Google Ads Masters is a Google Ads training course created by Oliver Pestalozzi, a former digital strategist at Google for over 2 years. It’s a comprehensive online workshop that teaches you how to start, manage and improve Google Ad campaigns. In this program, Oliver will show you the exact strategies he used when he managed multi-million paid ad campaigns for his clients at Google, from building a keyword list to creating ads and choosing the best bidding strategies. 

Becoming a Google Ad specialist can be a thriving career. $2,900 to $4,000 is the average salary of Google Ad specialists in the US can range from $2,900 to $4,000 per month. And top Google Ad earners make $6,250 per month, according to ZipRecruiter. While the job is still in demand, there are still potential downsides to this career path. 

First, learning Google ads can be overwhelming. It involves analytical and technical skills. Oliver’s Google Ad training course offers great learning materials. But if you’re new to digital marketing, you may still find yourself on a steep learning curve. And just like any other job, you need to work 40 hours if you’re doing this full-time. Even if you work as a freelancer or as part-time, the job is still time-consuming, making it more difficult for you to look for other ways to earn money. 

In this Google Ads Master review, we will discuss the program’s course curriculum, some pros and cons and Oliver Pestalozzi’s credentials. Let’s find out if this is the right advanced Google Ads mastery course for you. 

Will You Learn From a Former Google Strategist's Tactics?

Yes, you will learn a lot from a former Google strategist, especially like Oliver Pestalozzi. Apart from his extensive expertise  in managing Google Ads, he has also attended and hosted multiple online marketing conferences. So, if you really want to expand your knowledge on paid ads, it's best to learn it from someone with deep credentials. 

As mentioned, Oliver will teach you the exact framework he used for his high-paying clients. This includes selecting high-performing keywords, optimizing Google ads, conducting in-depth competitor analyses and leveraging Dynamic Search Ads (DSA). All these steps are crucial to the success of your ad campaigns. 

Is there a Google Ads Masters Free course?

Unfortunately, there is no Google Ads Masters free course. However, there are tons of free related Google Ads courses you can access by signing up on Google Skillshop. Some courses available here include Google Ads certification, AI-Powered Ads, Google Ads Search, Google Academy and Google Ads Search Campaign. 

Is Google Ads Masters Legit?

Yes, Google Ads Masters is legit. While the course is relatively new, I would still recommend it because of Oliver Pestalozzi’s strong credentials. As mentioned, he is a former employee of Google. He has also successfully managed multi-million paid ad campaigns for many clients. A lot of successful business owners and executives also vouched for him, based on video testimonials posted on his sales page. 

Apart from Oliver’s extensive expertise and professional background, the course offers comprehensive coverage. So, if you’re interested in learning Google Ads or display advertising, Google Ads Masters is an excellent choice. 

Google Ads Masters Testimonials

Cara Chen - Altitude Tea’s Founder and CEO 

Who is Oliver Pestalozzi? 

Oliver has a proven track record of successfully managing multi-million dollar ad campaigns for clients. He is also an experienced instructor, having taught paid ad campaigns both online and in group seminars. However, it appears that Oliver has been focusing on revamping his social media accounts, including his Facebook page and YouTube channel. As a result, he has not been active in social media recently.

Oliver Pestalozzi's Claim

• Oliver claims that you will learn these lessons in the simplest and most effective way.

• Oliver claims that his refund policy is straightforward. He even said that he would personally process your refund request immediately. 

Challenges that Make Oliver Pestalozzi's Claims Difficult 

• Master Search, Google Shopping and Display Advertising require technical skills. These lessons can be challenging even for experienced digital marketers.
  
  
• Although there are no complaints yet about Oliver’s online workshop, getting an immediate and full refund through email requests can be misleading. He could've provided an exact time-frame for more clarity. 

Is Leveraging Paid Traffic Worth it?

Yes, leveraging paid traffic is worth it for businesses looking for quicker results to increase brand awareness. A carefully planned and well-implemented Google Ads campaign can also help boost sales. According to HubSpot, 75% of businesses say that paid traffic is their most effective marketing campaign. Another study from WordStream also revealed that business owners who invested in Google search ads can expect an average ROI of 240%.

However, investing in PPC advertising can be costly. The average monthly expenses for paid ads (including display advertising) of startups to small businesses can range from $1,000 to $10,000. Medium-sized businesses to larger enterprises spend about $15,000 to $20,000 per month on PPC ads. 

Apart from costs, managing Google ads is also a lot of work. Here are some tasks you need to do when managing PPC campaigns: 

• Conduct an in-depth competitor analysis 

• Perform keyword research 

• Create a budget plan

• Develop bidding strategies 

• Monitor campaigns 

With these tasks, you need to spend hours of daily work to ensure your campaigns are on the right track. This is one reason many business owners today still hire a digital marketing agency or a PPC expert, so they can focus more on other important tasks. 

Local Lead Generation: Better Money-Making Option than Google Ads Masters

Learning Google Ads is a valuable skill, whether you’re a business owner or a digital marketer. It is a proven essential recipe for success in any digital marketing campaign. Depending on your goal, a data-driven Google Ad campaign can boost sales or expand your network reach. A recent study shows that the average ROI on Google Ads is 800%, so for every $1 spent, you can get $8 back. Of course, achieving this level of success depends on your strategies and execution.

Becoming a Google Ads specialist is also worth it if you will dedicate yourself to working 8 hours every day. As mentioned earlier, the job is still in demand and the average salary can range from $2,900 to $4,000 per month. 

But if you're tired of working 8 to 10 hours per day and now looking for a better opportunity to make money online, local lead generation is my #1 recommendation. Like Google paid ads, lead generation is also a vital digital marketing campaign for every business. According to HubSpot, 61% of marketers say lead generation is their biggest challenge, but it is also their biggest priority. Another study from Forrester reveals that companies with robust lead generation strategies have a 50% higher conversion rate than those without.

You can have a thriving career as a Google Ads specialist with a decent salary range. But like any other employee, there’s always a risk of job loss. Not to mention, online job scams are also on the rise. According to the Federal Trade Commission (FTC), 14 million people were exposed to job-related scams in just the first quarter of 2022. 

Local lead generation provides you with an opportunity to earn money passively. With this investment, you don’t need to worry about getting fired by your employer or online job scams. And unlike other online business models, the startup cost for local lead gen isn’t that expensive. For $500, you can start building and ranking your local lead generation site using free online marketing strategies like SEO. 

Compared to Google Ads, local lead generation is also much easier to understand. You can  easily automate its operations, giving you more time to enjoy or look for other opportunities to make more money. The profit margin with this business model can range from 85% to 90%, making it the most profitable online business model in 2023 and beyond!  

Check out my Grand Rapids Tree Service site. This site generates $2,000 monthly. And the best thing about it is I am earning passively, doing nothing but collecting commissions. Scalability is another reason I prefer local lead generation. Because of low startup and maintenance costs, you can build multiple sites for more income streams. So, if you have built 5 service sites that generate $2,000, you earn $10,000 of monthly passive income!