Joshua T Osborne Review: How He Built a Multi-Million Local Lead Gen Business

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Joshua T Osborne review

Joshua T Osborne is a local lead generation strategist and course creator. He ranks and rents out websites that generate leads for local businesses. In 2018, he partnered with his mentor, Dan Klein, to launch BAM (Bad Ass Marketers) University. He taught the same local lead generation strategies he had learned from Dan and used himself.

Joshua receives a lot of mixed reviews. On one side, many are inspired by his “rags-to-riches” story. They see him as a great motivator whose intense approach is effective for those ready to work hard. They also praise his supportive community and the digital marketing skills he teaches. Others, however, are critical of Joshua. They say he’s not a great mentor and just blames you for not working hard enough. There are some that even doubt his business success.

Speaking from my own experience as a local lead generation strategist since 2014, this business model makes real money.I make $52K per month alone. In this Joshua T Osborne review, I cover his from prison to riches backstory, what people think of him, and all his business ventures.

Ippei local lead generation

Joshua T Osborne Pros and Cons

Pros:

  • Joshua T Osborne has real-world experience in local lead generation. He’s built several companies, including his main agency, Mr. & Mrs. Leads.
  • Joshua was featured in major publications, like Forbes, Entrepreneur, and Fox Business.
  • He focuses on building systems and processes that make growth easier.

Cons:

  • There’s very little public information about Joshua T Osborne’s verifiable background or credentials.
  • Joshua T Osborne had a rough past and even spent some time in prison.
  • His customer service has poor reviews (2.4/5 stars on Trustpilot).
  • His courses have hidden refund policies and pricing inconsistencies that create trust issues.

Background: Born on December 21, 1984, in Roseburg, Oregon.

Education: Pikes Peak Stage College, University of Colorado Colorado Springs, Wharton School.

Companies: Unified Growth, BAM University, DigitalCEOs.io, MrAndMrsLeads.com, Gonzy.com, joshuatosborne.com.

Reputation: Joshua T Osborne has 6.1K Facebook followers, 3.6K Instagram followers, 3.8 YouTube subscribers, and 156 monthly podcast listeners on Spotify for “Brain Drop”.

How Did Joshua T Osborne Build a Multi-Million Local Lead Generation Business?

Joshua T Osborne built a multi-million local lead generation business by:

  • Joining Dan Klein’s “Job Killing” course. Here, he learned everything he needed to know about the business model. Dan Klein even became his behind-the-scenes partner in BAM University.
  • Mastering local SEO (search engine optimization). Joshua then targeted local markets where competition was easier to manage. This helped him rank websites in those areas quickly.
  • Scaling systems. Joshua built a simple system he could use over and over in different cities and industries. He used the same type of website and local SEO setup each time. Once a site worked well in one city, he copied the same approach in other places. He’s done this for over 100 different types of services.
  • Building a team. Joshua realized he couldn’t do it all on his own. His team consists of his wife, Danelle Osborne, as the CEO and co-founder, Sean Kochel as the Chief Financial Officer (CFO), Seth Fenstermaker as the Chief Marketing Officer (CMO), and Emmanuel Bonsu as the Chief Operating Officer (COO). Elijah Olivas is the Web Development Manager, Christine Ortega is the Client Relations Manager, and, finally, Kyle Witherspoon is the Executive Sales Manager.
  • Diversifying ventures. He significantly grew his income by teaching others how to do local lead generation. He created BAM University and Digital CEO to help others learn how to do local lead generation. He also has other ventures like GONZY Platform, Unified Growth Inc., Map Pack Hero, and more.
  • Creating a strong media presence. Joshua took part in speaking engagements, podcast appearances, and media coverage. His success attracted industry attention. He became known as a “seven-figure earner”. This led to more local businesses trusting him for quality leads.

Joshua T. Osborne brings in more than $41K in monthly profit through his rank and rent websites. One standout example, his Fence Repair Colorado Springs site, is said to generate between $20K and $50K monthly by itself. He also has his courses and other online businesses, bringing his estimated net worth to around $2M to $5M.

Joshua T Osborne earnings

However, these are all just claims. There’s no evident proof that Joshua T Osborne earns this much. Although it is true that he is quite well-known in entrepreneurial communities. His “Brain Drop Podcast” was even highlighted in local Fox News in Sacramento and San Diego.

Joshua T Osborne Fox News

Who Is Joshua T Osborne?

 

Joshua T Osborne

Joshua T Osborne is the founder of several companies in local lead generation and digital marketing. His digital portfolio includes:

  • Unified Growth Inc. (parent company/holding company)
  • Mr. & Mrs. Leads (lead generation agency)
  • BAM University (educational platform)
  • Digital CEO (coaching program)
  • GONZY (B2B management platform)
  • Map Pack Hero (local SEO course)
  • Osborne Nation (community movement)
  • Brain Drop Podcast (media/content platform)

He has generated millions in revenue and trained over 2,000 students since 2018. However, Joshua’s life wasn’t always easy. He grew up in a small timber town in the Umpqua Valley. His family experienced extreme poverty, and he was given up for adoption at age 11. During his teen years, he was sentenced to 5 years in prison and locked up for 23 hours per day in a cell.

