What Is High Ticket Closing? Definition, Example, and Strategies

December 14, 2023

What is high ticket closing?

High ticket closing is a sales skill that involves the ability to persuade people to purchase a premium product with a high price tag. High ticket closing means getting a financial commitment from a customer to buy a product that costs a considerable amount of money. High ticket means expensive, typically having a value of at least $1,000 or higher. High ticket closing is the part of the sales funnel that converts a potential customer into a paying customer for a high ticket offer, such as purchasing a new Tesla Model 3 for $42,990.

High ticket closing definition according to The King of High Ticket, Dan Lok, is, "A skill set that you can offer to the marketplace that allows you to generate high income without overhead, inventory, and capital."

What is remote high ticket closing?

Remote high ticket closing is converting high ticket sales over the internet. Many high ticket sales opportunities are completely online these days. For example, high ticket products like online courses and enterprise Saas solutions can cost thousands of dollars and are some of the most common niches for high ticket closing. As such, high ticket closing from home is a common working arrangement. 

What is high ticket sales?

High ticket sales is a specific niche of the sales industry that focuses on selling products of high value to earn a high commission. High ticket sales make up around 15% of all online sales, according to Surfer SEO.

What is a high ticket closer?

A high ticket closer is a sales professional that specializes in converting people interested in expensive products or services into paying customers. High ticket closers are especially valuable sales professionals because they can generate substantial revenue for a business with a single high ticket sale.

What is high ticket sales closer?

A high ticket sales closer is someone who works in sales that only sells products of high value and focuses primarily on the final stage of the sales process in getting the customer to commit to purchase the offer. 

What is an example of high ticket closing?

An example of high ticket closing is YouTuber Aaron Martinez from the Remote Closing Academy YouTube channel converting people that are interested in making money online with remote closing into paying students of the Remote Closing Academy Course, which he is partnered on with sales training guru Cole Gordon. The course reportedly costs $8,400 and requires prospective customers to schedule a call, where Aaron or another member of his team will close them. 

How is high ticket closing different from low ticket closing?


High Ticket Closing

Low Ticket Closing

Price Range of Product or Service 


$100 or less

Timeframe of sales cycle

Weeks, months, or years

Minutes or days

Relationship with customer

Deeper and more personalized


Customer decision-making process

Involves extensive research and consideration

Purchase on impulse

Volume of sales meetings



Sales skill level required to convert customers



High ticket closer explained: The 9 Step sales process

  1. Prospecting to find leads
  2. Qualifying leads 
  3. Building rapport with leads
  4. Framing the conversation 
  5. Asking prospective customers the right questions
  6. Discussing budgets
  7. Presenting the high ticket offer
  8. Responding to objections
  9. Closing high ticket sales

These steps are the sales process for a high ticket closer explained. The beginning of the high ticket sales process typically starts with an appointment setter prospecting to find leads and qualifying those leads to assess whether they are a potential fit for the product or service being offered. A high ticket closer then takes over communication with the customer and begins building the relationship and working towards the point of sale. 

The 4 Strategies of effective high ticket sales closers

1. High ticket sales closers guide prospects into buying decisions

Effective high ticket sales closers focus on guiding potential customers rather than pushing them into a sale. They listen to customer pain points and present solutions to those pain points through their company’s available products and services. If a potential customer isn’t a good fit for the high ticket product or service right now, there’s no benefit in pushing them towards a sale as they’ll likely request a refund or leave a negative review.

2. High ticket sales closers personalize messages

Personalizing the message and pitch is extremely important for high ticket sales closing because expensive products often require custom tailored solutions. High ticket prospects need to understand how a high ticket offer will positively impact their life, and occasionally be provided with a custom solution to optimize that benefit. Consumers these days expect personalized messages to even consider purchasing a product online. In fact, a survey by McKinsey & Company found that 76% of consumers get frustrated when they aren’t presented with a personalized sales experience. 

3. High ticket sales closers build relationships

The high ticket closing process can take an extensive amount of time before resulting in a sale. Therefore, many high ticket closers focus on building long-term relationships with customers. This allows the potential customer to learn more about a company’s high ticket offer and become comfortable with the idea of purchasing it. It also enables a high ticket closer to gain a deeper understanding of the customer and their pain points beyond the typical limited points of contact of a standard sales process.  

4. High ticket sales closers follow up with failed prospects in the future

Keeping in touch with potential customers and building a long-term relationship also enables high ticket closers to follow up with prospects at a later date. Just because high ticket items aren’t right for potential customers at one point in time, doesn’t mean it can’t be in the future. Customer circumstances change over time. Successful high ticket closers take advantage of this fact by following up with previous prospects at a later date to understand their current situation and potentially re-pitch them on the high ticket offer if the timing is better. 

Is high ticket closing a real job? 

