How Much Does TikTok Pay Per View, Like, and Follower? | Is It the Most Profitable Option for Content Creators?

October 18, 2023

How much does TikTok pay per view, like, and follower? Not even a penny! Therefore, if you want to make real money from this social media platform, as in enough to live off of, you’ll need to rack up millions of views, likes, and followers. Fortunately, with TikTok’s high octane algorithm, that’s totally possible! Many TikTok creators, like Charli Damelio, Addison Rae, and Bella Poarch, have gone from unheard-of to incredibly famous and making millions of dollars in the blink of an eye. Literally anyone can start creating content and become a TikTok star. 

However, that certainly doesn’t mean everybody will. For those whose content doesn’t stick on TikTok or those who just want to maintain their privacy, local lead generation is another business opportunity for making money online. With local lead generation, you create websites to attract leads for small service businesses. These websites can generate thousands of dollars in passive income per month because businesses are happy to pay for the leads and get more business themselves.

How much does TikTok pay for views?

TikTok pays between $2 to $4 per 100K views, according to a poll of top creators. That means TikTok pays between just $0.00002 to $0.00004 per view! 2 million views on TikTok is between $40 and $80 dollars. Can you guess how much does TikTok pay you for 1 million views

These figures come from the most common way TikTok creators earn money from their video views on the platform, which is the TikTok Creator Fund. The Creator Fund is a $1 billion dollar fund TikTok uses to compensate creators for their short form content. However, the Creator Fund is no longer the only way that TikTok creators can earn money from the views of their videos. TikTok Pulse and the TikTok Creativity Program are two newer opportunities for TikTokers' to monetize their views on the platform.

How much does TikTok Pulse pay for views?

TikTok Pulse pays between $3 and $8 per 1,000 views, according to Business Insider. TikTok Pulse is an ad revenue sharing program where you earn split earnings from the sponsored ads that follow your videos 50/50 with TikTok. However, most creators earn little to nothing from the TikTok Pulse program because only the top 4% of videos on the platform are eligible. Even if some of your content is eligible, it doesn’t guarantee ads will be placed on your content to enable you to make money. 

How much does the TikTok Creativity Program pay for views?

The TikTok Creativity Program pays upwards of $1 per $1,000 views. This figure comes by means of early reports from a handful of select creators who have elected to join the beta version of this new TikTok monetization program. Creators have to choose between joining this program, or the original Creator Fund. You cannot participate in both. Only videos that are longer than 60 seconds, have someone watch for at least 5 seconds, and have first generated 1,000 qualified views, are eligible to start earning from the Creativity Program. Although the program is still in its infancy, it appears the Creativity Program is likely an upgrade over the Creator Fund for TikTok creators with longer form content. 

How much does TikTok pay for followers? 

So how much does TikTok pay per follower? TikTok pays around a quarter of a penny to half a penny per follower. However, TikTok does not pay directly for followers. Instead, TikTok content creators earn money from their followers through brand deals. Tik Tok helps content creators and brands coordinate these brand partnerships through the TikTok Creator Marketplace in its Creator Next monetization program. Through the Creator Marketplace, brands can reach out to a TikTok influencer that they want to promote their products or services. An influencer willing to create and publish a sponsored post for a brand can earn anywhere from $5 to $80,000+, depending on the amount of TikTok followers they have.

How much can you earn from TikTok sponsored content?

  • How much does TikTok pay for 1,000 followers? TikTok pays between $5 and $25 for 1,000 followers. 
  • How much does TikTok pay for 10,000 followers? TikTok pays between $25 and $125 for 10,000 followers. 
  • How much does TikTok pay for 100,000 followers? TikTok pays between $125 and $1,250 for 100,000 followers. 
  • How much does TikTok pay for 1,000,000 followers? TikTok pays between $1,250 and $2,500+ for 1,000,000 followers.

How much does TikTok pay for likes? 

Answering the question of how much does TikTok pay per likes is challenging. That’s because TikTok doesn’t actually pay for likes outright. However, likes on TikTok definitely do affect how much you get paid on the platform. Likes, along with shares, follows, and comments, are engagement metrics that show the TikTok algorithm that TikTok users enjoy the video content enough to interact with it. The more likes a video gets, the more likely the TikTok algorithm is to push it out to more users on the platform for viewing and the more views it’s going to get. 

Furthermore, the number of likes has a big influence on the type of brand deal you can get. When looking for a brand partnership opportunity, brands want to ensure their TikTok creator partners are publishing engaging content. Since likes are a clear signal of engagement on TikTok, the like count of your TikTok account helps to determine how much a brand will pay you for publishing sponsored TikTok video content. 

How much money is 1 million likes on TikTok?

1 million likes on TikTok is $33 to $49 per post. That figure comes from using Influencer Marketing Hub’s TikTok earnings calculator and using the parameters of 10,000 followers and 50 videos, along with the 1 million likes.

Is TikTok the most profitable option for a content creator?

TikTok is not the most profitable option for a content creator, YouTube is. That’s because compensation for video content is much higher on YouTube than on TikTok, currently. YouTube pays between $3,400 to $30,000 for 1 million views, according to Yahoo Finance. With that same 1 million views on TikTok, you’re likely not even going to earn more than $40 with TikToks creator fund! TikTok is much newer than YouTube and is still experimenting with the best methods for compensating its creators, but it has a substantial gap to cover before it can even match YouTube’s compensation ability. 

