A Faceless YouTube channel is a YouTube channel where its video content doesn’t include its subject, usually its content creator, talking in front of the camera. This type of content is primarily for those who are camera-shy or those who want to make great YouTube content without appearing in front of the camera.
With the help of voiceovers, narrators, animated graphics, videos, and virtual characters, creating a faceless YouTube channel is a great way to earn money and build engaged audience members.
So if you're looking to start a business model centered around a faceless YouTube channel, this is a good place to start!
How to Start a Faceless YouTube Channel?
Here are the steps to starting a successful faceless YouTube channel:
A 2017 study by Backlinko touched on the point that your success on the YouTube platform lies in several factors, including focusing on creating high-quality, engaging content that is optimized for search and encourages audience engagement.
Planning and Creating Your Content
When your YouTube account is created, you can now begin brainstorming what your faceless channel should look like by planning your content and customizing your channel’s settings and preferences.
Here are important things to help plan your faceless YouTube videos:
1. Identifying Your Niche and Defining Your Brand
The most immediate thing you have to do is determine who your target audience is and what YouTube niche you should go for.
As yourself these questions:
Answering these questions can help determine who the target audience is, their problems and pain points, and how your content can help solve their problems or queries.
A perfect blend of these things can foster an interactive environment, improve your channel’s statistics and performance, and generate considerable monetary income to make more content.
Best Topics Faceless YouTube Channel
Creating captivating content doesn’t necessarily require you to hold a camera and film yourself. These channels are proof that you can monetize your content despite having a faceless channel. Most of these ideas are easy to set-up, tend to perform well and bring plenty of viewers to your channel.
To help bring inspiration to your brainstorming process, here are some of the top faceless YouTube channel ideas:
World According To Briggs - 939K subscribers and 263,050,675 total views.
BRIGHT SIDE - 44.3 million subscribers and more than 10 billion views. According to SPEAKRJ, the channel has a monthly income ranging from $17K - $382.5K.
Top5Gaming - 5.66 million subscribers and more than 2 million views.
Bestie - 4.41 million subscribers and more than 650 million views.
What Is the Most Searched Niche on YouTube?
Besides the limited topics presented above, you can also check Google Trends to help you identify popular and trending topics, predict future trends, and pinpoint new and untapped areas of interest.ChatGPT, along with other topics that involve AI, is a trending topic you can focus on in your faceless YouTube channel.
2. Customized Banner Image and Channel Icon
A YouTube banner image is the large image that appears at the top of your YouTube channel. A YouTube channel icon, on the other hand, is the smaller image that appears next to your channel name and represents your channel in search results and on other YouTube features.
Customizing both your banner image and channel icon is a great way to make your channel look more professional and attract more viewers.
You can customize your channel banner and icon with the help of tools such as Canva and Adobe Photoshop or Illustrator. However, if you’re not adept at graphic designing or don't have the time to do so, you can hire designers who can work on your creatives. Platforms such as Fiverr showcase a lot of talented individuals who can work with you on this project.
3. A Well-Written Video Script
A good YouTube video script should outline the dialogue, narration, and actions that will take place in your video content. It’s an important tool for planning and organizing your video content, ensuring that your message is clear and that your video flows smoothly.
A well-written script should have the following outline:
Your script should be written in a conversational tone, and use language that is appropriate to your target audience. Additionally, it's good practice to include time cues in the script, so that you can keep track of the video's pacing and editing it later on.
Doing your own research and writing your script will take you an average of 30 minutes to 6 hours depending on the length and number of important information to cover. A quicker way to come up with a complete script is to use AI copywriting tools like ChatGPT and Jasper AI. It has the tools and templates to assist you in your script writing process.
Again, if you want to delegate this task, you can hire competent scriptwriters over at Fiverr.
4. Faceless Video Footage
YouTube video footage refers to the raw video material that is captured by a camera or smartphone and later edited and uploaded on YouTube. Your footage can include various elements to make content more entertaining, like b-rolls and animations.
Going the free route in this process means accessing websites like Pexels and Pixabay that offer free video stock and clips.
Besides that, you can also access and use other creators’ YouTube content that is marked with a Creative Commons CC BY license. YouTube users who mark their videos with a CC BY license keep their copyright ownership while granting other creators the freedom to reuse and edit the content.
5. Audible Voice Over
Since you’ll be producing faceless YouTube videos, adding voice overs to your content will help deliver your message across your viewers.
Producing audible voice overs requires a good-sounding voice. You can record your own voice if you think it’s good enough. However, you can also hire voice over artists to read your script and produce your audio.
You can also take advantage of AI-generated voiceover softwares like Pictory to speed up this process.
Music is an essential element in your faceless YouTube videos as it can set the mood and tone, cover up background noise, keep the audience engaged, create continuity, and evoke emotion.
Choose the music that’s fitting with the video’s theme and tone and use royalty-free music tracks to avoid any copyright issues. With the right music, your faceless content can be more engaging, memorable, and effective in conveying your message.
7. Video Editing
Video editing is an crucial step in the process that incorporates your written script, footage, voice-overs, and music into one video.
The process of editing your video requires patience and creative skills to pull-off. When you decide to do the heavy lifting yourself, you may do so through the help of video editing software of the Adobe Create Suite, Davinci Resolve, or Apple’s Final Cut Pro. There are also online video editing softwares for those editors who prefer beginner-friendly interface, like VEED and InVideo.
8. Video Thumbnail
A YouTube video thumbnail is an image that represents a video on the platform. It’s the first thing that viewers see when they come across a video in their search results, recommended videos, or playlists. The thumbnail is automatically generated by YouTube when your video is uploaded, but you can also choose to upload a custom thumbnail, which can be a key factor in increasing the video’s click-through rate (CTR).
