Christian Alatorre and Zarar Ameen's Launch My Agency Review: Start & Scale Your Digital Marketing Agency To $100,000+

Launch My Agency Pros and Cons

Pros

Comprehensive Training: Offers self-paced video lessons suitable to all skill levels.

Community Support: Members are invited to a Slack channel and Facebook group where they can share insights with peers.

**Individual Coaching:**Students get one-on-one support until they hit the $100K income goal.

**Business Experience:**Launched by a company that has been actively serving digital marketing clients for over 7 years.

Cons

Mixed Reviews: Some users report challenges with management consent preferences or navigating the platform’s privacy preference center.

**Business Challenges:**The creators are not honest about the challenges of starting a digital marketing agency.

Hard to Measure ROI: It’s tricky to track and measure return on investment because there are plenty of variables in a DMA.

**Difficult to Scale:**As you take on more clients, it will become more challenging to maintain work quality.

Price

Price not publicly listed on website, need to book a consultation call

Refund

No refund policy listed on the website

Origin

Launched by Christian Alatorre and Zarar Ameen of Canz Marketing

Reputation

4.6-star rated on Trustpilot, C+ rated on BBB, not BBB-accredited

January 18, 2025

They take your money and then won’t talk to you again.

Cindy

January 18, 2025

I was told (on a recorded line) that my money would be refunded if I didn’t see value in 30 days. I politely requested the refund and they completely ghosted me, keeping my money.

Joyce

November 1, 2024

This is the worst program you will ever go through. Avoid it at all costs. Basically a complete waste of $20k

Anonymous

October 19, 2024

At first, everything seemed fine, but when I didn’t see any return on my investment, they blamed me. I did everything they asked and was willing to spend on ads, but they never got me any qualified leads. Later, they said I had to pay thousands more for them to keep helping. I would have if they had gotten results in the first place. Sadly, I trusted them and ended up in debt. It looks like they’re getting results for others now, but I guess I was part of their “fake it till you make it” phase.

Aria K

1.3

1.3 out of 5 stars (based on 4 reviews)

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How Does Launch My Agency Help Students Launch and Scale to Achieve 6 Figures Within 6 Months?

Launch My Agency helps students achieve 6 figures in 6 months through its DFU processes and systems. An in-house team of marketers installs the systems, processes, and tools for the agency. This includes setting up custom websites and funnels, the agency’s structure, and free audits for leads. LMA conducts tailored case studies and handles all the needed legal documents.

LMA helps its students achieve 6 figures through its “Million Dollar System”. It is a framework that helps entrepreneurs launch and grow a successful digital marketing agencies. Zarar leads this program and calls himself the “Million Dollar Agency Advisor”. He shares a step-by-step guide on how to build, market, and scale a profitable digital marketing agency. They recently held a Million Dollar Agency event. It was an exclusive, small group event where his students gathered in-person to share ideas and build their network.

Launch My Agency provides complete funnel set-up and prepares the Facebook ad campaigns. They also provide LinkedIn outreach and phone call scripts. LMA recruits and hires professional sales closers for your agency. They conduct weekly coaching to keep you aligned with your goals.

The key components of LMA’s strategy are:

• Targeted Advertising: Students learn how to identify and reach potential clients effectively.
• Email Marketing: Teaches methods for engaging with customers through targeted email campaigns.
• Valuable Insights: Participants are guided in creating impactful marketing materials that resonate with their audience.

How Monica Morgan Made $60,000 From Her First Real Estate Digital Marketing Agency Client

Monica Morgan, a student at Launch My Agency, made $60,000 from her first digital marketing client in real estate. With 35 years of experience in property management, she shifted to digital marketing to help companies in her field. She started by offering a $5,500 service. After establishing a good relationship with the client, she was able to upsell it into a $60,000 deal.

Her success came from understanding her clients’ needs and keenly studying the business. Monica learned from her mistakes, and Launch My Agency guided her growth. She plans to expand her agency by targeting more real estate companies.

What is Inside Launch My Agency?

• Exclusive video modules that cover fundamental concepts of digital marketing
• Downloadable templates and tools to enhance business efficiency
• Ready-to-use case studies and strategies that help you start your agency
• Custom brand package with a complete and tailored marketing solution
• Custom-made website that’s professionally designed to reflect your brand
• Help identify a unique value proposition for your agency
• Fully prepared and ready-to-launch Facebook ad campaigns
• Complete, done-for-you agency funnel setup
• Professionally made LinkedIn outreach scripts
• Dedicated sales closers that effectively convert leads to paying clients
• Effective phone scripts to help you seamlessly communicate with clients
• Weekly group coaching to keep you aligned with your goals
• Effective phone scripts to help you seamlessly communicate with clients
• Personal accountability coaching that supports you in your journey
• Exclusive Slack community where you can connect with other students
• 90-day, 6-figure annual revenue guarantee

Limited-time bonuses:

• Unlimited one-on-one coaching
• Live weekly agency coaching classes
• In-person event passes

Who Is Launch My Agency For?

