Justin Colby’s The Science of Flipping Review: Real Estate Flipping Strategies & Alternatives |IPPEI

Updated On 2022-08-09

The Science of Flipping is a real estate coaching program. The program trains and mentors its students on 5 strategies in which to earn in real estate investing. You can choose to enroll in any of the courses in the program.

In my opinion, real estate flipping as taught by The Science of Flipping is like the FCC spectrum auction, where big bids and deposits tie up cash long before any signal goes live. Likewise, real estate acquisition, rehab, permits, and carrying costs lock capital in place while the payoff remains theoretical. Before selling, you have to worry about market timing, which is like the Academy Awards nomination window, where release timing and shifting buzz decide who gets seen. Similarly, buyer sentiment, rates, and comps turn on narrow windows, so a perfectly staged listing can miss the moment, and the entire profit plan hinges on timing you don’t control.

This article reviews The Science of Flipping and outlines what members receive, like contract templates, scripts, live training and one-on-one coaching. It also explains how the program teaches five exit strategies (wholesaling, wholetail, rehabbing, buy-and-hold, creative financing) and deals across property types and segments, while highlighting costs, realistic expectations and market challenges. At the end, we’ll compare real estate flipping to local lead generation, which is my template for a sustainable business.

What Are the Pros and Cons of The Science of Flipping?

Pros	Cons
Justin Colby has a wealth of experience in real estate investing and he is very present and active with the program.	No price transparency with the coaching memberships.
Free account with access to informative training materials, resources, and softwares.	Each course has to be purchased separately. New added courses need to be purchased to gain access.
Step-by-step training materials on different strategies. You can decide which training / softwares to buy.	The program does not provide proof of funds to its students to help them secure a deal, unlike many other real estate wholesaling coaching programs.
Doesn’t oversell. They give realistic expectations that you will need to invest a lot of time and resources in order to find success.
Exclusive Facebook group with 12K members.

What Do You Get With The Science of Flipping Coaching Program?

You can make an account for free and access the free 15 lessons training. The training videos are very informative and give out strategies and tips. With the free account, you can also access:

Insider Resource Library that has all the best systems and softwares. Free 7-day trials.
Insider Toolbox where you can download blueprints, scripts, forms, calculators, etc..

You can select which specific training course you want to apply for. These courses are:

Science Of Flipping Insider Academy
Free training course.

The 5 Day Deal Challenge$55 for 5 lessons + 1 bonus lesson.
Everything you need to know to get your first deal in 5 days.

The Facebook Flip Formula$27 for 6 lessons + 4 bonus lessons.
How to find buyers and closing deals on Facebook.

The REI Masterclass$97.00 or $1 for 14 days, for 30 lessons.
Learn the best strategies, systems, and secrets from dozens of the best investors in the United States.

The REI Masterclass EVENT Recordings
$74 for recordings of the live event on June 24-25, 2022
The event features dozens of the best real estate investors as speakers.

The Science Of Flipping Academy Premier
$497.00 for 73 lessons
Full training and coaching on how to launch, grow, and scale your real estate investment business.

Wealth Accelerator Recordings$47 for recordings of March 11-12, 2022 live event.
The event features dozens of the best real estate investors as speakers.

There are 3 premium coaching membership types. You will need to book a discovery call to apply for the membership and get the price.

Insider Resources:

All the systems and software that you’ll need in your real estate investing business.

Insider Toolbox:

All the tools you need to run your business: contracts, scripts, calculators, spreadsheets, etc.. All tools are free.

There is a Top 20 Questions (And Answers) Every Wholesaler Should Knowvideo. This is a recording of one of Justin’s group coaching sessions. It is an example of how the coaching calls would go.

How Can You Make Money With The Science of Flipping Coaching Program?

The training courses teach you everything you will need to know about finding a property, evaluating the property, opening escrow, finding and negotiating a deal with the buyer, closing deals and signing documents.

