Grant Cardone Review: Real Estate Investing & Sales Closing (Courses, Top Comments, & Alternatives)

What are Grant Cardone Pros & Cons?

Who is Grant Cardone?

Grant Cardone is a world-renowned speaker and equity manager. He is a coach, real estate investor, and mentor from Miami, Florida. He is the creator and CEO of Grant Cardone Enterprises and Cardone Capital. Grant owns over 6,000 multifamily units. He manages over 12,000 properties through Cardone Capital.

Grant is a New York Times best-selling author and has written several best-selling books. He is in the Discovery Channel’s Undercover Billionaire and The Rhonda Swan Show. He has 2.51M YouTube subscribers. Grant is featured in publications like Forbes and the New York Times, and was interviewed by other real estate mentors like Pace Morby and Ryan Pineda.

Born in 1958 in Lake Charles, Louisiana, Grant was a drug addict from 15 to 25 years old. He even got pistol whipped at 23 by a drug dealer and has scars on his face because of stitches. 2 years after that incident, he finally got sober. Grant started his sales career as a car salesman before he started selling sales training to other car salespersons. He also earned an accounting degree from McNeese State University, Louisiana. Grant started investing in real estate in the early 90s and in multi-family homes in the mid-1990s. He started teaching sales in 1989 and real estate in 2000.

• Personal Life - In 2004, Grant married Spanish actress and entrepreneur Elena Lyons. They had 2 daughters, Sabrina and Scarlett. He has a twin brother, Gary Cardone. Gary works in the energy, finance, real estate, and web 3.0 industries. Grant also acted alongside A-list celebrities in the 2022 movie Savage Salvation. Grant is a dedicated Scientologist and says he owes 90% of his success to Scientology. He does not actively recruit people to Scientology but is active in the church.
• Class Action Lawsuit Against Grant Cardone - In 2019, Luis Pino filed a class lawsuit against Grant Cardone. The lawsuit claimed Grant used false advertising. Pino invested $5,000 in Cardone Capital. Pino accused Grant of inflating investor returns and hiding Cardone Capital’s fees. This case was dismissed in 2021. It was reopened after Luis’s death and taken over by his daughter, Christine Pino. The case was dismissed with prejudice in 2023.
• $1 Million Lawsuit Against John Legere - Grant Cardone filed a $100 million defamation lawsuit against the former CEO of T-Mobile John Legere. John slammed Cardone for being a con artist in the social audio app Clubhouse during a heated conversation between the two. Legere also attacked Grant on social media on subjects such as his background, religion, height, business practices, live events, and reputation. Cardone and Legere initially were on good terms, with Grant asking Legere several times if he could work on T-Mobile’s sales. Their relationship slowly deteriorated until a seemingly drunk Legere slammed Grant on the podcast. The lawsuit is currently ongoing.
• Fraud Allegations by Aaron Smith-Levin - Grant Cardone was accused of fraud by financial researcher Aaron Smith-Levin. Aaron is known for working with billionaire Bill Ackman in his fight against Herbalife. Aaron is a former Scientologist who is active in investigations and protests against the church and their members. On his YouTube channel, Growing Up In Scientology, he claimed that Grant Cardone stole over $100 million from his investors at Cardone Capital. The investigation is ongoing.

What is Grant Cardone’s Net Worth?

Grant Cardone’s individual net worth is about $600 million, according to NASDAQ. His real estate investment firm manages over $4 billion worth of real estate. Grant’s income comes from his real estate and a management firm. He also earns from course sales and mentorship.

What are Grant Cardone’s Rules for Success?

