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17 HomeAdvisor Alternatives-Lead Generation Picks For 2024

March 10, 2023

image of people standing under a funnel putting out leads and money

Leads=paying customers.

No leads means no business.

Competition can be fierce.

Even for business owners with Dog The Bounty Hunter prospecting skills.

Enter lead generation platforms.

They take care of the heavy lifting.

And for a fee they'll find leads and send them to your inbox.

HomeAdvisor is considered the patriarch of lead generation sites.

But they're not your only option.

We've accessed the scene. 

And come up with 17 HomeAdvisor alternatives.

But before we share our findings, let me share my story.

ABOUT THE AUTHOR

Hey, I'm Ippei!

Until 2014, like many of the people I review, I was working in a corporate job from 9 to 5.

Not only was it soul-crushing, but it didn't give me any time to pursue my bigger goals.

That was until I discovered a method to rank sites organically, generating free leads for my clients.

That website you see above, for the tree care company, I created it in 2015, and since then I haven't had to touch or update it:

It has gained me a passive income of $2000 a month.

That's more than $100,000 for one site, in 5 years.

That's the magic of the Lead Generation business, it's by far the best model to generate passive income. If you want to know more, just hop over here!

HomeAdvisor

Before we get to the meat and potatoes.

And share what the competition has to offer.

Let's give you the quick 411 on HomeAdvisor.

You need to know if you're comparing apples to apples.

And getting the best value from your lead generation pick.

They started as ServiceMagic.

And acquired Angie's List in 2017.

HomeAdvisor connects trade professionals to potential customers.

Getting listed on HomeAdvisor is going to cost you around $350/year.

But you also have to pass their screening which includes:

  • Criminal Background Check

  • Licensing

  • State Filings

  • Ratings (you need to maintain a 2-star rating to be an active member of the platform)

You're one of over 10,000 professional service providers on this site.

And leads are going to run you anywhere from $15-$50+.

Check out their True Cost Guide to get a better idea of prices.

Leads get sent to your inbox weekly or monthly.

But there are a couple of pros and cons to consider:

Pros

  • Excellent Option For New Businesses With No Online Presence

  • Gets Your Business In Front Of A Massive Target Audience

  • You Have The Option To Pause Your Listing

  • Credits Are Issued For Cancellations, No-Shows, Duplicates & Duds

  • High ROIs

Cons

  • Super Competitive

  • Leads Are Shared With Multiple Contractors 

  • The Quality Of Leads Can Be Low

  • Can Get Expensive

  • Questions Around Best Practices

HomeAdvisor can be beneficial.

Especially for startups.

This article shares some additional information about the platform.

But remember they're not the only option.

1. Angie’s List

If HomeAdvisor is the patriarch of lead generation sites.

Then Angie's List is the matriarch.

A smaller-scale platform.

Angie's List has been around for twenty years.

And after being acquired by HomeAdvisor became referred to as Angie.

But the two remain separate platforms.

picture of angie's list logo

Angie reaches about 6 million homeowners.

And is a HomeAdvisor alternative worth considering.

You still need to meet their criminal/background check and screening requirements.

And as a service-based platform, there are pros and cons like:

Pros

  • Free To Join

  • Tiered Platform Membership Fees (free-$99/year)

  • Homeowners Pay For Access Which Means Better Quality Leads

  • Opportunity To Build Trust & Connect With Paying Customers

Cons

  • Only Other Members Can Leave Reviews

  • Reviews Can Only Be Left Once Every Six Months

  • No Control Over Negative Reviews

  • You Need A Lot Of Reviews To Be Seen

You don't have to pay to utilize Angie's List.

But you might have to pay to be seen, according to this post.

And their pay-per-click model can get pricey.

Also, if you want to land jobs.

You might have to offer outrageous discounts for your services.

If you're looking for more information about this lead generation pick, check out this article.

Which shares a more comprehensive comparison between HomeAdvisor and Angie's List.

