Oliver Pestalozzi’s Google Ads Masters Review | Google Ads Pros, Cons, and Alternatives

What Are the Pros and Cons of Google Ads Masters?

Pros

• Successful Course Creator: Oliver Pestalozzi, the creator of Google Ads Masters, is a former Google insider. He has a long and successful track record in managing advanced Google ads and Google display ads.
• Comprehensive Course Coverage:  The workshop has in-depth course coverage. It covers everything you need to know about Google ads or Google AdWords, from its basic principles to advanced strategies.
• Bonuses: The course also offers helpful bonus modules, including basic lessons on paid ad tools.
• Video Testimonials: Oliver’s Google Ads Masters course has received a lot of good feedback from successful business owners

Cons

• Limited Time Offer for Other Bonus Items: You can only unlock other bonuses when you enrolled last July 31. Some of these bonuses include lifetime direct access to Oliver’s priority mailbox, private Facebook messenger group and guaranteed 2023 course updates.
• Lack of Reviews Other Sources: There are only a few reviews you can find online, which is understandable since it’s relatively a new course.
• Lack of Social Media Presence: It’s also hard to find Oliver Pestalozzi’s digital footprint on major social media platforms. And there’s still no update on Google Ads Masters’ Facebook page.
• It’s a Bit Expensive: The course is more expensive than other digital marketing courses.

Price: Google Ads Masters is priced at $297.

Refund Policy: Oliver offers a 30-day 100% refund policy. You can simply email REFUND and he will process a full refund, with no questions asked.

Reputation: Oliver Pestalozzi has 1k followers on LinkedIn. His Facebook Page, Google Ads Masters has 367 followers.

Reviews: Google Ads Masters provides comprehensive training on Google Ads, Google display ads and video ads.

Will You Learn From a Former Google Strategist’s Tactics?

Yes, you will learn a lot from a former Google strategist, especially like Oliver Pestalozzi. Apart from his extensive expertise in managing Google Ads, he has also attended and hosted multiple online marketing conferences. So, if you really want to expand your knowledge on paid ads, it’s best to learn it from someone with deep credentials.

As mentioned, Oliver will teach you the exact framework he used for his high-paying clients. This includes selecting high-performing keywords, optimizing Google ads, conducting in-depth competitor analyses and leveraging Dynamic Search Ads (DSA). All these steps are crucial to the success of your ad campaigns.

What Is the Google Ads Masters Course Curriculum?

Introduction

Oliver Pestalozzi introduces himself and provides a brief overview of the course.

Here’s what’s included in this section:

• The right way to approach the course
• Oliver’s personal and professional background
• Course Overview

I. The Basics (4 Lessons)

This section covers the fundamentals of Google ads and display ads.

Here’s what you will learn in this module:

• Google Ads history and overview
• Account creation
• Account and interface navigation
• Understanding account structure

II. Google Search (16 Lessons)

This section covers some basic to advanced lectures on Google Ads. Most of the lectures here cover text-only paid ads.

Here’s what’s included in this module:

• Ads auction
• Creating a keyword list
• Recommended tools for your keyword list
• Design approach campaign structure
• Keyword match types
• Creating effective Google ads
• Recommended extensions
• Bonus: Conducting competitor analysis
• Selecting the best bidding strategy
• 3 Key Tips to Success
• Campaign monitoring
• Campaign optimization
• Campaign management
• Smart campaigns 101
• [Advanced Lecture] Oliver’s recommended strategies for local-service based businesses
• [Advanced Lecture] Remarketing list for search ads
• [Advanced Lecture] Dynamic Search Ads (DSA)

III. Google Shopping (12 Lessons)

In this section, you will learn more about the best strategies for Google Shopping ads, including how to create product feeds, manage campaigns and measure success.

Here’s what’s included in this module:

• Introduction: What is Google Shopping and W/hat is Google Shopping Ads?
• Google Merchant Centre 101
• How to create a product feed effectively?
• Choosing the right campaign type
• How to optimize your standard shopping campaign?
• Performance max
• Performance max optimization FAQs
• How the Biggest and Best Retailers Do It?
• [Advanced Lecture] How to use feed rules to beat your competition?
• How to run shopping campaigns in multiple countries?
• Google Shopping for a Shopify Store: Complete Guide

IV. Display Campaigns (9 Lessons )

This module teaches you how to create a display ad campaign from scratch.

Here’s what’s included in this module:

• Introduction
• Targeting on the display network
• Audience targeting in practice
• Content targeting in practice
• Campaign structure
• Creating display ads
• [Advanced Lesson] How to use dynamic ads feed for personalized ads
• Viewable CPM: A bid strategy unique to display campaigns
• Campaign Creation: Complete demonstration

V. Video Campaigns (5 Lessons)

This module focuses on how to create a YouTube ad campaign. It covers technical aspects, including YouTube ad formats, bidding strategies and YouTube ad sequencing.

Here’s what’s included in this module:

• Understand YouTube Ad Formats
• Bidding strategies for YouTube ads
• The best way to start with YouTube Ads: Full campaign walkthrough
• YouTube campaign structure
• [Advanced Lesson] Ad sequencing on YouTube

VI. Other Campaign Types

Oliver Pestalozzi also covers other campaign types, including:

• App campaigns
• Discovery campaigns
• Local campaigns

VII. Golden Bonus Content

Google Ads Masters offers interesting bonus lessons that can help you create and manage ad campaigns.

• Google ads editor
• Google data studio
• Should I apply recommendations from the recommendations tab?
• Notes: How the pros keep track of their changes
• [Advanced Lesson] Seasonality adjustments to maximise revenue during sales periods

Is Google Ads Masters Legit?