• Dominate and Think Big: Aim to be the best in your field, not just to compete. Set ambitious goals and avoid average thinking.
• Focus on Income and Cash Flow: Prioritize increasing income over saving alone. Invest in opportunities that provide steady cash flow, not just one-time gains.
• Be Strategic with Money: Only spend money once it’s in your bank account. Follow the 40% rule: allocate 40% for taxes, 40% for yourself, and live on 20%. Prioritize tax-deductible purchases.
• Invest Wisely: Keep your cash working by investing rather than holding onto it. Consider renting or leasing assets to maintain strong cash flow. Be careful with spending and investments to avoid losing money.
• Continuous Improvement: Follow the 47 rule. Work 40 hours a week and spend 7 hours on personal development.

Grant Cardone teaches sales scaling strategies and real estate investment. He teaches sales to beginners, small businesses, and multi-million-dollar firms. He also teaches real estate investment to accredited and non-accredited investors. He created 21 best-selling business training programs. He also founded Cardone University to teach all types of entrepreneurs and investors.

Grant is infamous for teaching unorthodox strategies. This includes not investing in liquid assets. He also teaches not to make small investments, like in single-family homes. Grant is also heavily against diversifying your portfolio.

What is Cardone Capital?

Cardone Capital is a real estate acquisition and management company. They allow non-accredited investors access to institutional-grade real estate deals through syndication. Founded in 2016, Cardone Capital has raised $1.1 billion across 22 funds from over 13,000 investors. It invested this in 12,466 residential units and over 500,000 square feet of commercial office space. The total value is $4.3 billion. Cardone Capital is registered with the SEC as a Regulation A offering.

How Cardone Capital Works and Makes Money for Investors

Cardone Capital offers investors a chance to profit from real estate syndication deals. Investing with Cardone Capital lets you earn returns in three ways: cash-on-cash return, internal rate of return (IRR), and equity multiple. The company typically targets a 12%–15% return on its syndication investments.

To illustrate, let’s consider an example. Invest $10,000 for 10 years. It has a 6% cash-on-cash return, a 15% IRR, and a 2.5x equity multiple. In this scenario, you would earn $600 per year from the cash-on-cash return. The IRR, which considers all cash flows’ net present value, would make your investment worth about $40,455.58. The equity multiple means your 10-year profit could be $25,000. Considering these factors, you might earn about $46,455.58 in 10 years from your $10,000 investment.

However, these returns are not guaranteed and can fluctuate. A real-world example is from investor and YouTuber Tyler Wehrung. He invested $5,000 in Cardone Capital and earned $801.10 over 4 years. Metrics showed the investment was not meeting its target goals.

Cardone Capital earns revenue from fees for brokering and managing these deals.

• Acquisition Fees - Cardone Capital charges a one time fee, typically 1%, of the total capital raised for the acquisition. This means they can earn $1 million from a $100 million property.
• Asset Management Fees - Cardone Capital charges ongoing management fees, which is typically 1% of the equity invested or the gross revenue. The rate can change annually anywhere between 1% to 3% based on the performance of the property.
• Disposition Fees - Upon exiting, Cardone Capital charges a one time fee, typically 1%, of the total sale price. This means they can earn $2.5 million from selling a $250 million property.

These fees let Cardone Capital profit from managing the investments. Like any investment, weigh the risks and rewards before committing your money.

Cardone Capital Reviews

Cardone Capital has a 4.9/5 rating on Google with over 2,900 reviews. The large percentage of people who have invested with Cardone Capital made profits. Positive reviews are from clients satisfied with their investment returns. Some investors complain about a lack of info on earnings. They also cite low returns, false advertising, and poor customer service.

Devon, a client of Grant for over 2 years, is happy that his investment has yielded 4X returns. Another investor, Jayden Rose, says the tax benefits have boosted his returns.

Jeff Perkins raised his Cardone Capital rating to 4 stars after a good experience with customer service. His long review confirms that Cardone Capital has high returns vs. other REITs. He also said their customer service and estimates could be better.

Valentin Badea complained about false advertising. He stated that Cardone Capital exaggerated the return on investment. Grant advertises a 12%–15% return on Cardone Capital investments.