2. HUX

An app designed for cleaning, handyman, and lawn care professionals.

HUX is an excellent option for companies looking for leads in region-based areas.

Specifically Charlotte, Atlanta, and Dallas.

picture of hux logo

Hosting an online directory.

HUX has a few requirements for would-be hopefuls.

Some found in this article include things like:

  • Pay $17 To Cover The Cost Of A Background Check (refunded in full if your biz is accepted)

  • Have An iPhone Or Android

  • 18 Or Older With Reliable Transportation & Valid Driver's License

  • Paid Experience & Able To Work 30+ Hours/Week

It's a smaller scale model than HomeAdvisor or Angie's List.

And it comes with its share of pros and cons.

Things worth considering include:

Pros:

  • Connects Your Business To Potential Clients
  • Less Competitive Than HomeAdvisor

  • Ability To Set Your Own Fees

Cons:

  • They Take 30% Of Final Invoice/Payment Per Job

  • Cancellations=Bad Reviews 
  • Region-Specific

For home-based service businesses.

HUX is as good a pick as any.

And if you're interested in signing up for HUX.

Check out this link to apply.

3. ServiceWhale

An e-commerce style process for home improvement projects.

Customized quotes in real-time.

And the chance to set binding quotes upfront.

Or review details of a job and negotiate a deal with the customer.

ServiceWhale is free to join.

picture of servicewhale homepage

And its automated lead-generating technology means a streamlined and efficient process.

Contractors in big-ticket service niches

Like HVAC, kitchen and bathroom remodels.

Or exterior home services need to take a closer look at this pick.

But there is some red tape to address before you're in the clear.

Things like: 

  • Profiles & Offers Must Be Accurate

  • Services Must Be Offered At A Discounted Price

  • No Link Building

Founded in 2013 and located in Philadelphia.

There are a few more things worth mentioning.

Including some pros and cons like:

Pros

  • Free To Join

  • Real-Time Leads

  • Prices Are Preloaded Expediting The Process

Cons

  • 10% Commission From Every Job

  • Must Respond To Consumers Within 24hrs Or Be Charged A $20 Fee

They also offer a white label version of their quoting technology.

Take out the guesswork. 

And jack up business owners' profiles that you can read more about in this post.

If you're liking the sound of this HomeAdvisor alternative.

You can sign up for Servicewhale here.

And start generating leads today.

4. Thumbtack

Thumbtack is the behemoth of home service professionals.

And they offer 1100 different categories across the United States.

Making this online service a HomeAdvisor alternative worth checking out.

It's free to join.

Contractors list information about their business on the site.

And can include things found in this post like:

  • Services You Offer

  • Reviews & Photos Of Work You've Done

  • FAQ's About Your Business

  • Specialties & Prices

You're paying for leads.

Anything between $25-$100.

But you get online exposure

And a chance to connect with customers.

People that might not have contacted you without your site listing.

A few pros and cons we should mention include:

Pros

  • Pay For Leads Only If You Communicate With The Customer

  • View Competitor Pricing

  • Popular Platform 

Cons

  • Competitive

  • Reports Of 'Fake Leads' & Deleted Accounts

  • Sub-Par Customer Service

It's a race to the finish with this option.

Leads are sent to five contractors.

So you need to be on your A-game.

Get back to potential customers quickly to make it worth your while.

picture of thumbtack logo

But if you're a small business-just starting out.

Or looking to grow your network.

Thumbtack is a great place to start.

Set a budget.

Create a killer profile.

And make some money with this recommendation.

5. 1800 Remodel

Founded in 2008, 1800Remodel is located in Los Angeles.

But serves the entire United States.

And are proclaimed to be one of the best sites for contractors.

picture of 1800remodel logo

It's all about residential construction and remodeling with this HomeAdvisor alternative.

1800Remodel offers two different lead-generating plans.

Contractors have the choice to pay $50 or $150 for lead options.

