Refund Requests

Module 9: Optimize Your Farm

Identifying The Weakest Link
How To Save Time
How To Cut Costs
Using Surveys

Module 10: Conclusion

Congratulations!
What’s Next…?

Other Freedom Farmers Courses

Build a Profitable High Tunnel Farm

Ray Tyler teaches you how you can build a high tunnel farm from scratch and guides you in every step of the way.

$997
47 lessons
Lifetime access
Step-by-step video guides and lessons
30-day money back guarantee
24/7 customer support

Finding the Perfect Homestead Property

Curtis Stone talks about searching for the best homestead property that suits your needs and lifestyle. This course provides a list of tools, resources, homestead locations, and so much more.

Price is hidden
100 lessons
5 topics

Food Security 101

Nicole Knegt provides a detailed, step-by-step process of how to properly store fruits and vegetables so you and your family can be food secure in the next few years.

Price is hidden
37 lessons
Over 6 hours of training
Access to the “Food Security 101” private community
24 bonus modules and lessons
30 day money back guarantee

Homestead Pastured Poultry

Darby Simpson talks about the importance of homestead pastured poultry and how you can do it on your own.

$247
25 lessons
Lifetime access
Step-by-step video guides and lessons
30 day money back guarantee
24/7 customer support

Homestead Pigs

Darby Simpson teaches you everything you need to know about homestead pigs and how you can build your own pig farm from the ground up.

$247
24 lessons
Lifetime access
Step-by-step video guides and lessons
30 day money back guarantee
24/7 customer support

Microgreens Sales Academy

David Barchard gives a high-level course which outlines his “Chef Closer System” that closes up to 4 high-paying clients per month. Unfortunately, this program is not intended for beginners and newbies and only caters to farmers and agricultural entrepreneurs that already have existing farms.

$997
59 lessons, 10 modules
Lifetime access
Step-by-step video guides and lessons
30 day money back guarantee
24/7 customer support

Mini-Farm Masterclass

Darby Simpson’s talks about livestock farming and lists down a wide array of resources to help you expedite the process of setting up your own livestock farm.

$97
53 lessons
Lifetime access
Step-by-step video guides and lessons
30 day money back guarantee
24/7 customer support

Pastured Poultry Processing

Ben Grimes teaches you the basics of processing different kinds of poultry and provides a definitive guide on how you can efficiently run your own poultry farm.

$247
30 lessons
Lifetime access
Step-by-step video guides and lessons
30 day money back guarantee
24/7 customer support

Pastured Profits - Earn a Living Raising Livestock

Darby Simpson provides a comprehensive guide to planning, building, marketing, and expanding your own livestock business.

$997
209 lessons
Lifetime access
Step-by-step video guides and lessons
30 day money back guarantee
24/7 customer support

Profitable Pastured Poultry

Darby Simpson gives you everything you need to know about building your own poultry business, from the planning phase to growing your business exponentially.

$497
63 lessons
Lifetime access
Step-by-step video guides and lessons
30 day money back guarantee
24/7 customer support

Raising Pigs for Profit

Darby Simpson provides a general overview of raising pigs, running a pig farm, and how you can duplicate his already successful business:

$497
65 lessons
Lifetime access
Step-by-step video guides and lessons
30 day money back guarantee
24/7 customer support

Scaling Up - Taking Your Livestock Farm to the Next Level

Paul Grieves teaches you how to properly and efficiently grow and expand your livestock farm into a large -scale enterprise.

$247
9 lessons
Lifetime access
Step-by-step video guides and lessons
30 day money back guarantee
24/7 customer support

Start Your Farm Now - Sales, Marketing, and Business

Darby Simpson outlines the fundamentals of running a farm business, whether it be livestock, poultry, or any other type.

$497
115 lessons
Lifetime access
Step-by-step video guides and lessons
30 day money back guarantee
24/7 customer support

Start Your Profitable Mini-Farm

Darby Simpson talks about the benefits of having your own mini livestock farm and how you can get started as a beginner.

