How Much Money Do You Get on TikTok for 1 Million Views? | Why It’s Less Than You Might Expect

October 18, 2023

How much money do you get on TikTok for 1 million views? Up to $40, if you're only partaking in the famed $1 billion dollar TikTok Creator Fund. The number of views you get is one of the primary factors that determines how much you make from TikTok's Creator Fund, which pays creators for their high quality content. However, TikTok has recently introduced some new ways to make money on the platform that could soon see creators earning much more from platform views. 

Along with content creation on TikTok, local lead generation is another way to make money online. Local lead generation is a business model that entails building websites that attract leads for local service businesses. A local lead generation website can earn thousands of dollars a month in passive income by helping small businesses to increase their revenue through increased customers. Now, how much can you earn as a TikTok content creator?  

How much money do you get paid for 1 million views on TikTok?

You get paid between $20 and $40 for 1 million views on TikTok. That's because TikTok pays approximately $0.02 to $0.04 per 1,000 views, according to a consensus of top creators like Ryan Shakes conducted by TubeFilter. Therefore, a single video view on TikTok is worth just $0.00002 to $0.00004 under the current Creator Fund model!

Examples of how much money you can make for TikTok views

  • How much money do you get for 100K views on TikTok? 100K views on TikTok is between $2 to $4
  • How much money do you get for 500K views on TikTok? 500K views on TikTok is between $10 to $20
  • How much money you get for 1 million views on TikTok? 1 million views on TikTok is between $20 and $40
  • How much money do you get for 2 million views on TikTok? 2 million views on TikTok is between $40 and $80
  • How much money do you get for 4 million views on TikTok? 4 million views on TikTok is between $80 and $160
  • How much money do you get for 10 million views on TikTok? 10 million views on TikTok is between $200 and $400

What factors affect how much TikTok pays you for your videos?

  • Number of video views
  • Authenticity of video views
  • Level of audience engagement with content
  • Whether the content adheres to TikToks community guidelines 
  • Amount of content published by the TikTok creator community that day

How can you get paid for views on TikTok?

You can get paid for views on TikTok by applying for the TikTok Creator Fund. However, you first need to ensure your TikTok account is eligible for the TikTok Creator Fund.

What are the eligibility requirements for the TikTok creator fund?

  • Be at least 18 years of age
  • Reside in the US, UK, France, Spain, Germany, or Italy
  • Have at least 10,000 TikTok followers
  • Have at least 100,000 video views within the last 30 days
  • Maintain an account that meets the TikTok community guidelines and terms of service

How do you get 1 million views on TikTok?

You get 1 million views on TikTok by creating content that has the potential to go viral on the platform. Fortunately, TikTok’s algorithm makes it one of the easiest social media platforms to go viral on, especially if you follow some simple guidelines. For the best chance at going viral on TikTok, you should create video content that:

  • Is appealing to a broad audience
  • Incorporates a hook within the first 3 seconds to capture TikTok user attention
  • Uses as many TikTok features as possible, especially new features
  • Uses trending hashtags that are relevant to your post
  • Includes trending music

Is 1 million views on TikTok viral?

1 million TikTok views is considered viral, according to the Digital Marketing Institute. Content with over 250,000 views is considered mildly viral, while content with 5 million or more views is considered highly viral, especially if those views occur within a weeklong period. 

Do any TikToks have 1 billion views?

How long does it take to get 1 million views on TikTok?

It usually takes between a few days and a few weeks to get 1 million views on TikTok, if your video ever reaches that milestone. The amount of time it takes to go viral depends on how quickly the TikTok algorithm starts promoting your video to a wider audience. Once you post a video on TikTok, it can start appearing on TikTok users' “For You” page. The For You page shows personalized video recommendations for each TikTok user and it’s where new videos and content creators are discovered that match the user’s interests. If you want the TikTok algorithm to promote your content in more TikTok users' For You page, your content should captivate user attention and prompt them to interact with your content through likes, comments, favorites, and shares.

How do you claim your money from TikTok views?

  1. 1
    Open TikTok
  2. 2
    Go to your profile and find “Settings and privacy”
  3. 3
    Click “Balance” to open your TikTok wallet
  4. 4
    Click “Income”
  5. 5
    Click “Withdraw”

The “Withdraw” button is only available once you meet the minimum withdrawal threshold of $100 in your account. Your earnings show up in your TikTok wallet 30 days after the end of the month in which they were earned.

How does TikTok pay you?

TikTok pays you through PayPal or Zelle. You cannot link your bank account directly to TikTok to receive payment. 

How does TikTok compare to YouTube?

With all the buzz around TikTok and the financial success of big TikTok influencer names like Charli Damelio and Addison Rae, most people would expect higher payment for TikTok views. TikTok has even attracted many content creators to choose it over YouTube, without providing the same level of financial incentive. TikTok does not pay more than YouTube. In fact, views on TikTok are worth far less than what YouTube pays. The average YouTuber makes around $0.018 per view, according to Credit Karma. When compared to TikTok’s best case scenario of $0.00004 per view, YouTube pays nearly 450 times more than TikTok for views! However, that's comparing TikTok to standard YouTube videos. 