Justin and his coaching program emphasize that marketing is the business and real estate is the product that is to be sold. He suggests the Inverse Profit Method. These are proven methods with zero advertising cost. Such methods are driving for dollars, putting up bandit signs, using social networks, socializing with real estate brokers and other entrepreneurs, door knocking, cold calling, and others.

Justin also advises you go national and not just local. Expand your business to multiple markets.

What Are the 5 Exit Strategies?

First thing you should learn are the exit strategies. The training teaches 5 exit strategies:

Wholesaling - cash offer only and closes quickly. Seller gets no extra fees above the agreed offer.
Wholetailing - Property purchased through escrow then immediately put up on MLS (multiple listing service).
Rehabbing - Buying a property, fixing it, then reselling at a profit.
Buy and hold - Buying a property and putting it up for rent.
Creative financing - Non-traditional means of financing a purchase.

What Are the 4 Types of Properties?

1. Single-family properties: independent residential structure on private property.

Good rent.	Poor economy of scale. No tenant leads to no cash flow or even negative cash flow.
Great for buy and hold, and rehabbing strategies.
There's always a market for single-family homes.

2. Duple, triplex, and fourplex: 5 doors or more is no longer residential but commercial.

Better economy of scale. Losing one tenant will not put your cash flow at a negative.

Higher property cost and a little more complex to manage.

3. Condos: an individually owned unit in a residential building or complex.

Good for Airbnb business model if location is great.	HOA (homeowners' association) dues may kill cash flow.
Can get good seasonal rent based on location.	Less financing options, less property appreciation.
	Harder to resell.

4. Apartments: self-contained residential units that occupy parts of a building.

Great economy of scale. Loss of a few tenants won't kill cash flow.	Very expensive price.
	Hard to manage and has increased legal risks.
	Harder to resell.

What Are the 4 Market Segments?

You will pick the best exit strategy based on 4 market segments:

War zone - war zones are “unsafe” markets. Best exit strategy is wholesaling.
Lower income segment - low income residential properties. Any strategy works well here.
Middle income homes - blue collared residential properties.. Good for all exit strategies
Luxury segment - white collared residential properties. Best for wholesale and rehabbing exit strategies.

What Are the 3 Strategies For Finding Sellers?

They suggest 3 key strategies on how to get more leads without increasing the marketing budget:

Door knocking
Cold calling
Ringless voicemail

Justin explains you can spend more effort instead of spending more money to generate leads. He recommends you use all strategies simultaneously for the best effect, as marketing is about touch points.

How to Comp Properties?

Justin suggests using these free programs to comp your properties:

Redfin - show pictures of property and an after repair value.
Zillow - cross check info with redfin. Ex: build date, sq footage. ownership info like tax payments, length of ownership.

You are advised to check building sketches to make sure there are no non-permitted additions, as this lowers value. The program also teaches how to use comp calculator to make an appropriate offer. It is typical to sell the property 10% above its value, 6% for real estate commission, and 1-2% for closing cost.

How to Build Buyers List?

Justin advises you should continuously build your buyer’s list. You are encouraged to use free marketing mediums such as meetup.com, Facebook (make or join groups to create your network), Craigslist. Google, or to cold call realtors.He also suggests using Find Cash Buyers Now which costs $149/mo. for basic, or $299/mo. for premium.

What Are the 3 Types of Financing?

Deed of trust - not all transactions will have. 32 states are trust states. Titles the property to a third party (law firm) as security owed by the borrower (you) to the lender.
Promissory note - borrower (you) promises to pay the lender a specific amount over a specific time period. Terms are defined in the deal.
Mortgage - property is pledged to secure a debt.

How Successful Are Students of The Science of Flipping Coaching Program?

What are the students of The Science of Flipping Coaching Program saying? There are tons of such success stories, pictures, and videos scattered throughout their site.

My extensive search has found no complaints or negative reviews on the coaching program. The program reviews on trustpilot.com are incredible. They have 154 reviews and all are positive, giving them a perfect score.

If you will base it on the reviews and success stories from students of the course, you could say this is a very effective course. One good reason for all the positive reviews is that Justin and the program do not oversell the promise of success.