$97
9 lessons
Lifetime access
Step-by-step video guides and lessons
30 day money back guarantee
24/7 customer support

What Are the Freedom Farmers Membership?

Freedom Farmers + costs $99.99/yr

Direct messaging
Members map
Newsfeed
Forums
Earn tokens to redeem discounts
Live virtual events
Seeds & Supplies Shop

Freedom Farmers Pro

Everything included in the Freedom Farmers + Subscription
All course groups
Live virtual events
All course Q&As
20+ courses
Video Vault
All future courses
Homestead Property Directory

Who Are the Freedom Farmers?

The Freedom Farmers are a group of seasoned farmers and agricultural experts. They are dedicated to promoting organic and sustainable farming. Their mission is to foster community resilience and build sustainable communities. They teach families and individuals how to apply these techniques both indoors and outdoors. This be whether in rural or urban environments.

Over recent years, Freedom Farmers have established a strong online presence. They have amassed over 556,000 subscribers across 36 countries worldwide. Their educational programs make sustainable farming accessible to everyone.

Who Is Jonah Krochmalnek?

Jonah Krochmalnek is an entrepreneur and founder of Living Earth Farm. This was one of the largest vertical microgreen farms in North America before he sold it. According to local business records, Living Earth Farm produced over 10,000 trays of microgreens per month at its peak. It was supplying produce to more than 50 local restaurants and grocery stores.

Jonah learned about microgreens while volunteering at a local farm. In an Urban Farm Magazine interview, Jonah said that he was particularly inspired by the rapid growth cycle of microgreens. This means they can be harvested in just 7-14 days, making them a highly efficient crop. Over the years, Jonah developed automated systems and innovative techniques for growing microgreens. This contributed to the success and scale of his farm. One of his notable innovations was a custom-built irrigation system. This reduced water usage by 30%, as reported by the Sustainable Agriculture Network.

He currently educates others about microgreens through webinars and courses. Jonah founded his education company, Microgreens Consulting, in 2020. He also collaborates with organizations like Freedom Farmers. Jonah’s collaboration with Freedom Farmers has also led to community projects. The goal is to introduce microgreen farming in urban areas to provide fresh produce and create local job opportunities.

His educational programs have reached over 1,500 students globally, with many of them successfully starting their own microgreen businesses, according to testimonials on his website.

Are Microgreens Really Profitable?

Microgreens can be profitable especially since the demand for it is rapidly increasing. According to VegBed, the global microgreens market was estimated to be between $1.77 billion and $2.82 billion in 2023. The industry also has a projected growth rate of around 11% to 14.3% in the coming years. This means there is room to make some profit with a microgreen business. The rise of indoor gardening and vertical farming is also driving the popularity of microgreens. This makes them accessible year-round and maximizing crop yield in controlled environments.

Unfortunately, reality sets in quickly once you realize how harsh the agriculture industry can be. Not only are you at the mercy of large agricultural firms, you will also have to compete with other farmers. Agriculture can be very technical and scientific. This is an industry that’s just not for everyone. Rapidly evolving technologies will require you to keep learning and updating your knowledge.

3 Downsides to Starting a Microgreens Business

1. Microgreens Have Expensive Overhead and Startup Costs

As ironic as it seems, being green-thumbed comes at a hefty price. Costs can quickly accrue and could eventually produce low profit margins.

Here is a quick breakdown of the costs you can expect to incur:

Seeds: $40-$50 per pound
Growing trays: $10-$15 per tray
Growing medium: $30-$40 per bag
Grow lights: $200-$500 per light
Watering system: $50-$100
Electricity: Varies based on location and usage
Marketing and advertising: $100 to $5,000, depending on your strategy

These numbers might not appear expensive at first. They can quickly pile up if you fail to successfully generate enough sales to cover your expenses.

