13-Lesson Course
A step-by-step path from niche selection to sales, backlinking, and scaling.
- New lessons added when Google pushes updates
- Interviews with top-performing students
Make passive income online
13 step-by-step lessons, weekly live coaching, and the same all-in-1 dashboard I use for my own sites. I've been in local lead generation for over 11 years, and I built and ranked over 150 local lead gen sites over the last year.
What's included
Training, tools, and real support from someone who still runs this business every day.
A step-by-step path from niche selection to sales, backlinking, and scaling.
Personalized feedback as you build, so you avoid costly mistakes.
Live Zoom coaching every Thursday to get answers and keep momentum.
An all-in-1 lead generation dashboard to build sites and get tracking phone numbers.
A tight-knit community where you can ask me questions directly.
Everything you need to land clients and grow beyond doing it all yourself.
Included platform
Build sites and get tracking phone numbers from one place. The click-and-drag builder is regularly updated by my full-time developers.

Build homepages, service pages, and sub-city pages without code. Cheaper and better than builders like Wix and Weebly.
Get tracking phone numbers for each site so you can prove the value of every lead you send.
Connect leads to the tools your clients already use, added as part of ongoing updates.
Monitor where your sites rank without paying for a separate tool.
Start from templates built to prevent the major SEO mistakes that cost time and rankings.
Maintained by my full-time developers, so the platform keeps getting better.
Curriculum
Each lesson builds on the last, from choosing a niche and city to closing clients and building a team.
I start by getting you into the right mindset. It will take commitment and perseverance to build a successful rank and rent business.
You'll learn to find high-ticket niches with easy competition. You also learn about the multi-city approach and how to brand yourself differently to win rankings.
A lesson focused on getting the EMD (Exact Match Domain) for your niche. You'll learn where to get it and how it boosts your chances of ranking.
This is where you'll learn how to build your pages using my site builder. You'll learn how to:
Learn how to add a gallery page to increase user behavior signals. Google tracks positive engagement. A gallery increases customer interaction with your site and also increases conversions.
You'll learn how to increase your ranking by getting a commercial building address. This will let you verify your business on Google Maps. You'll also learn how to match your NAP on your pages and Facebook business profiles. Lastly, I will also teach you how to list your business on Yelp.
This section will teach you different GBP (Google Business Profile) strategies and the use of other Google tools. Discover different ways of getting and verifying your GBP. Learn about Google Workspace (formerly G Suite) and its uses. Also learn how to set up and use Google Search Console and Google Analytics. I also teach you how to use MultiLogin to scale your GBP listings and do reviews.
Learn how to find businesses to send leads to. Get businesses interested in your leads using the right script and approach. Use my Lead Value Calculator to calculate a flat fee or commission-based deal. I also show you how to do warm lead hand-offs instead of directly passing leads through whisper messages. You'll also learn how to replace clients and take payments using Stripe.
I teach you how to get backlinks from your other sites that are already ranking. My strategy will help you increase your Domain Rating (DR) without buying expensive external backlinks.
In this section, I interview some of my top-performing students. You'll learn how they achieved their successes. They also give advice and insights that could help you on your own journey.
A long and in-depth training on hiring and managing VAs. I'll show you where I find them, how I hire them, and how my team is managed. Included are job application samples and SOPs.
Learn how to earn quickly by starting an SEO agency. Find out how to sell website builds or SEO services so you can earn while waiting for your rank and rent sites to rank. I also show you a recording of how I closed an SEO client.
You'll learn how to sell websites to established businesses for $99 a month each. Find out how to find and contact these businesses.
Student stories
Real students, in their own words. Individual results vary and depend on effort, niche, and market.





Your coach
You're learning from someone who is still building and ranking sites today, not someone who left the business years ago.
Over 11 years in local lead generation, with websites from 2015 that are still making money in 2026.
Built and ranked over 150 local lead gen sites over the last year, plus global SEO experience from building and ranking ippei.com.
Regularly attends masterminds of SEO experts and adds those lessons to the training. A deep understanding of how Google's algorithm works.
A tight-knit private community and a focus on practical, direct strategies that work, so everyone gets the support they need.
The practical benefits
Coaching, templates, sales resources, and included tools mean fewer expensive mistakes and less trial and error.
Pricing
Every plan includes the full program: all 13 lessons, weekly coaching, the dashboard, and the private community.
$2,700 one-time
Save up to $1,500 vs. payment plans
Lowest total investment. Full access from day one.
Enroll Now$500 /month
7 payments · $3,500 total
Spread the investment out with a lower upfront cost.
Choose 7-Month Plan$300 /month
14 payments · $4,200 total
The lowest monthly payment for a tighter budget.
Choose 14-Month PlanCommunity renewal: after the first year, staying in the private community costs $600 per year.
Is it right for you?
Rank and rent is a real business. It takes commitment and perseverance, and it rewards people who stick with it.
Sites take time to rank. That's why the course also teaches SEO services and $99/month website sales, so you can earn while you wait. Show up to the Thursday calls and use the community.
$2,700 one-time, or a payment plan, plus $600/year for the community after year one. Plan for normal setup costs too, such as domains, phone numbers, and a commercial address for verification.
You'll pick niches, build and optimize sites, set up Google Business Profiles, build backlinks, and find businesses to rent to. The training and tools make it faster, but you still do the work.
FAQ
Ippei's Rank and Rent SEO Course costs $2,700 as a one-time payment. Payment plans are also available: $500 a month for 7 months, or $300 a month for 14 months if you're on a tight budget.
Yes, there are ongoing fees. It costs $600 a year to stay in the private community after your first year in the program.
Old reviews say $7,860 because they're about Dan Klein's local lead generation program, not Ippei's course. Ippei was a partner in Dan's program, which ran from 2014 to 2025. After Dan retired, Ippei created a new program built on the same foundations with a new price of $2,700.
Besides the 13 lessons, Ippei's Rank and Rent SEO Course includes a private community where you can ask Ippei questions directly, weekly Zoom group coaching every Thursday, niche and city reviews, personalized feedback and breakdowns of sites that don't rank, the all-in-1 lead generation dashboard, recorded sales calls, and an optional done-for-you VA service.
The group coaching calls are every Thursday on Zoom. You can also ask Ippei questions any time in the private community.
When Google pushes a new update, new lessons on new strategies are added to the course. You can also bring questions about how an update affects your sites to the weekly coaching calls.
Yes, you can earn while you wait for your rank and rent sites to rank. The course includes lessons on starting an SEO agency and selling websites to established businesses for $99 a month, so you can build another income stream in the meantime. Results depend on your effort and aren't guaranteed.
Yes, you can outsource the work. The course includes in-depth training on hiring and managing VAs, with job application samples and SOPs. There's also an optional done-for-you VA service where Ippei's team hires, trains, and manages the VA for you.
No, rankings and income are not guaranteed. Rank and rent is a real business that takes commitment, consistent work, and time. The program gives you the training, tools, and support to avoid costly mistakes, but your results depend on your effort, niche, market, and execution.
Get the 13-lesson course, weekly coaching, the all-in-1 dashboard, and direct access to Ippei in one program.
$2,700 one-time, or payment plans from $300/month.
Disclaimer: Any figures on this page are Ippei's personal results or examples for illustration only. They are not typical and are not a promise or guarantee of rankings or earnings. Your results will vary and depend on many factors, including your background, experience, niche, market, and work ethic. All business involves risk and requires consistent effort and action.