Lead Gen Jay Review - Is Jay Feldman’s Cold Email Still Effective in 2025? + An Alternative

What Are the Pros and Cons of Lead Gen Jay?

Pros:

• ✅ Lead Gen Jay is affordable.
• ✅ It’s a done-for-you cold email service set up by experts.
• ✅ Lead Gen Jay has many positive reviews online.
• ✅ Lead Gen Jay has a YouTube channel that shares free cold email tips.

Cons:

• ❌ Lead Gen Jay is heavy on upsells.
• ❌ You’re not taught how to set up your own cold emails.
• ❌ Lead Gen Jay only writes 3 email sequences for you.
• ❌ It relies solely on cold outreach.

Price: Lead Gen Jay costs a one-time payment of $97. However, there are many upsells that bring the total price up to $254.50.

Refund Policy: Lead Gen Jay has a basic 14-day money-back guarantee.

Origin: Lead Gen Jay was created in early to mid-2023.

Reputation: Lead Gen Jay has 73.1K YouTube subscribers, 66K Instagram followers, 2.4K TikTok followers, and 700+ Facebook followers.

Is Lead Gen Jay’s Cold Email Strategy Still Effective in 2025?

Lead Gen Jay’s cold email strategy is still effective in 2025, but it’s not as easy as it used to be. You can’t just copy and paste a script and expect big results anymore. And here’s why:

• Businesses are getting way more emails than before. You have to stand out.
• Spam filters are smarter now. Your emails can easily land in the junk folder.
• Businesses only reply if the email feels personal and helpful.

According to Saleshandy’s 2024 Cold Email Benchmarks Report, the average response rate for cold emails is only 5.8%. The report goes on to say that the rate improves to 10% or even 20% if the email addresses the person’s specific needs.

Lead Gen Jay gives you a done-for-you system to get started. But you’ll need to do a few extra things, like:

• Mention the person’s name or something specific about them or their business.
• Keep emails short (under 100 words is best).
• Follow up 2-3 times if they don’t reply.
• Don’t send too many emails at once (it can hurt your deliverability).

The bottom line is that cold email still works, but success depends on sending smart, personalized messages. You can no longer just blast out templates. So Lead Gen Jay is a good starting point for beginners, as long as you’re willing to learn and improve your outreach along the way.

What Do You Get With Lead Gen Jay?

• Done-for-you cold email system setup. Jay and his team set up your domains, DNS records, and mailboxes to make sure your emails don’t end up in spam.
• 10,000 leads email list. You’ll get a list of verified emails from business owners who fit your ideal client.
• 3 written email sequences. Lead Gen Jay uses its cold email framework to write a 3-email sequence that includes an initial email, a follow-up, and a final push.
• Lead Gen Mini-Course. This is a Skool community with over 20K members. Here, you’ll learn cold email basics from Jay and get support from others using the same strategy.
• List of secret marketing websites. These are most likely marketing tools like lead sourcing sites, cold email platforms, and validation tools that Jay personally uses.
• AI personalized GPT. Jay gives you access to his trained AI to help you personalize your emails. However, it costs $37/month.

What Are the Upsells for Lead Gen Jay?

• Required: Instantly.ai ($37/month). This is the tool used to automate your cold outreach inside Jay’s Lead Machine system.
• Required: Mailboxes ($3.50/month per mailbox). These are business emails, like john@yourdomain.com, that you’ll use for outreach instead of your personal email.
• Required: Domains ($12/month per domain). These are custom website addresses, like bestplumberleads.com, that you buy and use just for sending emails.
• Increase My Conversions to Booked Calls by 4X with Perfect Replies ($47). Jay will provide 10 customized replies to ensure the lead converts.
• Improve My Campaign Performance by 220% with AB Testing ($58). The team will write your split tests using the same system they use for Jay’s high-ticket clients, aiming for about a 5% reply rate.
• Lead Gen Insider’s Program ($1,500). This is Jay Feldman’s full program on how to do cold email outreach yourself. It includes 150+ modules for B2B lead gen, 1-on-1 coaching, an active community of B2B owners, and more.

