How to Make Money on Amazon KDP? (3 Common Mistakes Publishers Make)

August 23, 2024

To make money on Amazon KDP, you must:

  1. Pick a category that isn’t oversaturated.
  2. Study your competitors.
  3. Reel in your readers with your book cover.
  4. Lock them in with what is written on those pages.
  5. Have a marketing plan in place.

Amazon Kindle Direct Publishing (KDP) is the easiest way to publish an eBook. It’s also one of the most lucrative ways to make money writing and publishing eBooks, especially if you’re just starting. KDP authors who are just starting make around $150 to $300 per month. More advanced and experienced writers earn up to $20,000 monthly.

Selling books on Amazon might sound like a smart idea because of the number of users it has. However, keep in mind that you will also have to face tough competition. Believe it or not, the easy part about Amazon KDP is setting up your account, writing your book, and publishing your work. You can make money with Amazon KDP in under 24 hours, as long as you have a book that is published.

However, Amazon KDP is tough. You face fierce competition and a lack of control over customer service. It's also hard to find a fresh topic because of the influx of books being published every day. Creating a book that sells is harder than one might think. You risk competing with thousands of other writers and authors. Some topics and categories are very saturated. There’s also no guarantee that people will buy your book or even read it.

This article will show you the five steps to make money on Amazon KDP in 2024. Additionally, we will reveal the common mistakes that publishers make while trying to make money on Amazon KDP. It also discusses whether Amazon KDP is a profitable venture for you. Lastly, we will introduce a business model. It has less competition and can provide passive income each month.

1. Pick a category that isn't oversaturated.

One of the biggest pitfalls in picking a topic is focusing on a well-known category or book idea. For example, if you decide to write a self-help book on "gratitude practices," you're entering a highly saturated market. Popular books like The Gratitude Diaries by Janice Kaplan and The Magic by Rhonda Byrne have already covered this topic extensively. It makes it challenging for a new book to gain attention. In fact, focusing on an oversaturated category or book idea is one of the biggest KDP pitfalls.

Picking a popular topic inevitably opens up a variety of issues such as oversaturation and intense competition. If you’re planning to write about a topic that everyone knows about, what’s stopping thousands of other writers from doing the same thing?

Unless you can outperform thousands of other writers in an oversaturated niche, pick a topic that isn’t too prominent, and then make it stand out. Keep in mind that choosing a topic is one of the most important aspects of selling a book. 

Here is a list of the five best-selling book genres on Amazon:

  • Literature and fiction
  • Mystery, thriller, and suspense
  • Science fiction
  • Fantasy
  • Romance

Here are the five least competitive genres on Amazon:

  • Nonfiction
  • Business and money
  • Science
  • Professional and technical
  • Crafts, hobbies, and home

You also have to be careful not to publish books under these categories on Amazon KDP:

  • Books that violate copyright and/or proprietary laws.
  • Offensive content: Books with hate speech, pornography, sexual abuse, and terrorism.
  • Misleading content: Books that deceive or mislead people are not allowed on Amazon. Titles, subtitles, and descriptions should be in line with what is written in the book.
  • Public domain content: Books in the public domain are free from any copyright issues. However, Amazon does not allow multiple versions of the same book at once.

2. Study Your Competitors.

Studying your competitors is by identifying your direct competitors—those offering similar products or services to the same target audience. Once identified, research their strengths and weaknesses by reviewing their marketing strategies, customer reviews, pricing models, and product features. Failing to analyze the competition puts you at risk of getting stomped on and left behind.