Does TikTok pay more than YouTube Shorts?

TikTok does not pay more than YouTube Shorts. A YouTube channel makes money with Shorts by allowing YouTube ads to run on its videos in order to earn a portion of the ad revenue. According to digital marketing expert and thought leader Neal Schaffer, YouTube pays up to $3 for every 1,000 Shorts views, or $0.003 per view. Therefore, regardless of whether it's a standard YouTube video or a YouTube Short, you still earn more money from YouTube views than TikTok views. 

Why does TikTok pay so little?

TikTok pays so little because it pays creators through the Creator Fund, which is a set pool of money that remains the same regardless of how many creators are on the platform. The more creators that join the platform, the more the money will be split up and the less each creator receives for views.

What are the different ways to make money off your TikTok account?

1. Creator Next

Creator Next is TikTok’s monetization program that enables TikTok creators to earn money directly through the platform. TikTok set up the Creator Next program so that TikTok creators can be rewarded for their content creation efforts and are incentivized to continue uploading engaging content onto the platform. The TikTok Creator Next monetization features include:

  • Creator Fund - A fund TikTok has established to compensate content creators for their TikTok video efforts. 
  • Creator Marketplace - The TikTok Creator Marketplace is a platform where brand partnerships are formed between brands that are looking for influencer marketing support and TikTok creators willing to publish sponsored content. A brand deal can be quite lucrative, with top creators like Charlie Damelio earning upwards of $100,000 for a single sponsored post.
  • Virtual gifts - TikTok allows users to buy virtual gifts and send them to their favorite creators. Creators can then cash out these virtual gifts for real money. TikTok virtual gifts can be sent on a standard video or a live stream. 
  • Tips - TikTok users can send their favorite creators cash tips directly through the platform. 

2. TikTok Pulse

TikTok Pulse is an ad revenue sharing program that TikTok launched in June 2022. With TikTok Pulse, advertisers can place ads among the top performing 4% of TikTok videos and the creators of those videos earn money. In this program, only the video played before the ad is eligible for a share of the ad revenue generated. Creators who elect for ads to be placed on their content receive 50% of the advertising money generated, while TikTok takes the other half. Since its launch, many creators have reported underwhelming results from the program. 

3. Affiliate marketing

Many affiliate marketers use TikTok to generate traffic for their affiliate links because of the platform's extensive reach. TikTok affiliate marketing works by promoting affiliate products in TikTok videos and then directing viewers to your profile where you can paste a single affiliate link or landing page with multiple affiliate offers.

4. TikTok Creativity Program Beta

The TikTok Creativity Program is TikTok’s newest monetization feature and is currently in Beta testing. US creators who are enrolled in the TikTok Creator Fund and have at least a 10K follower count with 100K authentic video views in the last 30 days are receiving invites to apply. Enrolled creators are reporting much better payouts from the new Creativity Program than the Creator Fund, and it’s likely TikTok will completely replace the Creator Fund with this new program, eventually.

There are many ways to make money on TikTok. Whether you are a business owner trying to promote your products or services, or a content creator trying to earn money from your video creativity, TikTok can be a great place to make money online

Related Articles on TikTok

  • What is TikTok Dropshipping? - This article provides a comprehensive overview of TikTok dropshipping. Here you can learn everything from the pros and cons of TikTok dropshipping to how to set up a TikTok dropshipping store.
  • TikTok Rapid Growth Program - If you're looking for a complete course on how to make money with TikTok ads, this course could be your solution. Course owner Keith Krance walks you through researching, creating, and promoting high engagement TikTok ads.
  • Maxwell Finn - Maxwell Finn is the owner of the TikTok Insider Course and he has extensive experience with paid advertising channels like Facebook ads. This course reviews his TikTok ad training course.
  • How To Make Money on TikTok by Watching Videos - This article goes over 5 clever tactics for making money on TikTok by just watching videos. 

Can you get 1 million views on TikTok?

You can definitely get 1 million views on TikTok! With a user base of over 1.6 billion people and a powerful algorithm that seems to create social media platform stars overnight, it’s more than possible to get a video viral on TikTok. Thousands of TikTok creators have already achieved the milestone of 1 million TikTok views, and so can you. However, with relatively poor payouts for creators compared to other options, is creating content for TikTok really worth it? Unless the new Creativity Program proves to be a major upgrade over TikToks Creator Fund in the long run, I’m not so sure. 

An alternative business model I am confident about through my own experience is local lead generation. Unlike TikTok, where you rely on a third party social media platform to dictate how much you get paid, a local lead generation agency controls its own assets and has a say about how much is earned. You own your own websites, so you can decide which businesses to work with and how much to charge them for your valuable service of delivering more customers to their business. 

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Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.

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