1 - Pick a Niche

What were you expecting from the first point.

It all starts from picking a niche that can work.

Choosing the right one can make or break your DRE business.

Some may be over-saturated, while some may be just dead.

There must be method in what you propose to do.

And James is actually pretty good at making things clear.

Finding the right niche isn't something easy.

James says that ideally it's something you should know something about.

Or at least be passionate about what you're going to be dealing with.

It's going to help when building the website you want to rank.

It'll make it easier to write the content for it.

And ultimately you're going to benefit from that.

2 - Pick the Right City Location

The second step is just as important as picking the right niche.

And that is picking the right location.

If you're just getting started, choosing the whole of NYC is going to be tough.

There are a lot of people trying to rank for the same services.

In the same city.

With the same kind of ads.

It's just not worth it.

For your first website to rank, James recommends two things:

• Don't choose a highly competitive niche.
  
• Don't choose a highly competitive location.
  

Sounds obvious but apparently it's mistakes still being made.

Not only is the process of ranking the site going to take longer.

James also says that it's going to be more expensive to do so.

3 - Select the Correct Domain Name

Here we're diving into more technical grounds.

The choice of your domain name is pretty crucial.

You want it to stand out.

But you also want it to organically help you rank the website.

How to do that?

The best domain name should be a combination of:

• The niche chosen.
  
• The location chosen.
  

So if you have a website ranking for plumbers in Long Island, you could go for:

plumberslongisland.com, or

longislandplumbing.com, or

any name that contains the two vital informations which the client needs.

After all, when someone in Long Island will look for a plumber, that is what he will search for.

4 - Conversion Optimized Web Design

When it comes to the actual creation of the site, things are not just random.

You want something that will convert once clients land on it.

There are different things you can do to make things happen.

Themes, layouts & call to actions must be tested out.

James has done this over years of doing this line of work.

So you will find what he thinks is the best design for your site.

Certain items, such as the phone number or the booking form will be placed in particular positions because of increased conversion.

All of this is explained in detail in the course.

It really is a case of copying the original blueprint.

All you have to do after that is just trust that James is right.

And that he has done all the work and testing he says he has.

5 - Tracking

Once the site is up, you want to note everything that comes and goes from it.

That's where tracking comes in.

You want to be testing the performance of your website.

Make sure it's converting well, or, if not, find where the bottleneck is.

Then you can solve any issue that might arise.

But only if you keep a careful eye on things and track EVERYTHING.

James is pretty adamant that this is a really important step.

You need to know who's calling, when, and record the conversation.

Secondly, you should also be using Google analytics to track traffic on your site.

You want to know everything your potential client does once on your site.

You cannot dismiss this part of your biz, because it is fundamental.

Lose track of what people on your site are doing and you're leaving dollars on the table.

James is pretty good at explaining how to use tools such as Google Analytics.

6 - Add Specifics to On-Page SEO

You are now ready to add all your specifics to On-Page SEO.

On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users.

Common on-page SEO practices include optimizing title tags, content, internal links and URLs.

Anything you can do ON your website to make it rank better counts as OP SEO.

James seems to be pretty on top of things when it comes to this subject.

This is where you take care of things like: 

• Image optimization.
  
• Keyword optimization.
  
• Content quality improvement.
  
• Tags and alt-text.
  

Anything that might make Google's life easier to rank your site that you can improve on site, is of critical importance.

For example, having specific keywords on your site improves its ranking tremendously.

If a possible client types exactly what you have put down in your keyword optimization phase, your site will pop up more consistently.

And carry on its growth to page 1 of Google.

7 - Build Off-Page SEO

The same attention given to on-page SEO must be given to off-page.

Probably even more work must be conducted here.

Off-page SEO covers all SEO tactics that take place outside of your own website.

Link building is often considered to be the main off-page tactic.

But tactics such as brand building, citation building, content marketing, social media, and more all play an important part in a comprehensive SEO strategy.

Strangely, James seems to ignore the third kind of SEO, technical SEO.

Although I have to say that James here focuses on one main thing.

Backlinks.

And it's fair enough, since they are so important for ranking purposes.

But I feel he neglects all the other perks of off page SEO.

James has a particular formula and system that will work for you.

It'll help you get the backlinks much easier and it's a perk of joining his course.

Another thing James focuses on is competitor analysis.

Being one step ahead of the competition is crucial.

8 - Find Potential Clients

It's all fine and cool, but once you rank, you wanna rent.

And James has a cool way to go about this.

He basically sees who is already paying for leads.

You can do this in various ways that are explained in the course.

But this is a fundamental step.

You want to make sure you are not cold outreaching.

Once you start noticing potential clients in your area who:

• are running Google ads to get more clients.
  
• are in your website's niche.
  

You know that these people will be open to the idea.

They will know that the internet can provide leads, and will consider your site.

Once you've gotten their attention, it's time to head to section 9 of James' course.

9 - Work Out a Deal

What you want to do when you find a client that is vaguely interested:

Make sure to give him some free leads, to show your site is the bomb.

You're recording calls coming to your site, so you will be tracking everything.

After an amount of leads that you decide upon, it's time to get into action.

Contact the client and make sure you work out a deal.

Make it real clear that the website is your piece of digital real estate.

James provides his students with a script to follow step by step.

If you do that, you really have nothing to worry about.

The idea is basically to lock the client into one of two kinds of deals:

• Pay per lead.
  
• Monthly retainer.
  

With a pay for lead things could be more lucrative.

But it also means tracking every single call and move.

With a monthly retainer you just sit back and collect every month.

You know, that if you are charging, say $750 a month,

as long as your client is making $755 from your leads, he'll keep on paying.

And if you're on page one of Google, it's going to be more than that.

10 - Rinse & Repeat

This is where the system really shines.

Once you have a client, he will be grateful for what you send his way.

And if he isn't, just move on to the competition and strike another deal.

You own the prized property on page one.

You are getting the leads.

It's like having a hotel in Park Place in Monopoly.

You're basically just collecting every month.