Here are a few reasons why studying your industry rivals will benefit your Amazon KDP business:

  • It helps you identify their strengths so you can do the same in improving your product or business. If you’re just starting out in the KDP space, analyzing your competitors should be one of your biggest priorities. Knowing what works for others will give you a head start in your launch. It will also help you compete with other writers and publishers. A good way to do this is to find the most successful publishers on Amazon. Then, study their writing style, cover designs, and other key elements of their books.
  • It allows you to pinpoint their weaknesses and capitalize on those flaws by thriving where your competitors are lacking. To get ahead of the competition, find where they are struggling, not just where they are thriving. All authors and publishers have weaknesses, whether it be in the content of their books, their price points, or even the design of their materials. However, finding out where your competitors are failing is only one part of the equation. It’s what you do about that kind of information that makes the biggest difference. Finding where other publishers are failing gives you a chance. It can help you avoid their mistakes. It also lets you do better by providing what they cannot.
  • It gives you the ability to recognize your own flaws and better understand how you can improve on them. Analyzing your competitors helps you find their strengths and weaknesses. It also lets you identify your own strengths and weaknesses. It's like "killing two birds with one stone." You exploit your competitors' weaknesses while fixing your own. If another book's cover is more appealing, revamp yours. A good company exploits its rivals' weaknesses. An excellent company knows its own flaws before seeking others' weaknesses.

3. Reel in Your Readers with Your Book Cover

The cover is the most important part of a book because it is the first thing the customer sees. If your cover cannot captivate your customers and reel them in, how do you expect them to even open your book at all?

When constructing a killer book cover, you must consider three things:

The book title: It is basically an overview of your entire book. It should be able to capture the essence of your book while also being catchy, memorable, and persuasive. A good title won’t guarantee that your book will be successful, but a bad title will almost certainly guarantee that your book will be unsuccessful. 

Here are some steps you can follow in coming up with a book title:

  • List potential book titles: Brainstorming for ideas is one of the best ways to come up with a title that works.
  • Steer clear of titles that are already famous: Due to the many published books, it is hard to find a unique title. Your title may be too similar to an existing one.
  • Find out the best keywords that are associated with your title: You can either search for top books on Amazon and check their titles. You can also use SEO to find the best keywords for your book.

The subtitle: It is just as important as the title, as it will connect your book to your readers. It serves as a bridge between your title and what is written in it. Not having a subtitle is like telling your readers to purchase your book without knowing what it is.

Here are some tips to help you draft a subtitle:

  • Your subtitle must explain your book's promise. It should summarize its contents.
  • Keep it short and simple: Readers want to know your book's gist from your subtitle in as few words as possible.
  • Brainstorm a list of potential subtitles: It is a good way to get your creative juices flowing. This is essential for finding the best subtitle.

The graphics: Photos, background images, or other creative elements is optional when it comes to creating a book cover. Not having these, however, could make your cover appear boring and dull. Keep in mind that your cover will largely influence a reader’s decision to read your book or not. If they find your cover uninteresting, their perception of what’s inside your book won’t be any different.

Try incorporating some basic designs to complement your title and subtitle. Use genre-appropriate fonts and colors to enhance your cover's appeal and evoke a positive response from your reader. For example, if you’re writing a book about finding inner peace, use light colors to set the tone for your reader. You can also try using a relaxed font style to maintain that serene mood you’re going for.

4. Lock Them in With What’s Written on Those Pages

Just like the entrée in a five-course meal, what’s written inside those pages will most definitely be the main attraction of your book. 

Here is a step-by-step guide to help you write the content of your book:

Conduct some preliminary research about the topic you will write about. Conduct some preliminary research about the topic you will write about. Before you write, research the topic. Learn all you can.

For example, if you’re writing a book about investing, try to find answers to commonly asked questions. Examples of these could be:

  • What exactly is investing?
  • When did investing begin?
  • Who are the most successful investors today?
  • Where can I invest?
  • What types of investments are there?

Doing this helps you quickly absorb the topic and allows you to familiarize yourself with the subject even before you write.

This also lessens the time you need to spend doing research while writing, which increases efficiency and productivity. 

Create an outline. After some research, it's easy to dive into writing. However, that's not always ideal. You’re prone to losing your train of thought every time you stop, you’re more susceptible to mental exhaustion, and so much more. Having an outline eliminates these problems for you. An outline is a visual map. It plots all the important chapters and details for you in advance. This makes writing easier. It also reduces the chance of creative shutdown or writer's block. You'll think less and stop less. If you need to stop, an outline will help. It prevents you from losing your entire thought process because it lays out everything for you.

