Ed Leake’s God Tier Ads Framework Review: Improve ROI for Business?

January 9, 2025

God Tier Ads Framework is an online course that optimizes and speeds up the Google Ads process. It shows how to plan, create, and enhance ads for quicker return on investment (ROI). Instead of a full-on course, the framework focuses on checklists, quick notes, templates, cheat sheets, and more. This way, students get the answers they need right away. 

Kasim Aslam

The God Tier Ads (GTA) Framework has a lot of positive reviews, even from big agency names. Kasim Aslam, founder of the successful PPC agency Solution 8, says the ad copy was very valuable. He comments that, even though the course is a competitor, it deserves to be promoted. 

One Reddit user calls the course epic, saying it's filled with gold nuggets of tips and strategies.

God Tier Ads student review

However, there are a few negative reviews of the God Tier Ads Framework. A Redditor said they checked out the course and it looked like another of the usual "guru courses".

God Tier Ads Framework negative review

As someone who's done paid advertising, I know it gets quite technical. If you're unsure what you're doing, you lose a lot of money. This is why, nowadays, I stay away from businesses that rely on Google Ads for success. 

But if you must use Google Ads, this God Tier Ads Framework review helps you decide if the course suits your needs. I talk about how the course improves ROI, what's included in the packages, student success stories, who Ed Leake is, and more. By the end, I reveal a business model that earns six figures without relying on ads.

God Tier Ads Framework Pros and Cons

Pros

The God Tier Ads Framework includes a 400+ point Google Ads checklist.

The course materials are updated monthly for FREE to keep up with the Google changes.

You get support from a private Facebook group with 2,500 active members.

The God Tier Ads Framework has many positive reviews on the website, Reddit, and other platforms.

Ed Leake offers a lenient 30-day money-back guarantee.

Cons

The God Tier Ads Framework is pricey, starting at $499 for the cheapest package. 

The course dives deep into technical details, assuming you already understand them.

The course is specifically designed for agency owners, freelancers, and PPC managers.

The God Tier Ads Framework is only about Google Ads - not Facebook, YouTube, or any other platform.

The framework is process-driven, leaving little room for creativity.

Price

The price of the God Tier Ads Framework depends on the package you select - God Tier Ads Framework ($499), GTA Framework + 6 Bonuses ($595), and Perfect Agency Framework ($1,995).

Refund policy

The God Tier Ads Framework has a 30-day refund policy where you get every single penny back if you don’t see an 11x ROI on your time and workflow or your performance hasn't improved. 

Reputation

Ed Leake has 28.8K X followers, 14.7K LinkedIn followers, and 7.5K YouTube subscribers.

December 24, 2024

I’ve been a fan of Ed’s work for years. When it comes to Google Ads and mastering that space, there’s really no one better. So whenever I’m stuck, it’s amazing to have his resources. The way Ed packaged everything—guides, checklists, videos that break down concepts and make them actionable—is what I like the most.

Jake Matthews

5.0
5.0 out of 5 stars (based on 1 review)

How Can the God Tier Ads Framework Improve ROI for Business?

The God Tier Ads Framework can improve ROI for business by providing proven principles and streamlined processes for managing Google Ads. With everything handed on a plate, you won't waste time figuring out what works and what doesn't. As Ed puts it, the course "stops you from devoting your life to the machine behind the marketing." 

The god tier framework helps you create effective Google Ads right from the start. This makes it much quicker to attract your target audience and drive action. As a result, you'll see a faster return on your ad spend. The lessons include:

  • How to manage and improve Google Ads campaigns.
  • Advanced Google Ads features.
  • How to set up and organize Google Ads accounts.
  • Writing effective ads and creating landing pages.
  • Using Google Ads automation tools to save time and increase results.

However, that doesn't mean you can copy and paste everything and you'll see instant results. You still need to put in the work, including:

  • Customizing ads for your audience.
  • Analyzing data to make informed decisions.
  • Testing and optimizing your campaigns often.
  • Applying critical thinking to implement the framework's strategies effectively.
  • Integrating the framework's tools with your current marketing efforts.
  • Investing time to learn and master the advanced techniques provided.

What’s Included in the God Tier Ads Framework?