Lauren Hardy was a tenant in a property managed by Cardone Capital. She complained about the quality of the apartment complex. Her complaints reported roach and spider infestations, and mold after a flood. They also noted multiple maintenance issues and a lack of security cameras. These tenant issues could raise vacancy rates and lower property values.

What is Cardone University?

Cardone University is a sales training platform. It has 800+ video courses by Grant Cardone. The lessons cover topics like sales fundamentals, psychology, and cold calling. They also teach how to master the close. You can sign up as an individual to boost your sales skills. Or, as a team or business that wants to train together. The basic membership to Cardone University costs $97 a month and has a 14-day free trial. Cardone University is tax deductible. You can deduct the course price from your taxes. Cardone University has almost 400,000 active users.

With Cardone University, you get:

• Access to over 800 video courses.
• Membership to the private community.
• Access to the live training and Q&A session.
• Membership pricing on products and events.
• Certificates of completion for each completed course.
• 1-on-1 coaching for companies.

What is 10X Kids University?

10X Kids University is an upcoming training platform. It will have “kidified” content from Cardone University. This platform will teach kids about finance, sales, marketing, leadership, and real estate. Currently, the platform is holding casting calls for kids who will “kidify” the lessons.

Cardone University Reviews

Cardone University reviews are mixed. Students who like Cardone University praise its vast, varied content. However, complaints say there is too much info and only a small percent is valuable.

This student explained how much he learned from Cardone University and how it helped him become a better salesperson. He acknowledges that Grant’s sales style and teaching method are not for everyone.

This 1-star Trustpilot review complained about the paywall in the courses. He says that the contents of the courses are designed to lead you to the upsells.

What are Grant Cardone’s Business Programs?

Grant Cardone’s Business Programs are 21 individual courses in sales and real estate. The sales programs teach you to be an expert salesperson. You can use this to grow any type of business. The real estate program teaches you the A-Zs of real estate investment. It shows you how to grow quickly while avoiding costly mistakes. Some sales programs are available for 12 months only. No refunds are offered for any purchases.

Sales Programs

• Handling Objections $247 - You will learn to handle all objections, simple to complex. Handling your emotions and learning how to be thick skinned is an important skill in sales.
• Sales Fundamentals $197 - This course teaches you the fundamental foundations of selling. You will learn the mindset and time-management skills to be an efficient salesperson. Then, apply what you learned to a company’s product and sales process.
• Understanding Buyer Psychology $197 - Knowing your customer’s mind is key to selling. You will learn how to handle the customers’ concerns with money so that you will never lose a sale over price.
• The Perfect Sales System $247 - Learn the best sales practices to create the perfect sales system. The course will cover fact-finding, negotiating, and sales presentations. You will learn how to present a convincing proposal.
• 100 Ways to Stay Motivated $97 - A step-by-step checklist for you or your sales team to stay motivated daily. You will learn how to set goals and ways to keep motivation high.
• 64 Traits of Great Entrepreneurs $197 - Learn “The Cardone Path” to greatness. You will learn the secrets of great sellers and how they handle failure and rejection.
• Mastering the Close $297 - This program will teach you the 3 things you need to master the closing process. You will learn to improve closing strategies, cut the sales cycle by 50%, and avoid using price in negotiations.
• Advanced Closing & Negotiations Strategies $297 - This course teaches advanced techniques for negotiating and closing. It has over 120 rebuttals to customer concerns, a negotiation breakdown, advanced closing techniques, and more.
• Mastering the Cold Call $79 - Grant teaches that cold calling is the best way to get leads and make sales. You will learn how to create the perfect cold call script and how to handle objections.
• Professional Prospecting Strategies $197 - You will learn to find sales opportunities. This will lower client acquisition costs and increase closing rates. This course will teach you to master sales prospecting with 1 technique. You will also learn to make outbound sales call scripts.
• Internet Lead Response Strategies $197 - Learn all about online customers to boost your lead flow by 900%. You will learn the best online marketing strategies that Grant uses.
• Advanced Follow-Up Strategies $297 - This course lays out up to 2 years of customer follow-up. This way, you can sell again to customers who have bought from you. You can also make another offer to those whohave  declined.
• Incoming Call Mastery $197 - The course dissects the format of inbound calls and identifies the critical points that must be hit to make a sale. You and your team will learn how to control the call to ensure a high closing rate.
• Personal Finances and Wealth Creation $97 - This course teaches you to avoid costly early mistakes that can cripple your cash flow. You will learn how to create dependable long-term income streams as early as possible.
• 10X Financial Freedom Certification $97 - This program is a bundle of courses. It will teach you to avoid the costly mistakes Grant made early in his life and career.
• Business Builder Certification $397 - The course teaches how to build a business from the ground up. It contains the core curriculum. You will learn to build a successful retail or online business that sells any product or service.
• Phone Sales Mastery Certification $997 - This program bundles several courses on phone sales. You will learn to control the call, handle the pitch, give the presentation, close the sale, and do follow-up.
• Sales Fundamentals $197 - This course teaches you the fundamental foundations of selling. You will learn the mindset and time-management skills to be an efficient salesperson. You can then apply what you learned to a company’s product and sales process.