And platforms are broken down as follows:

$50 Option

  • Agent Verified Tentative Appointments

  • Ability To Contact Customers At Your Own Pace

  • Available For Most Niches

$150 Option

  • Pay Only For Booked Appointments

  • Calls Are Transferred Right To You

  • They Do All The Behind The Scenes Stuff

Contactors have to be pre-vetted and pre-approved.

Licensed and insured.

And be able to provide reviews and images of past projects.

Less competitive than some of the more prominent players.

If you're in the remodeling niche 1800Remodel is worth investigating.

6. Porch

One of the new kids on the block. 

Porch is a mobile app directory.

And is geared to home renovations, landscaping, and other service niches.

Because they're fresh out of the gate, they're not as competitive as sites like HomeAdvisor.

But less competition means potentially fewer leads.

What we do know is that they're pulling out all the stops.

And offer contractors two service models.

One puts the customer at the wheel.

The other is for the contractor as per this article.

picture of porch logo

It's free to join.

And contractors have two options when it comes to associated costs.

A pay-as-you-go model.

Or a subscription fee.

Leads average $5-$60 depending on the size of the project.

So how does it work?

According to this post, you create your free profile.

Upload your business logo, photos, and details.

Get reviews and endorsements from customers to generate more business.

Porch offers some attractive incentives too like:

Customized Profiles

How You Receive Leads

Types Of Projects & Travel Time

Payment Options

They might not be a household name yet.

But as a lead generation service, they're making waves.

And if you're interested in beating the rush.

Think about signing up now.

7. Bark

This one is for niche-specific business owners.

People in the service industry.

Think wedding planners, wellbeing, home, and garden, etc.

Bark has been around since 2014.

And while popular in the UK.

They're still gaining traction in the USA.

But they have over 20 million users.

And they're one of the few lead generation services that don't take a piece of your profits.

image of the bark logo

Here's how it works:

Contractors purchase credits.

And use their credits to bid on jobs.

Credits are around $2.

And projects differ on the number of credits required to 'unlock' potential customers' contact information.

There are a few pros and cons to using Bark.

Including things like:

Pros:

  • Free To Join
  • No Profile/Background Check Required

  • Contractors Can Pick What Jobs They Bid On & Review Them Free Of Charge

  • Leads Are In Real-Time

  • No Commission Or Fees 

Cons:

  • Quality Of Leads Is Questionable

  • Customer Service Is Sub-Par

  • Competitive

  • No Guarantee You'll Land The Job=Expensive For Leads

If you're a business owner in one of the services areas they offer.

Are just starting out.

Or need to grow your client base.

It's may be worth giving Bark a shot.

8. Gen Task

Gen Task is like a mini version of Thumbtack.

But a smaller scale on-demand service marketplace.

That offers lead generation for business owners. 

Gen Task covers multiple service providers in several niches. 

image of gentask logo

From photography and personal training to HVAC and appliance repair.

They have over 5 million users and offer services in all 50 states.

And boast some pretty cool features as per this article.

Including things like:


Real-Time Tracking


Multiple Monetization Channels


User/Seller Chat

Customers provide information outlining the job.

And professionals bid on them.

The app is interactive and highly competitive.

If you're interested in learning more, check out this post.

Sharing additional information about the platform.

9. Pro Referral

A Home Depot-powered app.

Pro Referral is an option for contractors in the renovation and remodeling space.

But it comes with a price.

And costs $69/year, which covers the costs of background checks.

picture of proreferral logo

There's also the little piece around needing to be a category service Home Depot services.

And the only way to get points for their point system is to spend at Home Depot.

There are a few benefits to using Pro Referral however.

And include things like:

  • Site & App Options

  • Exposure & Sizeable Target Market

  • Option To Pick Or Pass On Job Postings

  • No Commission Or Fee For Jobs You Land

  • Build Your Brand-Reputation & Credibility

If you already shop at Home Depot.