If you would check out the free video of a coaching call, you’ll see that Justin is very knowledgeable and teaches his students well. He doesn’t promise success, but keeps reminding and motivating his students to keep working hard.

How Jonathan Kirk Closed 5 Deals Totaling $75,000

Jonathan’s Background and Story

Jonathan is a renowned real estate investor known for his sales and negotiation strategies. His investment strategy is dynamic and adaptive, which enabled him to manage a wide portfolio of assets and handle different types of deals.

Strategies That Helped Him Make $75,000 from 5 Deals

He used Rocketly to capture leads and manage them efficiently.
Jonathan personally handled every transaction. He leveraged his diverse community to sell properties.
He used Facebook ads for lead generation so he can directly interact with the buyers and sellers.

Challenges Jonathan Faced

Jonathan’s biggest challenge was overcoming objections and finding a common ground during negotiations because it requires significant skill and patience.
He also struggled to keep the right balance between acquisition and disposition of properties to ensure a steady cash flow.
Keeping up with market trends to stay competitive in the real estate biz was another challenge for Jonathan. He had to ensure he was up-to-date with what’s new in the market to stay ahead of the competition.

What’s not mentioned in the interview: There are many risks involved in house flipping. Hidden problems like structural issues, plumbing, and electrical faults can significantly increase renovation costs. This problem is too common that 50% of flipped properties end up going over the budget.

Who Is Justin Colby?

Justin Colby is a successful real estate investor in Scottsdale, Arizona. He earned a bachelor of science degree from UCLA in 2003. At age 26, he ran a real estate brokerage company in Northern California until he lost all his money. He moved to Scottsdale, AZ in 2007 and started wholesaling and flipping.

Since entering the real estate industry, Justin has secured over 1400 deals across many states. He was Vice President of Sales for Real Estate Worldwide from 2015 to 2017. Since 2012 he has been the President of Phoenix Wealth Builders, a real estate solutions company in the Phoenix market. He is also the Regional Market Manager for Sundae, a company that connects sellers and buyers, since 2019.

Justin founded The Science of Flipping Coaching Program in 2012. He wrote a positively received book, The Science of Flipping: A Proven Formula For Successful Real Estate Investing, in 2014. Justin is also active on his podcast.

Final Verdict: Is The Science of Flipping the Best Way to Build a Real Estate Business?

The Science of Flipping is not the best way to build a real estate business because it depends on deal volume, negotiation skills, and market conditions that can shift without warning. Although Justin Colby offers a well-rounded and accessible training program, flipping and wholesaling still require a grind of property acquisition, deal structuring, and ongoing lead generation.

Is Local Lead Generation More Efficient Than The Science of Flipping?

In my opinion, local lead generation is more efficient than The Science of Flipping because it produces consistent digital income without relying on housing markets, property rehab, or acquisition negotiations.

Comparing real estate flipping to local lead generation is like Mayo Clinic surgery scheduling versus the Yellowstone River. Mayo’s operating rooms require upfront capital for staffing, equipment, and coordination. Similarly, real estate flipping involves capital, contractors, and timing pressure, where one delay or miscalculation can wipe out expected profit. The Yellowstone River flows steadily after its channel forms. It’s like how local lead generation sites create a steady flow of leads with little daily effort, no ongoing marketing, and low fees.

Why Is Local Lead Generation a More Practical Way to Earn Consistent Income Online?

Local lead generation is a more practical way to earn consistent income online because it builds long-term digital assets that produce results without relying on deals, housing markets, or financial leverage. Once you rank a website for a local service niche, that traffic turns into leads you can rent to business owners who need them. There are no closings, renovations, or late-night negotiations. Just reliable monthly income with far less effort and overhead.

A client of mine is Glendale Electric Gates & Custom Metal, 413 South Brand Boulevard, Glendale, California 91204, 818-643-4788, https://glendalemetalgates.com/. I earned $3,050 from 10% commissions in the month that 6 of my leads closed for $30,500.

If you’re ready to build something stable and automated, local lead generation is worth your attention.