Real Estate Programs

• How To Get Started in Real Estate $997 - A step-by-step training program on how to invest in real estate. You’ll learn to pick your partners and deals. You’ll learn to maximize profits through big deals.
• Introduction Course to Buying Apartments $10,000 - This course teaches Grant Cardone’s investing strategies. It covers finding and improving cash flow in apartment and multi-family properties. This course is also useful for advanced real estate investors.
• Advanced Deep Dive in Apartment Investing $4,997 - This advanced course has over 9 hours of content. It teaches you Grant’s strategies to invest in apartments and multi-family properties. The lessons range from securing funding to finding the best profitable deals.
• Real Estate Masterclass $10,000 - A masterclass that covers Grant Cardone’s strategies for all types of real estate investments. It is a complete, comprehensive course. The masterclass covers finding profitable deals and exiting for 3X the investment.

What is the 10X Growth Conference?

The 10X Growth Conference is a yearly, live, 3-day event. Grant Cardone and 100+ top speakers will discuss the best sales, marketing, and growth strategies. Tickets cost as low as $2,000 to as high as $35,000. Attendees included celebrities like Tom Brady, John Travolta, Kevin Hart, and Donald Trump.

What is 10X Deal Finder?

The 10X Deal Finder is Grant Cardone’s tool. It gives you access to 27 million off-market commercial properties. The advanced search tool lets you access all deeds, mortgages, and legal info on any property. You can filter searches by property types, number of units/stories, and search by owner.

10X Deal Finder has the built-in tool that uses “Automated Valuation Modeling.” This gets accurate property values for buying and selling. It also has a Dynamic List Stacking feature. This layers multiple real estate lead types to create endless custom “Superlists.” 10X Deal Finder includes marketing tools, including skip tracing and direct mail. The 10X Deal Finder costs $97 a month with a one-time setup fee of $997, or $1,500 a year with no setup fee.

What is Grant Cardone’s Real Estate Mentorship Program?

Grant Cardone’s Real Estate Mentoring Program is a 12-month coaching package. It provides all the tools you need to master real estate investment. The program began in January 2024 after many requests for a mentorship with Grant. The program qualifies you for the IRS-recognized real estate professional status. It would give you significant tax advantages.

Grant Cardone’s Real Estate Mentoring Program costs $4,997, or 3 monthly payments of $997, with a $2,500 down payment. If you could not invest in a deal within your 12 months membership, you get another year for free.

With Grant Cardone’s Real Estate Mentorship Program, you get:

• 12 months of weekly mentoring and Q&A calls every Friday.
• Lifetime access to the Introduction to Buying Apartments course.
• Lifetime access to the Real Estate Master Class.
• 12-month access to a private networking community. You can join or pitch deals for syndication.
• Grant Cardone’s Real Estate Resource Book has key info on agreements and contracts.
• Executive ticket to the in-person 3-day Real Estate Summit Live Event.