Or are looking to build a client base.

Pro Referral is an option to think about.

10. CraftJack

A lead-generating platform geared to the trades.

CraftJack has over 50 service options listed on its website and app.

Located in Chicago, they've been around since 2011.

And pride themselves on their stellar customer service and dedicated account managers.

image of craftjack logo

It's free to join.

And professionals can contact leads directly.

CraftJack promises high-quality leads in real-time in addition to a few perks like:


Pay-Per-Lead


Leads Are Pre-Vetted & Verified 


Leads Are Distributed To 4 Contractors Maximum


Rewards For Quick Call Backs

So how do you sign up?

Fill out their form and create a profile.

One of their account managers will contact you.

And you're good to go.

picture of craftjack home page

They don't charge monthly or cancellation fees.

And offer discounts and credits for bad leads.

If you're looking to grow and want decent ROIs.

CraftJack is a HomeAdvisor alternative to consider.

11. Houzz

What happens when Pinterest meets lead management software?

You get a social media-like platform.

One connecting potential customers with contractors.

Consumers flipping through images and planning new projects.

Geared to business owners in the remodeling, construction, and renovation niches.

Houzz is definitely one of the top contenders when looking for HomeAdvisor alternatives.

image of houzz logo

And like Pinterest.

Houzz is where the customers are.

With over 40 million users, it's free to join.

But if you want to achieve success, it's recommended that you purchase their pro package.

And that's going to run you between $55-$999/month.

Pros and cons worth weighing in on include things like:

Pros

  • Create Idea Books & Share Images Of Your Work

  • Build Relationships & Brand Awareness

  • Large Audience Of Potential Customers

Cons

  • Competitive

  • Images & Professional Profile Need To Be On-Point Or You'll Go Unnoticed

  • Need To Spend To Get Priority Exposure

Houzz can generate more leads.

But you need to understand how to play their game.

This article gives a more comprehensive analysis of the platform.

And offers some tips on how to get the best bang for your buck.

12. ConstructConnect

Are you a contractor looking for professional connections?

Better leads.

And a platform that focuses on pre construction information? 

Then you need to check out this HomeAdvisor alternative.

ConstructConnect is all about filling your pipeline.

picture of constructconnect logo

Finding choice opportunities and saving time.

An 'all in one' podium you can access from anywhere anytime.

ConstructConnect has a few benefits worth noting.

Some found in this post include things like:

01

Intelligent Leads

02

Mobile Insights

03

Automated

Over 1.1 million contacts.

Build your business through referrals.

And get in on the bidding action.

Pricing is not transparent.

But with numerous options in all 50 states.

They're one marketing software worth checking out.

13. Bing Places

Google will always be king when it comes to search engines.

And we'll be diving into Google My Business later in the post.

But here's what you need to know about Bing Places.

And how it can help you generate more leads for your business.

picture of bing places logo

Think of Bing like Google's little brother.

Not as big.

But has some clout.

Benefits to having a Bing Places listing as per this article include:

  • Better Visibility On Bing

  • Increase Your Organic Traffic

  • Zero Investment 

  • Less Competitive Than Google=Less Competition & Quicker Results

You can import your GMB to save time.

And verify your Bing Places listing here.

Optimize your listing a couple of ways like:

  • Correct & Current Business Information

  • Appropriate Category & Images

  • Customer Reviews & Deals

Need a more detailed explanation?

A guide on how to verify and optimize your Bing Places listing?

Take a read through this post.

But with no out of pocket expense.

Bing Places is a great way to get in front of your ideal customer.

14. BuildZoom

This one's not a free ride.

But the more you put in-the more value you'll get.

BuildZoom is a referral-style platform.

picture of buildzoom logo

Contractors can snag leads for free.

Land the job and you pay BuildZoom 2.5% of your profits.

