How to Make Money Writing an eBook? (5 Things You Should Not Do in eBook Biz)

December 4, 2024

Make Money Writing an Ebook

To make money writing an eBook:

  1. Choose a profitable topic.
  2. Create a detailed outline for your eBook.
  3. Write high-quality content for your target audience.
  4. Edit and proofread your eBook thoroughly.
  5. Design an attractive ebook cover and format the interior.
  6. Choose a self-publishing platform, like Amazon Kindle Direct Publishing.
  7. Set a competitive price for your eBook.
  8. Publish your eBook on the platform.
  9. Create a marketing plan to promote your eBook.
  10. Engage with your audience and gather reviews.

You can make money by writing and selling ebooks. But, it's not as easy as some believe. Ebooks can generate income, with some authors reporting significant earnings. For example, some writers made about $1,500 in 30 days from their first ebook. However, such success stories are not typical. The eBook business requires lots of work. Making money on eBooks doesn’t end after publishing them. Marketing is crucial after writing. Use social media to engage potential readers and generate interest. Build an email list to promote your ebook directly. 

In terms of opportunity, a Pew Research Center survey found 30% of U.S. adults read ebooks in the past year. Whop also reveals the ebook industry is booming. The number of readers rising from 700 million in 2017 to about 1 billion in 2024. However, the eBook market is competitive. Word Rated reports that self-published ebooks make up 30-34% of ebook sales. About 300 million self-published books are sold each year. 

According to a Reddit post, the author states that eBooks only sell if they are actively promoted. The Redditor explains that sales often rise after a marketing push. Use social media, email newsletters, or ads. A Reddit post said to write an original story. Then, avoid self-publishing until you've tried to get a publishing deal.

To make money from eBooks, you must write, edit, and design a cover. Then, set up sales and promote the book. I've been generating passive income since 2014 with a business model that you can "set and forget." In this article, I will guide you through the step-by-step process of how to make money by writing an eBook. I will also provide some estimates of how much money you can earn with this business. I will also discuss if Amazon KDP is the best self-publishing platform for your eBook.

1. Choose a Profitable eBook Topic.

To choose a profitable eBook topic, solve a specific problem for your target audience. Start by identifying your audience. Use Google Trends, AnswerThePublic, and Quora to find trending questions. If you like fitness, try "beginner home workouts" or "diet plans for busy professionals."

Research market demand by checking how often people search for related topics. Use tools like:

  • Ubersuggest or Ahrefs: Look for keywords with high search volume but low competition.
  • Google Keyword Planner: Analyze trends and interests over time.

Next, validate your idea by exploring platforms like Amazon Kindle. Search for eBooks in your niche and study their bestsellers list. Pay close attention to reviews. Identify gaps or recurring frustrations readers mention. If readers complain about "too complicated meal prep plans," create a simpler, step-by-step guide.

Analyze the competition by using Publisher Rocket. Understand your competitors' pricing, book rankings, and content strategies. This positions your eBook better in the market.

Use Facebook groups, Reddit, or Twitter to gather more insights. Observe what questions or problems people frequently discuss in your niche. For example, search for #weightlossjourney or browse "best productivity apps" threads in forums.

2. Create a Detailed Outline for Your eBook.

Creating a detailed outline for your eBook keeps your writing focused and organized. Define the main idea of your eBook in a single sentence. Explain the value or solution it provides to your readers. For example, "This eBook will teach beginners how to start a freelance writing career." This guides you throughout the writing process.

Next, brainstorm the key sections of your eBook. Divide your topic into 4-6 main categories that cover the subject comprehensively. If your eBook is about freelancing, your sections might include:

  • Introduction to Freelancing: What freelancing is and its benefits.
  • Setting Up Your Business: How to create a profile, tools you’ll need, and legal considerations.
  • Finding Clients: Strategies for networking, utilizing platforms, and delivering effective pitches.
  • Managing Projects: How to communicate with clients, meet deadlines, and manage payments.
  • Scaling Your Business: Ways to grow your income and streamline your processes.