What is Grant Cardone’s Real Estate Investors Club?

Grant Cardone’s Real Estate Club is the exclusive group for experienced investors. Members get top mentorship and networking to grow their real estate investments and become millionaires. Beginners should join the mentorship program and make deals. Then, join the real estate club. Grant Cardone’s Real Estate Club costs $25,000 per year or 6 monthly payments of $5,000.

With Grant Cardone’s Real Estate Investors Club, you get:

• 2 Bring Your Deal Live Workshops per year where you can network with other investors.
• 2 VIP tickets with priority seating to Grant’s yearly Real Estate Summit.
• Weekly, on Wednesdays, they have “Pitch Your Deal” Zoom calls. You can pitch your deal to the group. The goal is to see if it’s a good deal and to get others to syndicate it with you.
• Weekly Q&A calls every Friday with Grant and his team of experts.
• Lifetime access to the Introduction to Buying Apartments course.
• Lifetime access to the Deep Dive In Apartment Investment course.
• Access to the private Facebook and WhatsApp group.
• Access to Grant’s real estate team.

Are Grant Cardone’s Programs Worth It?

Cardone University is worth it if you want training that tackles hundreds of topics on sales. For sales training on a strategy, look for specialized courses and mentorship. The same applies to Grant’s real estate training programs.

Investing in Cardone Capital is worth it if you have a large capital to invest. Cardone Capital has one of the highest return rates compared with other REITs. However, investing in Cardone Capital is illiquid. You cannot take out your money until they exit the investment, which may take 5-10 years. You need tens of thousands to make any real money with REITs. This is why Grant only recommends investing in large multi-million dollar properties. If you lack the capital to invest in REITs, seek alternatives. Look for investments that offer quicker, bigger returns.

Is Grant Cardone Legit or a Scam?

Grant Cardone is legit and not a scam, but his programs aren’t for everyone. He is a self-made multimillionaire with over $4 billion in managed real estate assets under Cardone Capital and has trained thousands of entrepreneurs through Cardone University and the 10X Growth Conference. His success, partnerships with Fortune 500 companies, and features in major publications like Forbes and NASDAQ reinforce his credibility as a real estate investor and sales mentor.

However, his aggressive sales tactics, high course prices, and marketing style often lead people to question his authenticity. Some critics claim his programs overpromise results or push upsells, and there have been lawsuits alleging misleading advertising, though these were dismissed or resolved without findings of fraud.

Is Investing in Real Estate Investment Trust (REIT) Worth It?

Investing in a REIT is always worth it. It is a recession-proof investment that yields better returns than banks. The average annualized 10-year return was 5.46%. A $10,000 investment would total $17,016.79 after 10 years. This assumes a consistent 5.46% annual return. That said, it’s only worth it if you have large capital for long-term investment.

If you do not have that much capital, you can still make money investing in digital real estate instead. Digital investments often have lower initial costs than traditional real estate. They can provide steady cash flow through various monetization strategies.

Is Sales Closing Still a Profitable Strategy in 2025?

Yes, sales closing remains a highly profitable strategy in 2025, as businesses continue to rely on skilled closers to convert leads into paying clients and drive revenue growth. With more products and services moving online, the demand for persuasive communication and relationship-based selling is stronger than ever. Expert closers who can build trust, handle objections, and close high-ticket deals consistently earn significant income. However, the downside is that competition in the sales industry is rising, and success now requires ongoing training, emotional intelligence, and adaptability to new sales technologies and buyer behaviors.

What are the Ways To Make Money Investing in Digital Real Estate?

There are several ways you can make money investing in digital real estate . Popular methods are local lead generation, website and domain flipping, and affiliate marketing. Other ways include stacking and trading NFTs, monetizing YouTube and social media, investing in cryptocurrencies, selling digital products, creating membership sites, and buying virtual land in the Metaverse.