Finish your drafts and revisions. Drafting is one of the most important processes in writing a book because it allows you to re-evaluate your ideas and make them even better.

When you finally decide to write a final draft, here are some questions to consider:

  • Is my tone consistent? For example, if you’re after a more professional and scholarly tone, watch out for everyday language in your sentences.
  • Are my hooks and leads attention-grabbing? Will my audience keep reading with the kinds of open loops I’m using?
  • Is it possible to eliminate any fluff? Are there parts of the book that are unnecessary?
  • Does the book satisfy what my title and subtitle say?
  • Are my arguments and points coherent with each other? Are there any conflicts?

Drafting lets you proofread for spelling and grammar errors and fix them. These errors usually appear in the first draft. They should be fixed before publishing the final copy. Once you’ve finished drafting the final version, all that’s left is to publish your book on Amazon KDP.

5. Have a Marketing Plan in Place 

Once you’ve published your book, you can either wait for people to take notice of it, or you can be proactive and market it yourself.

If you have the money for it, you can definitely use Amazon Advertising to promote and market your book on the Amazon platform. 

However, if you prefer not to put up any money, there are two ways you can advertise your book for free.

  • Social media: With the rise of platforms like Facebook, Twitter, and Instagram, it has never been easier to advertise a product. 

All you have to do is create a post that contains all the necessary information regarding your book, including:

  • A general overview or summary.
  • A link to the book itself.
  • How people can purchase your book. 

Facebook also has a handful of groups dedicated to books, novels, and other types of publications.

  • Search Engine Optimization: With the rise of social media platforms such as Facebook, Twitter, and Instagram, advertising a product has never been easier. 

Amazon makes it possible for authors and publishers to put keywords that will help their books become more discoverable. 

With the help of keyword research and SEO tools such as Google Trends and Ahrefs, you can find the best keywords that will help your book generate more traffic and potential sales.

3 Common Mistakes Publishers Make While Making Money on Amazon KDP

1. Quantity Over Quality

Once you understand how the Amazon KDP business model works, it’s very enticing to create as many books as you can. Publishing multiple books might create a steady income. However, it would only work if people bought and read them.

Keep in mind that having as many books as you can will not guarantee that the money will start coming in. Neglecting the quality of each book you make is tantamount to failure. No one will buy a book if the author rushes it, writes it poorly, and constructs it badly. Instead, focus on writing a well-researched, creatively designed book.

2. Focusing Only on a Single Aspect of Your Book

It's easy to love a catchy title or great cover art. However, be careful not to spend too much time on just one part of your book. Your book is composed of multiple elements that work together to tell a story. Putting a lot of effort into one aspect and ignoring the others is a recipe for disaster.

For example, if you have a killer title but the content of your book does not appeal to your audience, how do you expect them to keep reading? But if your book's content is great but your title fails to grab attention, how will you catch your reader's interest and make them turn the pages? From the title to the epilogue, every part of your book is equally important.

3. Relying on the KDP Platform Too Much

The KDP platform is not what’s going to guarantee your success - it’s you. Unless you plan to apply for the KDP Select program, you can use other platforms with Amazon KDP. You can start your own website and publish your books there. This allows you to fully customize what you want people to see. You can include your bio, accolades, contact details, and other key info.

You can also use the power of social media to your advantage. Facebook and Twitter are good places to promote your books. Using Amazon KDP is a good idea. However, if you want to grow your audience quickly, don't rely only on KDP.

Is Amazon KDP Profitable? 

Yes, Amazon KDP is profitable as you can receive up to a 70% royalty for book sales. Those who write their own book from scratch and design their own digital artwork can keep this full 70% as profit. According to the Amazon website, KDP offers royalty rates of around 35% to 70%, making it a very profitable business.