Even so, TikTok can still provide value and opportunities for content creators, which is why many creators like Charlie Damelio elect to publish on both YouTube and TikTok simultaneously. Even though monetization directly through the platform is relatively low, TikTok has massive reach and high virality. You can introduce new TikTok user accounts to your creative brand through TikTok and lead them to subscribe to your YouTube account where you can earn higher payouts for their views. Furthermore, TikTok offers a wide range of money making opportunities that go well beyond earning income from views, likes, and followers alone. 

How do you make money from TikTok?

1. TikTok platform monetization features

TikTok platform monetization features include programs like the Creator Fund, TikTok Pulse, and the Creativity Program, whose payouts are heavily dependent on TikTok views. However, you can also earn money on TikTok through:

  • TikTok Rewards - How to make money on TikTok by watching videos and referring new users
  • Tips from your viewers - Receiving cash directly from your fans
  • TikTok LIVE streams - Receiving virtual gifts during live streams

TikTok does pay you for lives, but your TikTok live payment doesn’t come directly from TikTok. Instead, it comes through followers that send you virtual gifts worth real money during your live stream. TikTok users purchase TikTok Coins with cash, which are then used to purchase gifts during live streams. These gifts are converted to TikTok Diamonds, which a user can withdraw from the platform as cash. TikTok Diamonds are worth around half a penny each, or $0.005. 1 million Diamonds on TikTok is then worth approximately $5,000. 

2. TikTok affiliate marketing 

Leveraging TikTok as a marketing channel for affiliate marketing is a common strategy in 2024. TikTok affiliate marketing entails finding a product to promote, obtaining the affiliate link so the brand can track your sales performance, putting that affiliate link into your TikTok bio, and then promoting the product in your videos and directing viewers to your bio to buy the product so you earn a commission. However, personal TikTok accounts cannot add a website link to their bio. Therefore, to do affiliate marketing on TikTok, you need to upgrade your account to a free Business account because Business accounts are allowed one clickable link in their profile bio. 

3. TikTok Ecommerce

Instead of promoting the products of other businesses with TikTok, you can make money by promoting your own Ecommerce products. To sell Ecommerce on TikTok, you can either sell your products directly through the TikTok platform using TikTok Shop, or do TikTok dropshipping by connecting a Shopify store to TikTok and using the platform to run ads for your Ecommerce store. Considering that according to Truelist nearly 80% of small businesses get a positive ROI when promoting their products and services through TikTok, TikTok Ecommerce can certainly be a viable option to generate online income

TikTok FAQs

Who is the highest paid on TikTok?

Charli D’Amelio is the highest paid on TikTok, according to Forbes. The social media star pulled in a whopping $17.5M in 2022. 

How many followers do you need on TikTok to get paid?

You need at least 10,000 followers on TikTok to get paid. That’s because the TikTok Creator Fund and Creativity Program require a minimum of 10,000 followers. Technically, you could start earning money on TikTok with as little as 1,000 followers through brand deals. However, it’s unlikely many brands will take you seriously and want to work with you if you have less than 10,000 followers. 

How many views is $1 on TikTok?

$1 on TikTok is anywhere from $1,000 to $50,000 views, depending on which TikTok monetization program you’re in.

How many followers on TikTok does it take to make a living from it?

It takes around 1 million followers to make a living on TikTok. Once you have around 1,000,000 followers, companies are willing to do lucrative brand deals where you can potentially make a few thousand dollars per post. Considering that the average American household spends around $60,000/year, or $5,000/month, according to World population review, you just need to strike 2 or 3 brand deals per month to make a liveable wage with 1 million TikTok followers. 

What kind of content should you put on TikTok to get more followers?

You should put out engaging content that is suitable for a broad audience to get more followers on TikTok. Engaging content means you are able to grab users' attention and get them to respond to your content so that the TikTok algorithm makes it more visible on the platform.

Related Articles on TikTok

  • TikTok Rapid Growth Program Review - For those looking to make money on TikTok by running paid ads, Keith Krance's Rapid Growth Program can teach you how. TikTok ads can be an effective way to scale a modern business
  • How To Make Money on TikTok - TikTok is a social media platform that allows many opportunities to make money online like TikTok Creators Fund, promoting music, and receiving tips. Here are the best opportunities for making money on the TikTok app. 
  • TikTok Dropshipping - Dropshipping is one of the most popular online business models. Many Ecommerce store owners are using TikTok to optimize the reach of their dropshipping activities. 

How can you go viral on TikTok?

  • Post content consistently
  • Participate in the latest trends
  • Collaborate with other creators
  • Instigate views to engage with your content
  • Always start with a hook
  • Incorporate hashtags

Although many people do go viral on TikTok, the majority of people do not. A much more realistic opportunity to make a full time income online is with a local lead generation business. Instead of creating content and trying to go viral over the whole internet, a local lead generation business focuses on creating business websites that target consumers in specific geographic locations to make it easier to rank on Google by using local SEO. Local lead generation websites typically start generating leads within six months, at which point you can sell the leads to an interested business and start generating passive income online. Whether you decide to be a content creator on TikTok or go with another online business model, making money online is one of the best ways to enable yourself a more free lifestyle. 

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Ippei Kanehara

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