2. Tasks and Processes for Growing Microgreens are Repetitive and Technical

If you’re an aspiring entrepreneur looking to build a business that has the potential to become passive, a microgreens business might not be a good idea. Agriculture, in general, is a very technical industry that requires a lot of hard work, patience, and constant learning. Even if you find success during your first year, rapidly evolving technologies and practices will require you to keep up to stay in the game.

It’s also a business that will inevitably get your hands dirty, which can be a major red flag for some. Be sure to start your own microgreens business only if it aligns with your passions. If you’re in it for the money alone, you’re in for a huge disappointment.

3. Microgreens Business is Not a Side Hustle

Starting your own farm or agriculture business isn’t a hobby you can just do on the side. You have to fully commit your time and effort for it to become successful and profitable. Given the sheer amount of work and money you will have to put in, treating it like a side hustle will do you more harm than good. Growing and maintaining microgreens involves daily time-consuming tasks. You cannot pursue a business in agriculture if you’re not willing to let go of everything else.

Best Side Hustles in 2025

Here are some of the best side hustles that offer good flexibility and earning potential. These side hustles also allow you to work from home. This makes them a good way to supplement your income.

Lead Generation Specialist: This involves finding potential customers for businesses. It’s a great option because it can bring in passive income. You can earn anywhere from $750 to $2,000 per month by specializing in local lead generation.
Freelance Writing: Working as a freelance writer can be a lucrative side hustle. You can write blog posts, articles, marketing content, and more for various businesses. The demand for quality content is high, and many businesses are willing to pay well for good writers.
Virtual Assistance: As a virtual assistant, you handle administrative tasks from home. This includes managing emails, scheduling appointments, and social media management for businesses.
Online Tutoring: With the growing demand for virtual learning, online tutoring is a profitable side hustle. You can teach various subjects or specialize in test preparation.
Selling Digital Products: Creating and selling digital products like printables, ebooks, or digital art can be a passive income source. Once created, these products can be sold repeatedly with no additional effort. Platforms like Etsy make it easy to reach a broad audience.

Best Passive Income Ideas

These best passive income ideas create ongoing revenue streams online. I picked them by their passiveness and earning potential.

Local Lead Generation: This involves creating websites that attract leads for local businesses. You set up a site, rank it on Google, and then sell the leads to local businesses. It’s a great way to earn passive income because, once set up, it requires minimal maintenance. Local lead generation is considered highly profitable and relatively easy to start with low startup costs.
Affiliate Marketing: You promote products or services and earn a commission for every sale made through your referral link. This can be done through blogs, YouTube channels, or social media. Once you have a substantial following, the income can be quite significant.
Selling Digital Products: Create digital products like ebooks, printables, or online courses and sell them through platforms like Etsy or your own website. After the initial creation and setup, these products can generate sales passively.
Writing Blogs: Blogging allows you to share your knowledge and interests with a larger audience. You can monetize your blog through display ads, sponsored posts, and affiliate marketing. It takes time to build an audience and see significant income. However, old blog posts can continue to generate revenue long after they are written.
Selling Photos and Videos Online: This is great for those with photography or videography skills. You can sell your work on stock photo and video websites like Shutterstock or Adobe Stock. Each sale earns you royalties. You earn passive income as long as your content remains in demand.

Why Local Lead Generation Is the Best Passive Income Side Hustle

Local lead generation is an online business that creates predictable passive income. This makes it a great side hustle. It works by ranking your site on Google and renting it out to local businesses. As there are no physical products involved, the starting costs are very low. Maintenance fees are also small, reaching as low as $30 a month. You start earning as soon as your site is rented. They generate passive income with minimal ongoing effort. A microgreens business requires a lot of time and resources to start and maintain. It also takes a long time to start earning from microgreens.

conclusion-lead-gen-maps

A local lead generation is also highly scalable. By repeating the rank and rent process multiple times, it can potentially become your main source of income. Each site can earn you $500 to $3,000 a month and there is no limit to how many you can have. This makes it a business model that’s profitable, sustainable, and passive. Local lead generation could be your ticket to achieving time and financial freedom.