Yes, high ticket closing is a real job. There are over 400 high ticket closing jobs on Indeed, over 120 on Upwork, and over 26,000 on LinkedIn. Therefore, there are clearly businesses hiring for these jobs across various employment platforms on the internet. High ticket closing is a real job that plays an important role on the sales team of businesses that sell a high ticket offer.

Is high ticket closing legit?

Yes, high ticket closing is legit. It’s a concept that has been around for hundreds of years already, with high ticket products like cars, houses, and boats. Although today's high ticket closing is often geared towards the sale of expensive coaching packages and courses, it’s still a legit way to make money. 

Even so, those looking at getting into high ticket closing should proceed cautiously. Previous high ticket closing programs have promised aspiring high ticket closers unrealistic results, causing many to feel scammed by their high ticket purchase. For example, the FTC is currently going after a high ticket coaching program called The Sales Mentor, which allegedly violates the FTC Act and the Telemarketing Sales Rule for making exorbitant money-making claims. There is money to be made in high ticket closing, and some people do make incredible sums of money, such as Closer Cartel’s Luke Alexander making $1 million from high ticket sales by the age of 22. However, most people should expect more realistic income figures.

Is high ticket closing hard?

Yes, high ticket closing is hard. 90% of salespeople quit sales within 5 years of starting their career, according to American entrepreneur, author, and YouTuber Patrick Bet-David. Considering that high ticket closing is at the upper echelon of the sales industry, it’s more than likely that even less make it long-term in high ticket closing sales. Getting people to purchase an expensive product is another aspect of why high ticket closing is hard. The industry average for converting a high ticket product into a sale is just 3%, according to online business YouTuber and creator of Elite Strategy Secrets Tanner Chidester. High ticket closers need to be able to overcome objections through expert persuasion tactics in order to get the sale.

What are the most common objections in high ticket closing?

  • "Price is too high"
  • "Transaction is too risky"
  • "Let me think about it"
  • "I don’t really need this"

How much can you make as a high ticket closer?

You can make between $17K and 181K+/year as a high ticket closer, according to Glassdoor and ZipRecruiter. High ticket closer earnings can depend on a variety of factors, including high ticket offer, quality of leads, commission structure, and sales experience. 

What is the average high ticket closing salary? 

The average high ticket closing salary is $84.5K/year, according to data taken from Glassdoor and ZipRecruiter.

How to start remote high ticket closing? 

  1. 1
    Learn the basics of sales and high ticket closing
  2. 2
    Identify a niche or industry to target
  3. 3
    Apply for high ticket closing jobs
  4. 4
    Practice your sales script
  5. 5
    Take sales meetings and close customers

What are some high ticket closing course options? 

Closer Cartel 3.0 by Luke Alexander

Closer Cartel 3.0 by Luke Alexander is a high ticket closing course that trains people about closing deals for expensive products. Closer Cartel 3.0 provides a step-by-step roadmap for making 6 figures as a high ticket closer, reviews the appointment setting process, how to handle objections, and where you can find clients for your closing services. The program also includes 3 live coaching calls per week and access to a Discord community to facilitate interaction among students. 

Remote Closing Academy by Aaron Martinez and Cole Gordon

Remote Closing Academy is a high ticket closer program by Aaron Martinez and Cole Gordon that helps students to master high ticket closing and get hired by the program's network of businesses looking for sales closer professionals. The self-paced program claims it can help people with little to no sales experience meet KPIs within 4-8 weeks of starting. 

How does high ticket closing compare to local lead generation? 

High ticket closing is selling products for another company to earn a sales commission while local lead generation is a way to make money online by building websites to attract leads for businesses. A high ticket closer is an employee while local lead generation allows you to be a business owner and reap the benefits of scaling your own business. The local lead generation business model entails creating websites that target local services in specific locations, such as roofing in Tampa. 

The goal of a local lead generation website is to rank high on the first page of Google so that when potential customers in the location search for the specific service on Google, your local lead generation website shows up. When those potential customers click into your local lead generation website, you obtain a valuable customer lead that you can sell to an actual local business that performs the service. Each local lead generation website you set up can generate between $500 and $3,000/month by transferring these leads to a local business who can actually support the customers captured by your website. 

Much of the income from local lead generation is passive income because local lead generation websites require minimal maintenance and local businesses will usually stay partnered with you for the long run, as a local lead generation website provides a highly efficient form of marketing through SEO. Because local lead generation enables you to make money without actively working, you can put more time into scaling your local lead generation agency by setting up more websites. In fact, I’ve scaled my own local lead generation agency to over $50K/month. Unlike high ticket closing, it’s rather easy to convince local businesses why they should partner with your website for their marketing needs. Instead of just making claims, you can provide them with proof by giving them some leads to test out before signing a contract with you. 

For those that want to learn more about making passive income online, this lead gen training program provides a step-by-step blueprint and interactive community to help ensure your success as an online business professional. 

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