Break each section into smaller subtopics to make it more manageable. Use Notion or Google Docs to organize these ideas. Research is a crucial part of the process. Gather supporting information, statistics, or case studies for each section. Use Evernote to save articles or Pocket to bookmark helpful content. For visuals, decide where to include infographics, charts, or checklists. Create them with Canva or Venngage.

Write a 2-3 sentence summary for each section, explaining what readers will learn. Stay focused while writing and ensure every section delivers value. Arrange your sections in a logical flow.

3. Write High-Quality Content for Your Target Audience.

To write high-quality content, start by understanding your audience’s needs. Identify their challenges and goals using tools like AnswerThePublic, Quora, and Reddit. Create a reader persona to guide your writing. If your audience is aspiring freelancers, focus on finding clients or managing projects. Use Ippei content writer to produce high-level content.

Follow your eBook outline and define clear goals for each chapter. Use examples, actionable tips, and case studies to make your content engaging. Include a sample freelance pitch and explain why it works.

AstenCeo stresses the need to know your audience. Craft content that speaks to their needs. He recommends researching your audience's interests. Then, use clear, engaging language to address them. Focus on providing real value—whether it’s solving problems or offering insights. AstenCeo suggests using keyword research. It aligns your content with what people are searching for. Also, break your writing into short sections to keep readers engaged. The goal is to make your content both informative and easy to read. Ensure that it resonates with your audience and drives results.

4. Edit and Proofread Your eBook Thoroughly.

Editing and proofreading ensure your eBook is polished and professional. Start by taking a break from your draft for a day to review it with fresh eyes. Begin with structural editing. Check if the chapters flow logically and fulfill their purpose. Rearrange sections or add missing content using tools like Scrivener or Notion.

Next, focus on line editing. Simplify sentences, remove repetition, and use active voice where possible. Use "This guide helps beginners" instead of "The guide was written to help beginners." Use tools like Grammarly and ProWritingAid to refine grammar and sentence structure.

Maintain consistency in tone, formatting, and terminology throughout the eBook. For example:

  • Use a single style for headings and subheadings.
  • Stick to American English spelling if that’s your standard.

During proofreading, catch typos, punctuation mistakes, and formatting issues. Read aloud to identify awkward phrasing or unnatural sentences. Use apps like Google Docs or Microsoft Word with "Track Changes" enabled. For a fresh view, hire a pro editor on Upwork or Fiverr. Finally, do one last review after edits are complete. Use Adobe Acrobat to check your eBook's PDF formatting. It must be error-free and ready for publication.

5. Design an Attractive Ebook Cover and Format the Interior.

Designing an eBook cover and formatting the interior create a professional product. Designing your cover with Canva, Adobe Photoshop, or BookBolt.

  • Keep the design simple
  • Use clear fonts
  • Add high-quality images from Unsplash or Shutterstock

Ensure the title, subtitle, and your name are readable, and match the design to the eBook’s theme. Use minimalist designs for business topics or vibrant colors for creative genres. Follow platform-specific size guidelines, such as Amazon KDP’s 2560 x 1600 pixels. For the interior, use Reedsy Book Editor, Scrivener, or Microsoft Word. Structure chapters with:

  • Clear headings
  • Consistent fonts (e.g., Times New Roman, 12pt)
  • Appropriate spacing (1.2–1.5 line spacing)

Add page breaks at the end of each chapter for a clean layout. Incorporate visuals like charts or infographics to make the content engaging. Ensure margins are wide and the text is easy to read. Include a clickable table of contents for navigation. Export your eBook as a PDF for sharing. Use MOBI or EPUB for Amazon Kindle. Use Calibre to convert files into the required formats. Finally, preview your eBook on tablets and eReaders to ensure it displays correctly. Use Kindle Previewer for a final check.

6. Choose a Self-Publishing Platform for Your eBook.

Choosing a self-publishing platform markets and sells your eBook. Start by evaluating popular platforms based on your audience and goals. 