Package 1: God Tier Ads Framework

For $499, you get lifetime access with free updates to:

  • A detailed 400+ step interactive checklist for Google Ads.
  • Google Analytics 4 setup, migration, and conversion tracking.
  • Tools to identify and optimize macro and micro conversions.
  • 150+ quick notes for instant guidance.
  • SOPs for planning, building, and optimizing campaigns.
  • Account templates with wireframes.
  • Guidance for troubleshooting and scaling Smart Bidding.
  • Step-by-step processes for repeatable success.
  • Private Facebook group support.

Package 2: GTA Framework + 6 Bonuses

For $595, you receive everything in the basic package, PLUS:

  • 23 pillars of ad copy cheat sheets and templates, including ChatGPT prompts.
  • Overseer's dashboard to monitor daily, weekly, monthly, and yearly ad performance in one account.
  • 93 step checklist for landing page optimization.
  • Google Ads automation library scripts by Nils Rooijmans.
  • Insights from Ed and John Moran on Performance Max and advanced attribution tricks.

Package 3: Perfect Agency Framework

At $1,995, this package is solely for PPC agency owners. It covers:

  • The 4 pillars for agency growth.
  • Profit formulas.
  • Lead generation and sales strategies.
  • Onboarding checklists.
  • Hiring and operations.

What Are the Success Stories of Businesses Using the God Tier Ads Framework?

The success stories of businesses using God Tier Ads Framework include agencies and solo marketers. Sam Obrart, founder of Atomic Marketing, says the course helped him cut his clients' CPA  in just 30 days. Sam's client used to spend £35 - now, they only spend £9.85 and get a 14.11% conversion rate. Sam shares screenshots for proof:

God Tier Ads reduce cost per conversion

Sam Kashyap, a paid traffic specialist, found the ad copy the most helpful. Before, he spent hours coming up with good ad headlines and descriptions. But with GTA's structure and ideas, Kashyap generates 10 to 15 headlines and 5 to 6 descriptions in a short time.

23 Pillars of Ad Copy success

Lol Lowe credits her success with the God Tier Ads Framework templates and fresh course content. As a freelance PPC consultant, she relies on up-to-date knowledge to advise her clients. Additionally, the audit templates and overseer reports streamline her work.

God Tier Ads fresh content and templates success

However, not everyone was successful with the God Tier Ads Framework. A God Tier Ads Reddit commenter bought the course but didn't understand it, so hired an agency instead. They were also disappointed by the lack of step-by-step video support. Another user says they didn't understand some concepts, so the learning was slow. But they admit that the course is worth it.

God Tier Ads negative reviews
God Tier Ads negative reviews

Who Should Enroll in the God Tier Ads Framework?

Anyone who needs Google Ads mastery should enroll in the God Tier Ads Framework. For example, a PPC manager handles online ads that businesses pay for only when clicked. Since clicks are essential, they must ensure their ads are effective. Businesses and entrepreneurs can also use the framework to boost brand visibility online. 

However, God Tier Ads Framework is not for beginners. Ed Leake doesn't stop to explain the terms and expects students to already know about Google Ads. As a complete beginner, you'll be confused and overwhelmed by the flood of information. In this case, it’s best to study free or cheap resources first, like YouTube or Udemy.

Who Is Ed Leake?

Ed Leake

Ed Leake is a Google Ads expert with 14 years of experience in the industry. He has already spent over $300M on ads, showcasing his success in managing campaigns and driving results. He built AdEvolver, a tool that creates and manages online ads for better results. Ed also still runs his PPC agency. What's more, the PPC Survey named him the 5th most influential PPC expert in 2024. So if anyone is qualified to teach about Google Ads, Ed is the ideal person.  

Ed Leake isn't just known for his knowledge and experience. He's a likable guy with great British humor, honesty, and a talent for making the course enjoyable. He calls himself a nerd and jokingly says that, despite his appearance, he knows his stuff. Besides that, he's very helpful and results-driven. His students not only praise the course but Ed himself.

Ed Leake student praises

Ed Leake’s Claims

Ed Leake claims that the God Tier Ads Framework is so good it'll put you ahead of 99% of agency owners and PPC managers. He goes further, saying that your ad results will improve in 29 days. He's so confident that he offers a generous money-back guarantee if it doesn't.