Aspiring digital marketers who are passionate about social media and online trends

Small and medium-sized business owners who want to boost their online presence

Start-up businesses who want to efficiently manage their digital marketing expenses

Bloggers and YT content creators who want to monetize their platform

Online store owners who want to increase their traffic and sales

Non-profit groups who want to expand their fundraising efforts

Are The Students of Launch My Agency Getting Results?

Yes. Launch My Agency Academy students are getting results according to Zarar’s “The Million Dollar Agency Advisor” channel. He shares success stories on this platform of students who built successful agencies. Among them was Andrew, who booked his first $30,000 client just two days after joining.

Andrew closed a deal an hour after booking a sales call with LMA. He applied their strategies and explained that those little adjustments played an important role in his negotiations. His new sales techniques bagged him the $30K deal. He now aims to close $50K to $100K deals.

What are the customer reviews for Launch My Agency?

Customer reviews for Launch My Agency on Trustpilot are mixed. The recent testimonials are positive and praise the transformative work of the program. Lorena Valencia said her journey with LMA was a game-changer. She commended the team for being warm, supportive, and genuinely invested in her success. Lorna said the coaches and staff were very approachable. They were eager to help with anything she needed.

Another 5-star review was given by Salem Body Contouring. The company shared its great experience with LMA. According to the testimonial, starting a new agency was easy and manageable because of the program. The online community was helpful because it allowed them to share ideas with other agency owners.

Despite having plenty of positive reviews, some left negative feedback on LMA. Mike called the company “horrible” after getting removed from the Slack channel. He claims that the company did not deliver what they advertised.

An LMA student shared on Reddit how the program works. He said the fulfillment team is going to be their other business. So, they’re making double profits off of you. He also said they work with you for “free” because they’ll lose the fulfillment side of the business if they don’t.

Lauch My Agency is a reliable platform. Most Reddit reviews reveal they deliver their promise. They also have a responsive customer support that quickly replies to issues. However, students should manage their expectations of the program. New agencies face several challenges before achieving the $100K mark.

Is Launch My Agency Worth It?

Launch My Agency could be worth it for those who want to learn the fundamentals of starting a digital marketing agency. Several students appreciate the mentorship and support provided by LMA. It’s a good beginner’s program for starting a digital marketing agency. LMA offers a structured approach to starting and scaling a digital marketing business.

Launch My Agency might not be worth it if you’re not willing to commit 100% of your time and effort into the program. Digital marketing is very competitive. It’s challenging for beginners to establish their client base and effectively market their services. You can’t effectively handle ad spend without digital marketing knowledge.

The key features of the program are:

• Identifying Unique Strengths: It aims to refine your agency’s offer, niche, and ideal client profile. LMA helps establish core services for maximum marketability.
• Lead Generation Mastery: LMA shares proven lead generation strategies for agencies. It is custom-tailored to paid and organic marketing campaigns, and managed by an expert team.
• Commission-Based Sales Support: LMA recruits and trains sales closers for your digital marketing agency. You don’t have to be involved with the business operation.
• Professional Fulfillment Team: Certified marketers fulfill the client’s work.
• Business Systems and Processes: LMA implements scalable systems for sustainable growth. They provide custom websites and sales funnels. They also define the agency’s sales structure and provide lead-nurturing tools.

Who is Christian Alatorre?

Christian Alatorre is a successful entrepreneur and digital marketing expert. He is the co-founder of Launch My Agency and the COO of Canz Marketing. Canz Marketing is a digital agency that primarily caters to ecom businesses. Christian also co-founded Canz Studios, a mobile games and apps company.

He was a door-to-door knife salesman before he learned about digital marketing. He first learned about digital marketing from Tony Delmacardo. It is from him that Christian learned how to land high-paying clients for a DMA. Within 90 days of working with Tony, he made his first $50K. Christian continued to learn from other digital marketers like Tai Lopez, Joe Soto, and Dan Flyshyman. He worked with over 300 business owners in the last seven years.

Christian has a strong background in Facebook advertising, content marketing, and email marketing. He received several honors, including the Conrad Klement Memorial Scholarship. He was also a recognized Dean’s Lister at the San Diego State University. Aside from this, he’s also a defensive coordinator for youth sports teams.

Who is Zarar Ameen?

Zarar Ameen is an online entrepreneur and co-founder of Launch My Agency. He used to work odd jobs in his beat-up Honda with dead AC before learning about digital marketing. He always had a strong passion for technology and entrepreneurship. Zarar holds a degree in business administration. This laid the foundation for his marketing expertise. He also has strong leadership skills and is known for his innovative business approach.

