Ian Nuttall's Practical Programmatic SEO Review: Is This What Your Website Needs To Scale? + A Local Alternative

What Are Practical Programmatic SEO Pros and Cons?

Pros:

• Reputable creator. Ian Nuttal has a positive reputation. He is an active creator of software using pSEO so he’s built an authority on the topic.
• Caters to all skill levels. The course includes lessons for people with coding and no coding knowledge.
• Self-paced. The video lessons are accessible at your own pace.

Cons:

• No external reviews. There are reviews on the website. Though it can be unreliable if you value peer reviews, since the course has an affiliate program.
• No community. You’ll get access to your learning dashboard on the website, but there is no community for members.

Price: Practical Programmatic SEO costs $197.

Refund Policy: Practical Programmatic SEO doesn’t offer refunds.

Reputation: Practical Programmatic SEO creator Ian Nuttall has a positive reputation online. He’s also active on Twitter with 34k followers.

August 5, 2024

Ian offers a comprehensive, hands-on method for advanced SEO tasks. But it assumes you already have prior SEO expertise.

richard

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3.0 out of 5 stars (based on 1 review)

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Is Practical Programmatic SEO What Your Website Needs To Scale?

Practical Programmatic SEO can be what your website needs to scale. It will help you generate a lot of pages in a short time. The strategy targets long keywords that traditional SEO doesn’t focus on. So it increases traffic, then revenue. However, Ian Nuttall also cautioned that programmatic SEO is only effective when you have valuable information on those generated pages.

What is Practical Programmatic SEO?

Practical Programmatic SEO is an online course on programmatic SEO strategy. Ian Nuttal will teach you the basics of the strategy. You can build a website or create hundreds of web pages regardless of your coding knowledge. The course also comes with datasets you can use for your pSEO.

What Will You Get From Practical Programmatic SEO?

• Fundamentals of Programmatic SEO. The first module goes over the basics of programmatic SEO. It has 19 lessons in 4 hours of video lessons.
• Population Data - No Code Case Study. This module dives into pSEO with no coding. This part is available at Ian’s Gumroad products as a standalone.
• Golf Courses - Low-Code WordPress Build. The 3rd module goes over how to build pSEO in WordPress with low code knowledge.
• Building Programmatic Website with Webflow. This module is one of the longest lessons since it’s for pSEO with coding. The module has 25 lessons in almost 4 hours of video lessons.
• Building Affiliate Product Review Site. Building Affiliate Product Review Site deals with affiliate business that can be made using pSEO.

How To Use AI to Build Programmatic SEO Websites?

• Setup Showcase - Real Programmatic SEO Sites. This is 2 hours of programmatic SEO at work in sample sites.
• Programmatic SEO Masterclass. The last module lasts for 2 and a half hour on advanced programmatic SEO tips and advice.

How Does Practical Programmatic SEO Help You Get Lots of Traffic?

Practical Programmatic SEO helps you get lots of traffic through web page generation. It can build hundred to thousands of pages. The course will teach you how to set up datasets and templates for the pSEO strategy. Ian Nuttall will also go over targeting low competition and long-tail keywords. Once your pages get indexed, they can start generating traffic for your website.

Who Is Practical Programmatic SEO For?

Practical Programmatic SEO is for publishers, bloggers, affiliate marketers, web developers, and e-commerce owners. It is best for people who already know about the concept. And entrepreneurs who can provide unique content even with bulk page generation.

Who Is Practical Programmatic SEO Not For?

Practical Programmatic SEO is not for bloggers and business owners who are researching about programmatic SEO and are not sure how the strategy can help them. The course doesn’t have a refund policy so every purchase is final.

Are The Students of Practical Programmatic SEO Getting Results?

Students of Practical Programmatic SEO are getting results based on the website’s testimonials. But there are yet to be proof or detailed reviews. Niche Site Lady and Jon Kurtis gave positive feedback about the actionable value of the course. While Ankit Rana emphasized the course’s lack of fluff and Ian’s timely response to emails.

What Is Practical Programmatic SEO Affiliate Program?

Practical Programmatic SEO affiliate program is an opportunity to sell the course for a 30% commission. It is open to anyone affiliated with Lemon Squeezy. Lemon Squeezy is the payment processor of the course. Interested affiliate marketers can sign up on Lemon Squeezy to get their affiliate links. The cookie window for the affiliate program is 30 days.

What Is Programmatic SEO Tips & How-To Guides?

Programmatic SEO Tips & How-To Guides is a free resource for beginners in the pSEO strategy. Each blog post fills you in on pSEO like indexing your pages faster through changing the title tag or rewording your introduction. There’s also a blog post explaining why pSEO is not spam and 3 ways to find keywords for your pSEO site.