Is Lead Gen Jay Legit or a Scam?

Lead Gen Jay is legit and not a scam. It delivers what it promises: a done-for-you cold email system that reaches out and follows up leads effectively. The method is real, and many students have shared success stories.

However, cold email is just the door opener. The real challenge is getting prospects to say “yes” once they respond. That depends on how well you position your offer, prove your value, and handle objections. So if you’re expecting the system to do everything for you, you might be disappointed. But if you’re ready to learn, adapt, and build some sales skills along the way, it can absolutely work.

What Do Lead Gen Jay Reviews Say?

Lead Gen Jay reviews say that the done-for-you systems work and the Insider Program is super helpful. One case study shows how the system helped Michaels and Marc Restoration, a roofing contractor in Denver, generate 145 opportunities worth $635,000.

David Schutz, the CEO of JAF Consulting, praises the Lead Gen Insider’s Program. In his testimonial, he says it taught him how to automate his own lead gen email sequences that worked wonders. After spending almost $20K on courses, he says Jay Feldman’s was the most valuable one.

One Reddit user says they’ve been struggling with lead generation. But after taking Jay’s course, they were able to grow their client base. What they really liked was the easy-to-understand teaching style and the effective templates and scripts.

However, I noticed that many of these reviews are vague and don’t share exact numbers. One Redditor says that the positive reviews are super suspicious, especially since they all opened their accounts at the same time.

Kenneth Benson on Trustpilot commented that, although Lead Gen Jay set up his systems perfectly, Instantly.ai failed to deliver a proper email list. And he was left clueless. That’s why they say it would be better if there were mentorship and follow-up after the system was set up.

Who Is Jay Feldman?

Jay Feldman is an entrepreneur, marketer, coach, and medical doctor. Jay positions himself as the #1 lead generation expert, and backs it up with several ventures, including:

• Otter PR (public relations agency). Jay scaled this agency to $600K using cold email. It earned recognition on the Inc. 5000 and Gator100 fastest-growing company lists.
• Lead Gen Jay (DFY service and program). This is Jay’s offer to automate cold email systems for businesses. It also comes with an Insider Program ($1,500) that teaches you all about lead generation through email marketing.
• Mentors Collective (podcast). Jay interviews 6-, 7-, 8-figure entrepreneurs and agency startup owners. One of his most notable guests was Jeremy Slate. Here, he talks about lead generation, startup growth, PR, mindset, and automation.
• Dr. Jay Feldman (YouTube channel). Jay says he’s an Osteopathic physician who discusses alternative health topics. His channel has 18.7K subscribers.

Jay Feldman is a known figure within his industry, and people have positive things to say about him. However, his medical background has stirred some criticism online, mostly around his use of the “doctor” title after leaving medicine and his controversial product endorsements. The Institute for Health Policy and Leadership even published an article about Jay. However, all that has nothing to do with his business side, so it’s just a matter of personal perception and how much that matters to you as a buyer.

What Are Jay Feldman’s Claims?

Jay Feldman claims Lead Gen Jay can bring in over 1,500 leads a day so you wake up to booked calls. He says it’s the fastest way to get leads without hiring an agency or spending thousands on ads. You don’t have to do anything much either, since Jay and his team will set everything up for you.

Are Jay Feldman’s Claims Realistic?

Jay Feldman’s claims can be realistic, but they need some context. Yes, cold emails can scale fast and reach large volumes of prospects. However, the average person won’t get booked calls overnight unless you know how to:

• Position a compelling offer.
• Handle real conversations.
• Deliver what you promise.

Also, most cold email inboxes are capped at 30-50 emails a day to stay safe. You need at least 20+ inboxes to reach 1,500 prospects a day. Plus, that doesn’t mean you’re getting 1,500 warm leads or booked calls daily. In most cases, only 15-75 people might reply, and fewer than 10 may be real opportunities.

What Are Alternatives to Lead Gen Jay?