If you’re an Amazon KDP beginner, follow these steps:

  • Create an Amazon account on the KDP webpage.
  • Pick a niche to focus on.
  • Once you have chosen which topic to write about, you can either write the book yourself or hire a ghostwriter to work for you.
  • Input your book details (title & subtitle, description, names of authors, categories, and age ranges).
  • Set your desired prices.

And that’s it! You’ve officially published your first book on Amazon KDP. You can upload as many books as you want on Amazon KDP. There are no limits on the number of books you can publish. However, there is a limit to the number of drafts you can have on your account, which is set at 500.

Amazon KDP also only requires a minimum page count of 24, which makes it easy to finish and release books regularly. Fast forward to today - you don’t even have to write the books yourself to make money on Kindle Direct Publishing. With the rise of platforms such as Fiverr and Upwork, you can simply hire someone to do the writing for you. All you have to do is handle the publishing and marketing.

How Much Does It Cost to Publish a Book To Make Money on Amazon KDP? 

It costs nothing to publish a book to make money on Amazon KDP. Publishing a book on Amazon is free. However, how much it costs to publish a book on Amazon depends on what you decide to outsource. You may spend anywhere from $50 to $1,000+ on ebook-related costs like marketing, content creation, and graphic design. 

A Reddit editor claims her client publishes 45K-word KDP books. He spends $6,000 per book to outsource tasks like alpha reading, editing, cover art, and ads. 

how much does it cost to publish a book on Amazon kdp reddit

How Long Does It Take to Make Money on Amazon  KDP? 

It takes 6 to 12 months to make money on Amazon KDP, generally. However, it varies by person. However, how long it takes to make money on Amazon KDP varies from person to person. For example, one Canadian Amazon KDP author on Reddit made their first sale in just two weeks after publishing 11 of their books on the platform. 

However, another Amazon KDP author on Reddit claims they haven't broken even on their Amazon KDP investment after four years on the platform. 

Can You Make Money on Amazon KDP Without Writing? 

Yes, you can make money on Amazon KDP without writing by providing reviews for Amazon KDP books. A post on Kindlepreneur says some entrepreneurs have made money by offering detailed, insightful reviews for KDP authors. You help them improve their book's visibility and sales. Another effective strategy is creating and publishing low-content books on Amazon KDP. You can generate a steady income by publishing low-content books such as journals, planners, and coloring books. It requires minimal writing but can be highly profitable. 

Additionally, hiring a ghostwriter to write your Amazon KDP book is a viable option. As noted by Reedsy, many successful KDP authors outsource their writing to professional ghostwriters. It allows them to focus on marketing and sales strategies while still producing high-quality content. These methods demonstrate that it is entirely possible to earn money on Amazon KDP without having to write the content yourself.

Conclusion: Why Is It Easier to Make Money Through Local Lead Generation Than Amazon KDP?

It is easier to make money through local lead generation than Amazon KDP because local lead generation involves creating a website that ranks on Google using SEO tactics and allows local businesses to generate leads through your site. This method targets specific cities. It greatly reduces competition compared the global competition of Amazon KDP.

Each city offers hundreds of potential niches, making it easier to find untapped markets and opportunities. Local lead generation lets you dominate a local market. It takes less effort than competing with global authors on Amazon KDP. The tight geographic targeting helps us rank higher and attract more business.

Additionally, local lead generation requires minimal ongoing maintenance. After setting up and optimizing the website, it can passively generate leads and income. For example, websites created in 2014 still generate over $2,000 per month without any intervention. This stability and long-term passive income potential make local lead generation a more attractive and manageable online business model than Amazon KDP.

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  1. I love your write up on the Amazon KDP and Lead Generation.
    I would be very grateful if you mentor me on them.
    I am in Cameroon.

    1. Hey Abongo J thanks for reading and taking the time to comment. If you’re curious about our local lead generation and want more information about our coaching program you can book a call and speak with one of our coaches using this link: https://go.ippei.com/
      Look forward to connecting and best of luck in your journey.

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