The Last Ecom Training by Justin Phillips is a course that teaches people how to make money in ecommerce from start to scale using Justin's three secret strategies. His three strategies include cloning successful e-commerce brands, reaching out to influencers to help you increase your brand awareness and sales, and generating traffic on social media.
Dropshipping is a high maintenance business model because you must always keep your ear to the ground paying attention to what products are trending. To generate traffic, you have to pay for ads on social media and split test different creatives to see find which one will convert the best. This is time-consuming and expensive. Most times, you may not find a product and your Facebook ad or TikTok ad may not work, leaving you with a debt of hundreds or thousands of dollars.
To learn how to build and scale a profitable online store on the Shopify ecommerce platform without dealing with the hassle of figuring it out on your own, you will need mentorship. Is Justin Phillips course the one you need to help you break into the e-Commerce industry?
If you're looking for a way to make money online without having to deal with everything that comes with selling physical products, the local lead generation business model is something to consider. It offers a passive income that you can predict each month without dealing with inventory, suppliers, or customers.
Pros
Justin has made over 7-figures in the world of eCommerce.
You will learn all the steps Justin takes in his e-commerce business to build and scale your business.
Coaching calls hosted by Justin.
Justin reveals how he reaches out to famous personalities on Instagram without appearing "salesy".
Cons
Dropshipping is high maintenance and doesn't offer you a passive income whatsoever.
You can't predict your income with an ecommerce business.
Paid traffic on Facebook, TikTok and even Google ads are getting more expensive as time passes.
Unhappy customers are an inevitable part of the ecommerce world (refunds & returns).
Price
The Last Ecom Training costs $1,497.
Refund Policy
30-day, action-based refund policy.
Training
Video training with several modules.
Group
Facebook group for support.
Origin
Justin released The Last Ecom Training in 2021.
Reputation
Justin has an excellent overall reputation because of the success he's had. It has shown in the way he carries himself in business and with his partnerships and clients. He and Corey have been invited to speak on podcasts such as Earn Your Leisure, Dormtainment, and Social Proof. The only negative response has been that it takes too long for customers to receive their merchandise after they order. Fox 5 Atlanta reported that thousands of customers were upset it took so long to receive their merchandise after they ordered. Justin and Corey admit they took on orders for products they didn't have.
3 Major Reasons Dropshipping is a Hassle
1. Expensive Paid Ads
To be successful with dropshipping, you need to run paid ads so you can generate more sales. The most popular social media platforms to run ads on are Facebook and TikTok because of the millions of users each platform has. The problem with running ads on these platforms is that there is a lot of competition. Many ecommerce businesses run ads for clothing and other products or services which makes paying for traffic expensive. The cost of running ads is rising each year. On Meta alone, the CPM has increased 61% each year. On TikTok, the CPM has gone up 185% each year. This trend is only going to continue making running ads for your ecommerce store more difficult in the coming years.
2. Product Research is Time Consuming and Expensive
If you aren't constantly conducting product research, you won't be successful in the business for long, or at all. You have to always look for the next potentially profitable product and when you do, look for the next. This is because eventually products stop being trendy at some point. You may find or create a product like Justin and Corey did with the Support Black Colleges merchandise, but those are few and far between, if at all. This phase of your ecom business is time consuming and expensive because you have to run several paid ads to test the market and see if those products are worth your time. You may spend days and hundreds of dollars just to realize a product won't be good enough.
3. Refunds and Returns on Merchandise
When selling physical products, it's highly possible that some of your customers may want refunds or to return your products because they aren't happy with them. It can be because the quality of the products are sub-par or shipping times can be long. This is a headache because then you need to give money back to customers, which will force you to coordinate the shipping for the return with your supplier. Having to give many refunds will cut into your profits and doesn't look good if you ever find yourself applying with a new merchant processor during your underwriting process.
The Last Ecom Training Overview
The first secret that Justin shares is to find other profitable Shopify websites and see what it is they are doing that allows them to be profitable. After you take not of what they are doing, you then go in and model your store the same.
The second secret is influencer marketing. Justin shows you how to reach out to influencers in a way that doesn't appear "salesy". Justin is transparent in how and what he says to influencers or people who are close to influencers that will get them to respond to you.
The last secret is all about how to generate leads on Facebook and TikTok to increase your revenue.
Who is Justin Phillips?
Justin Phillips is a 7-figure ecommerce entrepreneur from Houston, Texas. He attended Howard University for a bachelor's in audio production. He was raised by a single mother who worked 3 jobs. She would work a 9-5 job, do real estate and bottle service. As a teenager, Justin would throw teen parties where his mother worked.
In 2012, he met his business partner, Corey Arvinger, and they founded the now famous Support Black Colleges clothing brand to support HBCUs (Historically Black College or Universities).
In 2013, Justin worked as a brand ambassador for Coca-Cola and then began making money as a digital marketer. In 2015, he worked as the social media strategist for HapApp. The year after, he continued working in the digital marketing space for companies like Social Wage and Yunmai. In 2016, he founded Apex Media, an online media and marketing agency.