What Are Practical Programmatic SEO Alternatives?

• Local Rank Academy. This was created by Jacky Chou, an SEO entrepreneur and founder of Indexsy, a holding company with 50+ online businesses. Through his course and YouTube channel, he teaches SEO, affiliate marketing, and business acquisition strategies while documenting his income streams from Amazon, Mediavine, and OnlyFans affiliate sites. His approach emphasizes “parasite SEO” for fast results. This is leveraging high-authority platforms to gain visibility, though it sacrifices long-term control.
• Traffic Hacks Accelerator . This is an SEO training program by Greg Morrison. The course focuses on helping beginner SEOs and digital agency owners scale their businesses beyond $100K by teaching practical ranking, client acquisition, and agency growth systems. It serves as the entry-level program before joining The Forge Mastermind, a private community for advanced SEO entrepreneurs.
• SEO for Writers. This is a course by Larry Ludwig that teaches writers and content creators how to make their articles rank in Google. Larry shares his proven methods for on-page optimization, content structuring, and algorithm resilience. The course is ideal for writers aiming to build sustainable traffic through SEO fundamentals that compound over time, much like an investment that grows in value with consistent effort.

Who Is Ian Nuttall?

Ian Nuttal is an SEO expert and entrepreneur since 2005. He is active on Twitter with a following of 34k. He is also a web developer building softwares and tools. Ian’s recent product launched last November 23, 2023 is the URL Monitor. It tracks urls in Google and index new pages in bulk at $10 per month. Ian currently lives in Bingham, England, United Kingdom.

He also acquired the Programmatic SEO OS from David Holt, a graphic designer. The operating software is in Notion. It’s now included in the Practical Programmatic SEO course for members. The OS includes 50+ examples, and pSEO in different platforms, such as WordPress and Wix.

What Is Niche Site Metrics By Ian Nuttall?

Niche Site Metrics by Ian Nuttal is a subscription service. It provides site data like organic traffic, keywords and domain authority. You can use the database to find keywords and niche topics with low competition to venture into. Niche Site Metrics database gets updated on a monthly basis.

What Are Other Offers of Ian Nuttall?

• Programmatic SEO Datasets. Programmatic SEO Datasets is a list of datasets that you can use for your pSEO strategy. It also comes as a part of the Practical Programmatic SEO course. It costs $5 or more if you’re willing to pay for more.
• 0-60 Times Vehicle Dataset. 0-60 Times Vehicle Datasets is a ready-made dataset of 148 vehicle manufacturers. It is data from 1946 to 2024 for a programmatic SEO site. The dataset is available for subscription at $20 per year.
• No-Code Programmatic SEO Course. No-Code Programmatic SEO is a video course on programmatic SEO with no code. It is part of the Practical Programmatic SEO course. It’s also made available as standalone for people looking to learn pSEO in a tight budget. No-Code Programmatic SEO Course costs $97.
• Product Review CSV Generator. Product Review CSV Generator is a tool automating the generation of product comparisons. It can process data from CSV and Google Sheets. The tool is priced at $5 or more.
• Programmatic SEO Playbook - Transport Niche. Programmatic SEO Playbook on Transport Niche is a pSEO dataset on transportation niche. It includes ideas and tips on how to set up and scale the niche site. It is only available for 100 buyers at $60.

Does Ian Nuttall Have A Good Reputation Online?

Yes, Ian Nuttak has a good reputation online. He engages with his Twitter following a lot. They exchange thoughts, answer questions and post updates for his current works. His tweets have an average impression of 8k.

What Are Ian Nuttall Claims?

Ian Nuttal claims Practical Programmatic SEO will increase your traffic and revenue. The programmatic SEO strategy will generate pages and rank on long tail keywords.

Are Ian Nuttall Claims Realistic?

Ian Nuttall’s claims are realistic as programmatic SEO is an effective strategy to drive traffic and increase your revenue if you have a robust and valuable dataset. But that depends on your niche and the information you have on it. As stated by Daniel Trick of Fatjoe, programmatic SEO is not for every niche. Otherwise, you’re risking your website losing rank. Since Google may tag the pSEO webpages as thin or doorway pages.

What Is Programmatic SEO?

Programmatic SEO (pSEO) is the bulk generation of website pages. It uses a single template and database targeting long-tail keywords. pSEO generated pages are best for transactional and commercial intent.

What Are Programmatic SEO Examples?