They vet customers and offer a couple of decent incentives like:

  • 8+ Thousand Projects Per Month

  • An Average Of 3 Introductions Each Month

  • Project Sizes Are Around $150K/Month

BuildZoom acts as a mediator.

And expects complete transparency from its contractors.

You need to be licensed and insured.

And evaluate the pros and cons listed in this article including:

Pros
  • Build Trust & A Target Market

  • Only Pay Referral Fees For Jobs You Get

Cons
  • Extremely Competitive

  • Referral Fees Can Be Costly

If you're looking for an inbound marketing strategy.

And a way to fill your pipe.

BuildZoom is an excellent option for contractors.

Want more information?

Check out this post breaking down the process from a-z.

15. Yelp

They get over 1.45 million visitors every month.

But Yelp draws in a lot of tire kickers and price shoppers.

If you want to get a great citation and a free listing.

Setting up a profile on Yelp is a way to increase your business's online exposure.

image of yelp logo

But as far as a HomeAdvisor alternative goes.

It might not be worth its salt.

Consider a few of the pros and cons listed in this article.

That include things like:

PROS:
  • Free To Create A Profile

  • Option To Pay For Additional Advertising

  • Popular Platform With Homeowners

  • Local

CONS:
  • Over The Top Sales Staff Pushing For Paid Ads

  • Questionable Self-Service Advertisement Platform

  • Expensive If You Go The Paid Ad Route

For small-scale service providers.

Or business owners just starting out.

Yelp is a way to build a client base.

And it's simple to set up and manage your listing.

If you're interested in jumping on this idea.

This article offers step-by-step instructions.

And a guide on how to get your business listed on Yelp.

16. Google My Business

It gets 70,000 searches a second.

5.4 billion a day.

And has nearly 4 billion users.

If your business isn't on Google.

You've lost the war before you even go to battle.

Google My Business is another avenue.

One that is widely overlooked by business owners on the hunt for HomeAdvisor alternatives.

picture of google logo

It's free to join and gives you an edge.

Another way to gain online exposure and reach a larger audience.

Consider the benefits of having a GMB.

Like the ones found in this article.

That include things like:

  • Be Discoverable

  • Inform Customers

  • Enhance Consumer Confidence

You can add images, updates and reviews.

And it's free.

If you don't have a Google My Business you need one.

And this post gives a complete guide on how to set it up.

Why Ranking at the Top of Google Search is Better Leads than HomeAdvisor

17. Why Not Learn to Generate Your Own Leads?

Leads are the foundation of a business.

No leads=no customers.

You can hook up with an on-demand service like HomeAdvisor. 

Or go with one of the alternatives.

But what if there was a better way?

A way to put yourself in the driver's seat.

Generate quality leads.

Without depending on a third-party provider?

A business model that teaches you how to get your own leads?

That's the premise of this program.

Lead generation is about getting organic leads.

Leads that belong to you.

No more competing with other contractors.

Or paying for sub-par leads.

Why Ranking in Google is A Better HomeAdvisor Alternative For Generating Quality Leads

Don't get us wrong.

When it comes to getting leads.

HomeAdvisor is one of the top third-party platforms 

The downside is that those leads are sent to multiple business owners.

Fast on the keys?

You might be the first contractor to contact the customer.

Or you may not be.

And then it's about pricing the job competitively (read discounted).

People check out HomeAdvisor to price shop.

But when you're at the top of the Google search engines.

People hitting up your site are looking for services ASAP.

Why Ranking In Google Is Easier Than You Think With The Right System

Let's take it from the top.

Learn how to build and rank websites.

Get your site to the top of the SERPs.

And you don't need to rely on a third party platform.

You don't have to compete with other contractors.

Or low ball on your prices.

You'll generate organic leads that you own.

This training walks you through step by step.

image of a cartoon lead generation sign

Five simple steps.

That teach you how to rank your site and get leads.

We have grandma's that have taken the training.

And are crushing it with lead generation.

What you get is a course is that's easy to follow.

