Is Clickbank Worth It? (5 Major Reasons to Use This Affiliate Marketing Platform)

November 11, 2024

ClickBank is worth it for beginner affiliate marketers, PPC experts, and digital product owners. It is especially popular with beginners because it is easy to join. You must be in a country where ClickBank operates, like the USA, Canada, Australia, or the UK. Unlike many other affiliate networks, ClickBank does not have strict sign-up rules.

In contrast, networks like ShareASale, and MaxBounty often require approval to promote products. They usually ask for proof. It can be a website, a social media account with good traffic, or a record of successful paid ad campaigns.

Expert media buyers using PPC ads, like Google Ads and Facebook Ads, can also benefit from ClickBank. Some see ClickBank products as low quality. But, media buyers can promote them for a profit without harming their reputations. Unlike bloggers or influencers, media buyers can advertise ClickBank offers anonymously. However, this strategy works best for experienced media buyers. Beginners in PPC ads might lose money. Affiliate marketing has a low conversion rate of 0.5% to 1%, says WinSavvy.

ClickBank may be more beneficial for digital product owners than for affiliates. A ClickBank affiliate who earned $40K with PPC ads said the product owner often has the upper hand. A product owner made $150K in revenue by using affiliates to promote their product without spending on ads.

An alternative to creating digital products is building digital real estate, like local lead generation websites. These sites cost a few hundred dollars to set up and earn $500 to $3,000 per month by renting them to local businesses. Local lead generation lets you keep all the profits. Unlike affiliate marketing, you only earn a small commission there.

For the past 10 years, I've made money online. I've explored different types of affiliate marketing. I can tell you exactly what steps you need to take to succeed in XYZ. This article presents 5 reasons ClickBank is still worth it in 2024. It also gives 7 strategies to help if you're struggling on the platform. 

1. ClickBank Has A Good Reputation

On Trustpilot, ClickBank got a high rating of 4.4. This rating is from 4,590 reviews. For over 25 years, ClickBank has paid over $6.1 billion in commissions on time. ClickBank has hundreds of successful affiliates. ClickBank has Platinum affiliates earning over $250k a year and Diamond affiliates making over $5 million. Also, ClickBank's marketplace has 200 million customers in 190 countries. This shows a broad reach for your business if you join as a seller. They're North America's 87th biggest online seller, with over $200 million in annual sales. These statistics are proof that ClickBank is still worth it in 2024.

2. ClickBank Offers High Commission Rates

ClickBank has high commission rates. They pay well. ClickBank is known for its generous commissions. It ranges from 50% to 75% for some products; you can even hit a 100% commission rate. This is why many affiliate marketers want to join ClickBank's programs.

To put it simply, you might need to sell 10 or 20 products on Amazon to make $100. On ClickBank, you need to sell just 2 to 4 products to generate more than $100. ClickBank's high commission rates mean you can earn more while promoting their products. ClickBank can be a good choice if you're looking to make money as an affiliate in 2024.

3. ClickBank Gives You Access To A Large Range Of Products.

ClickBank gives you access to its large range of products. ClickBank has a whopping 276 categories and over 21,000 products for you to promote. To give you an idea, they say they have about 1.1 million products. That's about ten times more than what you'd find in a regular Walmart and more than in a Home Depot. They keep adding new stuff all the time.

According to ClickBank, it is about one new product every six minutes. That's 240 new things every day, 1,680 every week, and 87,600 every year. And this info is from back in 2013, so you can expect even more now in 2024. With so many options, you can pick what works best for your audience.

4. ClickBank Provides Regular Payments

ClickBank has a consistent reputation for paying its affiliates on time. ClickBank boasts a perfect record of never missing a payment in its 25-year history, having paid over $6.1 billion in commissions on time. ClickBank Support says it usually issues payments on Fridays. That's two days after the pay period ends. If you choose direct deposit, you can get weekly payments instead of bi-weekly ones. No matter your payment frequency, your earnings will arrive every Friday.

For affiliate marketers, this translates to a reliable income source. Promoting ClickBank products ensures timely and regular payments. It's a secure and dependable way to earn money as an affiliate.

5. ClickBank Has Low Barriers To Entry

The sign-up process for ClickBank involves four clear phases:

  • signing up
  • completing your profile
  • creating an account
  • updating payment information

Whether you wish to be a ClickBank Affiliate or Seller, this process is the same. It's straightforward; you must provide basic details like your country, first name, last name, email address, and password. No complex or extensive requirements are involved. 

This simple process lets aspiring affiliate marketers easily promote products on ClickBank. The low barriers to entry offer a fantastic opportunity for individuals seeking to earn money as affiliates in 2024. It provides a quick and hassle-free way to get started without unnecessary complications.

