Jack Langan’s Instagram Income Review | 3P Protocol for Faceless IG Pages

January 14, 2025

Instagram Income by Jack Langan is an online course for aspiring Instagram content creators who don't want to show their faces. It teaches how to make money on Instagram through faceless theme pages. Instagram Income follows Jack’s “3P Protocol” (Pick, Post, Profit). Students will learn niche selection and content creation.

Instagram Income reviews are all positive, but they’re all from the course’s website. Students like Jake and Manuel said the course helped them reach 100k followers in 3 months. Meanwhile, another student said they have a portfolio of 5 faceless Instagram accounts. Theme pages are popular because they’re niche-specific and can be easily consumed.

According to Professor Leticia Bode of Georgetown University, this is related to our fast-paced society. People like something they can consume right away, and then move on. Since theme pages are niched, its audience doesn't need further context.

However, theme pages depend on the platform. You can get banned or not shown to users if you post unoriginal content. I’ve been earning money online for decades. I worked in and out of social media platforms, and strategies can get obsolete overnight. In this Instagram Income review, we tackle what are theme pages and how Jack makes money from it. We also explore who Jack Langan is, his Matrix Motivates account, and if his students are successful.

Instagram Income Review: Pros and Cons

Pros

Students get a list of niche to start their faceless Instagram account.

Content strategy. The course focuses on content batching and scheduling posts.

Bonuses. Instagram Income come with templates, checklists, and a toolkit.

Cons

Unclear refund policy rules. The promotional video says it has a “no questions asked” guarantee. But the terms and conditions require proof.

There is very little information about the course and course creator.

Lack of external reviews. All student reviews you can find about the course are from the course’s sales page.

Price

Instagram Income costs $147.

Refund Policy

Instagram Income has a 30-day money-back guarantee with conditions.

Origin

Instagram Income was launched in 2021.

Reputation

There is no information online about the course creator.

January 14, 2025

The course covers the basics if you want an Instagram theme page. Though I don’t recommend following it word by word, just get what you can and build your own.

Scott H.

3.0
3.0 out of 5 stars (based on 1 review)

What is Jack’s 3P Protocol for Faceless Instagram Pages?

Jack’s 3P Protocol for faceless Instagram pages consists of pick, post, and profit. Pick is finding profitable niches. According to Jack, it’s better if the niche has low competition but with a paying market. Post revolves around content sourcing. You learn to find viral content, then repurpose it for posting. Jack claims this process only takes 1-2 hours per month. Lastly, profit is about monetization options. Instagram Income teaches 3 ways to monetize:

  • Promote other Instagram profiles on your posts.
  • Sell products from other people.
  • Sell your own products.

What is an Instagram Theme Page?

An Instagram theme page focuses on specific niche, interests, and aesthetics. They usually follow a color scheme, visual style, and content type. For example, Jack Langan’s @matrixmotivates follows a specific visual style of green font color with images of people. The theme page revolves around politics and current affair commentary.

Matrix Motivation is at the top of Instagram Income as a showcase of Jack’s skills in building faceless accounts. Jack’s faceless account reposts news snippets and quotations from people. It encourages engagement by asking the audience’s thoughts on the topic. It also has 232k followers. And these are strategies that you may learn inside the course.

However, the course also covers monetization which involves selling ad space, someone else’s product, or your own product. I checked the account’s posts, and there is no promotion of products or services. Or an opt-in for an email list. So, it's unclear how he’s monetizing the theme page.

What is Instagram Income?

Instagram Income is an online course for building and monetizing Instagram theme pages. It teaches niche selection, content batching and automation strategy. Students learn how to automate content research and posting. They also learn content batching. It is creating a lot of content in one go to be scheduled for posting.

Instagram Income is for aspiring marketers, Instagrammers, businesses, content creators and Instagram influencers. You get profitable niches, automation tools, and growth hack strategies with Instagram Income. Jack also covers posting schedules and frequency for engagement rate and Instagram presence. Instagram Income also comes with bonus content:

  • Toolkit for Theme Pages
  • DFY Plug-and-Play Content Templates
  • Growth Checklist
  • Content Reactor System

Are Instagram Income Students Successful?

Yes, Instagram Income students are successful, based on the course’s landing page. According to Jake R, he was in debt and struggling with his 9-5 job before finding the course. Now, he’s earning from sponsored content. Jake said his first theme page reached 100k followers in 3 months.

Another student, Manuel J, said he’s making $5k per month on autopilot. Manuel said the Content Reactor System helped him make content for a week. Manuel also reached 100k followers in 3 months.

Meanwhile, Sarah M, a single mother, said faceless theme pages were the best side hustle she tried. Now, Sarah’s Instagram earning are paying her monthly bills. 

Who is Jack Langan?

Jack Langan is the creator of Instagram Income. His company is located in Houston, Texas. But, there is no other information about Jack Langan with an Instagram course online. And he claims that is by design. According to the course’s sales page, Jack took the traditional route. Jack Langan got college degree and working a corporate job. However, he started seeing people younger than him earning from their laptops. So, he tried dropshipping, Amazon FBA and crypto, but all of them failed.

In 2020, he saw that Warner Brothers bought a company handling theme pages like Daquan for $85 million. Jack saw its potential and started his page, Matrix Motivates. He grew the theme page to 100k followers in 8 months. Then, he started creating more theme pages. Jack made the 3P Protocol after the success of his faceless Instagram theme pages.

Jack Langan’s Claims

Jack Langan claims you can create a faceless Instagram theme page earning $100 per day. And you can do this without spending any money and working for only 2 hours per month. Jack also claims the course will help you turn eyeballs into cash even with just 10k followers.