• Ian Stanley’s 90 Days to Freedom . This teaches you how to get paid by writing simple, template-driven “money-making” email campaigns for businesses. You offer email copywriting as a service to clients instead of just building your own email list.
• Igor Kheifet’s List Building Lifestyle . This program focuses on “e-farming” and building a highly responsive email list through mentorship, hot seats, and an inner-circle community. It treats your list as your main online asset.
• Shawn Josiah’s Email Profit Academy . This uses email marketing specifically to drive affiliate commissions. It combines niche selection, landing page copy, and structured promo sequences with Skool-based exercises and 1-on-1 coaching.

Is Lead Gen Jay Worth It?

Lead Gen Jay is worth it if you’re planning to do cold email marketing. Jay Feldman and his team set up a system designed to keep your emails out of spam. They also find quality email lists and write a 3-email sequence for you to make your marketing efforts more effective.

It’s not worth it, however, if you want to learn all about cold email marketing strategies. For that, you’ll have to pay for the higher-priced offer called Lead Gen Insider Program for $1,500. And for me, there are many cheaper or even free resources that teach you how to do this.

What’s more, even though cold email marketing does work, it’s not the best lead generation strategy. This is because:

• 📉 Cold outreach has lower trust and conversion rates. Most small business owners are busy and skeptical of unsolicited emails, especially in industries flooded with sales pitches (like marketing, SEO, or lead gen).
• ⚠️ You’re competing with thousands of other agencies. In 2025, local businesses are getting dozens of cold emails every week. Without a strong personal brand, social proof, or referrals, it’s easy to be ignored, even with a solid offer.
• 🧊 It’s a cold start with no inbound momentum. Cold outreach doesn’t create long-term brand equity. Once you stop emailing, your pipeline stops too. There’s no “compound effect.”

If your goal is long-term lead flow and higher trust, I highly recommend local lead generation.

Why Local Lead Generation Is Better Than Cold Email Marketing?

Local lead generation is better than cold email marketing because leads come to you instead of you chasing them. With local lead gen, you create a website and rank it through local SEO. Once ranked, people searching for your service in the area can easily find you. A Backlinko report found that the top 3 ranked results get 44% of all clicks, and most of those convert into phone calls.

Plus, according to Think With Google, 78% of local mobile searches lead to a purchase or service booking within 24 hours. Local SEO leads also have a 14.6% close rate, compared to email marketing’s 5.8% response rate.

Cold email marketing requires ongoing effort. You need to create compelling and personalized emails to grab attention. And the moment you stop sending those emails, your leads die down.

Local lead generation websites stay ranked for many months, keeping the lead flow consistent. And they’re the ones looking for your service, so they’re ready to convert.

In my opinion, cold email marketing is like Will Smith’s character in The Pursuit of Happyness. He’s cold-calling hundreds of potential clients from his brokerage office. He’s hustling nonstop, trying to break through, but most people never pick up or say no. Cold email marketing takes volume, persistence, and thick skin. Local lead generation, on the other hand, is like running a Chick-fil-A drive-thru at lunchtime. People are already hungry, they trust the brand, and they’re lining up for what you offer. There’s no convincing required.

The best thing about local lead generation is that you can actually turn it into your own business. You create several local lead gen websites and sell the leads to actual local businesses. This is the business model that I run, and it earns me $52,000 a month.

Local Lead Generation Is My Top Business Model for 2025

Local lead generation is my top business model for 2025 because it’s true passive income. When you set up your websites, rank them, and find local businesses that need leads, it works on autopilot. For example, my site, Huntington Beach Pro ADU Builder, 7772 Warner Avenue, Huntington Beach, CA 92647, 714-464-7610 https://www.huntingtonbeachproadu.com/, generated 15 new leads last month worth $38,120. Since my client, the pro ADU builder, pays me a 10% commission for the leads I send, I got $3,812 without much effort. And it only took me 25 hours to build and rank this website. I was able to scale to $52K/month because it’s so easy to repeat the build, rank, and sell process.

If you’re interested in this business model, you can check out my local lead gen training program. I teach you how to use it to get your own leads or start your own 6-figure business. I’ve already helped over 7,000 students. I have another opportunity for you, and that is to work for my roofing client. You simply build and rank websites for him, and he’ll pay you a 1% to 5% commission.