  • Amazon Kindle Direct Publishing (KDP) has the highest usage among publishing platforms. Amazon KDP offers royalties of 35% or 70%, depending on pricing and exclusivity.
  • For broader distribution to many retailers, consider Smashwords or Draft2Digital. They distribute to stores like Barnes & Noble, Apple Books, and Kobo.
  • If your readers primarily use Apple devices, Apple Books is an excellent choice.
  • For Android users, Google Play Books has low prices and easy access to its ecosystem

Once you’ve chosen a platform, create an author account. For example, if using KDP, visit kdp.amazon.com. Register and provide your tax and bank details for royalty payments. Make sure to review the platform's guidelines for formatting and submission.

Prepare your eBook file in the required format. Most platforms support EPUB or MOBI files, but some, like Smashwords, may accept DOC files. Use tools like Calibre or Draft2Digital’s formatting services to convert your manuscript. Upload your file to the platform. Then, use the tools, like KDP’s online previewer, to check its display.

7. Set a Competitive Price for Your eBook.

To set a competitive price, research similar eBooks on Amazon Kindle, Apple Books, and Google Play Books. Find the price range for your niche. For example, most non-fiction eBooks cost between $2.99 and $9.99. Understand the royalty structures of your chosen platform. Amazon KDP offers 70% royalties for eBooks priced between $2.99 and $9.99 but drops to 35% outside this range. Apple Books and Google Play Books maintain 70% royalties at any price.

Test different price points. Start at a mid-range price (e.g., $4.99) and use tools like KDP Reports or Google Analytics to track performance. Adjust based on sales trends. If your eBook gains traction, increase the price to reflect its value. Publisher Rocket analyzes pricing trends and competition in your niche.

Offer a $0.99 introductory discount to attract early readers and reviews. After building momentum, raise the price to a standard level. BookBub promotes discounts and reaches a wider audience.

Dale L. Roberts talks about choosing the right price for your eBook after publishing it. He says a high price can turn away readers, especially if you're new. On the other hand, pricing it too low might make readers question the quality of your content. He recommends researching the prices of similar books in your niche. Use that as a guide. Roberts also suggests trying different prices and seeing how they affect sales.

8. Create a marketing plan to promote your eBook.

Creating a marketing plan maximizes the visibility and sales of your eBook.


  • Create niche-aligned profiles on Facebook, Instagram, Twitter, and LinkedIn for your eBook.
  • Share engaging posts, quotes, or tips from your eBook. For example, if your eBook is about productivity, post actionable daily tips.
  • Use tools like Hootsuite or Buffer to schedule posts and maintain consistency.

Start a blog to showcase your expertise.

  • Write blog posts related to your eBook’s topic to attract your target audience. If your eBook is about freelancing, create blog posts on “How to Find Your First Freelance Client.”
  • Optimize posts with SEO tools like Yoast or SurferSEO. Improve search engine rankings and drive traffic to your eBook.

Build an email list and send newsletters.

  • Create niche-aligned profiles on Facebook, Instagram, Twitter, and LinkedIn for your eBook.
  • Share engaging posts, quotes, or tips from your eBook. For example, if your eBook is about productivity, post actionable daily tips.
  • Use tools like Hootsuite or Buffer to schedule posts and maintain consistency.

Create a landing page on your website.

  • Use WordPress or ClickFunnels to create a landing page for your eBook.
  • Include a catchy headline. Then, a brief description of the eBook's benefits. Add testimonials and a clear call to action, like "Buy Now" or "Download Today."
  • Optimize the page for mobile users to ensure accessibility.

Use paid advertising if the budget allows.

  • Run ads on Facebook, Google, or Amazon to target your audience. For example, promote your eBook to users searching for similar topics.
  • Use retargeting ads to reach people who visited your website but didn’t purchase. Tools like AdRoll can help with this.