Ed Leake claims God Tier Ads Framework edge over 99% of competitors

Ed trusts his framework because he spent over 30K hours on it. He condensed all his expertise into easy-to-follow systems and processes. And, since Ed always updates the content, you'll know about Google's algorithm changes and how to adapt.

Ed Leake’s Claims Debunked

Ed Leake's claims are debunked as most PPC campaigns take 2 to 3 months to show results. According to HawkSEM, significant growth and ROI take a year. Expecting an increase in ad clicks within 29 days seems unrealistic. 

While Ed's framework gives you an edge, ads are becoming less effective. For one, people now have ad blindness, meaning they scroll and ignore any ads they see. Worst, Push Pull Agency reported that 25% of online users use an ad blocker. People won't just ignore your ads - they won't see them at all. So even with the best campaign, there's no guarantee people will see or click on it.

What Are the Best Pay Per Click Niches in 2025?

  • Insurance
  • Finance
  • Real Estate
  • Digital marketing
  • Online education
  • Health and wellness
  • Travel and accommodation
  • Technology and gadgets
  • Automotive
  • Legal services

Why Do Google Ads Fail for Small Businesses?

  • They don't track conversions. This is a must to measure ad success and identify areas for improvement. 
  • Their campaign structure is too broad. Instead, it should target a specific audience to encourage high click-through rates. A campaign targeting 'clothes' won’t be as effective as one targeting 'summer dresses'.
  • Their landing page is poorly designed. When people click on ads, they expect easy navigation, fast speed, reviews, and clear calls to action. Focus on these factors, and see clicks lead to more conversions. 
  • They use generic or irrelevant keywords. Keywords should be clear and specific to attract quality leads. Someone interested in coffee beans is more likely to click on an ad with 'organic coffee beans' than one with just 'coffee' or 'organic.
  • They don't regularly monitor or optimize campaigns. Ads lose effectiveness over time, and what works well now might not perform as well in the future. That's why it's important not to leave them alone after launching. 

Conclusion: Is Google Ads the Best Way to Promote a Business?

Google Ads is not the best way to promote a business because:

  • It's very complex. Effective campaigns require solid planning and strategy. Even if you follow the God Tier Ads Framework, you still need critical thinking to adapt it to your needs. 
  • It's facing declining conversion rates. Semrush reports that from 2023 to 2024, the average ad conversion rate dropped by 1.14%, and continues to do so. 
  • It's expensive. Businesses pay around $100 to $10,000 per month on Google Ads. If you don't do it right, you lose a lot of money, which is risky for any business, especially startups. 
  • It's short-term. People won't see your ads anymore once you stop paying and optimizing. 

This is why I always suggest focusing on SEO (search engine optimization) instead. The reason is that online users trust organic search results more than ads. According to WebFX, around 70%-80% of people prefer clicking on organic results. 

SEO also provides long-lasting traffic. Once a website ranks well for target keywords, it attracts visitors long after the initial effort. And, it's super low cost! Expect to pay between $50 to $4,500 monthly for maintenance, depending on if you do it yourself or hire an expert. 

I've tried both paid advertising and SEO. After spending $100K on ads with only a few successes, I decided it was not worth the time, effort, and investment. That's when I turned to local SEO. Now, my local lead generation business is going strong after 11 years. 

I use local SEO to rank for home service keywords like "towing in San Francisco" or "tree services in Grand Rapids". This means that my site visitors are very specific. When those quality leads come in, I rent the website out to a local business in the area.

conclusion-lead-gen-maps

With my tree service site, my client pays me $2,000 per month to rent it out. It's generating 200+ calls monthly even after 7 years. The best part is that I do very little maintenance with it. Also, I only spent 15 hours building and ranking this site. With my 50 rented out websites, I earn $52K a month! So you see how much more scalable and sustainable SEO—more specifically, local SEO—is compared to ads.

Follow Me
Ippei Kanehara
Founder/CEO

$52K per month providing lead generation services to small businesses

Ippei.com is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2025, is to build your own lead generation business.

Leave a Reply

Your email address will not be published.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}