All the while Justin did all this work, he and Corey built up the Support Black Colleges brand to where they made $1 million in one day on Black Friday. Celebrities and athletes like Lil Baby, Gunna, Teyana Taylor, Chris Paul and Donovan Mitchell have supported the brand.
On social media, Justin has over 643K followers and all his content revolves around merchant suppliers, vendors, manufacturers, and more.
Justin has also written The Last E-commerce eBook You'll Ever Need, which shows you how to grow your Shopify brand.
Justin Phillips Net Worth
Justin Phillips has an estimated net worth of between $7 million and $11 million if you factor in the over $7 million he has done in Shopify sales and the money he is making from the thousands of students who have bought his course.
How Justin Philips Made $10.1 Million Before Turning 30
Justin's Background and Story and How the Business is Doing Today
Justin started his ecom business with only $100. He didn't have the support of a family and with no financial backing, he had to self-learn the clothing business and build it from scratch. His businesses, including the Support Black Colleges Brand, are now worth $10 million.
Justin's Top Business Challenges and Lessons
Managing money was one of the biggest business challenges for Justin. There was a time when his business funds went from $1.1 million to $112,000. At this time, he had to rethink his strategies and take plans on how to avoid the same situation again.
He also realized the importance of having the right mindset in business. When the business wasn't doing well, he questioned his self-worth. Separating his business from his personal life helped him gain a balanced view of success and failure.
How Justin Overcame the Business Challenges
Starting a clothing business with limited capital, Justin had to be smart in using his resources. He leveraged his social media presence to advertise his brand without spending too much.
Justin focused in creating unique designs that will set him apart in a saturated market. According to him, the brand is more than just a logo. The clothes should be high-quality and useful.
What's not mentioned in the interview: Clothing brands have low profit margins. Although the usual gross profit margin is around 53%, net profit can go as low as 7%.
The Last Ecom Training Review: Is it worth it?
The Last Ecom Training is worth it if you are looking to learn the dropshipping business model from someone who has had massive success in the industry. You learn how to get started with your eCom store, find products, generate traffic, and scale. Justin is someone you can learn a lot from and he's generous in sharing everything he knows about the world of e-Commerce not only in his course but on his Instagram account too. If you are looking for another option, you can check the Ecom Stride Academy.
The Last Ecom Training Alternatives
Supreme Ecom Blueprint by AC Hampton is an ecommerce training course that teaches you how to build and scale your Shopify store. You learn the most current strategies and are provided you with the tools you need to run your business. You also learn how to leverage Facebook advertising and you get a list of over 950 profitable product ideas that will help you save time in your product research phase.
Price: Supreme Ecom Blueprint costs $597.
More Info: Supreme Ecom Blueprint Review
Performance Dropshipping by Hayden Bowles is another online course that will also show you how to make money with dropshipping, but Hayden's focus is to get you to scale using Facebook and TikTok. Hayden is an ecommerce expert who has made over $20 million in revenue with dropshipping. With this course, you'll learn how to build your brand as opposed to just running an online store. Hayden also provides you with a list of sourcing agents and sites he uses in his business which will help you a lot.
Price: Performance Dropshipping costs $500.
More Info: Performance Dropshipping Review
Is ecommerce still worth it in 2024?
Ecommerce is still worth it in 2024 if you can consistently find profitable products and can promote them well using paid ads.
The problem with ecommerce is that you have to juggle many different aspects which can force you to work as if you have a 9-5 with overtime. Paid traffic is expensive and time-consuming and having to deal with customers and their orders will not only take up your time but might even frustrate you. You may also have to deal with unhappy customers and negative reviews, even if you pride yourself in providing top-notch support.
As with other online business models like Amazon FBA and Facebook ads, you can make money, but you aren't afforded the benefits that the local lead generation business model does by offering a passive income without having to pay for traffic on social media or selling physical products. If you really want to start ecommerce business, you can check eCom Babes.
Local Lead Generation is more profitable and predictable in the long-term
Local lead generation allows you to make money by creating digital properties that generate leads for local small business owners.
After you create your sites, you rank them on Google in your town and send the leads to a local business that is looking to take on more customers each month. With your site sitting at the top of the search results, leads will consistently be generated and your clients will have no reservations when it comes time to paying you each month. That is the entire business model.
I've had $2,000 hit my bank account every month from the moment I built and ranked my tree care service site in Grand Rapids, Michigan.
Selling leads using digital properties is less of a hassle than selling physical products. There's no need to do constant product research. Once you do your due diligence and find a profitable niche with low competition, you move on and focus on your ranking and on finding a local small business owner hungry for more work each month. After you find that business, you automate your payments each month or each week and monitor things now and then.
Over 7400 people are currently building scaling their digital real estate empire and earning a passive monthly income they can predict.
To learn how to reach financial freedom without having to deal with physical products, suppliers, long shipping times, refunds and unhappy customers, check out the local lead generation business model.
