Ian Stanley is a copywriter, email marketer, author, comedian and entrepreneur. He founded Almost Passive Income in 2022. He helps people make money from email marketing via fill-in-the-blank templates you can get through his programs. Ian runs Email of the Month Club and 90 Days to Freedom. Ian is also a mentor at Spark by Clickbank affiliate program.
Online reviews about Ian Stanley are positive. Although most of them are in his sales pages with very few external reviews. Ian Stanley copywriting newsletter is frequently recommended on Reddit for aspiring copywriters. Justin Goff, co-founder of Copy Accelerator, recommends Ian’s course for anyone looking to monetize their email list.
According to Litmus, email marketing has a 3500% ROI. However, OptinMonster found 7 out of 10 emails get reported as spam with just a glance at the subject line. It’s a tough digital marketing channel, but rewarding when you break into it. I’ve been doing digital marketing for decades and email marketing remains one of the most effective along with local lead generation.
In this Ian Stanley review, we’ll go over who he is and what almost passive income is. We’ll also list his programs and offers, and what you’ll get when you sign up.
Ian Stanley Review: Pros and Cons
Pros
Good reputation. Ian Stanley is known as a skilled copywriter.
Templates. You'll get 100+ fill-in-the-blank templates for email marketing.
There are 3 live coaching sessions per week.
90 Days Certification Program. Students who finish 90 DTF and pass the 2 exams, will get in Ian Stanley’s email list for opportunities.
Cons
Not as active in the copywriting industry as before. In a video, he said he writes less copy and focuses more on his businesses.
Live coaching is only for group coaching. No 1-on-1.
Pricey. It costs $2000, which is too much for beginners.
Price
Ian Stanley's 90 DTF costs $2000.
Group
Ian Stanley has a Facebook group.
Refund Policy
Ian Stanley offers a Turning Pro guarantee. They will work with you until you get clients.
Reputation
Ian Stanley has a positive online reputation.
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What Is Almost Passive Income?
Almost Passive Income is Ian Stanley’s former company, Stand-up Conversions. Almost Passive Income focuses on email marketing and copywriting. They also cover wealth building and lifestyle mindset. According to Ian, they strive to work less than an hour a day. They target beginner and experienced marketers looking to make more money in less time. Almost Passive Income hosts live events which usually lasts for 3 days.
Almost Passive Income offers 6-Hour Email for free and the Welcome Email Template for $7. 6-Hour Email contains 3 templates you can send to new customers 6 hours after they opt-in to your list. The Welcome Email Template is the first upsell in Almost Passive Income. It also contains 3 different fill-in-the-blank templates. Ian also offers a subscription to Emails of the Month Club at $47 per month. Members will receive new email templates every month.
Who is Ian Stanley?
Ian Stanley is half English and half American living in Boise, Idaho. Before he became a copywriter, he was a tennis coach after college. He was earning $60 per hour. He also sold DirectTV in Best Buy. According to him, he was a top salesman but quit because of the long work hours. In 2013, he started copywriting after he took the Copyhour program. By 2015, Ian was selling $20 million by email marketing alone. His mentor is Ron Lynch, an infomercial expert. He also worked with David L. Deutch, a direct-response expert copywriter.
Ian’s also a prolific entrepreneur. Ian Stanley makes a quick buck via copywriting which takes him 20 minutes at best to do. He built Almost Passive Income from that principle. He also has a merch business, Feed The Wolf. He’s selling branded journals, mugs and shirts. Ian also has a water company, Fixt. When he’s not writing copy for emails or managing his companies, Ian Stanley is doing standup comedy. He had a "Coming Together" comedy tour with Garrett Gunderson in 2020. And his comedy specials are available on his Ian Stanley Youtube channel.
What is 90 DTF?
90 DTF or 90 Days to Freedom is Ian Stanley’s email marketing and copywriting program. He teaches how to make 6-figures by sending emails. The program covers the basics of email marketing and how to set up deals with businesses. 90 DTF runs on 3 steps:
- Find a business that’s already earning.
- Set up a deal that ensures you get paid while working for less hours.
- Create “money-making” emails.
90 DTF students will get access to:
- Software for finding businesses to work with
- 40 hours of content
- 100+ fill-in-the-blank email templates
- 3 live coaching calls per week
- Access to FB group
- 8020 Email Copy course
- 90 Days Certification Program
What is Confessions of a Persuasion Hitman?
Confessions of a Persuasion Hitman is a book written by Ian Stanley published in 2019. The book covers Ian’s experience as a salesman, marketer and copywriter. Ian Stanley shares 13 rules in Persuasion Hitman. It includes setting clear boundaries, combining short-term income with long-term revenue and using the language of your prospects.
What Do People Say About Ian Stanley?
People say positive things about Ian Stanley. According to a Reddit user, Ian does a good job teaching how to get clients. Although there are fewer modules about that on 90 Days to Freedom, the live calls make up for it. The redditor also said Ian covers techniques on how to research business to work with. In another reddit thread asking for email copywriting advice, Ian Stanley was recommended. The redditor said it’s best to learn from email marketers like Ian Stanley and Chase Diamond.
Is Email Marketing A Good Career?
Email marketing is a good career for skilled copywriters. According to OptinMonster, almost 50% open emails based on email subject lines. Skilled copywriters who can write compelling subject lines can increase a brand’s open rate. According to ZipRecruiter, the annual average income of an email copywriter is $76,412. However, email marketing also has a below average click through rate. Forbes reported the industry average CTR for email marketing is 1.4%. It is way below the 5% “good” CTR, as per Salesforce Marketing Cloud.
Conclusion: What Can Beat An Almost Passive Income Business Model?
Local lead generation can beat an almost passive income business model like email marketing because of its passive income potential. With email marketing, you have to always rewrite your templates or risk unsubscription. According to Constant Contact, 56% of people unsubscribe to email marketing due to irrelevant content. It might take a few minutes to write and send that email, but you still have to check that against data and trend research.
With local lead generation, you’re creating websites for niche services using local SEO. Because it’s local SEO, you’re competing against fewer companies. So you can rank on search results with 15 to 30 pages within 3 to 6 months. It’s also not heavily affected during Google algorithm updates. So it requires little to no maintenance at all. And once you’re ranking, you can rent the local lead gen site to local business owners. So the income becomes passive.
Moreover, local lead gen have little overhead costs. You can start with $500 and keep it up for $30 per month. You can rent local lead gen sites for $2000 to $3000. So you can get up to 90% profit margin. It’s also highly scalable. Because local lead gen is a set-it-forget-it system, you can use the time to create more websites. There are 50+ niches you can choose from. The website I set up in 2015 regularly earns me $2000 per month. And all the local lead gen sites I own generates me $52k. Local lead gen is a better choice.
Hi Ippei Kanehara, I'm very interested in learning more about lead generation and developing this skill for my own small online businesses.
Hey, James. Learning local lead gen will definitely help you make a profitable and scalable online business. Check out more info on lead gen here: https://ippei.com/best/
Whats lead generation? Please spell out, cant afford o Thousand dollars,
Lead generation is when you get more potential customers for a business through several marketing methods. You can do it organically with free traffic on Google or paid traffic on platforms like Facebook, Google, YouTube, TikTok. What you’re promoting will determine what lead generation method you’ll use.