7 Pro-Tips to Make ClickBank Worth It For You In 2024

  • Understand The Concept Affiliate Marketing. To make ClickBank worth it in 2024, you need a solid understanding of affiliate marketing. This involves three key skills: Identifying products with high conversion potential.Driving targeted traffic to your offers—this is the most crucial skill. Convincing your audience to buy without being too pushy. These skills are essential for success, no matter what platform or products you promote.
  • Understand The ClickBank Platform. ClickBank is great for new and experienced affiliates. It has 1.1 million products, mostly digital. Digital products often have high commissions, 50-75% per sale. They are cheaper to make than physical products. To succeed, learn ClickBank's metrics. Focus on Gravity Score, average $/conversion, and initial $/conversion. These numbers help you choose better products and optimize your campaigns.
  • Choose An Evergreen Affiliate Marketing Niche. Evergreen niches like health, wealth, and relationships are timeless and consistently attract buyers. The Global Wellness Institute says the health and wellness industry is worth $4.5 trillion. Trendy niches can fade quickly, warns Investopedia. This can lead to unstable income. For 2024, focusing on evergreen niches is the smarter choice.

In an Ahrefs video, Sam Oh suggests choosing an evergreen niche. Consider four factors: competition, commercial value, personal interest, and search market size. Use tools like Ahrefs’ Keywords Explorer to find low-competition keywords for easier ranking. Pick a niche with strong commercial value to ensure long-term profitability.

  • Choose Affiliate Products That Convert. Spend some time exploring the ClickBank marketplace. Look at various offers, even if they're not in your niche. Pick products with a high gravity rating. This ClickBank metric tells you how well a product is selling. Also, you need to analyze the product's landing page. Look for things they all have in common. Pay attention to the sales pitch, whether it's written or on video. By doing this, it lets you understand why some products sell and others don't. You'll get good at spotting products with a high chance of selling well.

    Skipping this step can lead to promoting low-converting products. This wastes time and resources, and earns no commissions. Worse, it can damage your reputation if you’re associated with poor-quality offers.

Aaron Cheng advises using a value ladder for products. Choose offers with upsells, like $77 or $497 products, that boost earnings. He also stresses promoting high-quality products from trusted networks. These include ClickBank, Digistore24, and WarriorPlus. He advises focusing on evergreen niches, like health, wealth, and relationships.

  • Focus On One Affiliate Traffic Source. Many beginners try to promote products on various platforms at once. However, statistics show that spreading yourself too thin can be detrimental. A MarketingSherpa study found that 69% of marketers struggle to manage many platforms. This can lead to limited traction and slower results.

    HubSpot says that businesses that focus on blogging are 13 times more likely to see a positive ROI. It shows the need to focus on one platform before expanding to others. Once you establish steady traffic on your chosen source, you can gradually diversify. 

Buildapreneur suggests starting with underused traffic sources like Pinterest, Quora, or TikTok. Pinterest is a search engine. It can drive passive traffic via simple Canva pins. Quora lets you attract traffic by answering questions. TikTok's algorithm helps beginners go viral. By focusing on one platform at a time, you can grow your affiliate business more effectively.

  • Build An Email List. When starting, promoting products directly from your blog is okay. But as you gain regular traffic, building an email list is wise. It allows you to connect with your subscribers. It's like having a direct line to your audience. And when you build a relationship with them, your chances of making a sale increase. Litmus reveals that email marketing has a return on investment (ROI) of $42 for every $1 spent. So, in 2023, building an email list early on is a smart move for success on ClickBank.
  • Engage With Your Audience. Building an email list is a promising start, but without active engagement, that list remains unresponsive. Talkative says that businesses using social media see a 20% to 40% revenue boost. So, to make ClickBank worth it, you need to engage actively with your audience to keep them. It connects you with your audience. This connection drives sales in affiliate marketing.

What Niches In ClickBank Are Worth It In 2024?

The niches in ClickBank that are worth it in 2024 are dietary supplements, diets and weight loss, dental health, survival, and women's health. These lists are from the top 10 ClickBank niches.

  • Dietary Supplements - In 2024, the dietary supplements niche on ClickBank is a hot, profitable market. It has high profit potential. This niche covers weight loss, blood sugar management, and muscle growth products. The average commission for dietary supplement offers exceeds $100. Some ClickBank affiliate programs in this niche are: Exipure, with a $156.08 payout; Ikaria Lean Belly Juice, at $143.06; and GlucoTrust, at $145.34.
  • Diets & Weight Loss - The diets and weight loss niche is a great option on ClickBank for promoting health products. Top programs include: Okinawa Flat Belly Tonic ($134.82 avg. payout), Slimcrystal ($108.51 avg. payout), and PT Trim ($156.45 avg. payout).
  • Dental Health - It's less competitive than the health sector. But, it's still in demand and can be profitable. Popular products include ProDentim, Steel Bite Pro, Dentitox, and G-Force Teeth & Gum
  • Survival - It is driven by concerns like COVID-19, inflation, and global conflicts. Top programs include: Alive After the Fall ($51.33 avg. payout), Home Doctor ($38.17 avg. payout), and The Lost Superfoods ($38.02 avg. payout).
  • Women’s Health - Women want to know more than how to lose weight. They also want to know about cellulite, flexibility, osteoporosis, pelvic floor health, yeast infections, and fibroids. Popular ClickBank products include Yogaburn, Stronger Bones Now, and Pelvic Floor Strong.

Is Clickbank Worth It Per Reddit?