9. Engage With Your Readers and Gather Reviews.

Engaging with your audience and collecting reviews boosts trust and drives eBook sales. Start by interacting on social media platforms like Facebook, Instagram, and Twitter. Reply to comments, host Q&A sessions, and use tools like Hootsuite to monitor and respond promptly. Offer free or discounted copies to select readers for honest feedback.

Use email marketing tools like ConvertKit. They personalize messages, share updates, and request feedback. Respond to reviews on platforms to show appreciation and address concerns. Use reader insights to improve future eBooks or offer updates.

10. Monitor Sales and Adjust Your Marketing Strategy as Needed.

Monitoring sales and refining your marketing strategy ensure sustained eBook success. Use Amazon KDP Reports, Google Play Books, or Apple Books to track sales, revenue, and customers. Analyze website traffic and conversions. Focus on which channels (social media, email, ads) drive the most results.

Identify patterns in sales, such as spikes during promotions or drops over time. Adjust your strategy by:

  • refining social media posts
  • updating keywords and categories
  • experimenting with pricing to find the sweet spot for your audience

Run promotions and advertise them via email and social media. Test paid ads on Facebook, Google, or Amazon Ads, using A/B testing to optimize performance. Use reader reviews to improve your eBook and marketing.

What Should You Not Do While Making Money Writing an eBook?

  • Don’t skip planning or outlining. Writing an eBook without a plan or outline leads to disorganized content. This will confuse your readers and make your eBook feel incomplete. If readers feel they are wasting time, they might leave bad reviews or not finish your book. An eBook with no clear structure is hard to understand. Readers may leave poor reviews and buy less. You want your book to be easy to read and follow, which helps build trust and credibility. Use Scrivener or Notion to create an outline before you start writing. These tools help you organize chapters, ideas, and key points.
  • Don’t ignore editing and proofreading. No matter how great your content is, errors will hurt your credibility. Readers expect a professional experience. If your eBook looks sloppy, they'll be less likely to buy from you again or recommend it. Bad grammar and confusing sentences will turn off readers. This is true even if your eBook has great information. It could lead to bad reviews and lower ratings, which directly impact your sales. Use Grammarly or Hemingway Editor to catch grammar mistakes and improve readability. If you can afford it, consider hiring a pro editor from Reedsy or Upwork. An editor can polish your book and ensure it’s error-free.
  • Don’t focus on length over quality. Writing a long eBook just to increase the page count can backfire. A book that’s too long or filled with unnecessary filler material will lose its value. Readers appreciate concise, valuable information that respects their time. If readers skim too much fluff, they might not finish the book. This leads to bad reviews. A short, but impactful eBook that gets to the point is often more appealing than a long, repetitive one. Focus on delivering high-quality, well-researched content. Use Scrivener’s word count feature to keep track of your book’s length and avoid dragging things out. Make sure each chapter adds value.
  • Don’t ignore the cover design. The cover is the first thing potential readers see. A low-quality or unprofessional cover can make your eBook look cheap, even if the content is great. In a marketplace like Amazon or Etsy, thousands of books sell daily. There, the cover can make or break your success. If your cover looks unappealing, people might not click on your book, and if they don’t click, they can’t buy. A professional, eye-catching cover encourages more clicks and increases your chances of sales. Make sure your cover is clear, visually appealing, and reflects the genre and tone of your book.
  • Don’t forget to market your eBook. Writing a great eBook is only half the battle. If you don’t market your book, no one will know about it. Without promotion, your book is unlikely to reach a wide audience, and your sales will be low. Even the best eBook can fail if no one knows it exists. Without marketing, your book will get buried among millions of others. Start promoting early. Build an email list, so you can notify people when your book is launched. Use social media, like Instagram and TikTok, to create buzz. Or run ads with Amazon Marketing Services or Facebook Ads to reach your audience.

How Much Money Can You Make Writing an eBook?

You can make $100–$1,000 by writing an eBook. Earnings from writing an eBook depend on your niche, pricing, marketing, and platform. On Amazon KDP, you can earn $2–$5 per eBook sold. It depends on pricing and royalties. For example, a $9.99 eBook with a 70% royalty earns $6.99 per sale. Beginners often sell 10–50 copies per month, earning $20–$350. Well-marketed eBooks can make $1,000–$5,000+ a month.