Select the best strategy based on your skills and goals. With good networking skills, you could succeed in local lead generation. You earn passive income by connecting businesses with potential customers online. If you can create engaging content, consider monetizing YouTube or social media. Web developers and designers could flip websites. They could buy underperforming sites, improve them, and sell them for a profit.

The key is to choose a digital real estate strategy that matches your strengths, interests, and long-term financial objectives. Start small and learn from your experiences. Be ready to adapt as the digital world evolves.

What are Other REIT and Sales Courses Available Online?

• The Fruitful Investor by Mat Piche focuses on teaching real estate investors how to build profitable rental property portfolios and achieve financial freedom through long-term investing. Mat Piche shares strategies for finding high-performing properties, working with the right teams, and scaling a real estate business efficiently.
• Millionaire Closer by Dylan Blyuss trains individuals to become high-performing sales closers capable of generating six-figure incomes. The course emphasizes communication mastery, lead conversion, and high-ticket closing skills used by top sales professionals.
• Fortune Builders by Than Merrill offers an extensive education platform for aspiring real estate investors, covering topics such as property flipping, wholesaling, and long-term wealth strategies. Than Merrill’s course provides tools, mentorship, and systems to help investors succeed in various real estate markets.

Final Verdict: Is Grant Cardone Worth the Investment?

Grant Cardone is worth the investment if you already have experience in business, sales, or real estate and have the capital to invest. His programs, such as Cardone University and Cardone Capital, offer deep insights into high-level sales psychology, negotiation, and property investing that can help experienced entrepreneurs scale their income and portfolio.

If you’re spending $3,000–$10,000 per month on marketing, mentorship, or deal acquisition and are actively managing teams, sales pipelines, or investments, then yes, his strategies can deliver results. However, for beginners or those without significant startup capital, the high cost of entry, ongoing mentorship fees, and reliance on complex real estate or sales cycles make it a risky and demanding path.

If you’re looking for a lower-risk, more passive model, consider local lead generation, where you build small digital “rental properties” (websites) that rank organically and produce recurring leads on autopilot without the stress of investors, clients, or tenants.

Is Local Lead Generation More Passive Than Real Estate Investing and Sales Closing?

In my 10 years of experience, local lead generation is more passive than real estate investing and sales closing because it produces recurring monthly revenue through business contracts like owning a few Dance Dance Revolution arcade machines placed inside popular pizza shops. The machines earn money as kids play, and the shop owner just sends you your share every month. Unlike market swings or commission-based sales, it offers steady, predictable cash flow. You can build multiple sites for consistent income streams without relying on luck, timing, or buyer behavior. While both real estate and sales are crowded, local lead generation focuses on underserved niches. You dominate smaller local markets instead of competing nationally. One ranked site in a medium-sized city can outperform hundreds of competitors fighting over the same deal.

Plus, sales and real estate demand daily effort, but lead gen can largely automate. Once your pages rank, they generate calls even when you’re off. You don’t chase clients daily. Your websites quietly work in the background, making this one of the most low-maintenance models online.

Why Start a Local Lead Generation Business

Start a local lead generation business because it offers higher scalability, lower startup costs, and more consistent passive income compared to real estate investing and sales closing, which require significant capital, time, and ongoing effort. For instance, my local lead gen site Chicago Premier Business Loan Solutions 312 North Pulaski Road Chicago, Illinois 60624 773-985-2717 https://chicagobizloans.com/ brought in $36,190 in revenue to my long-term client for driving 11 leads. Since I get a 10% commission for the leads I send, I earned $3,619 in passive income even without checking my site daily.

As a type of digital real estate, you create and rank a site on Google, then rent it out to local businesses. There is no physical property. So, you do not have to worry about maintenance, insurance, occupancy rates, or tenants. Each site generates $500 to over $2,000 a month in predictable income. This makes local lead generation the best business model to start in 2025.