It's not too late to start your own digital marketing agency in 2024 because more businesses are going online. These agencies use various techniques like SEO and PPC to help clients get seen online. According to Internet Live Stats, 70,000 searches happen on Google every second. Businesses need digital marketing agencies to help them compete and dominate their niche.
Digital marketing has high potential and demand as businesses recognize its effectiveness. This leads to an increase in their online marketing spend. Tech Jury says digital ads increase brand awareness by 80%. Marketing Charts says 60% of all advertising will be digital and outpace offline advertising by Q4 of 2024. Businesses are seeing digital marketing's ability to connect with audiences, fueling service demand.
While demand for digital marketing is high, competition between agencies also grows. Statista's data shows the number of digital advertising agencies in the US doubling from 27.55K in 2019 to 54.22K in 2024. To stand out, this Reddit commenter suggests focusing on one digital marketing aspect. You must build expertise, workflows, and a team for each skill. Once set up, you can repeat this for other aspects like PPC or SMMA. This helps you slowly build your agency's offerings and reputation.
I've been making money online for over 10 years and run my own lead generation business. I understand the difficulties of gaining online traffic and bringing in business for clients. Today, I'm going to talk about digital marketing agencies and if it's too late to start them. I'll also discuss facts that prove digital marketing's profitable future, the best types to start, and other ways of making money online.
6 Exciting Facts That Prove It’s Not Too Late To Start a Digital Marketing Agency
At What Age Is It Too Late To Start Digital Marketing?
There is no age limit for starting a career in digital marketing. Use your age as an advantage by providing unique perspectives to your strategies. Many professionals have transitioned into this field later in life and found success. This To start your career in digital marketing:
For example, Brian Dutter has worked for 40 years and started his digital marketing journey at 59. He was an operations manager for SERVPRO and a general manager for United Ground Express. Seeking work-life balance, he took courses that gave him SEO and PPC skills. Now, he works at a digital marketing agency, handling SEO and SEM for clients, and earns $50K yearly.
The saying, "Age is just a number," applies in digital marketing as well. Zippia says the average age of digital marketing specialists is 32. What matters most is being able to use your skills to push your client's marketing goals.
What Are the Best Types of Digital Marketing Agencies To Start Right Now?
How To Start a Digital Marketing Agency With No Experience?
Creating a digital marketing agency with no experience is a high risk. Keep in mind that you are asking business owners to invest their money, time, and reputation in your agency. Digital marketing is a results-based industry. Without the skills and portfolio to show potential clients, it will be hard for you to get projects. Focus on learning services such as:
To start a digital marketing agency with no experience, you must first build up your skills through online courses and certifications. Doing so lets you gain the necessary skills, creativity, technical, and sales to operate in digital marketing.
Next, identify your target market and niche that you're knowledgeable about or passionate about. Doing so will help you find ways to connect with these audiences or problems to solve in the niche.
Then, you can start practicing your skills and gaining actual digital marketing experience. You can start as a freelancer or by offering your services to friends or local businesses. This lets you build a portfolio, get real-world experience, and get client testimonials that show your skills.
Next, invest in digital marketing tools that you'll use for your agency. This lets you streamline workflows and ensure quality outputs and efficiency.
Once those are ready, you can then start building your online presence and networking with potential clients. Doing so displays your skills and expertise online to potential clients.
Finally, you can start with smaller projects and expand your offerings as you get better in one area. This lets you slowly build your agency into a full-service digital marketing agency.
How to Package and Sell Digital Marketing Services for Beginners?
Beginners can package and sell digital marketing services by identifying core offerings. These may include:
Then you set prices based on the market or create tiered packages to cater to different client needs and budgets. For example:
Pricing your packages competitively is crucial. Research market rates and factor in your time and expertise. Consider offering a streamlined sales process to help clients make quick, confident decisions. Here are some ways you can do to sell your services:
Remember, starting small is okay. You can begin with just a computer and an internet connection. As you gain experience and clients, you can expand your services and team.
Focus on delivering value to your clients. Always measure and report the results of your campaigns to build trust and keep customers.
Is It a Good Time To Start a Digital Marketing Agency?
Yes, it's a good time to start a digital marketing agency, as businesses and ads are going online. However, the internet is vast. Ahrefs says only 3.45% of content online gets organic traffic. Without a strategy, these businesses and ads will get lost in the void. This is where digital marketing agencies come in.
Remember that starting an agency requires more than just marketing knowledge. You'll need to develop business acumen, including:
These agencies use their skills to help clients reach their intended customers online. Local IQ says people who see relevant ads are 59% more likely to convert. Agencies use strategies like email campaigns, which boast a $36:$1 ROAS. This shows businesses that partner with the right agencies get better conversions and ROIs.
Conclusion: What Will Digital Marketing Look Like in 2030?
Digital marketing in 2030 will see an increase in other search methods and platforms. This will force marketers to other ways to achieve results for clients. For example, Google's Search Generative Experience will improve over time. This can reduce page traffic, as Google's AI can provide users with the answers they're looking for.
Statista says 60% of global web traffic comes from mobile devices. Backlinko says 30% of internet users between 16 and 64 use voice assistants weekly. To get ahead, marketers must shift their focus to mobile users and optimize for voice search.
Exciting tech developments are emerging for digital marketing. It may be harder for agencies to get the same results, engagement, and clients. If you're looking for a more stable way of making money online, try local lead generation.
Local lead generation is less competitive than digital marketing. This is because you'll target smaller locations and compete with businesses in that area for leads. Once your site ranks on Google and gets leads, you can sell those or rent your site out to local businesses. Each of these sites can earn up to $2,000 monthly. I have over 50 of these lead gen sites, and together, these earn over $52,000 a month in almost passive income.