In 2004, about 2.5 years into his sentence, he decided to turn his life around. He began reading a book every day, studying business, sales, and human psychology. He did lots of meditation, thanks to an old wise man in the same prison.

In 2007, he was finally released from prison at 23 years old. This was when Joshua put his newfound knowledge to work. He first started a moving company. Through his hard work, it became a big success throughout Colorado. He then started a roofing company, which also became successful. While doing that, he attended Pikes Peak Stage College and pursued business and communications at University of Colorado, Colorado Springs. Much later on, in 2015, Joshua invested in executive courses at the Wharton School.

Once he realized he was good at running businesses and had a real passion for it, he moved to digital marketing. He met Dan Klein and joined his “Job Killing” course on local lead generation. Joshua stuck with this business model and created many successful ventures around it, including all his courses.

Today, Joshua views his time at prison, the pain, risk, and hardships, as foundational to his success. He uses his own story to help others avoid similar mistakes and how to change things around. He believes that “success comes down to one thing - action.” And that’s why his courses focus on taking action.

What Are People’s Opinions About Joshua T Osborne?

People’s opinions about Joshua T Osborne are both positive and negative. One TrustPilot review says Joshua and his wife, Danelle, are amazing people. They really care about what they do, which impacts others to do the same. The reviewer especially liked that Joshua is honest and doesn’t sugarcoat hard work.

Joshua T Osborne TrustPilot review

One Reddit user says Joshua makes sure his students are as successful as him. Another one comments how he is a great motivator and pushes you to achieve your goal.

Joshua T Osborne student review

Is Joshua T Osborne a good mentor?

However, one Redditor says they find Joshua T Osborne a bit shady. He encourages his students to quit their jobs and work on his business model full-time. That’s a bit of a high risk, especially if the model doesn’t work for you.

Joshua T Osborne negative reviews

A single mom said she didn’t like how Joshua pressured her to join his course, even though it cost a lot for her. During their call, he made it feel like she was letting him and herself down. This is why she decided not to push through with it. She might have taken it if Joshua had been more thoughtful about her money and told her to think about it.

Joshua T Osborne coaching calls

Joshua T Osborne Courses - BAM University, Digital Leasing, Digital CEO

Joshua T Osborne’s courses include:

  • BAM (Bad Ass Marketer) University (reported $7.8K to $10K). This teaches the rank-and-rent local lead generation model. You learn how to build small local websites, rank them on Google, and rent them out to business owners. It includes local SEO training, client acquisition, mindset development, and ongoing mentorship.
  • Digital CEO ($7.8K). This is Joshua’s advanced mentorship program to scale beyond local lead gen sites. It covers team-building, running paid ads, agency operations, and automating business processes. It’s positioned as the next step after completing BAM University.
  • Digital Leasing (at least $500 to start). This is a hands-on version of the BAM method. You receive active coaching to build and rent out real lead-generation sites under Joshua’s guidance. It’s made for those who want practical help implementing what BAM teaches.
  • Map Pack Hero ($497). This is an entry-level course on optimizing Google Business Profiles (GBPs). It teaches you how to rank local businesses in Google’s Map Pack. Includes GBP setup tutorials, templates, niche ideas, ranking checklists, and beginner-friendly strategies.
  • ScamRisk (free). This isn’t actually a course, more like a course-review blog run by Joshua. It analyzes and reviews various online programs in business, finance, and marketing. It avoids scams by providing transparent, affiliate-free reviews of online education offers.

Can Joshua T Osborne Help You Build a Successful Local Lead Generation Business?

Joshua T Osborne can help you build a successful local lead generation business. His approach is very action-driven with real-world execution. You’re even encouraged to find your first client before you finish his course. He helps you every step of the way, with live coaching calls twice a week and a private Facebook community. However, Joshua has a strong personality and is very passionate. He pushes his students to put in the hard work or fail. Some students find this too pressuring or overbearing.

Local lead generation is to build a local service website, like “towing in San Francisco”. You then rank it on Google using local SEO practices. When it starts getting traffic, you find a business owner in the area to rent out the website. Because this brings in quality leads, owners are willing to pay $500 to $3,000 per month to add their details to your site.

Ippei rank and rent websites

This business model was taught by Dan Klein, who is both mine and Joshua’s mentor and business partner. Joshua built his course on what he learned from Dan and added his own unique twist to it. If you don’t like Joshua’s way of teaching, you can go for Dan’s local lead generation course instead. Take it from me, I took Dan’s course myself and now earn $52K per month with my rank and rent websites. I’m also part of the course now, as your local Google ranking coach.

If you already know how to build and rank websites, but don’t know where to find clients. I provide a special offer to work with one of my roofing clients from Chicago. You build websites and/or Google Business Profiles (GBPs) that bring in roofing leads. The company closes the jobs, and you get paid a 1% to 5% commission.

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Ippei Kanehara

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$52K per month providing lead generation services to small businesses

Ippei.com is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.