Yes, ClickBank is worth it per Reddit. However, some users accused it not because of the unpredictability of success. Reddit users have mixed views on ClickBank as a good investment of their time and effort. Two images suggest that ClickBank can be a valuable venture. It stresses choosing high-gravity products to boost your income. Another user shares that he made 18 sales, each with a $40 commission, in three days.

Some prefer promoting high-ticket products for bigger earnings. They want to avoid making many low-return ClickBank sales. Another critic goes so far as to label ClickBank as "dirty" and associate it with MLM schemes.

Is Clickbank Worth It Per Quora?

According to Quora, ClickBank is worth it for affiliate marketing but requires caution. While it offers great products, many popular ones are oversaturated. A Quora user suggests looking past the first few pages of ClickBank or Warrior+ to find less competitive offers.

Clickbank is worth it

Another Quora user highlights ClickBank’s tools, like ClickBank University, which helps with sales funnels and email templates. They shared earning up to $500 per sale and $20 in recurring commissions. Success depends on effectively targeting and marketing to the right audience.

Is ClickBank Affiliate Marketing Legit?

Yes, ClickBank affiliate marketing is legit, as many people earn money promoting its products. The platform has run for over 25 years. Top affiliates, like Robby Blanchard and John Crestani, have made millions. ClickBank offers diverse niches and tools like ClickBank University to help affiliates succeed.

However, there are downsides. Many affiliates, including former platinum earners, note low-quality, spammy products. They can cause high refund rates. ClickBank's 60-day return policy is a drawback for affiliates. Refunds directly impact their earnings.

For example, YouTuber Drell Jones has 200K subscribers. He promoted the Fat Diminisher product for weeks. He made a $200 sale. Days later, the customer returned the product, so the company refunded his earnings. This experience discouraged him, leading to his decision to stop using ClickBank.

5 Challenges Why ClickBank Can Not Be Worth It

  • ClickBank has tons of products with low gravity scores. Gravity scores show how well a product is selling. So, affiliates often seek high scores and good initial $/conversion rates. For perspective, ClickBank lists only 31 offers with gravity scores above 100. The top product, Liv Pure, has a gravity score of 584.54. Of 2,059 products, over half have gravity scores below 1 or none. This means many offers don't generate sales. Higher gravity products promise better sales. But, they have intense competition.
  • ClickBank charges a fee to inactive affiliates. If your account has no earnings for 90 days, a $1 fee is deducted from your balance. This fee increases over time: $5 after 180 days, $50 after 365 days of inactivity. These fees continue until your balance is zero or you resume activity.
  • ClickBank requires consistent effort to drive sales. Creating quality, niche-related content is essential. HubSpot says that websites posting daily attract 15,001 to 250,000 monthly visitors. Those posting less often get only 1,001 to 15,000 visitors. Writing one or more articles daily can attract customers to your affiliate products.

    Also, ClickBank has a $100 payment threshold. You must make five sales before you can receive any payouts. More effort can lead to higher earnings. But, ClickBank may not be worth it for those unwilling to commit. It requires time and energy.
  • ClickBank has fierce competition. ClickBank boasts over 500,000 affiliates and over 100,000 of those are active. Also, take note that the number keeps growing yearly. According to Nichehacks, there's a 140% increase in searches for 'ClickBank affiliate marketing.' That means a bunch of new affiliates are joining the game. With so many people trying to promote the same products, it's tough to stand out. More competition often means lower commissions. Companies may not need to offer high payouts with so many affiliates to choose from.
  • ClickBank has a refund risk. ClickBank requires products to offer refunds to encourage more sales. However, this also means some buyers might use the product and then request a full refund. If this happens, you lose the commission you earned. For partial refunds, you get even less back.

    ClickBank Support says the standard refund period is 60 days. It can be 30 to 364 days, depending on the seller. Also, ClickBank withholds 10% of your earnings as a "return allowance" for refunds. This means refunds and buyer returns affect your income.

Conclusion: Why Local Lead Lead Generation Is Worth It Over ClickBank Affiliate Marketing?

Local lead generation is worth it over ClickBank affiliate marketing for several reasons. First, it offers a passive income stream and eliminates concerns about refund risks. Also, it's cheap to start. Plus, you won't have to compete globally. Local lead generation operates like owning digital real estate. You can create digital assets, like websites, for around $500 each. Once optimized for Google, these sites can earn $500 to $2,500 a month with little upkeep. After they’re ranked, they can earn for years with little effort.

In comparison, ClickBank affiliate marketing requires constant work. You need to build trust, attract customers, and produce one to two articles daily. Your income depends on commissions and consistent sales, making it more labor-intensive. Additionally, ClickBank fines inactive accounts $1 to $50 if no sales occur within 365 days.

Local lead generation benefits from limited competition. It typically faces 10-20 local businesses. ClickBank affiliates compete globally with over 100,000 active marketers. It's much harder to stand out.

If you're interested in learning how I create and rank several local lead generation sites and achieve $52K per month, join local lead gen coaching. 

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Ippei Kanehara
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$52K per month providing lead generation services to small businesses

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