Yes, Google Ads Masters is legit. While the course is relatively new, I would still recommend it because of Oliver Pestalozzi’s strong credentials. As mentioned, he is a former employee of Google. He has also successfully managed multi-million paid ad campaigns for many clients. A lot of successful business owners and executives also vouched for him, based on video testimonials posted on his sales page.

Apart from Oliver’s extensive expertise and professional background, the course offers comprehensive coverage. So, if you’re interested in learning Google Ads or display advertising, Google Ads Masters is an excellent choice.

What Are the Google Ads Masters Testimonials?

Cara is the owner of Altitude’s Tea. According to her, she knew already that Google Ads could significantly help her business. However, she couldn’t get the best results. She also mentioned that she almost gave up on paid ads until she found Oliver’s workshop. After completing the course and applying what she has learned, her monthly bookings have increased by 50%.

Eliot Scali is the owner of NOTWASTED, Natural Wine Delivery. According to Oliver, his business was struggling to make profits for years. After investing in Google Ads, NOTWASTED has generated $230,000 in revenue in just 8 months. He also mentioned that they’re now managing paid ads in-house, which significantly reduces overall costs.

Who Is Oliver Pestalozzi?

Oliver Pestalozzi, the founder of Google Ads Masters, has an outstanding background in digital marketing. He spent more than two years working as a senior digital strategist at Google’s Head Office in Sydney, Australia before resigning in 2020 to start his own digital marketing agency, Pestalozzi Digital. Oliver graduated with honors from The University of Sydney with a Bachelor of International and Global Studies degree.

Oliver has a proven track record of successfully managing multi-million dollar ad campaigns for clients. He is also an experienced instructor, having taught paid ad campaigns both online and in group seminars. However, it appears that Oliver has been focusing on revamping his social media accounts, including his Facebook page and YouTube channel. As a result, he has not been active in social media recently.

What Is Oliver Pestalozzi’s Claim?

• Oliver claims that you will learn these lessons in the simplest and most effective way.

• Oliver claims that his refund policy is straightforward. He even said that he would personally process your refund request immediately.

What Make Oliver Pestalozzi’s Claims Difficult?

• Master Search, Google Shopping and Display Advertising require technical skills. These lessons can be challenging even for experienced digital marketers.
• Although there are no complaints yet about Oliver’s online workshop, getting an immediate and full refund through email requests can be misleading. He could’ve provided an exact time-frame for more clarity.

Is Leveraging Paid Traffic Worth it?

Yes, leveraging paid traffic is worth it for businesses looking for quicker results to increase brand awareness. A carefully planned and well-implemented Google Ads campaign can also help boost sales. According to HubSpot, 75% of businesses say that paid traffic is their most effective marketing campaign. Another study from WordStream also revealed that business owners who invested in Google search ads can expect an average ROI of 240%.

However, investing in PPC advertising can be costly. The average monthly expenses for paid ads (including display advertising) of startups to small businesses can range from $1,000 to $10,000. Medium-sized businesses to larger enterprises spend about $15,000 to $20,000 per month on PPC ads.

Apart from costs, managing Google ads is also a lot of work. Here are some tasks you need to do when managing PPC campaigns:

• Conduct an in-depth competitor analysis
• Perform keyword research
• Create a budget plan
• Develop bidding strategies
• Monitor campaigns

With these tasks, you need to spend hours of daily work to ensure your campaigns are on the right track. This is one reason many business owners today still hire a digital marketing agency or a PPC expert, so they can focus more on other important tasks.

What Are Some Google Ads Masters Alternatives?

• Kasim Aslam’s Paid Traffic Mastery - A paid ad training course that covers basic and advanced lectures on Google Ads, YouTube Ads and Facebook Ads.
• Brandon Spears’ Pay Per Click Maverick - Similar to Google Ads Masters, it also teaches you how to create Google Ads effectively. However, this course also provides some tips on how to offer Google Ads services for your future clients or employers.

Final Verdict: Is Google Ads Masters a Good Investment for Long-Term Income?

Google Ads Masters is not the a good investment for long-term income because its strategies relies on platforms you don’t own and budgets you must keep replenishing. While Oliver Pestalozzi’s insights are valuable for mastering PPC, every win requires constant optimization, spend, and platform compliance. Over time, this can feel like running on a treadmill. If your goal is compounding digital income, consider building systems that work when you’re not watching them.

How Does Google Ads Compare to Local Lead Generation?

Google Ads depends entirely on continuous spend to stay visible while local lead generation creates visibility through SEO. Comparing search advertising to local lead generation is like running laps in Central Park versus building the Golden Gate Bridge. Running laps demands constant movement every stride costs renewed effort and progress halts the moment you stop running. That mirrors search advertising, where you must continually feed money into campaigns or the leads vanish overnight. The Golden Gate Bridge was a monumental upfront build that endures for generations with only light maintenance to keep it strong. Local lead generation is the same in that once a site is ranked and optimized, it quietly delivers leads with little daily oversight, no ongoing ad spend, and minimal costs.

Why Is Local Lead Generation a Smarter Way to Build Compounding Traffic?

Local lead generation is a smarter way to build compounding traffic because it shifts your effort from renting visibility to owning it. Instead of constantly paying for clicks, you build search-optimized websites that bring in leads month after month—without a monthly ad bill or algorithm dependency. Once ranked, these sites function like digital property: they produce value passively and can be scaled without extra time or cost.

A client of mine is Huntington Beach Elite Roofing, 6502 Bolsa Avenue, Huntington Beach, California 92647, 714-332-1521, https://www.huntingtonbeacheliteroofing.com/. I earned $3.5K from 5% commissions when 5 of my leads closed for $70K.

If you’re ready to stop paying for attention and start owning traffic, local lead generation is the next logical move.