3 Points That Debunk Jack Langan’s Claims

  • Focus on original content. April 2024’s Instagram algorithm update announced a boost on original content. The social media platform also said posts with watermark like TikTok, and aggregator accounts won’t be shown to users. If duplicate content is spotted, Instagram will show the original and put a link to the original in the duplicate post. Instagram Income focuses on reposting content, which the algorithm change penalizes.
  • Requires more work hours. Generally, Instagram trends last for 14 days. This means you need to be creating and monitoring trends if you’re aiming to ride a trend and post relevant content on it. It will take more than 2 hours of work per month. Moreover, Instagram announced reposted content will not be flagged as duplicate if it’s “materially edited.” So you need to edit the content following Instagram’s guidelines to reach your audience.
  • All account posts are now shown to Instagram users. The number of followers is no longer a factor. Instagram will show your content to your non-follower audience. If the content is engaging or interesting for this batch of users, it will be shown to a larger one. This is to help small creators find more audience. However, it means everyone is now vying for all users’ attention posing a problem for audience building. Reddit users complained the niche followers they built do not even see their posts anymore.

Can You Make Money With a Faceless Instagram Account?

Yes, you can make money with a faceless Instagram account if you’ve built an audience. You need at least 1,000 to 10,000 Instagram followers to make money. A 10,000-follower count makes you eligible for the Instagram Subscription feature. Your followers can access your exclusive Reels and Stories for a monthly membership fee. Although there is no fixed number of followers required, a Quora user outlined an estimation. According to content creator, Saify, you can earn through affiliate marketing and sponsored posts with 1k to 10k followers. However, a high engagement rate is more important for brands. It means you have a dedicated audience willing to listen to your recommendations.

Faceless Instagram accounts can also earn money by selling their own products. For example, Organized Finance is a faceless Instagram account in the personal finance niche. It sells a financial planner. It also builds an email list through a free habit tracker. Then, monetize it through affiliate links in their newsletters.

What are the Most Popular Faceless Instagram Account Ideas?

  • Home Organization - This is one of the most popular faceless Instagram account ideas. Home organization is a visual niche with a timeless and relatable appeal to audiences. According to Book Clean Go’s survey, the average American household has 300,000 items. And 78% don't know what to do with it. An example of a faceless Instagram account in home decluttering is @horderly. It’s recommended by Reddit users and has 401k followers.
  • Plant Care and Garden - Rayleigh Realty reported 55% of US households have a garden. And the National Gardening Survey revealed they spend $616 on gardening per year. Plant care and gardening content includes seasonal gardening advice, common plant problems and plant propagation process. The faceless Instagram account, @englishgardener, posts about his backyard garden.
  • Food and Recipe - According to Menu Tiger, 27% of Instagram users share food posts while 38% search for it. The food and recipe niche content are usually step-by-step tutorials and overhead cooking videos. A faceless Instagram account, @karadenizli.maceraci, combines faceless cooking with nature. It has 6.3 million followers.
  • Study and Productivity - This niche focuses on desk organization, time management and study tips. According to Statista, 61% of Instagram users are between 18 to 34 years old. These are students and young professionals typically interested in productivity tips. Instagram user, @robinrevises from Amsterdam, Netherlands, posts study tips and productivity setups. It has almost 73k followers.
  • Art and Crafts - According to Mintel, 7 out of 10 US adults created a craft in the last year. Faceless art and craft niche features time-lapses, tutorials, and reveals of final pieces. User @sharecestudios has 1.2 millions followers for their painting process and final artwork reveals. This theme page makes money through Amazon affiliate marketing and selling their artworks.

Top Challenges of Faceless Instagram Theme Pages

  • Difficulty building an audience. Marketing Experts Hub reported 8 out of 10 customers need to trust a brand before they purchase from it. And 86% of people value authenticity when it comes to trust. Authenticity is harder to achieve when people don't have a face to identify with the account.
  • Subject to Instagram changes. Instagram values originality more after the algorithm changes, so you can’t just repost viral content. You have to create one with value and relatability to build an audience. But at the same time, it should be interesting and entertaining or it won’t be shown to people.
  • Low barrier to entry. Anyone can create a faceless Instagram theme page. In fact, the #facelessmarketing has 290k posts on Instagram as per Forbes. It’ll take double the work and creativity to differentiate the account without showing your face.

Why Local Lead Generation is More Profitable in the Long Term

Local lead generation is more profitable in the long term because it has a potential for passive income. Faceless Instagram pages will need quality and relevant content posted consistently. You’re always on the lookout for the next trending topic or music to include in your posts. Instagram theme pages are also at the mercy of the platforms. You need to know the platform’s guidelines, policies, and changes or you risk getting banned. 

But with the local lead gen, you own the website. Local lead generation revolves around creating niche websites for local businesses. You rank these websites on search results with local SEO and once they rank, you rent them out. A local lead gen site can be rented for $500 to $2000 per month and a maintenance fee of around $30. It has a 85% to 90% profit margin. And you get to set the terms, rather than follow them.

Once local lead gen sites rank, they require little to no maintenance. The lead gen site I created in 2015 still generates me $2k per month today. You’re not always creating content to keep it ranking or visible. This is because you’re competing locally with a maximum of 30 businesses. And because it doesn’t constantly require your attention, you can create more local lead gen sites. All the sites I own today earn me $52k a month. Local lead gen is a profitable business idea you can do long-term.

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Ippei Kanehara
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$52K per month providing lead generation services to small businesses

Ippei.com is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2025, is to build your own lead generation business.

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