Aside from LMA, Zarar is also involved in other business ventures. He co-owns Canz Marketing, a multi-million-dollar digital marketing firm. His net worth is estimated to be in the millions. It is believed that most of his income is from digital marketing and LMA.

Christian and Zarar’s Claims

Christian and Zarar claim they can build a done-for-you digital marketing agency with a $100K guaranteed income.

They claim to have a process that allows them to generate 30 to 40 quality clients every month.

Christian and Zarar’s Claims Debunked

$100K Income Guarantee

Achieving $100K income is not always guaranteed for a new agency. They are still building their network and refining their processes. Digital marketing is a saturated marketplace. You need to be an excellent marketer to achieve larger profits.

Consistently Generate 30 to 40 Quality Leads

New agencies don’t have results to prove their worth. This makes it very difficult to gain the trust of high-value clients. Generating 30 to 40 quality leads monthly is resource-intensive. It could be too expensive for your new agency to generate this number of leads every month through paid ads.

Disadvantages of Running a Digital Marketing Agency

• Saturated industry with over 54,200 agencies in the U.S. alone.
• 17% new business win rate, which means they typically have to pitch multiple times to win one client
• DMAs struggle with inconsistent cash flow. Agencies typically wait 30-90 days for invoice payment.
• Average profit margins are 15-20%, lower than many other professional services
• Digital marketing agencies have low client retention rates. This means you constantly need to find new clients to maintain your profits.

What Does a Digital Marketing Agency Do?

A digital marketing agency does:

Lead Generation: They match potential customers with businesses who pay them for leads.

Search Engine Optimization: They improve the brand’s search engine rankings.

Search Engine Marketing: They reach out to customers through free and paid traffic channels.

Email Marketing: This covers product launches, promotions, and brand information dissemination.

Social Media Marketing: This drives brand awareness and increase sales across platforms.

**Write Optimized Copies:**This includes posts, newsletters, and other forms of written marketing content.  Ippei’s Content Writer is an excellent tool for this.

Is It Worth It to Start A Digital Marketing Agency In 2024?

Starting a digital marketing can be worth it in 2024 if you’ve mastered essential digital marketing skills like SEO, PPC, and e-mail marketing. You should also be passionate about helping businesses grow and maintain a good relationship with clients. It can be worth it if you enjoy doing sales, prospecting, and market research.

Identify areas experiencing economic growth before starting an agency. As new businesses open, the demand for digital marketing increases. Businesses want effective marketing material to engage their audience. This trend creates opportunities for agencies who offer personalized marketing.

With over 54,000 digital marketing agencies in the U.S., it can take time to secure your first clients. So, carefully consider your skills and expertise before deciding. Assess your finances and determine whether you have capital to invest. Ensure you have enough money to keep you afloat while your agency gains momentum. It typically takes 3 to 6 months to see results of digital marketing campaigns.  SEO campaigns take a bit longer, usually 4 to 6 months to show significant results. Leverage on a solid backlink strategy to build your agency’s reputation. You can achieve this by building a network, or purchasing  high-DA backlinks.

Why is Local Lead Generation More Suited for Beginners with Limited Marketing Experience?

Local lead generation is more suited for beginners with limited marketing experience because it has lower technical skill requirements. Local markets are less competitive compared to worldwide markets. It’s like comparing a backyard barbecue cook-off to competing on MasterChef USA. Beginners have a better chance of standing out here. The skills you need to learn in local lead generation are a lot easier compared to digital marketing. This biz only involves ranking websites and selling its leads to local business owners.

I’ve been doing local lead generation for 10+ years now. I have over 50 ranked local websites that make me $52K in passive income per month. For example, one of my sites is Long Beach Elite Drywall, 4202 East Carson Street, Lakewood, CA 90808, 562-278-0020, longbeachelitedrywall.com. I sell the leads it generates to a drywall service in Long Beach. If the business makes $26,250 that month from my leads, I get a 10% commission and make $2,625. I created this website back in 2020, and I’m still earning thousands per month from it without doing much. This is what true passive income is. Compare that with a digital marketing agency, where it feels like shoveling snow off every driveway in Minneapolis after a blizzard. The moment you stop, the piles build right back up, and the work never ends.

Local lead generation lets you build your client base faster. Instead of Launch My Agency’s strategy of running ads, doing LinkedIn outreach, and cold calling, which is like standing in Times Square with a megaphone trying to get the attention of strangers rushing by, you simply have to build, rank, rent, and repeat. You won’t run out of home services and locations to choose from. And since you’re offering real leads, local businesses won’t hesitate to pay big for them.

Check out my course if you want to learn how to do local lead generation in detail. I go over how to build an AI website, use local SEO, and talk to local businesses to sell. If you’re not a good salesperson (or are still practicing), you can work for my roofing client. He’ll do the selling part, while you create and rank roofing websites. With this, you’ll get a 1% to 5% commission.