Some factors affecting eBook income include:

  • Niche. Popular topics like self-help or niche-specific content sell better.
  • Pricing. Lower prices ($2.99) attract more readers. Higher prices ($9.99) need strong marketing but yield higher royalties.
  • Marketing. Consistent promotions, social media engagement, and email campaigns boost sales.

To increase your eBook earnings:

  • Optimize keywords with tools like Publisher Rocket to improve visibility.
  • Run promotions using platforms like BookBub.
  • Sell on many platforms, such as Google Play Books, Apple Books, and Draft2Digital.
  • Upsell related products or bundle eBooks.

Ameesha Green says that earnings from eBooks vary. Some authors make nothing, while others earn hundreds or thousands of dollars. She notes that only about 1% of self-published authors earn enough to live on, meaning 99% earn less. Green explains that success is possible with the right approach. She recommends understanding self-publishing, knowing what readers want, and making your book appealing.

Nakisha Wynn made $1,408 in her first month after launching her eBook. She made $817 from eBook sales and $591 from discounted coaching sessions with the eBook. She created the eBook to help her audience, who often asked her how to start a blog. Wynn says the key to success is delivering value. She used Canva to create her eBook and SendOwl to sell it quickly. She set a goal to sell 10 copies and was surprised when she sold 20 in just three days. Wynn advises to solve audience problems. Promote via live announcements and emails. Don't worry about perfection. eBooks, she says, are a great way to earn extra income.

Is Writing an eBook on Amazon KDP Profitable?

Yes, writing an eBook on Amazon KDP is profitable, but it is not easy. KDP allows authors to publish eBooks for free and reach a global audience. They offer royalties of up to 70% on sales, depending on pricing and distribution options. According to Book Writing Pros, around 1 million eBooks are sold every day on Amazon KDP.

eBooks in popular niches like self-help, personal finance, or fiction often perform well. Pricing between $2.99 and $9.99 maximizes royalties under Amazon's terms. However, success requires effort. Focus on:

  • creating engaging content
  • designing an appealing cover
  • optimizing their eBook for Amazon search

Finally, without marketing, even a good eBook may not sell. Promoting on social media or through ads helps drive sales.

Is Writing an eBook on Amazon KDP Worth It?

Yes, writing an eBook on Amazon KDP is worth it if you will put in the effort. Amazon KDP allows anyone to publish eBooks and reach millions of readers worldwide. The platform is beginner-friendly and free to use. You earn royalties for each book sold, and Amazon handles the distribution. It is a great way to generate passive income or share your expertise. Avid readers in the U.S. prefer Kindle e-books, says Enterprise App Today. About 72% of them choose digital books.

However, success depends on quality. You need a good topic, strong writing, and effective marketing. Research popular niches, write clearly, and design an attractive cover. Focus on customer reviews and keywords to increase visibility. While the potential is high, it requires hard work and patience. Many authors earn a steady income, but it’s not guaranteed.

Conclusion: Why Make Money with Local Lead Gen Than Writing an eBook?

Make money with local lead gen rather than writing an eBook because of immediate cash flow, higher profit margins and ongoing income potential. In contrast, writing an eBook takes much time and effort upfront. Success isn't guaranteed as well. You need to invest in marketing to attract readers. Then, hope your book stands out in a crowded market. Words Rated says Amazon sells over 487 million eBooks via Kindle each year. This number of eBooks is not small. eBooks earn less per sale. It takes time to gain traction, especially without an audience.

Local lead generation offers more predictable, scalable earnings. Especially if you build a portfolio of websites for various niches. Also, you earn money from these sites with little effort once they're set up. Writing an eBook can be rewarding. But, it is often slow to pay off and very competitive. For those looking for faster, more reliable income, local lead gen might be a smarter choice. 

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