Creating a YouTube video thumbnail is as simple as browsing Canva for templates and replace them with your own designs. You can also hire a graphic designer to complete this process. Remember, you need to create thumbnails that will entice people to watch your videos.
What Are the 3 Easiest Ways To Start a Faceless YouTube Channel in 2023?
Compilations and Slideshows
Compilations and slideshows are popular types of videos on YouTube that curate and edit a group of videos and images into one video. You can use these types of videos of videos for showcasing a variety of content, such as travel experiences, product reviews, or tutorials. They are also effective for creating ‘top 10’ or ‘best …’ type videos that are visually compelling, easy to produce and can keep your audience engaged and interested.
Doodles on YouTube is a way to create visually engaging content by adding illustrations or animations to supplement videos. They can be created using various tools such as a digital pen, tablet, or smartphone. Doodles can help to make your videos stand out on YouTube and keep your audience interested and engaged.
Data visualization videos on YouTube are a way to present data in a visually appealing and engaging format. These videos use tools such as charts, graphs, and maps to present information in a way that is easy to understand and remember. You can use data visualization to present a wide range of information such as statistics, trends, and analysis, and can help to make videos stand out on YouTube.
Why Start a Faceless YouTube Channel in 2023?
There are plenty of reasons creators choose to create a faceless YouTube channel. It’s a leading alternative to creators showcase their content and let their audience focus on the more important subjects rather than drawing attention to the creators themselves. Some find it more cost-efficient and timesaving, while others regard it as a viable business model to promote their products, services, and monetize content.
Starting a faceless YouTube channel can also be a great business idea. Here’s why:
So yes, you can make money on YouTube without showing your face. But it takes a lot of dedication, creativity, and smart work! There are plenty of successful faceless channels on YouTube today. You won’t see anyone’s face---just stock footage---and yet they produce captivating content that attracts thousands if not millions of subscribers that engage with their content each day.
Here are some of the successful faceless YouTube channels:
Kings and Generals
The key to their success is the immense value they provide to their audience: well-researched content, audible and cohesive narration, and captivating graphics.
How To Grow Faceless YouTube Channel?
Growing and monetizing your faceless YouTube channel can be challenging, but with the right strategies, it’s possible to build a sizable audience and make money from your content.
Here are a few ways to grow and monetize your faceless YouTube channel:
Take Advantage of YouTube Automation
A buzzing strategy is automating your YouTube channel. It helps foster a seamless process of growing and monetizing your content with minimal effort from its content owner.
There are multiple angles on how you can achieve an automated process in attaining passive income through your YouTube channel. One way is through outsourcing the content creation process to freelancers. When your content goes viral, you’ll enjoy the income generated without being too hands-on in the channel.
Another way is taking advantage of YouTube’s Creative Commons licenses and look for content that are tagged with this license and reuse or edit them accordingly.
Consistently Post High-Quality Content
Focus on creating high-quality, engaging content that applies to your niche and appeals to your target audience. This will help you build a dedicated audience who will return to your channel for more content.
The recommended post per week is at least 2. In this case, the higher the number, the better. BRIGHT SIDE even posts 3 high-quality content every day!
Optimize Your Videos for SEO
Optimizing your videos for search engines can help increase their visibility and drive more traffic to your channel. Use keywords in the video title, description, and tags that are relevant to the content of the video.
Promote Your Channel on Social Media
Share links to your video on your social media accounts, and use platforms like Twitter, Instagram, and Facebook to promote your channel and interact with your audience.
Collaborate With Other YouTubers
Collaborating with other YouTubers can help you reach new audiences and gain exposure for your channel. You can also cross-promote each other’s channels on social media.
You can turn your channel into a steady source of income in several ways once your faceless YouTube channel gains a following.
Here are the following ways you can use to effectively monetize your faceless YouTube channel:
YouTube Ad Revenue
One of the most straightforward ways to monetize a channel is through YouTube ads. It’s one way to make passive income on YouTube. Once you have a large enough audience, you can apply to join the YouTube Partner Program and start monetizing your videos through ads.
Sponsorships and Product Placements
As your channel grows, you can reach out to companies and brands to negotiate sponsored content and product placements on your channel.
Creating and selling merchandise related to your channel and brand can be a great way to monetize your audience.
Offer Paid Content
You can use monetizing platforms like Patreon, Onlyfans, or YouTube paid memberships to offer exclusive content for a fee to your most-dedicated fans.
If you have a sizable audience and you are promoting products, you can use affiliate marketing to promote products and earn a commission on sales.
Consulting or Coaching Services
If you have a niche that you are an expert in, you can offer consulting or coaching services to your audience.
Keep in mind that growing a YouTube channel takes time and effort, but with the right strategies and consistent content, it’s possible to build a sizable audience and monetize your channel.
Final Thoughts: How To Be Successful With a Faceless YouTube Channel?
Starting a faceless YouTube channel in 2023 can be a great way to share your knowledge or interests with the world without having to show your physical appearance. However, it’s important to remember that creating a successful channel takes time and effort.
As mentioned in the earlier part of this article, you’ll need to create a YouTube account, come up with a niche and content ideas, and create engaging videos. Ensure to include music, a good thumbnail, and a clear call to action in your videos to keep your audience engaged.
Additionally, it’s important to be consistent with your content and to develop a clear monetization strategy to make money from your channel. With a little bit of hard work and dedication, you can build a successful faceless YouTube channel in 2023.
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