A proven process that 7000 students have gone through (and no it's not technical).

What If I'm Not A Business Owner?

Not a business owner?

No big deal.

Apply the training and generate leads for local business owners.

Just like I did with this tree site.

I built this site in 2015. 

And it's been making me $2000/month for the last six years.

Lansing Tree Service Lead Gen Property

The sites are yours.

The leads are yours too.

You can take those leads and grow your business.

And if you're not a business owner?

Sell your leads to a company.

Just like it's taught.

Find a business owner tired of paying for HomeAdvisor.

Or looking to grow.

Your deals can be commission, flat fee, pay-per-lead.

You call the shots.

Get it done like it's taught in this course.

And you'll have money coming in every month on autopilot.

Common Issues With Hiring A SEO Agency

Your inbox is slammed with digital marketers trying to sell you SEO.

We get it.

And a lot of business owners have been burned in the past.

It's what they're not telling you.

And how complicated they make the process sound.

When you rely on SEO agencies you could be setting yourself up for things like:

  • Hefty fees for their services
  • No control what they do with your money
  • No guarantee they'll deliver potentially wasting months of revenue
  • An SEO agency will never care about your business as much as you do

Not sure about you.

But if leads are the most important aspect of your business.

Wouldn't you rather be in full control of them?

Why Lead Generation Works

Trust us when we say lead generation isn't rocket science.

This program teaches you everything.

Even if you have no internet experience.

Or know nothing about online marketing.

You're not reinventing the wheel.

You're following the detailed training.

A course that shows you exactly what and how to generate your own leads.

Think of your websites like billboards.

Digital real estate.

And with over 400 niches.

You can generate leads for local business in almost every industry imaginable.

All you have to do is trust the process. 

And follow the step-by-step training.

Once your sites are at the top of Google you'll have all the leads you want.

No more paying hefty price tags for HomeAdvisor leads.

Leads that are expensive and don't always hit the mark on quality.

But fair warning.

Lead generation takes hustle.

And a commitment to the business model.

Lead gen isn't a free ride.

And it's not a get-rich-quick gig either.

But if you're willing to work.

Trust the process.

And commit to getting your grind on.

You can generate substantial leads for your business (or someone else's).

And make some serious cash with this business model.

Best part is you don't have to go at it solo.

This program believes in value.

And that's what we deliver.

It's not just purchasing the course.

It's being connected with the man who created it.

A guy by the name of Dan.

He's been in the lead generation business for over a decade.

He should be drinking Pina Coladas on a yacht somewhere.

But he's not.

Instead-he shows up week after week.

Hosting live streams.

Updating training, systems, and techniques.

Going above and beyond for the members of this program.

People who saw the opportunity in lead generation.

And were willing to show up and do the work.

There are almost 7000 people in our program.

Individuals from all walks of life.

Living in countries around the world.

Connected by the common goal of being successful with lead generation.

A community of like-minded people.

Folks that network on our exclusive members-only Facebook page.

A place where we can ask questions.

Share wins and discuss losses.

Some members came armed with all kinds of experience.

Others-not so much.

But it doesn't matter.

This training is so detailed.

You don't need a background in SEO or web design.

What you do need is some drive.

All kinds of hustle.

And a willingness to be coachable.

Follow the training.

Trust the process.

And believe in this business model.

If you're tired of third-party platforms.

Or want to take charge of your financial freedom.

And be your own boss.

If you think you have what it takes.

And see the value of lead generation.

If you have questions.

Or want more information about lead generation.

Click the link below and book a call today.

Third-party platforms can get you leads.

And you have some options.

This list of 17 HomeAdvisor alternatives should give you an idea of what's on offer.

But this isn't a complete list.

If you have a platform suggestion that didn't make the list.

Please feel free to drop it in the comment section below.

Follow Me
Ippei Kanehara
Founder/CEO

$52K per month providing lead generation services to small businesses

Ippei.com is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.

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