• Zapier. Zapier is an automation tool which lets you connect web applications and services. This is for ease of data transfers and synchronizations. The company employed programmatic SEO in creating a page for every application connection possible.
• TripAdvisor. TripAdvisor is a travel site to research accommodation, dining, destination and other travelers’ experiences. TripAdvisor generated pSEO pages for head terms like “best hotel” in every location.
• Wise. Wise is an international banking service operating in 160 countries. The service utilized programmatic SEO for pages of currency conversion.
• NomadList. NomadList provides remote workers with information such as internet speed, weather and demographics. The site used programmatic SEO for every category drawing information from a database.
• Canva. Canva is a designing platform. It used programmatic SEO pages for templates specific search terms like resume, logo, business and education.

What Are Programmatic SEO Tools?

• Ahrefs - Ahrefs is an SEO tool you can use to research keywords for your pSEO strategy. It can provide long-tail keywords you can target.
• Airtable - Airtable is a collaboration software sharing databases, spreadsheets and workflow. Programmatic SEO needs a database to draw information from and create pages.
• Webflow - Webflow is a website design and hosting SaaS dubbed as the best in the market as of today. It can set up your template page for pSEO.
• Whalesych - Whalesync is a data synching tool to sync your template and database for pSEO pages.
• IndexMeNow - IndexMeNow is a tool for indexing your pages. Programmatic SEO generates hundreds to thousands of pages. Every one of them must be indexed so they’ll show up in SERPs.

Is Practical Programmatic SEO Worth It?

Practical Programmatic SEO is worth it if you have access to structured datasets and want to build traffic through long-tail queries. However, it works best for experienced SEOs. Beginners may struggle with ranking and monetization without deeper knowledge or strong topical authority. If you’re a beginner who wants to earn money through SEO, I recommend local SEO.

Programmatic SEO vs Local SEO: Which Is Easier to Rank?

Local SEO is easier to rank than programmatic SEO, especially for beginners or solo operators. The main reason is that there’s simply less competition. When you target a specific service in a specific location, like “drywall repair in Lincoln, Nebraska”, you’re not competing with massive national websites. You’re usually up against a handful of local businesses, many of which don’t even have optimized websites. That makes it much easier to break into page one with solid on-page SEO. It’s like opening a coffee shop in a quiet neighborhood. You’re not trying to beat Starbucks worldwide. You just need to be the best option on your block.

In my opinion, programmatic SEO, by contrast, is like trying to build the next TripAdvisor. You’re publishing thousands of pages (often for product reviews, comparisons, or directories) and competing against high-authority sites with deep content, strong backlinks, and years of topical trust. It’s not impossible, but the bar is much higher.

Local SEO is also easier because Google favors results that are geographically relevant, trustworthy, and specific to user intent. If your website is optimized with a clear location, a few strong backlinks, and consistent listings across the web, you can rank well, even without a big website or strong domain authority.

With programmatic SEO, you can create thousands of pages using templates, but without deep content or clear context, most of them won’t rank. Google sees these kinds of pages every day and filters out the ones that don’t show clear expertise, structure, or intent-matching. Local SEO goes deep in a small pond. Programmatic SEO tries to cover the whole Pacific Ocean.

But what about earning opportunities? With programmatic SEO, you have to rely on affiliate marketing, ads, lead generation, and sponsorships, most of which depend on someone else’s products or services. With local SEO, you can earn straight from your own website through local lead generation. This is the business model that I personally use, and it generates $52k per month! Here, you build a service website, like “roofing in Austin”. Then, you use local SEO to rank it. Once it starts getting traffic, you sell the leads to an actual roofing company in the area. You’re a very important middleman who links homeowners and companies to each other.

Local Lead Generation Is My #1 Income Source From Local SEO

Local lead generation is my #1 income source from local SEO because it offers real value. I mean, you’re offering real businesses with real leads. I have 50+ local lead gen websites. It only took 15 to 25 hours to build and rank them. Maintenance is minimal, too, since my competition is low and my sites stay ranked for many years. This is what makes it a business model with true passive income. I’m able to travel across the US and all around the world while my business runs on autopilot. For example, my website, Freeport Elite Roofing, 2017 West Galena Avenue, Freeport, IL 61032, 815-863-9988, freeporteliteroofing.com, sells 4 leads each month. The roofing company makes $34,000 from these leads-turned-clients. Since the leads come from my website, I get a 10% commission from the total earnings, so I make $3,400. Each site more or less makes this amount each month!

If you want true passive income through local SEO, check out my local lead gen course. I teach you all the steps on how to set everything up. You can also choose to work for one of my clients. You simply build and rank websites for them, and they give you a commission. This lets you avoid the sales talk bit.